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CEO Kobi Wu is changing the face of advertising with VisuWall

ROLLINGOUT.COM — Kobi Wu is the founder and CEO of VisuWall Technologies.

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By Porsha Monique

Porsha Monique

[/media-credit] Porsha Monique

Kobi Wu is the founder and CEO of VisuWall Technologies, a platform where vacant storefront windows become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Wu is a former music industry executive and has 18 plus years of marketing and advertising experience. She’s worked with global companies producing customer experiences, brand strategies, content and media plans for Nike, Spotify, Smirnoff, Johnnie Walker, Ciroc Vodka, Google, JetBlue and a host of others. Before founding VisuWall, Wu was the SVP of Strategy and Creative for Combs Enterprises where she led strategy for the chairman’s portfolio of brands.

Rolling Out recently spoke with Wu to discuss VisuWall, her career path, her leadership style and much more.

How did you determine your career path?

My career path was inspired mostly by my personal interests, and these are not at all linear or singular. I get completely immersed with each subject during the various phases of my career. From architecture to the music business to the consumer experience, and now being the founder of VisuWall I have layered my career with creative insights and a diverse set of skills that give me a very unique perspective that works really well for me.

What inspires you to show up at work every day?

I love what I’ve created in VisuWall and I like to explore the new heights it will go. Working on the business every day fuels new ideas, new ways of working, and allows me to meet new people.

Please describe your role as CEO.

As CEO of VisuWall my role is to make sure the team has the tools they need to be successful (resources, answers and insights) and then get out of their way so that they can do their job. My role is to keep my eyes on the VisuWall North Star and make sure that the team keeps that vision top of mind in all that they do.

What is the mission of your organization?

VisuWall is a platform where vacant storefronts become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Our expertise with consumer experiences and care in bridging relationships with property owners provides transparency, efficiency and ROI with each and every placement.

Who or what motivates you and why?       

My son is a big motivator for me. He was present when I first pitched the idea at the Entrepreneurs Challenge at NYU in 2015. He was with me when I stopped to take pictures of buildings I was interested in for the model. He heard me talking to my husband about throwing in the towel and said, “Ummmm. Momma you can’t quit. We’ve worked too hard. I’ve had to stand and watch you take too many pictures of buildings for you to quit now. This is our thing!”  I appreciate that he sees me working and building something. He knows it hasn’t always been there and we have to work to keep it. So yeah, he motivates me.

What are the do’s and don’ts for young women in business?

  • Do be yourself and consider how you want to be perceived.
  • Do make sure you take your seat at the table – literally and figuratively. Show up and show up ready to be heard.
  • Do make sure you are learned and coachable – it’s a delicate balance sometimes.
  • Don’t forget to look around you and advocate for someone else you believe in whether they are senior to you, junior to you or standing next to you as a peer.
  • Don’t let someone’s opinion of your idea sway you from putting it out there. Take a pause or pivot if you must, but keep pushing.

Name three successful female role models and explain why you admire them.

I really admire women in business who will take a beat to support other women in business. By that I mean women who will listen to someone’s story, help them work through a need, and maybe even go so far as to put their weight behind someone when they believe in something. Oprah, Michelle Obama or someone else in that stratosphere, are easy to mention, but I have been moved by some less obvious names – perhaps not household names- but names that carry their own [weight] on a lot of levels.

Morgan DeBaun, Founder & CEO of Blavity: When we met, we both came to the table cold, only knowing each other’s name and company accomplishments, but nothing about each other’s personal background. [We had] no friends in common, no jobs at the same place. But she came to the table knowing where I’ve been, what I’m working on and with a vision of how we can perhaps stay connected and work together. We listened to each other, laughed a bit and after an hour I walked away with the kind of ally who will advocate for me and VisuWall and vice versa.  I also really, really enjoy Morgan’s instagram feed and appreciate how she’s living her best life.

