Business

Whole Foods: New Chain to be Named for ‘365’ Store Brand

Published

9 years ago

June 11, 2015

This image provided by Whole Foods shows the logo for 365 by Whole Foods Market, a new chain of smaller stores with lower prices, named after its “365” house brand. Co-CEO Walter Robb says the private-label products will anchor the store, but that it will also have a selection of curated products, including national brand name products. (Whole Foods via AP)

CANDICE CHOI, AP Food Industry Writer

NEW YORK (AP) — Whole Foods says it will name its new chain of smaller stores with lower prices after its “365 Everyday Value” house brand.

Co-CEO Walter Robb tells The Associated Press that the chain will be named “365 by Whole Foods Market,” a nod to the brand already sold by the grocery chain.

He said that while 365 products will anchor the stores, the chain will also have other items, including national brands.

Since announcing plans for the chain in May, recent trademark filings by Whole Foods Markets Inc. had prompted a guessing game that the stores might bear names like Clever Egg, DailyShop, Greenlife, Small Batch or Swiftgoods.

“Those were all decoys,” Robb said in an interview, before quickly adding that his claim could also be a decoy to divert people about other plans.

The new chain, which is slated to begin opening next year, comes as Whole Foods seeks to differentiate itself amid intensifying competition. The company, which has more than 400 Whole Foods stores, has seen its sales growth slow as organic and natural products have become more widely available at mainstream supermarket chains and big-box retailers.

The new chain may also be inspired by the success of companies such as Trader Joe’s and Sprouts, which also focus on value and store-brand products, said Jon Springer, retail editor for the trade publication Supermarket News.

“They’ve identified millennial shoppers, younger shoppers who are very particular about what they eat, but also tough about what they can spend on food,” he said.

Executives in the supermarket and retail industry are also trying to adapt to the changing ways people are shopping. Wal-Mart Stores Inc., for instance, has been opening “Neighborhood Market” stores that are smaller than its supercenters aimed at shoppers who want to get in and out quickly.

A similar philosophy seems to be behind the plan by Whole Foods. In its initial announcement, Whole Foods had said that the new chain would be “geared toward millennials.” But Robb said that while 365 is inspired by younger generations, it’s intended to appeal to anyone who wants a quick, convenient way to shop.

Jeff Turnas, a Whole Foods veteran who was named president of the 365 chain, said he envisions people stopping in at 365 stores during the week when they want to get in and out of stores, with the regular Whole Foods stores being destinations for bigger shopping trips.

Turnas, who previously headed the U.K. business for Whole Foods, also noted that a small Whole Foods location in London has an open-kitchen feel in its prepared food section. Turnas said something similar might pop up in the 365 stores as well.

Whole Foods says it plans to open between five and 10 of the 365 stores around the country next year, and that it sees potential for the chain to eventually have as big a footprint as its namesake chain. The company, based in Austin, Texas, has provided few other concrete details about its plans for the chain.

In an earnings conference call in May, co-CEO John Mackey had described it as a “streamlined, hip, cool technology oriented store, unlike any store anybody has ever seen before.”

When asked this week what 365 stores will look like, Robb remained similarly vague. He asked that people close their eyes and “stay with me on the words and flow” of his description. He then proceeded to ask people to envision a place “that’s fresh, that’s clean” with a smaller, more neighborhood feel, a “streamlined” selection and “technology woven in,” although he declined to say what type of technology that might entail.

But despite the bigger focus on value, Robb stressed the products in the 365 stores will have the same quality standards as “the mothership.”

“It’s not going to be a dumbed-down thing,” he said.

___

Follow Candice Choi at www.twitter.com/candicechoi

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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5 hours ago

April 19, 2024

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V.P. Kamala Harris: Americans With Criminal Records Will Soon Be Eligible for SBA Loans

Speaking in Las Vegas on Jan. 27, Vice President Kamala Harris announced a forthcoming federal rule that will extend access to Small Business Administration (SBA) loans to Americans who have been convicted of felonies but have served their time. Small business owners typically apply for the SBA loans to start or sustain their businesses.

