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Growing Voices Demand Coliseum City Must Yield Results for Residents

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In the wake of the City Council decision to amend the Coliseum Area Specific Plan to protect businesses in the Oakland Airport Business Park, a coalition of local residents, Oakland workers, youth and faith leaders are stepping up efforts to make sure that the new development plan follows through on commitments to community benefits that include jobs and affordable housing for East Oakland residents.

 

 

 

 

The passage of the specific plan at the end of March means that zoning changes and environmental approvals are in place if the city can secure a deal to build a massive entertainment, retail, housing, and hotels complex that would be built around new sports arenas for the Oakland A’s and Raiders.

 

The specific plan, as passed, impacts 800 acres, including the current sports complex, parking lots, the area around the Coliseum BART station and the Oakland Airport Business Park, across the freeway from the Coliseum, which employs 8,000 workers and houses 150 businesses.

 

Though they want to see the project move ahead, members of the community benefits coalition want residents of East Oakland to enjoy the fruits of that development, not suffer the intense gentrification and environmental impacts that often go along with big development projects.

 

“The plan should protect current, longtime, deep-rooted residents of East Oakland,” said Rev. Damita Davis-Howard of Oakland Community Organizations (OCO), one of the groups in the coalition.

 

Seventy percent of Oaklanders are renters, Davis-Howard said. “With new development, there’s automatically a rise in costs. We don’t want current residents to be driven out because rents go up,” she said.

 

With the proposed project, over 5,000 residential units would be built around the new sports venues. Without a substantial amount of affordable housing units included in the project, current residents who make $30,000 or even $50,000 a year are likely to be priced out of the market.

 

“We need affordable housing, affordable grocery stores, and somewhere that we can go to just relax, like a nice family park,” said Theola Polk, a member of East Bay Housing Organizations (EBHO) who has lived in East Oakland for over 30 years.

 

“This area needs the same respect as the Coliseum City [project],” said Polk. “We want all of Oakland to look as good as Coliseum City is going to look; we want to get the same benefits.”

 

The transformation of Oakland neighborhoods has been long underway in other parts of the city – such as Uptown and West Oakland. However, new development often welcomes affluent renters and homeowners at the expense of longtime residents.

 

Jahmese Myres, Oakland resident and campaign director with East Bay Alliance for a Better Economy.

Jahmese Myres, Oakland resident and campaign director with the East Bay Alliance for a Sustainable Economy.

“There’s a lot at stake with this project because this is a really critical time in our city. Oakland is changing, and we want to see a project that really impacts Oakland in very positive ways,” said Jahmese Myres, campaign director with the East Bay Alliance for a Sustainable Economy (EBASE), which is part of the coalition.

 

“We have a choice to have a really corporate, cookie-cutter, formulaic development that has no relation to the surrounding community, or we can have a project that helps the community thrive with good jobs, affordable housing, cleaner air and allowing long-term residents to stay in the community,” Myres said, also a resident of East Oakland who lives within a mile of the proposed project.

 

Citing data that shows the median household income for East Oakland at $31,000 a year, Myres says housing in the project should “allow for folks making that income to be able to live in those units.”

 

The development could create up to 20,000 jobs and it is important that those jobs be real quality jobs that allow people to take care of their families, Myres added.

 

It’s important that “people working at the Coliseum now – ushers, ticket takers, etc. – that they keep their good union jobs, too. They’re also members of our community in a number of ways,” she said.

 

The city entered an Exclusive Negotiating Agreement (ENA) with a development team, which will present an outline of what the community benefits would include in June. The ENA expires in August but could be extended.

 

Organizations in the coalition include EBHO, OCO, EBASE, Communities for a Better Environment (CBE), Alliance of Californians for Community Empowerment (ACCE), Public Advocates, Unite Here 2850, Urban Peace Movement, SEIU-USWW – which represents workers at the Coliseum arena, Causa Justa/Just Cause, the Building Trades Council, Faith Alliance for a Moral Economy, and Partnership for Working Families.

 

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Oakland Post: Week of August 12 – 18, 2026

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