Isa Watson, Founder & CEO Envest: Isa and I sat on a panel together at Columbia. At that point, I was pre-funded and working through what seemed like an eternity of building traction with no resources. Several months later we met for coffee and a pastry. She asked me about my investment strategy and the next thing I knew she was encouraging me to shift gears, take control and play my cards differently. She was right. I am now funded and it was all about that mind shift.

Marissa Nance, Founder, Native Tongue Communications: Marissa is family. She has worked 25+ years at OMD and recently launched a new entity called Native Tongue Communications. Because I’ve stayed at her home in LA I’ve seen Marissa’s work ethic live and in person. She rises [early] to be able to work on Eastern Standard Time and goes hard all day, making deals and helping her clients understand advertising to diverse groups of people. In between she’s taken time to share resources, make introductions (in fact Morgan was one of those introductions) and has helped me strategize for VisuWall pretty much from day one.

How do you approach business challenges?

There is always a pivot or a level up in business. Running VisuWall, the day to day challenges require a certain kind of mental preparedness that I often liken to sports. Proficiency in simple things like accounting, client management, marketing, and operations is like being able to make a free throw or a layup in basketball. I also like to know and study the players. It makes a huge difference to know who you’re playing with, how they play and what motivates them. It allows you make smarter moves. Then when you come across complex situations like investor presentations, hiring teams, managing distribution of funds, etc., all of those basic skills come into play and knowing them well allows you to level up for the dunk.

How do you evaluate talent you are hiring and what are the skill sets you’re looking for in this market place?

When I am hiring talent I am absolutely looking for knowledge of their craft, but equally a combination of independence, willingness to roll up his/her sleeves, likeability, coachability and creativity. VisuWall uniquely combines two otherwise disparate industries and so anyone who works with us needs to be dexterous enough to understand and apply insights from the other side of the marketplace and the people involved.

Describe your leadership style.

I’m a steward of the VisuWall ship. I work towards strategic goals and try to manage the processes to ladder up to those goals. I like to think I’m a casual leader because I’m rather laidback on most days, but in recent years I’ve realized it’s actually only my attire that is casual: sneakers, tee shirts and jeans; but I’m actually quite process driven.

Media Maven. Celebrity Interviewer. Entertainment Journalist. Social Influencer. Passionate Writer. Follow my journey on FB @PorshaMonique and IG @iAmPorshaMonique

This article originally appeared in Rollingout.com.

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Activism

At the event, 16 entities signed the EIP pledge, vowing to take steps to increase public contracting opportunities in their spheres for small and historically underutilized businesses.  The pledge signees included Hub International, the Port of San Francisco, the San Francisco Public Utilities Commission, California High-Speed Rail Authority, the Port of Oakland, Robert Graham of Webcor Builders, Holder Construction, the Weitz Company, Sky Blue Builders, Hornblower, Swinerton, Luster National, Talson Solutions, Center for Community Wealth Building, and the Construction Contractors Alliance.

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Toks Omishakin, secretary of the California State Transportation Agency, was one of the speakers at the event. Photo by Shellee Fisher Photography and Design.
Toks Omishakin, secretary of the California State Transportation Agency, was one of the speakers at the event. Photo by Shellee Fisher Photography and Design.

By Calvin Naito, Special to The Post

On June 4, a national nonprofit named the Equity in Infrastructure Project (EIP) – which aims to increase public construction contracting opportunities for small and historically underutilized businesses – held a day-long event in downtown San Francisco to rally supporters and build momentum to its cause.

It was attended by more than 100 individuals from public agencies, private firms, and other organizations committed to increasing contracting opportunities with governmental agencies, thereby creating more competition and lowering public costs.

The EIP event was held the Hyatt Regency San Francisco in conjunction with BuildIT, which aims to increase contracting opportunities for LGBT-owned businesses.

At the event, 16 entities signed the EIP pledge, vowing to take steps to increase public contracting opportunities in their spheres for small and historically underutilized businesses.

