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VP Records, Largest Independent Reggae Label Celebrates 40th Anniversary

NNPA NEWSWIRE — “VP is integral to the history of reggae and dancehall music. We take this responsibility seriously and we are using our 40th anniversary to celebrate the music’s rich heritage as we steward the genre into the future,” said company president Randy Chin.

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VP Records Anniversary Logo

VP Records Anniversary Logo

By Stacy M. Brown, NNPA Newswire Correspondent
@StacyBrownMedia

VP Records, the world’s largest reggae music company, has announced a year-long calendar of activities in celebration of its 40 years in the United States.

For two generations, the Queens, N.Y.-based company has marketed Caribbean culture and island lifestyle through music, events and merchandise, and has been at the heart of reggae, dancehall and soca.

The year of celebrations will feature a variety of music and cultural events, products, historical exhibits and experiences, in Jamaica, across the U.S., Toronto, Canada and London, England.

“VP is integral to the history of reggae and dancehall music. We take this responsibility seriously and we are using our 40th anniversary to celebrate the music’s rich heritage as we steward the genre into the future,” said company president Randy Chin.

“A major focus for the anniversary is highlighting the company’s commitment to the development, promotion and globalization of Jamaican music.”

From Dennis Brown, Barrington Levy, and Freddie McGregor to Sean Paul, Beenie Man, Lady Saw, and Tarrus Riley, VP Records has become home to some of the biggest acts in reggae music.

The label’s current roster includes Alborosie, Jah Cure, Raging Fyah, Gyptian, Beres Hammond, Queen Ifrica, Ikaya, Jah9, Fay-Ann Lyons, Christopher Martin, Maxi Priest, Busy Signal, Spice, Romain Virgo, and Spiritual.

The company kicked off its anniversary celebrations with a return to its homeland of Jamaica in January and will continue into the summer with a historical exhibit titled “A Reggae Music Journey,” at Donald Sangster airport in Montego Bay.

The exhibition will move to Kingston’s Norman Manley International Airport in June 2019 through the end of the year.

Chin recently sat down for a Q&A with NNPA Newswire:

NNPA Newswire: How did the company get started and what or who inspired you?

Chin: My parents, Vincent and Patricia, started the Jamaican chapter of the company after my father accumulated records that he changed out of jukeboxes around Jamaica.

The owner of the jukeboxes had no use for the records, so my parents kept them, and then started selling them out of their ice cream parlor.

They named the business ‘Randy’s” after the sponsor of an American radio program that was heard down there at the time. Obviously, that became my nickname too.

They couldn’t have gotten into the Jamaican music business at a better time. They got in on the ground floor in every sense, because Jamaican music was about to become an international phenomenon, starting a few years later with Millie’s “My Boy Lollipop,” then Desmond Dekker’s “Israelites,” and of course Bob Marley and the Wailers, and the rest is history.

In 1962, they moved from their first location to 17 North Parade, and records were becoming the central focus of the business.

My father started producing music with a popular singer named Lord Creator and built a studio above the new shop, which became known as Randy’s Studio 17. My brother Clive became involved in producing also, and many local independent producers such as Lee Scratch Perry rented the studio.

This was right as reggae was born. Everyone recorded there, including Bob Marley, Gregory Isaacs, Dennis Brown, Burning Spear, Augustus Pablo, you name them. Reggae may not have been born at our studio, but it grew up there.

NNPA Newswire:  What were perhaps one or two of your biggest challenges getting things off the ground?

Chin: One of the biggest challenges was that the business environment in Jamaica in the 70’s made it hard to get records to the international market. So, my parents decided to move from Jamaica to New York in the late 70s, which is how the VP Records chapter began. VP is their initials.

It’s always been a challenge to get music that comes from Jamaica, from our culture in our way of speaking, patois, to translate to international ears and international tastes in a way that people can really relate.

I think overall, it’s impressive how well received our music is outside our small island, but we still have to be mindful of the music that is made for a local Jamaican audience and the music that can make it on the bigger stage.

NNPA Newswire: Briefly tell us about a couple of your top artists, i.e., who they are and how did you land them for the company?

Chin: From the VP chapter of the story, the top artists have been dancehall stars over the last 20 to 25 years like Sean Paul, Beenie Man, Lady Saw, and Bounty Killer, but the veteran reggae singers and emcees have been the foundation of the business, including Dennis Brown, Barrington Levy, Freddie McGregor, and Yellowman.

Beres Hammond really stands out as well, because of the length of time he has been with the company.

