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PRESS ROOM: New Campaign by FEMA and Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disaster

NNPA NEWSWIRE — The Ready Campaign PSAs, entitled “A Lasting Legacy” will run nationwide in both Spanish and English, and are meant to help mitigate these discrepancies by encouraging Black communities to protect the lives they have built and the legacies they will leave behind through preparation and disaster readiness. These new PSAs build upon the work the FEMA is doing to advance equity and ensure everyone gets the help they need before, during and after disaster.
The post PRESS ROOM: New Campaign by FEMA and Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disaster first appeared on BlackPressUSA.

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4 years ago

September 1, 2022

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FEMA will also visit Howard University for series of events to kick off National Preparedness Month and announce the new campaign

WASHINGTON, D.C. – As National Preparedness Month begins this September, FEMA and the Ad Council have released new Ready Campaign Public Service Announcements (PSAs), developed specifically to target Black and African American communities as part of FEMA’s ongoing approach to advance accessibility and cultural competency in boosting the nation’s preparedness.

FEMA Administrator Deanne Criswell and Deputy Administrator Erik A. Hooks will also visit Howard University, a founding member of the HBCU Emergency Management Workforce Consortium, for a series of events kicking off National Preparedness Month and announcing the new Ready Campaign.

Black communities are on the frontlines of climate change and related extreme weather events. A report from the Environmental Protection Agency shows that socially vulnerable populations, including Black and African American communities, may be more exposed to the highest impacts of climate change. Specifically, with global warming, Black and African American individuals have a 10% higher risk of living in areas with the highest projected inland flooding damages compared to reference populations.

“Black and African American communities often suffer disproportionate impacts from disasters. This is something that we must work to change and that starts with how we prepare,” said Administrator Criswell. “Our 2022 Ready campaign speaks directly to the communities who need our help the most and who deserve equitable access to preparedness resources that protect people and property. By continuing to advance accessibility and cultural competency in our preparedness messaging, we can make sure that everyone is ready when disaster strikes.”

The Ready Campaign PSAs, entitled “A Lasting Legacy” will run nationwide in both Spanish and English, and are meant to help mitigate these discrepancies by encouraging Black communities to protect the lives they have built and the legacies they will leave behind through preparation and disaster readiness. These new PSAs build upon the work the FEMA is doing to advance equity and ensure everyone gets the help they need before, during and after disaster.

“Preparing for disaster is not just about protecting people and property, it’s about safeguarding the lives we’ve built and the legacy we will leave to our children and the generations to come,” said FEMA Deputy Administrator Erik Hooks. “With this campaign, FEMA reaffirms our commitment to equity and says loud and clear that every community deserves to be protected from hazards.”

FEMA’s Ready Campaign PSAs were developed pro bono by Creative Theory agency in coordination with the Ad Council and are available today in TV, radio, print, out of home and digital formats. Throughout the month, the Ready Campaign will emphasize unique aspects of preparedness, such as making a plan, building a kit and teaching communities how to engage their families on emergency preparedness.

“We all want to protect our families, whether that’s our grandparents or our grandchildren,” said Ad Council Chief Campaign Development Officer Michelle Hillman. “This latest creative work is grounded in the importance of family and reminds us that preparation can make sure that our loved ones endure whatever disasters life sends our way.”

This round of creative work for the Ready Campaign builds upon the annual month-long campaign activities to engage communities and promote the steps to prepare for disasters. Last year’s theme was “Prepare to Protect” and was designed to resonate with Latino communities. As a direct result of that campaign, the Listo.gov—the Spanish version of Ready.gov—had a 500% increase in visits to the “Make a Plan” page and a 400% increase in visits to the “Build a Kit” page.

This is the latest round of work in 19 years of educating the public about disaster and emergency preparedness. For more information and to get started on your emergency plan, visit ready.gov/plan or listo.gov/plan.

About FEMA

FEMA’s mission is to help people before, during and after disasters.

Follow FEMA at FEMA online, on Twitter @FEMA or @FEMAEspanol, on FEMA’s Facebook page or Espanol page, FEMA’s Instagram and at FEMA’s YouTube account. Also, follow the Ready Campaign’s Instagram account or @Ready.gov on Twitter and Ready.gov on Facebook.

The social media links provided are for reference only. FEMA does not endorse any non-government websites, companies or applications.

About the Ad Council

The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action.

They save lives. To learn more, visit AdCouncil.org follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

The post PRESS ROOM: New Campaign by FEMA and Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disaster first appeared on BlackPressUSA.

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NFL: Week Two Recap | Jalen Hurts did not fold; Caleb Williams exits game with injury

Philadelphia Eagles quarterback Jalen Hurts found Darius Cooper with nine seconds left for the game winning touchdown as his team beat the Tennessee Titans 24-20 in Nashville. Hurts finished the day 26/37 for 264 yards. He threw for two touchdowns and two interceptions. Prior to the final drive, the Eagles ran 25 plays for 45 […]
The post NFL: Week Two Recap | Jalen Hurts did not fold; Caleb Williams exits game with injury appeared first on BlackPressUSA.

Published

6 days ago

September 20, 2026

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Prior to the final drive, the Eagles ran 25 plays for 45 yards. During the final drive Hurts went 6-8 with 61 passing yards and the touchdown. Titans defensive tackle — and team captain — Jeffery Simmons said this week that the way to defend Jalen Hurts is to make him “play quarterback.”

Hurts said to Simmons after today’s game: “You started that sh**. I had to finish it.”

Running back Saquon Barkley suffered a stinger in the first half but he ultimately finished the game. He had four carries and nine yards and one catch for eleven yards. He will get an MRI for his injury, but admitted to Cameron Wolfe of the NFL Network he was fine.

