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Vince Culler: Changing the Faces of Advertising

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Historically, African American participation in advertising meant stereotypical images on product packaging. Some were blatantly racist.

In the United States, Blacks first appeared in ads during the 1870s when so-called ethnic humor was displayed on trade cards. The most upsetting representation was that of abolitionist leader Frederick Douglass. His image was printed alongside his second wife, who was a white woman, taking a product called Sulpher Bitters to lighten her skin.

Blacks were made to appear subservient and ignorant in ads and were the favorites to represent domestic or menial labor, something that needed to change. But first, the barrier to the business side of the industry had to be destroyed.

Vincent Cullers (1924–2003), an Art Institute of Chicago and University of Chicago graduate, boasted an impressive creative portfolio. It drew the attention of agencies in both Chicago and New York City. Work as an illustrator would have been easy to obtain but offers were quickly rescinded when Cullers showed his face. Once he arrived to start work, he was told there was no position open. There were times that he never made it past an agency’s waiting area.

Determined not to allow rejection to control his career path, and inspired by the Civil Rights Movement, Cullers decided to take the entrepreneurial route. In 1956, after freelancing for a few years, Vince Cullers Advertising opened in Chicago. His goal was to present images of Blacks in a positive light, and to educate and employ more Blacks in his agency.

The first African American to open a full-service advertising company, Cullers would later become a pioneer of ethnic/targeted/multicultural advertising in the United States.

During an interview with the “Chicago Tribune,” Tom Burrell, of Burrell Communications Group, said there were “rarely any Blacks to be seen in advertisements up until that point … He established the template for targeted marketing in this country.”

That first year, the agency billed less than $10,000. But by 1968, Vincent Cullers Advertising landed its first major contract: Lorillard, Inc., the maker of True and Kent cigarettes. For the campaign, Cullers jettisoned the idea of creating an ad to please what he called “a Black white person,” and instead featured a black man dressed in a dashiki.

This was during the time when the Black Power Movement was at its peak. Dashikis were commonly worn as a display of Black pride. Thus, the next campaign was no surprise: Johnson Products commissioned the creation of ads for its Black  hair care product Afro Sheen. By the late 1990s, the agency boasted a staff of 25 and reported annual billings totaling $18 million.

About his success, Cullers often said: “To me, it’s not important that we were the first, second or third Black agency, but that we managed to survive, that we were able to provide a training ground for Blacks entering the industry and that we were able to continue to prosper.”

Cullers’ son Jeffrey took over the agency in 2002 when Vincent retired. The elder Cullers passed away in 2003.

About Tamara Shiloh

Tamara Shiloh has published the first two books in her historical fiction chapter book series, Just Imagine…What If There Were No Black People in the World is about African American inventors, scientists and other notable Black people in history. The two books are Jaxon’s Magical Adventure with Black Inventors and Scientists and Jaxon and Kevin’s Black History Trip Downtown. Tamara Shiloh has also written a book a picture book for Scholastic, Cameron Teaches Black History, that will be available in June, 2022. Tamara Shiloh’s other writing experiences include: writing the Black History column for the Post Newspaper in the Bay area, Creator and Instruction of the black History Class for Educators a professional development class for teachers and her non-profit offers a free Black History literacy/STEM/Podcast class for kids 3d – 8th grade which also includes the Let’s Go Learn Reading and Essence and tutorial program.   She is also the owner of the Multicultural Bookstore and Gifts, in Richmond, California, Previously in her early life she was the /Editor-in-Chief of Desert Diamonds Magazine, highlighting the accomplishments of minority women in Nevada; assisting with the creation, design and writing of a Los Angeles-based, herbal magazine entitled Herbal Essence; editorial contribution to Homes of Color; Editor-in-Chief of Black Insight Magazine, the first digital, interactive magazine for African Americans; profile creations for sports figures on the now defunct PublicFigure.com; newsletters for various businesses and organizations; and her own Las Vegas community newsletter, Tween Time News, a monthly publication highlighting music entertainment in the various venues of Las Vegas. She is a member of:
  • Society of Children’s Book Writers and Illustrators (SCBWI)
  • Richmond Chamber of Commerce
  • Point Richmond Business Association
  • National Association of Professional Women (NAPW)
  • Independent Book Publishers Association (IPBA)
  • California Writers Club-Berkeley & Marin
  • Richmond CA Kiwanis
  • Richmond CA Rotary
  • Bay Area Girls Club
Tamara Shiloh, a native of Northern California, has two adult children, one grandson and four great-grand sons. She resides in Point Richmond, CA with her husband, Ernest. www.multiculturalbookstore.com