My brother Chris has been involved with the company his whole life, initially on the technical side of mastering records but also deciding about what music to release. He and my mother built relationships with artists and producers over many decades. Relationships are a key to bringing in great artists. That extends to our whole A&R team.

Some people are surprised to learn that one of our top artists is Alborosie, who was born in Italy but lived in Jamaica so long that he earned the respect of the local dancehall crowd.

His music is popular all over the world.

Our current roster includes Alborosie, Jah Cure, Raging Fyah, Gyptian, Beres Hammond, Queen Ifrica, Ikaya, Jah9, Fay-Ann Lyons, Christopher Martin, Busy Signal, Spice, Romain Virgo, and Spiritual.

NNPA Newswire: What would you say was the company’s biggest hit and why do you believe it was such a hit?

Chin: In 2002, we had a distribution agreement with Atlantic Records that was a key to Sean Paul’s breakthrough. His ‘Dutty Rock’ album sold 6 million copies and was loaded with hits like “Get Busy,” “Gimme The Light,” “Like Glue,” and others.

We had Wayne Wonder at the same time with “No Letting Go,” which was also a big hit. With the distribution deal with Atlantic, VP Records was able to bridge the gap between working with a major mainstream label while still supporting Sean with the core foundation of the Jamaican community and its diaspora.

Overall his sound was fresh and distinct and never confused with any of his peers at the time. He had his own identity, which is a key to making a hit.

NNPA Newswire: What does the future hold for the company?

Chin: We’re excited about the future. We want Jamaican music, in all its forms — past, present, and future — to continue to develop in new directions and have an international following.

The streaming world makes that more of a reality than ever. We see it when we look at where our fans are. There is so much potential for streaming in developing markets that we just have to make sure we continue to put out quality music for the world to hear.

We’re also very proud of where we’ve come from.

It was a real boost when UNESCO recognized reggae as a cultural heritage asset last year. We want the Randy’s and VP story to always be included in the story of reggae and dancehall.

We bought Greensleeves Records a decade ago and have a 25,000-song catalog that covers a lot of the history of reggae, dub, dancehall, and beyond.

We continue to be interested in new developments and new musical forms that are related to reggae and dancehall, such as afro-beats and all the offshoots of dance and urban music around the world that trace right back to Jamaica.

We’re open to the future and very proud of our past.

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COMMENTARY: The National Protest Must Be Accompanied with Our Votes

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

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Dr. John E. Warren Publisher, San Diego Voice & Viewpoint
Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper. File photo..

By  Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper

As thousands of Americans march every week in cities across this great nation, it must be remembered that the protest without the vote is of no concern to Donald Trump and his administration.

In every city, there is a personal connection to the U.S. Congress. In too many cases, the member of Congress representing the people of that city and the congressional district in which it sits, is a Republican. It is the Republicans who are giving silent support to the destructive actions of those persons like the U.S. Attorney General, the Director of Homeland Security, and the National Intelligence Director, who are carrying out the revenge campaign of the President rather than upholding the oath of office each of them took “to Defend The Constitution of the United States.”

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

In California, the primary comes in June 2026. The congressional races must be a priority just as much as the local election of people has been so important in keeping ICE from acquiring facilities to build more prisons around the country.

“We the People” are winning this battle, even though it might not look like it. Each of us must get involved now, right where we are.

In this Black History month, it is important to remember that all we have accomplished in this nation has been “in spite of” and not “because of.” Frederick Douglas said, “Power concedes nothing without a struggle.”

Today, the struggle is to maintain our very institutions and history. Our strength in this struggle rests in our “collectiveness.” Our newspapers and journalists are at the greatest risk. We must not personally add to the attack by ignoring those who have been our very foundation, our Black press.

Are you spending your dollars this Black History Month with those who salute and honor contributions by supporting those who tell our stories? Remember that silence is the same as consent and support for the opposition. Where do you stand and where will your dollars go?

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Activism

Congresswoman Simon Votes Against Department of Homeland Security, ICE Funding

“They need accountability. Republicans already gave these agencies an unprecedented $170 billion for immigration enforcement, funding they have used to conduct raids at schools, separate families, and deploy a masked paramilitary who refuse to identify themselves on American streets. This bill gives them more funding without a single reform to stop unconstitutional, immoral abuses,” she said.

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Congresswoman Lateefah Simon (D-CA-12). File photo.
Congresswoman Lateefah Simon (D-CA-12). File photo.

