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CEO Kobi Wu is changing the face of advertising with VisuWall

ROLLINGOUT.COM — Kobi Wu is the founder and CEO of VisuWall Technologies.

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By Porsha Monique

Porsha Monique

[/media-credit] Porsha Monique

Kobi Wu is the founder and CEO of VisuWall Technologies, a platform where vacant storefront windows become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Wu is a former music industry executive and has 18 plus years of marketing and advertising experience. She’s worked with global companies producing customer experiences, brand strategies, content and media plans for Nike, Spotify, Smirnoff, Johnnie Walker, Ciroc Vodka, Google, JetBlue and a host of others. Before founding VisuWall, Wu was the SVP of Strategy and Creative for Combs Enterprises where she led strategy for the chairman’s portfolio of brands.

Rolling Out recently spoke with Wu to discuss VisuWall, her career path, her leadership style and much more.

How did you determine your career path?

My career path was inspired mostly by my personal interests, and these are not at all linear or singular. I get completely immersed with each subject during the various phases of my career. From architecture to the music business to the consumer experience, and now being the founder of VisuWall I have layered my career with creative insights and a diverse set of skills that give me a very unique perspective that works really well for me.

What inspires you to show up at work every day?

I love what I’ve created in VisuWall and I like to explore the new heights it will go. Working on the business every day fuels new ideas, new ways of working, and allows me to meet new people.

Please describe your role as CEO.

As CEO of VisuWall my role is to make sure the team has the tools they need to be successful (resources, answers and insights) and then get out of their way so that they can do their job. My role is to keep my eyes on the VisuWall North Star and make sure that the team keeps that vision top of mind in all that they do.

What is the mission of your organization?

VisuWall is a platform where vacant storefronts become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Our expertise with consumer experiences and care in bridging relationships with property owners provides transparency, efficiency and ROI with each and every placement.

Who or what motivates you and why?       

My son is a big motivator for me. He was present when I first pitched the idea at the Entrepreneurs Challenge at NYU in 2015. He was with me when I stopped to take pictures of buildings I was interested in for the model. He heard me talking to my husband about throwing in the towel and said, “Ummmm. Momma you can’t quit. We’ve worked too hard. I’ve had to stand and watch you take too many pictures of buildings for you to quit now. This is our thing!”  I appreciate that he sees me working and building something. He knows it hasn’t always been there and we have to work to keep it. So yeah, he motivates me.

What are the do’s and don’ts for young women in business?

  • Do be yourself and consider how you want to be perceived.
  • Do make sure you take your seat at the table – literally and figuratively. Show up and show up ready to be heard.
  • Do make sure you are learned and coachable – it’s a delicate balance sometimes.
  • Don’t forget to look around you and advocate for someone else you believe in whether they are senior to you, junior to you or standing next to you as a peer.
  • Don’t let someone’s opinion of your idea sway you from putting it out there. Take a pause or pivot if you must, but keep pushing.

Name three successful female role models and explain why you admire them.

I really admire women in business who will take a beat to support other women in business. By that I mean women who will listen to someone’s story, help them work through a need, and maybe even go so far as to put their weight behind someone when they believe in something. Oprah, Michelle Obama or someone else in that stratosphere, are easy to mention, but I have been moved by some less obvious names – perhaps not household names- but names that carry their own [weight] on a lot of levels.

Morgan DeBaun, Founder & CEO of Blavity: When we met, we both came to the table cold, only knowing each other’s name and company accomplishments, but nothing about each other’s personal background. [We had] no friends in common, no jobs at the same place. But she came to the table knowing where I’ve been, what I’m working on and with a vision of how we can perhaps stay connected and work together. We listened to each other, laughed a bit and after an hour I walked away with the kind of ally who will advocate for me and VisuWall and vice versa.  I also really, really enjoy Morgan’s instagram feed and appreciate how she’s living her best life.

Isa Watson, Founder & CEO Envest: Isa and I sat on a panel together at Columbia. At that point, I was pre-funded and working through what seemed like an eternity of building traction with no resources. Several months later we met for coffee and a pastry. She asked me about my investment strategy and the next thing I knew she was encouraging me to shift gears, take control and play my cards differently. She was right. I am now funded and it was all about that mind shift.

Marissa Nance, Founder, Native Tongue Communications: Marissa is family. She has worked 25+ years at OMD and recently launched a new entity called Native Tongue Communications. Because I’ve stayed at her home in LA I’ve seen Marissa’s work ethic live and in person. She rises [early] to be able to work on Eastern Standard Time and goes hard all day, making deals and helping her clients understand advertising to diverse groups of people. In between she’s taken time to share resources, make introductions (in fact Morgan was one of those introductions) and has helped me strategize for VisuWall pretty much from day one.

How do you approach business challenges?

