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OP-ED: National Support Grows for FCC to Adopt Rule Change to Empower Minority-Owned Media Businesses
NNPA NEWSWIRE — Local radio stations are the only ad medium not permitted to geotarget their audiences. Currently FCC rules prohibit content origination on FM boosters that preclude an innovative technology for local FM stations to offer over-the-air geotargeting. There is an FCC rulemaking proceeding now underway that would change the rule and let local radio stations do what all other local ad-supported media do with respect to geotargeted content and ads. Importantly, the rule change would allow stations to voluntarily adopt the geotargeting technology, but would not mandate it. The proposed rulemaking change will substantially increase the access to geotargeting by minority-owned radio stations and other minority-owned businesses that is so vital and effective in today’s global and national media marketplace.
The post National Support Grows for FCC to Adopt Rule Change to Empower Minority-Owned Media Businesses first appeared on BlackPressUSA.
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Smooth Ride! Car Suspension & Comfort Tested #shorts
Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!
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61 years since Selma, Houston leaders say the bridge remains to be crossed
61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.
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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal
The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]
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