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Don’t Miscount Us: Black Leaders Rev up Push for 2020 Census

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African-American leaders across the country — and around California — are pulling out all the stops this time. They say Blacks can not afford to be undercounted in the US 2020 Census.

During the last census in 2010, field reps undercounted African Americans across the United States by more than an estimated 800,000 people.

The data census workers collect is used to determine how over $800 billion in federal, state and local money for programs like Medicaid, Head Start, WIC, SNAP, Community Block Grants, Title 1, and more, is distributed among communities throughout the nation.  The government also uses that information to decide how many United States representatives each state is allotted in Congress.

“There are certain zip codes and certain populations that are hard to count,” said Cassandra Jennings, president and CEO of the Greater Sacramento Urban League. “Those groups include Blacks, Latinos, Asians, the youth, elderly and renters.”

Jennings also serves as a subcommittee chair for California’s Census 2020 Hard to Count Campaign, tasked with  making sure there is full participation among Californians.

In Sacramento County, she is working with 50 partners to develop culturally sensitive outreach methods for targeting Blacks. Trusted messengers in the community, Jennings says, like community based groups and African-American media, including Black-owned radio stations, newspapers and magazines, will help the Urban League get the word out.

Last month, African-American leaders around the country convened a ‘Tele-Townhall’ titled “Make Black Count.” Civil rights leaders, activists, journalists, members of the clergy and concerned citizens joined the conversation via teleconference to get a better sense of ways they can encourage people of African descent living in the United States to participate in the upcoming census.

The National Urban League (NUL), the National Association for the Advancement of Colored People (NAACP), the Lawyers Committee for Civil Rights Under Law (LCCR) and the National Coalition on Black Civic Participation (NCBCP) hosted the town hall, held on Oct. 22.

Stacey Abrams, who ran for governor of Georgia last November, joined Marc H. Morial, president of NUL, the Rev. Al Sharpton, president of NAN, and Melanie Campbell, president of NCBCP, among others, to lead the discussion.

“The Census is important because it is the foundation for all reapportionment — drawing of lines for council seats in cities, county commissions, juries, state legislatures, certainly for members of Congress, and in those communities which elect judges from districts, it also impacts that,” said Morial.

Morial challenged the  ‘Tele-townhall’ participants to do all that they can to make sure everyone is fully counted and to hold the US Census Bureau accountable to conduct a full and complete count.

In California, African Americans, in large numbers, mainly live in only about eight of the state’s 58 counties. In those regions, the majority of Blacks reside in tracts that the United States Census Bureau has designated hard to count.

So, in Los Angeles, Alameda, San Bernardino and Sacramento counties, for example, local governments are funneling California census money to support the work Jennings and others are doing to mobilize participation. So far, California has invested $100.3 million toward ensuring a complete count in the state. In total, the state plans to spend about $154.3 million on the 2020 Census.

From March 20-22 next year, Sacramento County census outreach groups, for instance, will hold a “Black Count” public awareness weekend. It will feature a blitz of activities targeting more than 14,000 Blacks in the county, including “pop-ups” at approximately 20 churches in the capital city area to provide volunteer training. There will also be special programs aimed at getting the information to young people.

To effectively reach African-American communities across California, Jennings said, census outreach workers will have to focus on educating people about why the census is important to them. They will also have to explain that every member of each household must be counted, including all children and grandchildren – even if they are not listed on the lease.

During the 2010 census, 10 percent of the estimated 4 million children in the United States that were not counted lived in California, according to the California Complete Count Office.

Special attention would have to be given to elderly populations too, she added, because some of them are isolated from social networks and lack access to computers, smartphones, radios and even television.

For some African Americans, it’s a matter of trust, Jennings added.  “It’s important for people to know their information won’t be ‘out there’ or compromised, and if they are concerned about information being reported to landlords, for instance, rest easy, it won’t.”.

The U.S. constitution mandates the federal government to count every resident of the United States every 10 years. Next year’s census will officially kickoff in April.

“The way the count will work is: Beginning March 12, Census 2020 will mail a unique user ID to most U.S. households,” Morial told participants of the ‘Tele-townhall.’ “This will allow heads of households to complete the form online, or by mail, or by phone, ahead of Census Day, which is April 1 2020.

Charlene Muhammad, California Black Media

Charlene Muhammad, California Black Media

Activism

At the event, 16 entities signed the EIP pledge, vowing to take steps to increase public contracting opportunities in their spheres for small and historically underutilized businesses.  The pledge signees included Hub International, the Port of San Francisco, the San Francisco Public Utilities Commission, California High-Speed Rail Authority, the Port of Oakland, Robert Graham of Webcor Builders, Holder Construction, the Weitz Company, Sky Blue Builders, Hornblower, Swinerton, Luster National, Talson Solutions, Center for Community Wealth Building, and the Construction Contractors Alliance.

