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28 Black and Latino Publishers Selected to Participate in the GNI Ad Transformation Lab

Over the course of the program, each publisher will receive coaching to address their organization’s path to business growth, including improving digital publishing tools and advertising capabilities and developing new digital skillsets. Participating publishers will develop and clarify their digital content and distribution strategy, optimize their websites, improve their digital advertising and programmatic capabilities, and act on these improvements to attract more advertisers and generate incremental revenue streams. The Lab will also promote collaboration and shared learning across the cohort of publishers.

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Washington, DC, January 14, 2021:   The Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), today kicked off the GNI Ad Transformation Lab: a six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. We’re proud to announce the 28 organizations selected to participate in the program, which includes publishers from 14 states across the country.

The participating publications of the GNI Ad Transformation Lab include: Afro-American Newspapers, Al Día en AméricaBlavity NewsThe Cincinnati HeraldThe Dallas ExaminerEl LatinoThe Houston DefenderHouston Forward TimesImpacto LatinoLa Mega Media ClevelandLa NoticiaLa OpinionThe Los Angeles SentinelMichigan ChronicleThe Mississippi LinkNoti BombaPost News GroupOur Weekly Los Angeles NewspaperThe Philadelphia TribunePrecinct ReporterPrensa ArizonaQCity MetroThe Sacramento Observer, The Seattle MediumTexas Metro NewsThe Tri-State DefenderVida Newspaper and Westchester Hispano.

“The participating news organizations reflect the heartbeat of American journalism and play an important role in elevating diverse and trusted voices in communities across the country. We’re grateful to play a part in equipping these publishers with new tools and strategies for digital business success, and look forward to sharing lessons with other news organizations via our GNI Digital Growth Program,” says Ben Monnie, Director, Global Partnerships Solutions at Google.

Over the course of the program, each publisher will receive coaching to address their organization’s path to business growth, including improving digital publishing tools and advertising capabilities and developing new digital skillsets. Participating publishers will develop and clarify their digital content and distribution strategy, optimize their websites, improve their digital advertising and programmatic capabilities, and act on these improvements to attract more advertisers and generate incremental revenue streams. The Lab will also promote collaboration and shared learning across the cohort of publishers.

“The business environment is challenging, but especially for those publishers who seek to adapt their business model by adopting new technologies,” says Fanny Miller, President, NAHP.  “For those publishers selected to participate in the GNI Ad Transformation Lab, we expect the experience will be transformational. At NAHP, we intend to multiply the value of their experience by extending it to other members.”

Dr. Benjamin F. Chavis, Jr., President and CEO of the NNPA, emphasized, “The GNI Ad Transformation Lab comes at a critical time across the United States where millions of readers of the Black Press of America are striving to receive news that is trusted and truthful. The NNPA is very pleased, therefore, to participate in this timely and much needed digital innovation opportunity afforded to a select group of NNPA member publishers.”

As the program progresses, the partner organizations will share lessons learned with the broader community of Black and Latino publishers. The GNI will also compile the best practices into playbooks, case studies and virtual workshops available for free through its ongoing Digital Growth Program.

“The Association of Alternative Newsmedia is proud to be a part of this effort and collaboration to improve the tech stacks and advertising opportunities for publishers in many of the same local communities that we serve,” said John Heaston, President of the AAN board. “We look forward to communicating the best practices back to our own members and we’re excited to work with Black, Latino and locally-owned publishers across North America to ensure that vital local news organizations thrive.”

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PRESS ROOM: The Allen Lewis Agency Named Ally Supplier Diversity: Supplier of the Year for 2024

NNPA NEWSWIRE — “This recognition from Ally is deeply appreciated,” said Chandra Lewis, co-founder and COO of TALA. “Receiving Ally’s Supplier Diversity: Supplier of the Year award is a testament to the strength of our team, our strategic approach and our ability to use relationships to deliver meaningful business results for our clients.”
The post PRESS ROOM: The Allen Lewis Agency Named Ally Supplier Diversity: Supplier of the Year for 2024 first appeared on BlackPressUSA.

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DETROIT– Ally Financial has recognized The Allen Lewis Agency, a full-service marketing and communications agency, as its Supplier Diversity: Supplier of the Year for 2024. The award was given at the Ally 4th annual Supplier Diversity & Sustainability Symposium, on Feb. 29 in Charlotte, N.C.

In 2023, TALA led media outreach and marketing efforts for the fifth anniversary of Moguls in the Making, Ally’s HBCU entrepreneurial pitch competition. It also introduced the brand to new opportunities such as the American Black Film Festival (ABFF), where Ally led a panel on financial education for filmmakers, and leveraged professional connections and years of experience in multicultural marketing to amplify Ally’s partnership with UnitedMasters.