By Post Staff

Congresswoman Lateefah Simon (D-CA-12) released a statement after voting against legislation to fund the Department of Homeland Security (DHS), which supports Immigration and Customs Enforcement (ICE) and U.S. Customs and Border Protection (CPB).

“Today, I voted NO on legislation to fund the Department of Homeland Security through Feb. 13, 2026.

“ICE and CBP do not need more funding to terrorize communities or kill more people,” she said in the media release.

They need accountability. Republicans already gave these agencies an unprecedented $170 billion for immigration enforcement, funding they have used to conduct raids at schools, separate families, and deploy a masked paramilitary who refuse to identify themselves on American streets. This bill gives them more funding without a single reform to stop unconstitutional, immoral abuses,” she said.

“The American people are demanding change. Poll after poll of Americans’ opinions show overwhelming support for requiring ICE agents to wear body cameras and prohibiting them from hiding their faces during enforcement actions. This is the bare minimum transparency standard, and this funding legislation does not even meet this low bar,” Simon said.

“Republicans in Congress are not serious about reining in these lawless agencies. Their refusal to make meaningful changes to the DHS funding bill has consequences that go beyond immigration enforcement. TSA agents who keep our airports safe and FEMA workers who help our communities recover from disasters are stuck in limbo due to Republican inaction.

“The Constitution does not have an exception for immigrants. Every person on American soil has rights, and federal agencies must respect them. The East Bay has made clear at the Alameda County and city level that we will hold the line against a violent ICE force and support our immigrant communities – I will continue to hold the line and our values with my votes in Congress.”

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Activism

Post Newspaper Invites NNPA to Join Nationwide Probate Reform Initiative

The Post’s Probate Reform Group meets the first Thursday of every month via Zoom and invites the public to attend.  The Post is making the initiative national and will submit information from its monthly meeting to the NNPA to educate, advocate, and inform its readers.

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iStock.
iStock.

By Tanya Dennis

The National Newspaper Publishers Association (NNPA) represents the Black press with over 200 newspapers nationwide.

Last night the Post announced that it is actively recruiting the Black press to inform the public that there is a probate “five-alarm fire” occurring in Black communities and invited every Black newspaper starting from the Birmingham Times in Alabama to the Milwaukee Times Weekly in Wisconsin, to join the Post in our “Year of Action” for probate reform.

The Post’s Probate Reform Group meets the first Thursday of every month via Zoom and invites the public to attend.  The Post is making the initiative national and will submit information from its monthly meeting to the NNPA to educate, advocate, and inform its readers.

Reporter Tanya Dennis says, “The adage that ‘When America catches a cold, Black folks catch the flu” is too true in practice; that’s why we’re engaging the Black Press to not only warn, but educate the Black community regarding the criminal actions we see in probate court: Thousands are losing generational wealth to strangers. It’s a travesty that happens daily.”

Venus Gist, a co-host of the reform group, states, “ Unfortunately, people are their own worst enemy when it comes to speaking with loved ones regarding their demise. It’s an uncomfortable subject that most avoid, but they do so at their peril. The courts rely on dissention between family members, so I encourage not only a will and trust [be created] but also videotape the reading of your documents so you can show you’re of sound mind.”

In better times, drafting a will was enough; then a trust was an added requirement to ‘iron-clad’ documents and to assure easy transference of wealth.

No longer.

As the courts became underfunded in the last 20 years, predatory behavior emerged to the extent that criminality is now occurring at alarming rates with no oversight, with courts isolating the conserved, and, I’ve  heard, many times killing conservatees for profit. Plundering the assets of estates until beneficiaries are penniless is also common.”

Post Newspaper Publisher Paul Cobb says, “The simple solution is to avoid probate at all costs.  If beneficiaries can’t agree, hire a private mediator and attorney to work things out.  The moment you walk into court, you are vulnerable to the whims of the court.  Your will and trust mean nothing.”

Zakiya Jendayi, a co-host of the Probate Reform Group and a victim herself, says, “In my case, the will and trust were clear that I am the beneficiary of the estate, but the opposing attorney said I used undue influence to make myself beneficiary. He said that without proof, and the judge upheld the attorney’s baseless assertion.  In court, the will and trust is easily discounted.”

The Black press reaches out to 47 million Black Americans with one voice.  The power of the press has never been so important as it is now in this national movement to save Black generational wealth from predatory attorneys, guardians and judges.

The next probate reform meeting is on March 5, from 7 – 9 p.m. PST.  Zoom Details:
Meeting ID: 825 0367 1750
Passcode: 475480

All are welcome.

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