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OP-ED: National Support Grows for FCC to Adopt Rule Change to Empower Minority-Owned Media Businesses
NNPA NEWSWIRE — Local radio stations are the only ad medium not permitted to geotarget their audiences. Currently FCC rules prohibit content origination on FM boosters that preclude an innovative technology for local FM stations to offer over-the-air geotargeting. There is an FCC rulemaking proceeding now underway that would change the rule and let local radio stations do what all other local ad-supported media do with respect to geotargeted content and ads. Importantly, the rule change would allow stations to voluntarily adopt the geotargeting technology, but would not mandate it. The proposed rulemaking change will substantially increase the access to geotargeting by minority-owned radio stations and other minority-owned businesses that is so vital and effective in today’s global and national media marketplace.
The post National Support Grows for FCC to Adopt Rule Change to Empower Minority-Owned Media Businesses first appeared on BlackPressUSA.

By Dr. Benjamin F. Chavis, Jr., President and CEO, National Newspaper Publishers Association
There is a growing national momentum of support among civil rights organizations, communications experts and media business leaders who are encouraging the Federal Communications Commissions (FCC) to adopt the proposed rule change that will help to empower minority-owned media businesses throughout the nation.
Black-owned radio stations and other minority-owned media businesses should be permitted by the FCC to compete fairly, equitably, and diversely with large television and cable stations that have been already granted the right by the FCC to geotarget audiences across America.
The established strategic alliance between The National Newspaper Publishers Association (NNPA), National Association of Black Owned Broadcasters (NABOB), the Multicultural Media, Telecom & Internet Council (MMTC), and other related national organizations is working diligently to ensure greater diversity, equity and inclusion in our nation’s communications industry.
Today the issue of geotargeting of content to diverse and underserved communities is a critical and crucial threshold that minority-owned media businesses should have the right to engage accordingly. We believe it is time now for the FCC to act and to vote favorably for this important rule change.
Local radio stations are the only ad medium not permitted to geotarget their audiences. Currently FCC rules prohibit content origination on FM boosters that preclude an innovative technology for local FM stations to offer over-the-air geotargeting. There is an FCC rulemaking proceeding now underway that would change the rule and let local radio stations do what all other local ad-supported media do with respect to geotargeted content and ads. Importantly, the rule change would allow stations to voluntarily adopt the geotargeting technology, but would not mandate it. The proposed rulemaking change will substantially increase the access to geotargeting by minority-owned radio stations and other minority-owned businesses that is so vital and effective in today’s global and national media marketplace.
The FCC has authorized experimental tests of the new technology in San Jose, California and Jackson, Mississippi. The test in Jackson was conducted on a Black owned station that serves a Black audience. The results of both tests show that the technology works exactly as predicted and that it can provide a very effective method of geotargeting to specific areas.
The proposed FCC rulemaking change is supported strongly by the major national civil rights organizations including the NAACP, National Urban League, National Action Network, National Council of Negro Women, National Coalition on Black Civic Participation, National Congress of Black Women, Hispanic Federation, National Hispanic Caucus of State Legislators, and the U.S Black Chambers.
In conclusion, I reiterate again the point I made in a previous letter on this subject to the FCC: “I have spent much of my career as a civil rights leader focused on ensuring that technological developments like the one at issue in this proceeding lift all of America, and not just some of us. Too often, I have seen the benefits of technological development accrue to the privileged, with little or no benefit to disadvantaged communities, including some with which I work on a daily basis.”
Dr. Benjamin F. Chavis Jr, is President and CEO of the National Newspaper Publishers Association (NNPA) and Executive Producer/Host of The Chavis Chronicles (TCC) on PBS Television Stations across the nation. He can be reached at dr.bchavis@nnpa.org
The post National Support Grows for FCC to Adopt Rule Change to Empower Minority-Owned Media Businesses first appeared on BlackPressUSA.
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Chavis and Bryant Lead Charge as Target Boycott Grows
BLACKPRESSUSA NEWSWIRE — Surrounded by civil rights leaders, economists, educators, and activists, Bryant declared the Black community’s power to hold corporations accountable for broken promises.