“We are honored to work with Ally and its incredible team members,” said Jocelyn (Allen) Coley, co-founder and CEO of TALA. “The work Ally is doing to bring financial education to a more diverse, multicultural audience through outreach to the creator community aligns with our own passions and priorities. We’re proud to be part of programs such as Moguls in the Making, the American Black Film Festival, and Art Basel, raising awareness within a diverse, often underrepresented audience.”

Ally, the nation’s largest all-digital bank, started its supplier diversity program in 2020 to highlight its commitment to supporting the advancement of an inclusive and sustainable marketplace. The brand strives yearly to increase its spending with diverse suppliers – creating economic value, mobility, and a sustainable future for all.

“When Ally launched its Supplier Diversity program four years ago, our goal was to build an ecosystem of partners and suppliers who truly represented our communities,” said TJ Lewis, Ally senior director of Supplier Diversity and Sustainability. “From the beginning, TALA’s success in forging connections between Ally and minority-focused media has greatly expanded the visibility of our brand to the audiences we most want to reach. Their work is worthy of recognition.”

“This recognition from Ally is deeply appreciated,” said Chandra Lewis, co-founder and COO of TALA. “Receiving Ally’s Supplier Diversity: Supplier of the Year award is a testament to the strength of our team, our strategic approach and our ability to use relationships to deliver meaningful business results for our clients.”

About The Allen Lewis Agency:

The Allen Lewis Agency (TALA) is a full-service marketing and communications agency committed to helping clients build their brands and expand their business through a range of services including strategic brand development, media relations, diversity, equity and inclusion, advertising, events and reputation management. Founders Jocelyn (Allen) Coley and Chandra S. Lewis bring more than 40 combined years of corporate experience with a breadth and depth of services that are unmatched. Now in its eighth year in business, TALA is a certified Minority Business Enterprise, Women Business Enterprise, Women-Owned Small Business and a certified Association of National Advertisers diverse supplier that has employed a national team of experts who have decades of experience servicing major brands with positive measurable results. Learn more about The Allen Lewis Agency at https://www.theallenlewisagency.com.

The post PRESS ROOM: The Allen Lewis Agency Named Ally Supplier Diversity: Supplier of the Year for 2024 first appeared on BlackPressUSA.

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OP-ED: A Silent Killer No More

NNPA NEWSWIRE — Data from Mount Sinai Medical Center in New York City shows that more than 13 percent of African American men between the ages 45 and 79 will develop prostate cancer in their lifetimes. And Black men have a 70 percent higher rate of developing prostate cancer than White men. The American Cancer Society also shockingly predicts that Black men are more than twice as likely to die from prostate cancer than their White counterparts.
The post OP-ED: A Silent Killer No More first appeared on BlackPressUSA.

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By Hamil R. Harris, NNPA Contributing Writer

Political provocateurs are determined to stir up controversy over Defense Secretary Lloyd Austin’s failure to tell President Biden about his treatment for prostate cancer. Yet, his desire to keep the matter private—and out of the public eye—is in line with what many men, particularly men of color, have done for decades. The reticence to share details of a medical condition is understandable, but prostate cancer is a silent killer in the Black community and the time has come to give it a voice.

In the words of Dr. Martin Luther King Jr., whose son Dexter recently passed from prostate cancer, I ask: How long? How long will Men of color suffer in silence and die alone? How long will too many brothers hide their plight?

When he finally commented publicly about his condition, Austin offered regrets about keeping silent and then made an important pledge. He said that by not initially disclosing his diagnosis, he “missed an opportunity to send a message on an important public health issue,” while noting the prevalence of prostate cancer, particularly among Black men. Encouraging all men to get screened, Austin promised, “You can count on me to set a better example on this issue today and for the rest of my life.”

Any cancer diagnosis is a private matter. But men like Dexter King and Austin can help so many others who are prone to prostate cancer. Keeping the surgery and treatment a secret would only have continued to add to the stigma surrounding prostate cancer. That would have been a disservice to the thousands of men of color diagnosed annually.

Indeed, data from Mount Sinai Medical Center in New York City shows that more than 13 percent of African American men between the ages 45 and 79 will develop prostate cancer in their lifetimes. And Black men have a 70 percent higher rate of developing prostate cancer than White men. The American Cancer Society also shockingly predicts that Black men are more than twice as likely to die from prostate cancer than their White counterparts.

These figures are appalling when considering that prostate cancer is one of the most treatable forms of the disease with the five-year survival rate for men diagnosed with it being greater than 99 percent if the cancer is detected during the early stage.

While there are numerous reasons for why this disparity between Black and white men exists – decades of structural racism, environmental issues, certain comorbidities, different molecular pathways in the body of Black men – a great deal of the reason comes down to the fact that Black men are disproportionately not being screened for prostate cancer as early or as regularly as White men.

