Business

V&C Foods: How a Bay Area Distributor Built Leadership Across Three Generations

Succession planning works when businesses invest in developing leaders before they’re needed. Victor and Judy did this with Steven. Steven is now doing it with Adam. Each transfer happened because someone took years to teach, to trust gradually and let the next generation earn their place.

Published

5 months ago

June 17, 2026

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By JPMorganChase

In 1945 in San Francisco, Victor and Charlotte Cortesi started V&C Foods with fresh eggs and a distributor’s vision. What makes the business distinctive isn’t just that it endured. It’s how succession actually happened. When Victor passed, his daughter Judy inherited the business and made a remarkable choice: she recognized that Steven Herrera, who’d spent years as a route driver being mentored by Victor, was ready to lead. She sold the business to Steven, ensuring the values and relationships that defined V&C would continue into its next chapter. Now Steven is mentoring his son Adam in the same way Victor developed him—teaching him operations, relationships, and what it means to lead through experience and responsibility.

V&C’s story reflects a broader truth about succession planning: long-term continuity often depends on intentionally developing the next generation of leadership, whether within a family or beyond it.

From Mentorship to Legacy

When Steven first arrived at V&C as a route driver, he was hungry to learn. Victor saw potential and invested in it. Over the years, Steven moved through sales, distribution, and operations—not just learning how the business worked but understanding why it mattered. By the time Steven purchased the business, he was a leader who’d earned his place through partnership and decades of trust.

Steven arrived at the helm with deep knowledge of V&C’s operations and a clear sense of how to serve the Bay Area’s evolving restaurant industry. He understood the Cortesi family’s core principle: reliability and quality matter more than anything else. Under his leadership—and the support of his wife Liz, and his children Victoria and Adam—V&C expanded thoughtfully by building on those foundations rather than abandoning them.

“We want to be the vendor customers don’t have to worry about,” Steven said. “And Victor always preached about clear communication—sometimes trucks are late, but he always kept customers informed. I drill those principles into my son now. We don’t want to leave any customer hanging. That’s the mantra around here.”

Deliberate Development

According to recent Chase research, 54% of San Francisco small business owners expect to retire within the next decade. In a city where one in seven businesses have been operating for 20 years or more, ownership transitions will shape continuity in local commerce and community life—making proactive succession planning all the more essential.

V&C planned deliberately. The Cortesi family brought Steven in early and developed him through real responsibility. When Steven took the helm and began scaling operations, he had the continuity and clarity needed to grow. Now he’s creating the same culture with Adam—one where the next generation understands expectations and has the tools to lead.

“I had a lifetime of familiarity with the business. I even worked in high school and college during the summers, and my dad taught me how to drive one of the trucks when I was about 18,” Adam said. “So I’ve done every part of the job, just like my dad, and I think that’s helped me.”

For roughly two decades, V&C has partnered with Chase. When Steven took over and began scaling operations, having access to financial tools and a banking partner aligned with his strategy made navigating growth and transition clearer. Chase provided the guidance that supported each phase of the business’s evolution—from Victor’s leadership to Steven’s expansion to today’s preparation for Adam.

“V&C Foods shows what enduring leadership really looks like—developing people over time, creating clear expectations, and planning for transition before it’s urgent. We’ve been proud to support Steven and the team with the tools and guidance to navigate growth, stay reliable for their customers, and prepare the next generation to step in with confidence,” said Gary Li, Business Relationship Manager, Chase Business Banking.

The Pattern That Lasts

That’s what makes V&C’s story distinctive and what makes it transferable. Succession doesn’t require biological heirs alone. It requires clarity about what you’re building and the discipline to develop people who can steward it, even when that means passing it outside the family. Victor and his daughter, Judy, mentored Steven for years. Judy worked alongside him for many more before trusting him with the business. Steven is doing the same with Adam. But bringing someone along that way—investing years in their growth, then having the financial clarity to pass the reins—requires more than good intentions.

Chase for Business can help guide that work. Visit chase.com/NationalTreasures or speak with a Chase Business advisor to learn more about succession planning resources and how to build the clarity a business needs to thrive across generations.

This article is for Informational/Educational Purposes Only: The opinions expressed in this article may differ from the official policy or position of (or endorsement by) JPMorgan Chase & Co. or its affiliates. Opinions and strategies described may not be appropriate for everyone, and are not intended as specific advice/recommendations for any individual or business. The material is not intended to provide legal, tax, or financial advice or to indicate the availability or suitability of any JPMorgan Chase Bank, N.A. product or service. You should carefully consider your needs and objectives before making any decisions, and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. JPMorgan Chase & Co. and its affiliates are not responsible for, and do not provide or endorse third party products, services or other content.

JPMorgan Chase Bank, N.A. Member FDIC.

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Fate of Bay Area Public Transit Hinges on Regional Transit Measure

Voters in five Bay Area counties will decide the fate of a regional sales tax measure on Nov. 3 that could determine the future of local public transportation. If approved, the Regional Transit Measure would implement new sales taxes in Alameda, Contra Costa, San Mateo, Santa Clara, and San Francisco counties starting in 2027. The funding aims to address massive financial deficits facing agencies like BART and Muni, providing nearly $1 billion annually to prevent station closures and service cuts. Read more.