There is always a pivot or a level up in business. Running VisuWall, the day to day challenges require a certain kind of mental preparedness that I often liken to sports. Proficiency in simple things like accounting, client management, marketing, and operations is like being able to make a free throw or a layup in basketball. I also like to know and study the players. It makes a huge difference to know who you’re playing with, how they play and what motivates them. It allows you make smarter moves. Then when you come across complex situations like investor presentations, hiring teams, managing distribution of funds, etc., all of those basic skills come into play and knowing them well allows you to level up for the dunk.

How do you evaluate talent you are hiring and what are the skill sets you’re looking for in this market place?

When I am hiring talent I am absolutely looking for knowledge of their craft, but equally a combination of independence, willingness to roll up his/her sleeves, likeability, coachability and creativity. VisuWall uniquely combines two otherwise disparate industries and so anyone who works with us needs to be dexterous enough to understand and apply insights from the other side of the marketplace and the people involved.

Describe your leadership style.

I’m a steward of the VisuWall ship. I work towards strategic goals and try to manage the processes to ladder up to those goals. I like to think I’m a casual leader because I’m rather laidback on most days, but in recent years I’ve realized it’s actually only my attire that is casual: sneakers, tee shirts and jeans; but I’m actually quite process driven.

Media Maven. Celebrity Interviewer. Entertainment Journalist. Social Influencer. Passionate Writer. Follow my journey on FB @PorshaMonique and IG @iAmPorshaMonique

This article originally appeared in Rollingout.com.

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Black History

IN MEMORIAM: Marcia Ann Gillespie, Editor of Essence and Ms. Magazines, Dies at 82

Marcia Ann Gillespie, the trailblazing journalist who served as the first editor-in-chief of Essence magazine, has died at age 82. After joining the publication at its inception in 1970, Gillespie spent a decade elevating the beauty and voices of Black women during a pivotal era of self-love and cultural revolution. She later broke barriers as the first Black woman to lead Ms. magazine, further solidifying her status as a titan of the publishing industry. Her expansive career also included authorship and teaching, leaving a profound impact on American media. Read more.

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Marcia Ann Gillespie. Facebook photo.

Marcia Anna Gillespie, the first editor in chief of Essence magazine, has died. She was 82.

Born in Rockville Centre, New York, in 1944. The daughter of a church sexton/small business owner and domestic worker/caterer, Gillespie parlayed her degree in American studies from Illinois’s Lake Forest College into a research job at Time-Life Books, Inc. in New York.

There she advocated for fairness and inclusion of Black life in its publications. When the owners of the standard bearer of Black life, Ebony magazine, ventured into creating a special publication for young, Black women, Gillespie was hired as managing editor in 1970, and became editor-in-chief a year later at the young age of 26.

At the time, the venture by the Johnson family – the owners of Ebony magazine and Jet – into creating a publication for young Black women met the growing revolution of self-love in the Black community.

In other words, the battle cry of the late 1960s, “Black is Beautiful,” had a place to be seen and not just heard.

Thousands of young women who had already abandoned straightening combs and European aesthetics learned more ways to wear their natural hair from Afros to cornrows. Young Black designers got a place in the spotlight not just in clothing but jewelry that expressed neo-African ideals. But one of the most important impacts was the magazine’s unapologetic elevation of the beauty of the dark-skinned Black female to the status she deserved.

Under Gillepie’s tenure, Essence championed storytelling that celebrated Black women’s identities, experiences, and contributions at a time when their voices were often overlooked in mainstream media,” Essence wrote in a statement posted to Instagram

For 10 years she steered the fledgling publication before joining Ms. Magazine as a contributor in 1980 later becoming the first Black woman to edit a mainstream American magazine when she took charge in 1992.

In 1998, she helped secure the publication’s future through a women-led ownership group. She stayed at Ms. In various capacities until 2001, during which time the magazine had the most diverse readership in its history.

She also mentored future Essence editor Susan L. Taylor and taught young journalists at SUNY Old Westbury.

Emmy-winning actor Sheryl Lee Ralph took to social media to honor Gillespie’s life. 

“Rest in peace, dear Marcia Gillespie,” she wrote on Threads. “Your voice, your brilliance, and your commitment to lifting up Black women leaves a legacy that will continue to inspire me and so many others.”

A professor at SUNY Old Westbury and Bennett College, she also co-authored the authorized biography “Maya Angelou: A Glorious Celebration” in 2008.

According to Wikipedia, she also served on various boards as a director or advisor, including: “…the Arthur Ashe Institute of Urban Health, the Black & Jewish Women of New York, the Violence Policy Center in Washington, D.C., Aspen Institute, …and the Studio Museum of Harlem. Gillespie is a member of the National Council of Negro Women and the American Association of Magazine Editors.”