Caleb Williams leaves game against Vikings with apparent lower-body injury

Chicago Bears quarterback Caleb Williams was helped off the field with a right leg injury with 7:42 remaining in the fourth quarter. Williams was down, writhing in pain after scrambling to his left. After departing the injury tent, Williams raised his right fist, acknowledging the crowd while expressing his frustration. Testing will commence on Monday to find out more details about his injury.

“We’ll know tomorrow,” Johnson admitted regarding Williams’ injury. “He’s in good spirits. He’s a team player.”

Williams finished the day with 138 passing yards and one interception.

“I’m actually happy it’s nothing with the knee — that was my first inclination,” Johnson said. “But, a hamstring could be pretty damaging as well. So, we’ll see. We’ll see how bad it is tomorrow and we’ll go from there.”

Bryce Young once again dominated the Falcons

Carolina Panthers quarterback Bryce Young is 5-1 against the Atlanta Falcons and is undefeated at Mercedes-Benz Stadium. Today, Young threw for 287 yards and three touchdowns as he led the Panthers to a 34-3 dismembering of the Atlanta Falcons. Georgia Tech alumnus Darren Waller caught two touchdowns and linebacker Devin Lloyd returned one of his two interceptions for a touchdown.

Cooper Rush started his second straight game for the Falcons and it did not go well. The partisan crowd voiced their displeasure after Rush completed 10/17 passes for 86 yards and two interceptions. Jack Strand entered the game for Rush prompting cheers from the Falcons fans. The rookie threw a pick-six on his first career pass attempt. Strand was the first QB to accomplish that feat since Sam Darnold in 2018 and is the first Falcons player to do that since Brett Favre in 1991. Strand finished the day with 59 passing yards and 16 rushing yards.

According to reports, quarterback Michael Penix, Jr. is expected to make his season debut this Thursday at the Green Bay Packers. His return should help the Falcons. They are the first team since the 2008 Rams to not run any plays in the red zone after the first two games to open a season.

The bright spots for the Falcons today were the Spelman College Jaguarettes performing with the Falcons cheerleaders and Florida A&M’s marching band, The Marching 100, also performed during halftime!

Jayden Daniels gets carted off after apparent arm injury

Washington Commanders quarterback Jayden Daniels appeared to injure his left elbow on the final play of the first half in his game against the Dallas Cowboys. During the play, Daniels got stepped on, braced himself for the fall, and his elbow bent the wrong way. Daniels draped a towel over his head as he exited the field on the cart.

He was later ruled out.

Daniels suffered a dislocated elbow to the same arm during week nine of last season against the Washington Commanders, which led to him being shut down for the remainder of the season.

The post NFL: Week Two Recap | Jalen Hurts did not fold; Caleb Williams exits game with injury appeared first on BlackPressUSA.

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The Complete Negotiation Framework — Every Stage, Every Tactic, Every Win

Master the complete vehicle-purchase negotiation framework with Roosevelt Gist and Roosevelt. Learn every stage, tactic, and win!
The post The Complete Negotiation Framework — Every Stage, Every Tactic, Every Win appeared first on BlackPressUSA.

Published

6 days ago

September 20, 2026

Oakland Post

Negotiation framework stages, tactics, and winning strategies from AutoNetwork

Roosevelt Gist and Roosevelt deliver the complete vehicle-purchase negotiation framework in Episode 8 of The Color of Our Money Is Green. This episode covers the three foundations of every effective negotiation, the full seven-stage negotiation sequence with exact language for every stage, and five of the most common dealership tactics with the specific response each one requires.
What You Learn in This Episode:
The three foundations that make every negotiation tactic work
The complete seven-stage car-buying negotiation sequence
Exact language for every stage of the dealership conversation
Five common dealership tactics — the turnover, the four-square, the packed payment, spot delivery, and forced add-ons — and how to counter each one
Why signing preliminary paperwork isn’t the same as signing the final contract
___________________________________________________________________
“The Color of Our Money Is Green: A Buyer’s Guide to What Cars Actually Cost” — stan.store/RGist
____________________________________________________________________
AutoNetwork helps serious car shoppers inspect any new vehicle online before walking into a dealership. I’m Roosevelt — I’ve been reviewing cars and shaping digital car buying and credit union auto leasing since before YouTube car reviews existed.
You’ll find detailed walkaround reviews, POV test drives, and buyer-focused breakdowns covering comfort, space, features, and real-world value.

How to use the channel:
Watch the walkaround of the car you’re considering
Visit AutoNetwork.com for the full review
Check CouponsOffersAndDeals.com for current dealer specials
Walk in already knowing what you want — and what it should cost

AutoNetwork.com
CouponsOffersAndDeals.com
Affiliate disclosure: some links earn a small commission at no cost to you and help support the channel. Insta360 is one of those partners.

The post The Complete Negotiation Framework — Every Stage, Every Tactic, Every Win appeared first on BlackPressUSA.

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Mazda CX-90 Luxury: Heated Seats & Premium Comfort! #shorts

Stay toasty in the CX-90! Plush Nappa leather, heated/ventilated seats, and a memory-equipped heated steering wheel deliver ultimate luxury.
The post Mazda CX-90 Luxury: Heated Seats & Premium Comfort! #shorts appeared first on BlackPressUSA.

Published

6 days ago

September 20, 2026

Oakland Post

Mazda CX-90 interior with heated seats offering premium comfort.

Experience ultimate comfort in the CX-90. Nappa leather, heated/ventilated seats, 8-way power adjustments, and memory settings for both front passengers. The heated steering wheel with memory tilt/telescope adds premium convenience.

Watch the full video: https://youtu.be/EH5A4eQ4ipY