The pledge signees included Hub International, the Port of San Francisco, the San Francisco Public Utilities Commission, California High-Speed Rail Authority, the Port of Oakland, Robert Graham of Webcor Builders, Holder Construction, the Weitz Company, Sky Blue Builders, Hornblower, Swinerton, Luster National, Talson Solutions, Center for Community Wealth Building, and the Construction Contractors Alliance.

Following the workshop, BuildIT hosted a VIP evening reception honoring EIP, whose principals – Phil Washington, John Procari, and Rick Jacobs – accepted the award.

The event also set in motion the coalition’s efforts to implement recommendations from EIP’s “Procurement for Prosperity: A Playbook.”

The Playbook is a practical guide for public agency leaders and procurement and contracting practitioners to grow the capacity of small and first-time contractors, strengthen competition, and deliver better value for taxpayers.

Toks Omishakin, Secretary of the California State Transportation Agency (CalSTA), a long-time EIP supporter, also told attendees, “This is about commitment.  This has been a life’s work. This is a tailwind moment.”

The event’s presenting sponsor was Hub International, one of the largest insurance brokerages in the nation, which was joined by partners Travelers Insurance and the State Compensation Insurance Fund.

After the pledge-signing ceremony, attendees participated in a workshop in which they examined the policies, practices, and programs needed to meet EIP goals, learned from practitioners, and identified next steps toward utilizing the Playbook.

Ingrid Meriwether, formerly of Merriwether & Williams Insurance Services (MWIS) and current president of Hub International’s Aligned Risk Management, MWIS, described the hard-fought lessons she and her MWIS team have learned over the last three decades administering contractor development programs (CDPs) for the City and County of San Francisco, Alameda County, City of Los Angeles, LA Metro, and other municipalities.

The CDPs help small and local construction firms win public infrastructure contracts with these government agencies.  The program provides bonding assistance, contract financing, technical support, training, and other services to underrepresented businesses funded by public agencies who seek greater contracting participation with these firms.

Merriwether said programs like these “break down systemic barriers, create greater fairness, and save taxpayers money by enabling more competition.  The contractor development programs have, cumulatively, over two decades, helped contractors access over $1 billion in bonding, supporting over $380 million in awarded contracts, and maintaining a loss ratio 250 times lower than the industry average – while saving participating municipalities more than $27 million in contracting costs as a result of enabling more competition.”

Rick Jacobs, EIP co-founder and co-chair urged attendees make plans to meet again in the near future “to continue building on this work, share progress on organizational commitments, and discuss how we can collectively advance the goals of the EIP pledge.”

For more information on the EIP and to access a copy of the Playbook, go online to https://equityininfrastructure.org/

Calvin Naito is communications manager for Equity in Infrastructure Project.

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Activism

Oakland Museum Presents Landmark Retrospective Celebrating Beloved Bay Area Artist Mildred Howard

“Poetics of Memory” coincides with a year of major recognition for Howard. In 2026, she received the California Arts Council’s 50th Anniversary Award, honoring artists whose work has shaped California’s cultural and civic life, as well as the Museum of the African Diaspora’s Artist Impact Award. In 2025, she was awarded a prestigious Guggenheim Fellowship in recognition of her transformative contributions to American cultural life.

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Mildred Howard. Photo by Christine Cueto for the Oakland Museum of California, 2025.
Mildred Howard. Photo by Christine Cueto for the Oakland Museum of California, 2025.

Special to The Post

The Oakland Museum of California (OMCA) opened “Mildred Howard: Poetics of Memory,” the first major museum survey of Bay Area artist Mildred Howard, on June 12.

The exhibition spans five decades of Howard’s influential work, bringing together immersive installations, found-object sculptures, archival materials, and new commissions that explore memory, identity, and power in American life.

“Poetics of Memory” coincides with a year of major recognition for Howard. In 2026, she received the California Arts Council’s 50th Anniversary Award, honoring artists whose work has shaped California’s cultural and civic life, as well as the Museum of the African Diaspora’s Artist Impact Award. In 2025, she was awarded a prestigious Guggenheim Fellowship in recognition of her transformative contributions to American cultural life.

