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Marin, Sonoma, and Mendocino Counties Partner to Create Cleaner Coast

California Coastal beaches and public parks are experiencing rises in visitation year over year as important outlets for mental and physical health. Over 10 million people annually visit the California coastline and adjacent communities across Marin, Sonoma, and Mendocino counties. Even more staggering, over 55,000 pounds of trash were picked up from the sensitive coastal environment across the three counties last year alone.

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“Leave No Trace is thrilled to be working with Marin, Sonoma and Mendocino Counties,” said Dana Watts, executive director of Leave No Trace. “With such diverse natural and cultural resources, we look forward to addressing the key issues in the area. Consistent messaging is crucial because there is no differentiation from visitors on what county they are in when they visit the coastline.”
“Leave No Trace is thrilled to be working with Marin, Sonoma and Mendocino Counties,” said Dana Watts, executive director of Leave No Trace. “With such diverse natural and cultural resources, we look forward to addressing the key issues in the area. Consistent messaging is crucial because there is no differentiation from visitors on what county they are in when they visit the coastline.”

The Goal: Teach leave no trace practices to growing number of coastal visitors

Courtesy of Marin County

Marin, Sonoma and Mendocino Counties are launching a coordinated campaign to provide visitor education and outreach to reduce the amount of litter and waste in coastal regions and watersheds through a three-County memorandum of understanding (MOU) with the non-profit organization Leave No Trace. The ongoing partnership includes coordination with federal and state agencies, tribal partners, local jurisdictions and land managers, Sonoma County Tourism, and other community-based groups across all three counties.

Beginning later this month, the bilingual campaign will include a broad scope of messaging that will be used by all three counties to educate and influence visitors prior to and during the summer season. Agencies and organizations partnering with the campaign will be able to share the Leave No Trace-based messaging resources in English and Spanish and take advantage of a new stewardship education series, both of which specifically address visitation impact issues taking place along the California coastline.

California Coastal beaches and public parks are experiencing rises in visitation year over year as important outlets for mental and physical health. Over 10 million people annually visit the California coastline and adjacent communities across Marin, Sonoma, and Mendocino counties. Even more staggering, over 55,000 pounds of trash were picked up from the sensitive coastal environment across the three counties last year alone.

“COVID-19 pushed more residents outdoors and drew them to the coast as they looked for safe ways to recreate,” said Marin County Supervisor Dennis Rodoni, who initiated the three-County collaboration in 2020. “This stressed our limited visitor-serving infrastructure, creating an overflow of trash and waste like I have never seen before.”

Sonoma County Tourism, the county’s destination stewardship organization, was instrumental in bringing the Leave No Trace organization into the partnership conversation with the three counties. Sonoma County Tourism has worked with Leave No Trace since April 2021 on the Sonoma County Leave No Trace Initiative.

Through its Seven Principles, Leave No Trace provides a framework of minimum impact practices for anyone visiting the outdoors. New education messaging focusing on trash and litter in coastal watersheds is highly relevant due to a surge in visitation to all three counties’ coastlines and adjacent communities. The new education messaging serves to complement existing Leave No Trace and other trash reduction efforts promoted by state, county and local parks officials in all three counties, as well as the Sonoma County Leave No Trace Initiative.

“We had a bit of a head start with the successful launch of our Leave No Trace campaign last year, and we are happy to leverage and coordinate our efforts with our neighbors from the north and south,” said Sonoma County Supervisor Lynda Hopkins. “Visitors don’t stop at county lines, nor does the flow of trash.”

Trash causes major impacts on our enjoyment of creeks, bays and the ocean, and creates significant impacts on aquatic life and habitat in those waters; trash eventually enters the global ocean ecosystem, where plastic persists in the environment for hundreds of years – if not forever.

“We don’t have the resources to launch this effort on our own,” Mendocino County Supervisor Ted Williams noted, “But with the support from our southern neighbors and non-profit partnerships with groups like MendoParks, we are excited to launch this campaign.” Fellow Mendocino County Supervisor Dan Gjerde added, “The key to moving this effort forward was the unanimous decision for all three counties to use a shared MOU and contract with Leave No Trace. We look forward to working together for years to come.”