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Toks Omishakin, secretary of the California State Transportation Agency, was one of the speakers at the event. Photo by Shellee Fisher Photography and Design.
Toks Omishakin, secretary of the California State Transportation Agency, was one of the speakers at the event. Photo by Shellee Fisher Photography and Design.

By Calvin Naito, Special to The Post

On June 4, a national nonprofit named the Equity in Infrastructure Project (EIP) – which aims to increase public construction contracting opportunities for small and historically underutilized businesses – held a day-long event in downtown San Francisco to rally supporters and build momentum to its cause.

It was attended by more than 100 individuals from public agencies, private firms, and other organizations committed to increasing contracting opportunities with governmental agencies, thereby creating more competition and lowering public costs.

The EIP event was held the Hyatt Regency San Francisco in conjunction with BuildIT, which aims to increase contracting opportunities for LGBT-owned businesses.

At the event, 16 entities signed the EIP pledge, vowing to take steps to increase public contracting opportunities in their spheres for small and historically underutilized businesses.

The pledge signees included Hub International, the Port of San Francisco, the San Francisco Public Utilities Commission, California High-Speed Rail Authority, the Port of Oakland, Robert Graham of Webcor Builders, Holder Construction, the Weitz Company, Sky Blue Builders, Hornblower, Swinerton, Luster National, Talson Solutions, Center for Community Wealth Building, and the Construction Contractors Alliance.

Following the workshop, BuildIT hosted a VIP evening reception honoring EIP, whose principals – Phil Washington, John Procari, and Rick Jacobs – accepted the award.

The event also set in motion the coalition’s efforts to implement recommendations from EIP’s “Procurement for Prosperity: A Playbook.”

The Playbook is a practical guide for public agency leaders and procurement and contracting practitioners to grow the capacity of small and first-time contractors, strengthen competition, and deliver better value for taxpayers.

Toks Omishakin, Secretary of the California State Transportation Agency (CalSTA), a long-time EIP supporter, also told attendees, “This is about commitment.  This has been a life’s work. This is a tailwind moment.”

The event’s presenting sponsor was Hub International, one of the largest insurance brokerages in the nation, which was joined by partners Travelers Insurance and the State Compensation Insurance Fund.

After the pledge-signing ceremony, attendees participated in a workshop in which they examined the policies, practices, and programs needed to meet EIP goals, learned from practitioners, and identified next steps toward utilizing the Playbook.

Ingrid Meriwether, formerly of Merriwether & Williams Insurance Services (MWIS) and current president of Hub International’s Aligned Risk Management, MWIS, described the hard-fought lessons she and her MWIS team have learned over the last three decades administering contractor development programs (CDPs) for the City and County of San Francisco, Alameda County, City of Los Angeles, LA Metro, and other municipalities.

The CDPs help small and local construction firms win public infrastructure contracts with these government agencies.  The program provides bonding assistance, contract financing, technical support, training, and other services to underrepresented businesses funded by public agencies who seek greater contracting participation with these firms.

Merriwether said programs like these “break down systemic barriers, create greater fairness, and save taxpayers money by enabling more competition.  The contractor development programs have, cumulatively, over two decades, helped contractors access over $1 billion in bonding, supporting over $380 million in awarded contracts, and maintaining a loss ratio 250 times lower than the industry average – while saving participating municipalities more than $27 million in contracting costs as a result of enabling more competition.”

Rick Jacobs, EIP co-founder and co-chair urged attendees make plans to meet again in the near future “to continue building on this work, share progress on organizational commitments, and discuss how we can collectively advance the goals of the EIP pledge.”

For more information on the EIP and to access a copy of the Playbook, go online to https://equityininfrastructure.org/

Calvin Naito is communications manager for Equity in Infrastructure Project.

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Alameda County

Ferry Fares to Increase July 1 as Ridership Hits Record Highs

The Oakland and Alameda routes will increase from $4.90 to $5.10, the South San Francisco route will go up from $7.40 to $7.60, and the Vallejo route will increase from $9.90 to $10.

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Courtesy photo.

By Mike Aldax, The Richmond Standard

Starting July 1, the standard adult fare for the San Francisco Bay Ferry route between Richmond and San Francisco will increase to $5.20, up from the current $4.90.

Discounted fares for eligible passengers, including youth, seniors, people with disabilities, and Clipper START users, will rise to $2.60 from the current $2.40. Children under 5 will continue to ride for free.

The Oakland and Alameda routes will increase from $4.90 to $5.10, the South San Francisco route will go up from $7.40 to $7.60, and the Vallejo route will increase from $9.90 to $10.