Howard was born in San Francisco in 1945 and raised in the East Bay, where she went on to study Afro-Haitian dance, make and sell clothing, and experiment with collage and sculpture.

Her multimedia art practice emerged from these experiences, later becoming associated with West Coast conceptual art, San Francisco funk, and a vibrant community of artists like Oliver Jackson, Betye Saar, and Raymond Saunders. Since the 1970s, she has used found materials and family stories to explore memory—both individual and collective.

At OMCA, visitors enter “Poetics of Memory” through a series of intimate galleries featuring Howard’s early mixed-media pieces and sculptures, along with a large video projection of a number of her public artworks.

Together, they emphasize Howard’s interest in everyday objects as powerful carriers of individual and shared stories. Highlights include collages that remix images of the artist herself; found-object sculptures like The History of the United States with a few Parts Missing (2007) that address omissions in dominant narratives; and public works like “Locks and Keys for Harry Bridges” (2001) that transform urban space into a meditation on access and labor.

This culminates in a richly detailed “studio” environment, where works in progress, archival exhibition flyers, historic photographs of Howard and her community, postcards from fellow artists, and other materials offer insight into her creative process and daily life.

The exhibition then opens into a high-ceilinged, dramatically lit space that brings together Howard’s signature immersive installations. On one end, “Crossings” (1997/2026) – a field of hundreds of ceramic eggs leading to an ornate mirror – suggests cycles of birth, motherhood, and transition, while drawing on the emotional echoes of the Middle Passage. On the other end, “Blackbird in a Red Sky” (a.k.a. “Fall of the Blood House”) (2002) – a red glass shack bordered by a pond – also uses reflection and transparency to draw viewers into the work and prompt consideration of themes of identity and home.

Howard’s newest video installation, “Moving Stills” (2026), repurposes never-before-seen family footage she took as a teenager on a train trip to the American South. Projected onto cascading layers of translucent fabric that stretch across an entire gallery wall, the piece immerses viewers in a layered meditation on memory, migration, and time.

The “Mildred Howard: Poetics of Memoryexhibit will be on display through Oct. 11 at the Oakland Museum of California, 1000 Oak St., Oakland, CA 94612. Museum hours are Wednesday through Sunday, 11 a.m. to 5 p.m., with extended hours on Fridays to 9 p.m.

This story is sourced from the Oakland Museum of California press office.

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Alameda County

Ferry Fares to Increase July 1 as Ridership Hits Record Highs

The Oakland and Alameda routes will increase from $4.90 to $5.10, the South San Francisco route will go up from $7.40 to $7.60, and the Vallejo route will increase from $9.90 to $10.

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Courtesy photo.

By Mike Aldax, The Richmond Standard

Starting July 1, the standard adult fare for the San Francisco Bay Ferry route between Richmond and San Francisco will increase to $5.20, up from the current $4.90.

Discounted fares for eligible passengers, including youth, seniors, people with disabilities, and Clipper START users, will rise to $2.60 from the current $2.40. Children under 5 will continue to ride for free.

The Oakland and Alameda routes will increase from $4.90 to $5.10, the South San Francisco route will go up from $7.40 to $7.60, and the Vallejo route will increase from $9.90 to $10.

The adjustments are part of a systemwide fare update approved by the agency’s Board of Directors, which is moving away from a flat 3% annual increase to route-specific pricing for the 2027 and 2028 fiscal years.

This fare update arrives as San Francisco Bay Ferry celebrates a historic May, transporting 301,270 passengers. The record-breaking figure represents an 8% increase over May 2025 and marks the third consecutive month of record-setting ridership.

Furthermore, it is the sixth month in a row that passenger numbers have exceeded pre-pandemic levels. Weekend travel has been a primary driver of this growth, with average weekend ridership seeing a 56% increase compared to pre-pandemic trends.

The agency states that the fare adjustments are necessary to ensure the long-term fiscal sustainability of public ferry services. By shifting to route-specific adjustments, the agency aims to offset rising operating costs while maintaining the high levels of service frequency and reliability.

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