“Leave No Trace is thrilled to be working with Marin, Sonoma and Mendocino Counties,” said Dana Watts, executive director of Leave No Trace. “With such diverse natural and cultural resources, we look forward to addressing the key issues in the area. Consistent messaging is crucial because there is no differentiation from visitors on what county they are in when they visit the coastline.”

Activism

Oakland Post: Week of December 24 – 30, 2025

The printed Weekly Edition of the Oakland Post: Week of – December 24 – 30, 2025

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Lu Lu’s House is Not Just Toying Around with the Community

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry
Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry

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Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!

The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.

Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toysfor a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.

For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Desmond Gumbs — Visionary Founder, Mentor, and Builder of Opportunity

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

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NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game.
NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game. Courtesy photo.

Special to the Post

For more than 25 years, Desmond Gumbs has been a cornerstone of Bay Area education and athletics — not simply as a coach, but as a mentor, founder, and architect of opportunity. While recent media narratives have focused narrowly on challenges, they fail to capture the far more important truth: Gumbs’ life’s work has been dedicated to building pathways to college, character, and long-term success for hundreds of young people.

A Career Defined by Impact

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

One of his most enduring contributions is his role as founder of Stellar Prep High School, a non-traditional, mission-driven institution created to serve students who needed additional structure, belief, and opportunity. Through Stellar Prep numerous students have advanced to college — many with scholarships — demonstrating Gumbs’ deep commitment to education as the foundation for athletic and personal success.

NCAA football history was made this year when Head Coach fromMississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were women. This picture was taken after the game.

NCAA football history was made this year when Head Coach from
Mississippi Valley State, Terrell Buckley and Head Coach Desmond
Gumbs both had starting kickers that were women. This picture was
taken after the game.

A Personal Testament to the Mission: Addison Gumbs

Perhaps no example better reflects Desmond Gumbs’ philosophy than the journey of his son, Addison Gumbs. Addison became an Army All-American, one of the highest honors in high school football — and notably, the last Army All-Americans produced by the Bay Area, alongside Najee Harris.

Both young men went on to compete at the highest levels of college football — Addison Gumbs at the University of Oklahoma, and Najee Harris at the University of Alabama — representing the Bay Area on a national level.

Building Lincoln University Athletics From the Ground Up

In 2021, Gumbs accepted one of the most difficult challenges in college athletics: launching an entire athletics department at Lincoln University in Oakland from scratch. With no established infrastructure, limited facilities, and eventually the loss of key financial aid resources, he nonetheless built opportunities where none existed.

Under his leadership, Lincoln University introduced:

  • Football
  • Men’s and Women’s Basketball
  • Men’s and Women’s Soccer

Operating as an independent program with no capital and no conference safety net, Gumbs was forced to innovate — finding ways to sustain teams, schedule competition, and keep student-athletes enrolled and progressing toward degrees. The work was never about comfort; it was about access.

Voices That Reflect His Impact

Desmond Gumbs’ philosophy has been consistently reflected in his own published words:

  • “if you have an idea, you’re 75% there the remaining 25% is actually doing it.”
  • “This generation doesn’t respect the title — they respect the person.”
  • “Greatness is a habit, not a moment.”

Former players and community members have echoed similar sentiments in public commentary, crediting Gumbs with teaching them leadership, accountability, confidence, and belief in themselves — lessons that outlast any single season.

Context Matters More Than Headlines

Recent articles critical of Lincoln University athletics focus on logistical and financial hardships while ignoring the reality of building a new program with limited resources in one of the most expensive regions in the country. Such narratives are ultimately harmful and incomplete, failing to recognize the courage it takes to create opportunity instead of walking away when conditions are difficult.

The real story is not about early struggles — it is about vision, resilience, and service.

A Legacy That Endures

From founding Stellar PREP High School, to sending hundreds of students to college, to producing elite athletes like Addison Gumbs, to launching Lincoln University athletics, Desmond Gumbs’ legacy is one of belief in young people and relentless commitment to opportunity.

His work cannot be reduced to headlines or records. It lives on in degrees earned, scholarships secured, leaders developed, and futures changed — across the Bay Area and beyond.

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