Published

3 days ago

April 16, 2024

Oakland Post

On her daylong trip, Harris was joined by Horford, SBA Administrator Isabella Guzman, Interim Under Secretary of Commerce for Minority Business Development Agency (MBDA) Eric Morrissette, and Sen. Catherine Cortez Masto (D-Nev).

By California Black Media

Small business owners typically apply for the SBA loans to start or sustain their businesses.

Harris thanked U.S. Rep. Steven Horsford (D-NV-04), the chair of the Congressional Black Caucus, for the work he has done in Washington to support small businesses and to invest in people.

“He and I spent some time this afternoon with business leaders and small business leaders here in Nevada. The work you have been doing to invest in community and to invest in the ambition and natural capacity of communities has been exceptional,” Harris said, speaking to a crowd of a few hundred people at the Brotherhood of Electrical Workers Hall in East Las Vegas.

“Formerly incarcerated individuals face significant barriers to economic opportunity once they leave prison and return to the community, with an unemployment rate among the population of more than 27%,” the White House press release continued. “Today’s announcement builds on the Vice President’s work to increase access to capital. Research finds that entrepreneurship can reduce recidivism for unemployed formerly incarcerated individuals by as much as 30%.”

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G.O.P. Lawmakers: Repeal AB 5 and Resist Nationalization of “Disastrous” Contractor Law

Published

3 days ago

April 16, 2024

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File Photo: Assembly Republican Leader James Gallagher (R-Yuba City)

By California Black Media

Republican lawmakers gathered outside of the Employee Development Department in Sacramento on Jan. 23 to call for the repeal of AB5, the five-year old California law that reclassified gig workers and other independent contractors as W-2 employees under the state’s labor code.
Organizers said they also held the rally to push back against current efforts in Washington to pass a similar federal law.

“We are here to talk about this very important issue – a battle we have fought for many years – to stop this disastrous AB 5 policy,” said Assembly Republican Leader James Gallagher (R-Yuba City).
Now, that threat has gone national as we have seen this new rule being pushed out of the Biden administration,” Gallagher continued.

On Jan. 10, the U.S. Department of Labor issued a new rule providing guidance on “on how to analyze who is an employee or independent contractor under the Fair Labor Standards Act (FLSA).”
“This final rule rescinds the Independent Contractor Status Under the Fair Labor Standards Act rule (2021 IC Rule), that was published on January 7, 2021, and replaces it with an analysis for determining employee or independent contractor status that is more consistent with the FLSA as interpreted by longstanding judicial precedent,” a Department of Labor statement reads.
U.S. Congressmember Kevin Kiley (R-CA-3), who is a former California Assemblymember, spoke at the rally.

“We are here today to warn against the nationalization of one of the worst laws that has ever been passed in California, which has devastated the livelihoods of folks in over 600 professions,” said Kiley, adding that the law has led to a 10.5% decline in self-employment in California.

Kiley blamed U.S Acting Secretary of Labor, July Su, who was the former secretary of the California Labor and Workforce Development Agency, for leading the effort to redefine “contract workers” at the federal level.
Kiley said two separate lawsuits have been filed against Su’s Rule – its constitutionality and the way it was enacted, respectively. He said he is also working on legislation in Congress that puts restrictions on the creation and implementation of executive branch decisions like Su’s.
Assemblymember Kate Sanchez (R-Rancho Santa Margarita) announced that she plans to introduce legislation to repeal AB 5 during the current legislative session.

“So many working moms like myself, who are also raising kids, managing households, were devastated by the effects of AB 5 because they lost access to hundreds of flexible professions,” Sanchez continued. “I’ve been told by many of these women that they have lost their livelihoods as bookkeepers, artists, family caregivers, designers, and hairstylists because of this destructive law.”