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Dream Fund: Entrepreneurs Can Apply for $10,000 Grants Through $35M State Program

Although a number of reports suggest that the outlook has begun to be more positive as the U.S. economy continues to bounce back defying the odds, and many Black businessowners have also become more optimistic, access to credit and technical support remain a challenge for many who had to dip into their own finances to keep their lights on.

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Everett Sands, CEO Lendistry. Lendistry photo. 
Everett Sands, CEO Lendistry. Lendistry photo. 

By Tanu Henry, California Black Media

Since 2017, there has been a 9.8% increase of new small businesses — firms with less than 500 employees — in the United States. Over the past two years alone, over 10 million applications were submitted to start new small businesses across the country, according to the Small Business Administration.

That growth trend is true for California, too, where there are about 4.1 million small businesses, the most in the country. Those companies make up 99.8% of all business in California and employ about 7.2 million people.

But for Black-owned and other minority owned small businesses across the country, there was a steep decline in numbers, almost 41%, due to the pandemic, a Census Population Survey found in 2020. During that same time, nearly 44% of minority-owned small businesses were at risk of shutting down, a Small Business Majority report found.

Although a number of reports suggest that the outlook has begun to be more positive as the U.S. economy continues to bounce back defying the odds, and many Black businessowners have also become more optimistic, access to credit and technical support remain a challenge for many who had to dip into their own finances to keep their lights on.

Recognizing the outsized contribution small businesses make to the health of the California economy and the hit many of the smallest of small business have taken during the pandemic, the California Office of the Small Business Advocate (CalOSBA) has been making grants of up to $25,000 to small business in the state.

In its latest round of funding called the Dream Fund, which is now accepting applications on a rolling basis, CalOSBA has partnered with Lendistry, a Los Angeles-based, minority-led small business and commercial real estate lender to administer the $35 million grant portion of its program. The fund provides $10,000 to each small business that qualifies.

To become eligible, California-based small business owners will have to complete training at one of the centers run by the state’s Technical Assistance Expansion Program (TAEP) and receive a certificate.

“For the millions of Californians that have dreams of owning their own business, this grant coupled with one-on-one counseling and business expertise from hundreds of counselors at our eighty-seven Technical Assistance Centers, has the power to jumpstart their dreams,” says Tara Lynn Gray, director of CalOSBA.

Jay King, president and CEO of the Sacramento-based California Black Chamber of Commerce, says he applauds Gov. Gavin Newsom for understanding the historic systemic challenges minority businesses face and for “doing something about it.”

But giving Black businesses grants are not a “cure-all,” he says.

“It is like putting a Band-Aid on a bullet wound if we don’t do more to really fix the problems small businesses face,” King explains. “Ninety-six percent of Black businesses are mini- or micro- that means they make less than $100,000 or less than $35,000 a year, respectively,” King continued. “Only 4% of our businesses earn more than $100,000 annually. We have to put more resources and technical support around these businesses.”

King says informing Black business owners about opportunities like the Dream Fund and making sure they know how to apply for or access the funding is critical to making sure the people who need the help gets it.

“You have to get down into our communities,” he said. “You have to reach people through groups that are plugged into our communities to get the word out. We do not hear about these kinds of programs enough. We definitely don’t benefit from them enough.”