The adjustments are part of a systemwide fare update approved by the agency’s Board of Directors, which is moving away from a flat 3% annual increase to route-specific pricing for the 2027 and 2028 fiscal years.

This fare update arrives as San Francisco Bay Ferry celebrates a historic May, transporting 301,270 passengers. The record-breaking figure represents an 8% increase over May 2025 and marks the third consecutive month of record-setting ridership.

Furthermore, it is the sixth month in a row that passenger numbers have exceeded pre-pandemic levels. Weekend travel has been a primary driver of this growth, with average weekend ridership seeing a 56% increase compared to pre-pandemic trends.

The agency states that the fare adjustments are necessary to ensure the long-term fiscal sustainability of public ferry services. By shifting to route-specific adjustments, the agency aims to offset rising operating costs while maintaining the high levels of service frequency and reliability.

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Activism

Stop the Hate Symposium Brings Oakland Together Through Dialogue, Partnership, and Community Healing

 More than a meeting and panel discussion, the annual symposium serves as a powerful example of what can happen when neighbors, community leaders, and organizations choose conversation over division, and unity over silence.

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Speakers and guests at the annual ‘Stop the Hate Symposium posed with Oakland Chinatown Improvement Council ambassadors. Photo by Marcus Calloway.
Speakers and guests at the annual ‘Stop the Hate Symposium posed with Oakland Chinatown Improvement Council ambassadors. Photo by Marcus Calloway.

By Dr. Maritony Jones, Special to The Post

With the purpose of creating safer, stronger, and more inclusive communities, and in partnership with the Oakland Private Industry Council and other community organizations, the Oakland Chinatown Improvement Council (OCIC) hosted the ‘Stop the Hate Symposium’ on June 13 at the Oakland Asian Cultural Center.

More than a meeting and panel discussion, the annual symposium serves as a powerful example of what can happen when neighbors, community leaders, and organizations choose conversation over division, and unity over silence.

The free event featured keynote speakers, breakout sessions, cultural programming, creating a space where people from many backgrounds sat together with a shared purpose.

The turnout itself reflected the urgency and importance of the topic. The room was packed with community members eager not only to listen, but also to participate. Throughout the event, speakers shared data, personal experiences, research, and practical solutions designed to address hate, violence, social inequity, and community safety.

The keynote panel featured respected leaders and advocates, including Ray Bobbitt, founder of the African American Sports & Entertainment Group (AASEG); Ryan Takemiya from RAMA; Caheri Gutierrez from the Unity Council; honorary guest speaker Oakland City Councilmember at-Large Rowena Brown and City Councilmember Charlene Wang; representatives for Oakland Mayor Barbara Lee and U.S. Rep. Lateefah Simon, with Gia Vang of NBC serving as moderator.

The symposium also offered multiple breakout sessions that addressed issues affecting communities across Oakland and Alameda County:

  • Session 1, 2, 3: Building Safer and More Inclusive Communities, led by Pastor Raymond Lankfort, CEO of Oakland Private Industry Council (OPIC), Jessica Kang, research manager for Stop AAPI Hate, Kara Guerra of The Unity Council, and Gabriela delaRiva of the Spanish Speaking Citizens Foundation
  • Session 4: Talk Story: Collective Healing and Relationship Repair, presented by Ryan Takemiya, executive director of RAMA
  • Session 5: Sexual Violence Prevention, presented by Tunisia Owens, interim deputy director of Realized Potential
  • Session 6: Violent Attacks on Teens, presented by MaryAnn Alvarado, program manager of Youth Alive

Every session contributed to an important truth: meaningful change begins within communities, through honest dialogue and a willingness to work together.

One of the strongest themes to emerge from the day was the need to create more conversations and stronger partnerships—not just during times of crisis, but consistently and intentionally. Relationships among organizations, neighborhoods, and community leaders often operate behind the scenes but are not always highlighted or celebrated.

Bobbitt spoke powerfully about this issue, noting that partnerships and relationships often go unrecognized despite being essential to community progress. He pointed to examples such as the partnership between OPIC and OCHIC, emphasizing that these collaborations deserve more visibility, investment, and expansion.

Perhaps his most memorable message resonated deeply throughout the room. Bobbitt explained that when a grandparent is attacked or harmed, the impact extends beyond race or ethnicity because today’s families and communities are increasingly multicultural and interconnected.

“We are not going to see our grandparents as just Latino, Asian, Caucasian, or African American,” he shared in essence. “We are going to see them simply as our grandparents.”

Those words reflected the heart of the symposium. Hate may target one group, but pain and loss are felt by everyone. Likewise, healing and progress are shared responsibilities.

For more information about the Stop The Hate Program visit the website: https://www.oaklandchinatownchamber.org/stop-the-hate (or) https://oaklandpic.or

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