By Stacy M. Brown
BlackPressUSA.com Senior National Correspondent
Calling for continued economic action and community solidarity, Dr. Jamal H. Bryant launched the second phase of the national boycott against retail giant Target this week at New Birth Missionary Baptist Church in Atlanta. Surrounded by civil rights leaders, economists, educators, and activists, Bryant declared the Black community’s power to hold corporations accountable for broken promises. “They said they were going to invest in Black communities. They said it — not us,” Bryant told the packed sanctuary. “Now they want to break those promises quietly. That ends tonight.” The town hall marked the conclusion of Bryant’s 40-day “Target fast,” initiated on March 3 after Target pulled back its Diversity, Equity, and Inclusion (DEI) commitments. Among those was a public pledge to spend $2 billion with Black-owned businesses by 2025—a pledge Bryant said was made voluntarily in the wake of George Floyd’s murder in 2020.“No company would dare do to the Jewish or Asian communities what they’ve done to us,” Bryant said. “They think they can get away with it. But not this time.”
The evening featured voices from national movements, including civil rights icon and National Newspaper Publishers Association (NNPA) President & CEO Dr. Benjamin F. Chavis Jr., who reinforced the need for sustained consciousness and collective media engagement. The NNPA is the trade association of the 250 African American newspapers and media companies known as The Black Press of America. “On the front page of all of our papers this week will be the announcement that the boycott continues all over the United States,” said Chavis. “I would hope that everyone would subscribe to a Black newspaper, a Black-owned newspaper, subscribe to an economic development program — because the consciousness that we need has to be constantly fed.” Chavis warned against the bombardment of negativity and urged the community to stay engaged beyond single events. “You can come to an event and get that consciousness and then lose it tomorrow,” he said. “We’re bombarded with all of the disgust and hopelessness. But I believe that starting tonight, going forward, we should be more conscious about how we help one another.”
He added, “We can attain and gain a lot more ground even during this period if we turn to each other rather than turning on each other.” Other speakers included Tamika Mallory, Dr. David Johns, Dr. Rashad Richey, educator Dr. Karri Bryant, and U.S. Black Chambers President Ron Busby. Each speaker echoed Bryant’s demand that economic protests be paired with reinvestment in Black businesses and communities. “We are the moral consciousness of this country,” Bryant said. “When we move, the whole nation moves.” Sixteen-year-old William Moore Jr., the youngest attendee, captured the crowd with a challenge to reach younger generations through social media and direct engagement. “If we want to grow this movement, we have to push this narrative in a way that connects,” he said.
Dr. Johns stressed reclaiming cultural identity and resisting systems designed to keep communities uninformed and divided. “We don’t need validation from corporations. We need to teach our children who they are and support each other with love,” he said. Busby directed attendees to platforms like ByBlack.us, a digital directory of over 150,000 Black-owned businesses, encouraging them to shift their dollars from corporations like Target to Black enterprises. Bryant closed by urging the audience to register at targetfast.org, which will soon be renamed to reflect the expanding boycott movement. “They played on our sympathies in 2020. But now we know better,” Bryant said. “And now, we move.”
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The Department of Education is Collecting Delinquent Student Loan Debt
BLACKPRESSUSA NEWSWIRE — the Department of Education will withhold money from tax refunds and Social Security benefits, garnish federal employee wages, and withhold federal pensions from people who have defaulted on their student loan debt.

By April Ryan
Trump Targets Wages for Forgiven Student Debt
The Department of Education, which the Trump administration is working to abolish, will now serve as the collection agency for delinquent student loan debt for 5.3 million people who the administration says are delinquent and owe at least a year’s worth of student loan payments. “It is a liability to taxpayers,” says White House Press Secretary Karoline Leavitt at Tuesday’s White House Press briefing. She also emphasized the student loan federal government portfolio is “worth nearly $1.6 trillion.” The Trump administration says borrowers must repay their loans, and those in “default will face involuntary collections.” Next month, the Department of Education will withhold money from tax refunds and Social Security benefits, garnish federal employee wages, and withhold federal pensions from people who have defaulted on their student loan debt. Leavitt says “we can not “kick the can down the road” any longer.”
Much of this delinquent debt is said to have resulted from the grace period the Biden administration gave for student loan repayment. The grace period initially was set for 12 months but extended into three years, ending September 30, 2024. The Trump administration will begin collecting the delinquent payments starting May 5. Dr. Walter M. Kimbrough, president of Talladega College, told Black Press USA, “We can have that conversation about people paying their loans as long as we talk about the broader income inequality. Put everything on the table, put it on the table, and we can have a conversation.” Kimbrough asserts, “The big picture is that Black people have a fraction of wealth of white so you’re… already starting with a gap and then when you look at higher education, for example, no one talks about Black G.I.’s that didn’t get the G.I. Bill. A lot of people go to school and build wealth for their family…Black people have a fraction of wealth, so you already start with a wide gap.”
According to the Education Data Initiative, https://educationdata.org/average-time-to-repay-student-loans It takes the average borrower 20 years to pay their student loan debt. It also highlights how some professional graduates take over 45 years to repay student loans. A high-profile example of the timeline of student loan repayment is the former president and former First Lady Barack and Michelle Obama, who paid off their student loans by 2005 while in their 40s. On a related note, then-president Joe Biden spent much time haggling with progressives and Democratic leaders like Senators Elizabeth Warren and Chuck Schumer on Capitol Hill about whether and how student loan forgiveness would even happen.
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VIDEO: The Rev. Dr. Benjamin F. Chavis, Jr. at United Nations Permanent Forum on People of African Descent
https://youtu.be/Uy_BMKVtRVQ Excellencies: With all protocol noted and respected, I am speaking today on behalf of the Black Press of America and on behalf of the Press of People of African Descent throughout the world. I thank the Proctor Conference that helped to ensure our presence here at the Fourth Session of the […]

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