Everett K. Sands, the CEO of Lendistry, says he is excited to help California’s new businesses access the capital they need to “begin on their journeys.

“Over the past two years, almost 10 million new businesses have been created in the U.S.,” he says. “With record numbers of new small businesses entering the marketplace, many of which are owned by women and minorities, programs like California Dream Fund pave the way for a more robust and equitable economy as these new businesses make the leap from employing just their founders to employing their communities.”

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Activism

Biden Administration Invests $145 Million in Re-Entry Programs for Formerly Incarcerated

According to a 2021 Stanford University Study, reentry programs in California have contributed to a 37% decrease in the average re-arrest rate over the period of a year.

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By Aldon Thomas Stiles, California Black Media

After serving a 22-year sentence in a California prison, James Morgan, 51, found himself facing a world of opportunities that he did not imagine he would have as an ex-convict once sentenced to life for attempted murder.

Morgan, a Carson native, says he is grateful for a second chance at life, and he has taken full advantage of opportunities presented him through California state reentry and rehabilitation programs.

After completing mental health care for Post-Traumatic Stress Disorder (PTSD), Morgan was released from prison and granted parole in 2018.

“I did not expect what I found when I got out,” Morgan told California Black Media (CBM), explaining that he was fortunate to participate in a program for the formerly incarcerated in San Francisco.

“I was mandated by the courts to spend a year in transitional housing,” said Morgan. “Those guys walked us through everything. They made it really easy. It was all people I could relate to, and they knew how to talk to me because they used to be in the prison population —and they were from where we were from.”

Morgan says he also took lessons on anger management and time management.

Now, he is currently an apprentice in Local 300 Laborers Union, specializing in construction, after he participated in a pre-apprenticeship program through ARC (the Anti-Recidivism Coalition).

“Right now, I’m supporting my family,” Morgan said. “I’d say I’m doing pretty good because I hooked up with the right people.”

Supporters of criminal justice reform say Morgan’s success story in California is particularly encouraging.

Black men in the Golden State are imprisoned nearly 10 times the rate of their white counterparts, according to the Public Policy Institute of California. And just a little over a decade ago in 2011, the Supreme Court of the United States ordered California to reduce the number of inmates in its overcrowded prison system by 33,000. Of that population, nearly 30% were Black men even though they account for about 5% of the state’s population.

To help more formerly incarcerated people like Morgan get back on their feet after paying their debt to society, last month the U.S. Department of Justice and the U.S. Department of Labor announced that the federal government is investing $145 million over the course of the next fiscal year to support reentry programs across the country.

The Biden-Harris Administration also announced plans to expand federal job opportunities and loan programs, expand access to health care and housing, and develop and amplify educational opportunities for the formerly and currently incarcerated.

“It’s not enough to just send someone home, it’s not enough to only help them with a job. There’s got to be a holistic approach,” said Chiraag Bains, deputy assistant to the president and deputy director of the White House Domestic Policy Council on Racial Justice and Equity.

Bains told CBM that that reentry programs help establish an “incarceration-to-employment pipeline.”

The White House announced the programs late last month as President Joe Biden commuted the sentences of 75 people and granted pardons to another three, including Abraham Bolden, the first Black Secret Service agent on White House detail.

Bolden had been sentenced to 39 months in prison in 1964 for allegedly attempting to sell classified Secret Service documents. He has always maintained his innocence.

“Today, I granted pardons to three people and commuted the sentences of 75 people. America is a nation of laws, but we are also a nation of second chances, redemption, and rehabilitation,” Biden tweeted April 26.

According to Bains, about half of the people the President pardoned are Black or Brown.

“The president has spoken repeatedly about the fact that we have too many people serving time in prison for nonviolent drug offenses and too many of those people are Black and Brown,” said Bains. “This is a racial equity issue.”

Both Biden and Vice President Kamala Harris have faced sharp criticisms in the past for supporting tough-on-crime policies that, as U.S. Senator and California Attorney General respectively, have had disproportionately targeted Blacks and other minorities.