She was the recipient of several awards, including: the Lake Forest College Outstanding Alumni Award (1973), the New York Women in Communications Matrix Award (1978); a Lifetime Achievement Award from the New York Association of Black Journalists for print journalism (1982); a ‘Top Ten Outstanding Women in Magazine Publishing’ recognition by the March of Dimes.

In later years she was inducted into the American Society of Magazine Editors’ Hall of Fame (2002); the NAACP President’s Award (2006) and the Barbara Graves Legacy Award at the Black Enterprise Women of Power Summit in 2017.

The conclusion for her online obituary reads: “She leaves behind a legacy written not just in the pages she edited, but in every editor, journalist, and reader who found themselves — finally — in the stories she chose to tell.”

Online sources for this report include “The History Makers,” The Washington Informer, Wikipedia, Essence magazine, Ms. Magazine and her obituary.

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Business

Oakland Latino Chamber of Commerce Hosts Statewide Convention, Generating $3 Million in Economic Impact

The Oakland Latino Chamber of Commerce recently hosted the 47th Annual California Hispanic Chambers of Commerce Statewide Convention, drawing more than 1,000 attendees to the city. The event generated an estimated $3 million economic impact, benefiting local retailers, hotels, and small businesses throughout the region. Organized in partnership with Visit Oakland, the convention featured a marketplace for local entrepreneurs and focused on advancing economic prosperity for Latino-owned businesses. Several innovative features were introduced during the summit to provide lasting resources for the state’s business community, read more.

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Cutting the ribbon at the California Chamber of Commerce (CHCC) last month were CHCC Northern Region Director Mayra Perez, Aliza Gallo, Oakland Latino Chamber President CHCC Foundation Chairman David Betancourt, CHCC Madam Chair Veronica Corona, CHCC President & CEO Julian Canete and CHCC Northern Region Chair Leo Callejas. Courtesy photo.

The Oakland Latino Chamber of Commerce (OLCC) recently served as the Host Chamber for the 47th Annual California Hispanic Chambers of Commerce (CHCC) Statewide Convention, held in Oakland in August 2026.

The Convention welcomed more than 1,000 attendees from throughout California and generated an estimated $3 million economic impact for the City of Oakland, providing significant support to local hotels, restaurants, transportation providers, retailers, and small businesses.

In conjunction with Visit Oakland, OLCC brought in various local sponsors and worked closely with the California Hispanic Chamber of Commerce, to make the Oakland Convention a success.

The success of the 47th Annual CHCC Statewide Convention demonstrates what is possible when business leaders, entrepreneurs, community organizations, and public partners work together with a shared vision, said Aliza Gallo, president of the OLCC.

“By welcoming more than 1,000 attendees and generating an estimated $3 million economic impact, we not only showcased Oakland as a premier destination for business and innovation but also created lasting opportunities for local businesses and entrepreneurs,” said Gallo, who also served as co-host of the event.

She adds that the “convention elevated Oakland’s visibility, strengthened statewide and local partnerships, and reinforced the Oakland Latino Chamber of Commerce’s commitment to advancing economic prosperity for our members and our community.”

As part of its leadership role, OLCC introduced two innovative features designed to extend the convention’s impact beyond the event itself. Conference workshops were recorded and made available for continued learning and professional development.

These recordings will be shared with OLCC members and made available for broader public access, expanding educational opportunities for businesses and entrepreneurs throughout California. The workshop content will also be distributed to the 85 Latino Chambers and Affiliate Members within the CHCC network, which collectively is 135 member organizations statewide.

In addition, OLCC created and managed the Oakland Mercadito, a vibrant marketplace showcasing local Latino and Latina entrepreneurs. The Mercadito provided small business owners with an opportunity to market their products and services, connect with new customers, and gain exposure to business and community leaders from across the state.

The initiative highlighted Oakland’s entrepreneurial talent and demonstrated OLCC’s commitment to supporting small business growth and economic opportunity.

“Oakland is one of the most diverse cities in the United States” commented Peter Gamez, president & CEO of Visit Oakland. “Our city’s celebration of culture makes everyone feel they belong here and allows for truly authentic experiences.

“Our diversity is a powerful draw for groups and individual visitors. We are extremely proud of this and continue to cultivate and grow this message as we welcome conferences and conventions to The Town,” Gamez said. 

For more information, see the Visit Oakland video about the CHCC Convention In Oakland: https://lnkd.in/p/eRpe2sYD 

The Oakland Latino Chamber of Commerce is the source of this story.

About The Oakland Latino Chamber of Commerce

Oakland Latino Chamber of Commerce (OLCC) www.oaklandlatinochamber.com is dedicated to advancing economic opportunity, strengthening business capacity, and elevating the visibility of Latino-owned businesses throughout Oakland and the East Bay. Through advocacy, partnerships, technical assistance, and community engagement, OLCC works to ensure that Latino entrepreneurs have the resources and support necessary to thrive. 