A recent study published in JAMA Oncology by a team at the University of Michigan Rogel Cancer Center found that Black men get fewer PSA (prostate specific antigen) screenings; they are more likely to be diagnosed with later stage cancer; they are less likely to have health insurance; and they have less access to high-quality care and other disparities that can be linked to a lower overall socioeconomic status.

Given his platform as Secretary of Defense, I am happy that Austin recognized his duty to be open and honest about his battle with this disease. And in doing so, he now joins groups and individuals who are already working on spreading awareness for prostate screenings who can act as guideposts.

For example, Mount Sinai Medical Center recently unveiled the Robert F. Smith Mobile Prostate Cancer Screening Unit, which will visit New York City neighborhoods where men could be at a higher risk of developing prostate cancer.  The mobile home sized bus is named after the African American philanthropist and venture capitalist who donated almost $4 million to launch the program. Smith, who has led many philanthropic endeavors aimed at supporting the African-American community, obviously realizes that it takes a preemptive approach to combat the scourge of prostate cancer by going directly into the communities most affected by the disease. In announcing the prostate screening initiative, Smith tied it to larger inequities in our society that leave African Americans behind. “It’s unconscionable that in our great country and at this moment of technological breakthrough, Black Americans are still subject to staggeringly worse health outcomes,” he said. “We can fix this.”

Thankfully there are individuals like Smith and now Austin to use their platforms to spread awareness for this deadly – yet very treatable – form of cancer and ensure that more people don’t die needlessly.

Hamil R. Harris is an award-winning journalist and contributing writer for the NNPA

The post OP-ED: A Silent Killer No More first appeared on BlackPressUSA.

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Chevrolet and National Newspaper Association Offer Summer Internship: Discover the Unexpected Fellowship

NNPA NEWSWIRE — The importance of diverse storytelling has never been more evident, and Chevrolet, in partnership with the NNPA, is committed to empowering the next generation of storytellers. By offering this once-in-a-lifetime opportunity, the DTU Fellowship seeks to make a lasting impact on both the individuals selected and the media landscape. The application window for the DTU Fellowship closes on April 1, 2024.
The post Chevrolet and National Newspaper Association Offer Summer Internship: Discover the Unexpected Fellowship first appeared on BlackPressUSA.

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By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

In a bid to amplify Black voices and highlight diverse stories, Chevrolet, in collaboration with the National Newspaper Publishers Association (NNPA), invites budding journalists, content creators, and communications enthusiasts to embark on the summer internship of a lifetime through the Discover the Unexpected (DTU) Fellowship.

The DTU Fellowship is geared towards students of historically Black Colleges and Universities (HBCUs) who are passionate about storytelling and eager to contribute to the media landscape. This opportunity offers a platform for aspiring journalists and provides financial support in the form of a $10,000 scholarship and an $8,000 stipend.

One of the key aspects of the DTU Fellowship is the chance to collaborate with some of the largest and most influential Black-owned newspapers in the community. The collaboration aims to bridge the gap between emerging talents and established media outlets, fostering an environment of mentorship and shared knowledge.

The selected DTU fellows will embark on a transformative journey beyond conventional internships. This experience promises exploration, learning, and, most importantly, amplifying their voices. The fellowship recognizes the unique perspectives of HBCU students and aims to provide a platform for these voices to be heard.

What sets the DTU Fellowship apart is the hands-on guidance and mentorship provided by industry professionals who understand the power of diverse perspectives. Fellows can elevate content and gain career-building knowledge through interactions with seasoned journalists and media experts.

The importance of diverse storytelling has never been more evident, and Chevrolet, in partnership with the NNPA, is committed to empowering the next generation of storytellers. By offering this once-in-a-lifetime opportunity, the DTU Fellowship seeks to make a lasting impact on both the individuals selected and the media landscape.

As the application deadline approaches, interested individuals are encouraged to take advantage of this extraordinary opportunity. The application window for the DTU Fellowship closes on April 1, 2024. The tight deadline emphasizes the urgency and exclusivity of the opportunity, urging potential applicants to act promptly.

The Discover the Unexpected Fellowship by Chevrolet and the National Newspaper Association represents a unique chance for HBCU students to receive financial support for their education and gain invaluable hands-on experience in collaboration with influential Black-owned newspapers. By taking part in this transformative journey, aspiring journalists have the opportunity to leave a lasting impact on the media industry. Don’t miss out on the chance to elevate your content and amplify your voice – apply before the April 1, 2024 deadline!

The post Chevrolet and National Newspaper Association Offer Summer Internship: Discover the Unexpected Fellowship first appeared on BlackPressUSA.

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