According to a 2021 Stanford University Study, reentry programs in California have contributed to a 37% decrease in the average re-arrest rate over the period of a year.

Over the last decade, California has funded a number of initiatives supporting reentry and rehabilitation. In 2015, the California Department of Corrections and Rehabilitation launched the Male Community Re-Entry Program (MCRP) that provides community-based rehabilitative services in Butte, Kern, Los Angeles and San Diego Counties. The Butte program services Tehama, Nevada, Colusa, Glenn, Sutter, Placer and Yuba counties.

A year later, Gov. Newsom’s office introduced the California Community Reinvestment Grant Program. The initiative funds community groups providing services like job placement, mental health treatment, housing and more to people, including the formerly incarcerated, who were impacted by the War on the Drugs.

Morgan spoke highly of programs that helped him reintegrate into society — both in prison and after he was released.

“In hindsight, I look back at it and I’m blown away by all of the ways that they’ve helped me,” Morgan said.

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Activism

UC Berkeley Students Protest Supreme Court Abortion Decision

Two pro-choice activists, Danielle Roseman and Alisa Steel currently believe the law will be overturned. However, they said, “our voices are our best asset to combat (this) and we will continue to protest.” Both seniors at University of California, Berkeley, they decided to organize a campus protest on Sproul Plaza, which took place May 3. 

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By Sarah Clemens

When it comes to reproductive health, the future looks both unprecedented and regressive.

A Supreme Court draft to overturn Roe v. Wade, the controversial ruling that declared the right to abortion, was leaked on May 2, 2022. In the draft, Justice Alito wrote that “Roe was egregiously wrong from the start.” The very act of leaking a supreme court draft is unprecedented. The last time it occurred was in 1973 with the original Roe v. Wade decision. In a press release the Supreme Court said the leak was authentic, but “it does not represent a decision by the Court or the final position of any member.” Final or not, thousands have already begun to protest.

Two pro-choice activists, Danielle Roseman and Alisa Steel currently believe the law will be overturned. However, they said, “our voices are our best asset to combat (this) and we will continue to protest.” Both seniors at University of California, Berkeley, they decided to organize a campus protest on Sproul Plaza, which took place May 3.

The Daily Cal newspaper estimated that “hundreds” attended. After contacting Roseman on social media, they both co-wrote answers to questions posed by this reporter.

“We knew the only way for our voices to be heard was to create a peaceful protest,” Roseman and Steel said. They weren’t alone.

NPR documented protesters across the country with similar stances on the issue from Washington to New York. Some states have existing laws in place that protect abortion rights. Others do not.

The original Roe v. Wade court case happened when a Texas woman by the name Jane Roe alleged that Texas’ abortion laws were unconstitutional. Almost 50 years later, Texas Gov. Greg Abbott supported a law that bans abortions after six weeks of pregnancy, with no rape or incest exceptions.

When asked by a reporter, “why force a rape or incest victim to carry a pregnancy to term?” Abbott responded, “It doesn’t require that at all, because, obviously, it provides at least six weeks for a person to be able to get an abortion.”

Despite overwhelming backlash, abortion becoming illegal appears preordained. Yet, throughout history around the world abortion has never stopped despite its illegality. In the 19th century, a doctor named Ann Lohman was called “the wickedest woman in New York” for her practice of giving women abortions.

When California state Senator Nancy Skinner (D-Berkeley) made a statement on the new bill, she cited this history. “Unlike women before me, I grew up without having to face the choice of a back-alley abortion…If Roe v. Wade is overturned, the Supreme Court will not prevent abortions, instead they will unleash unsafe and often deadly abortions.”

For many years the battle over abortion has been heavily stigmatized. As a result, there is a strong defeatist attitude among many voicing concerns on social media. Roseman and Steel thought otherwise.

“With our voices, we can mobilize, protest, sign petitions, get the word out, and send a shockwave to the politicians who think they have control over our bodies. So get out and get loud!”

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