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Black History

Five Hospitals Said No! Who Will Help Annette Henry Recover?

Annette Henry, a 67-year-old Oakland woman, is struggling to access essential medical care after a devastating stroke left her with a rare neuropathic pain syndrome. Despite medical documentation confirming her need for inpatient rehabilitation, five different Bay Area hospitals have denied her admission, often citing her inability to meet rigid therapy thresholds. Her family’s efforts to seek intervention from state and federal lawmakers have yielded no results, leaving Henry at home without a clear path to recovery. To see how these systemic failures are impacting her health, read more.

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Annette Henry. Photo by Mario Decuir.

A tangle of red tape and contradictions between health providers and Medicare rules have impeded an Oakland woman’s ability to recover from a stroke she had last year.

Her family – who are her caretakers – have reached out to various professionals and state and federal lawmakers for help to no avail.

At 67, Annette Henry needs inpatient stroke rehabilitation after a devastating stroke in May 2025. Since then, multiple Bay Area hospitals have denied it. She was accepted into a rehabilitation facility in June 2025 but discharged prematurely in July, in essentially the same condition.

Three hospitals where she was a patient pushed skilled nursing over inpatient rehabilitation. Two more declined referrals.

Now at home, Henry is caught in a system that measures her need for treatment against the limitations treatment should address.

Medical professionals have documented her need for a higher level of care.

In August 2025, a Medicare Quality Improvement Organization (QIO) overturned Henry’s discharge from an inpatient rehabilitation facility (IRF).

The QIO’s independent physician reviewer found she had not received the “intensive therapy program outlined on admission,” according to the Aug. 30, 2025, determination letter. Yet the decision did not secure her readmission or guarantee continued rehabilitation.

Henry has central post-stroke pain, a rare neuropathic pain syndrome that can make movement and touch intensely painful. Her pain specialist recommended inpatient rehabilitation alongside pain management.

Nevertheless, facilities have cited her inability to tolerate three hours of daily therapy as a reason to deny inpatient rehabilitation.

That practice raises questions about Medicare coverage policy. In Hooper v. Sullivan, No. H-80-99 (D. Conn. 1989), the court recorded the parties’ agreement that denials based on numerical utilization screens, diagnostic screens, treatment norms, the “three-hour rule,” or other “rules of thumb” were not appropriate.

CMS subsequently cited Hooper in its Aug. 7, 2009, final rule (74 Fed. Reg. 39762, 39794). The policy is also addressed in the Medicare Benefit Policy Manual, Chapter 1, Section 110, and CMS’s June 1 Review Choice Demonstration for IRF Services: Operational Guide.

These authorities underscore the need for individualized assessments rather than rigid numerical thresholds.

The central contradiction is stark: the pain and disability that make rehabilitation necessary have been cited as reasons to deny it. UCSF Stanyan’s April 7 discharge summary for Henry states that acute rehabilitation unit (ARU) placement was declined for “inability to tolerate three hours of therapy daily.” Without appropriate treatment, Henry risks further decline.

Her records document complications associated with prolonged immobility.

Orthopedics documented flexion contractures of the small and ring fingers on March 19.

Chest imaging on April 1 showed bibasilar dependent atelectasis, a condition involving reduced inflation of the lower portions of both lungs. These concerns can be examined through her medical records and photographs.

“What does a ‘not reasonable’ discharge look like?” her family asks. For them, it looks like an appeal decision recognizing a problem without ensuring a remedy: repeated referrals, denials and a patient still without the rehabilitation her treating professionals have recommended.

The family has sought help from the California Department of Public Health and the federal Office for Civil Rights to no avail. They contacted U.S. Rep. Lateefah Simon in June 2025, while Henry was in rehabilitation; Senator Alex Padilla in May 2026; and Senator Adam Schiff in September 2026.

DeCuir says the family received no meaningful assistance and was redirected to the QIO or advised working with a social worker after Henry had already been discharged.

The consequences extend beyond rehabilitation. The family reports that Henry has struggled to attend in-person specialist or any appointments and needs in-person evaluation and treatment for complications, recommended evaluations, health screenings and preventive care.

Her mobility limitations have become barriers to broader medical care.  Every office tells her their office is not set up to accommodate her.  This has happened with specialty care, out-patient services, screenings and physical therapy.

Henry is a Black woman on Medicare, and her family believes her experience raises concerns about unequal access to intensive rehabilitation. Research has documented disparities in discharge to inpatient rehabilitation rather than skilled nursing, underscoring the importance of individualized review.

CMS, state regulators and healthcare providers should examine Henry’s records, assess her needs on their clinical merits and explain how the applicable coverage standards were applied, and whether they are being enforced.

Rehabilitation is not a reward for patients who can already tolerate treatment. It is care intended to help people recover function. Henry’s case asks whether a system designed to support recovery can leave a patient without a path to it.

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