Published

3 days ago

October 27, 2026

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By Tanay Gokhale, Bay City News

On Nov. 3, voters in five Bay Area counties will vote on a regional sales tax measure that, if it fails, could prompt local transit agencies to close train stations and cut bus service.

If passed, the Regional Transit Measure, or RTM, will impose a half-cent sales tax in Alameda, Contra Costa, San Mateo, and Santa Clara counties as well as a one-cent sales tax in San Francisco starting April 2027.

The tax would raise an estimated $980 million annually for 14 years to fund the region’s public transit agencies, which are struggling with massive financial deficits. Revenue would go to BART, Muni, Caltrain, Alameda-Contra Costa Transit, the Santa Clara Valley Transportation Authority, the San Francisco Bay Ferry, Golden Gate Transit, and other transportation agencies operating in the five counties.

In California, a regional measure for a new sales tax would normally require a two-thirds majority approval if the state Legislature directly places it on a ballot. Transit advocates, however, chose to collect signatures to make the sales tax a citizen-initiated ballot measure that would lower the threshold to a simple majority of votes cast across the five counties.

The RTM received more than 241,000 signatures, exceeding the 186,000-signature threshold required to qualify for the ballot.

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Business

Chase Launches Fraud & Scam Prevention Month

JPMorganChase is launching Chase Fraud & Scam Prevention Month this November to help consumers protect their personal information and finances. As the holiday season approaches, the nationwide initiative provides education on avoiding sophisticated tactics used by criminals, such as phishing and impersonation scams. The program features free workshops hosted by community managers across the lower 48 states and builds on existing financial wellness efforts that have reached over one million customers. Read more to learn how these new resources and technologies aim to stop financial crimes.

Published

5 days ago

October 25, 2026

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By Sponsored by JPMorganChase

New initiative builds on Chase’s longstanding commitment to fraud and scam prevention education nationwide.

NEW YORK, Oct. 19, 2026 – Scams can happen to anyone. That’s why Chase is dedicating November to helping consumers protect themselves.

As consumers prepare for the holiday season, criminals are increasingly using sophisticated tactics to pressure people into sending money, sharing personal information and making decisions they’ll later regret.

This November, JPMorganChase is launching Chase Fraud & Scam Prevention Month, a nationwide consumer education initiative designed to help people recognize common scams, avoid in-the-moment mistakes and better protect their money and personal information during the holiday season.

The initiative builds on Chase’s longstanding efforts to help consumers navigate fraud and scams through education, awareness and community-based programming. Through its financial wellness initiatives, Chase has served more than 1 million customers and continues to host more than 1,000 fraud and scam prevention workshops annually across the country.

Throughout November, Chase Community Managers will host free educational workshops in all lower 48 states, as Chase continues to expand digital resources and consumer awareness efforts focused on helping people spot scams and take practical steps to protect themselves. Programming will address scams commonly seen during the holiday season, including impersonation scams, package delivery phishing attempts, gift card scams, fake online deals and fraudulent charity solicitations.

“Scammers are constantly adapting their tactics, making education and awareness more important than ever,” said Jennifer Roberts, CEO of Consumer Banking at Chase. “For years, JPMorganChase has invested in helping consumers recognize scams, understand warning signs and feel empowered to protect themselves. Chase Fraud & Scam Prevention Month builds on that commitment by providing practical guidance that can help people make safer decisions during the holiday season.”

Fraud and scam prevention remains a key component of Chase’s broader commitment to consumer financial wellness. Through educational workshops, local partnerships and community outreach, Chase helps communities build financial confidence and stay informed about evolving fraud and scam threats. The firm also works closely with law enforcement to share scam trends and insights and help drive more effective interventions as agencies work to combat financial crime.

Ongoing Fraud and Scam Prevention Efforts

Beyond consumer education, Chase continues to invest in technology, partnerships and customer protections designed to help prevent fraud and scams before they occur.

Scam prevention is embedded throughout the customer experience, from account opening and authentication to payments and customer service interactions. Chase continues to strengthen protections across the customer journey through targeted warnings, risk-based interventions, behavioral science-informed approaches and frontline employee training. These efforts help employees identify potential scams, recognize warning signs and better support customers who may be at risk of fraud or scams.

In addition, the firm continues to invest in next-generation security tools, including expanded use of passkeys and other authentication technologies designed to help defend against phishing, social engineering and account takeover attempts, as well as Trusted Contact Person, which allows customers to designate a trusted adult who may be notified of certain transactions to help guard against potential fraud or financial exploitation.

Earlier this year, JPMorganChase also announced nearly $14 million in philanthropic investments focused on consumer awareness, real-time prevention and victim support.

For more information about Chase’s fraud and scam prevention efforts and tips, visit Chase.com/security and attend a local fraud and scam prevention workshop.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States of America with operations worldwide, assets of $5 trillion and $375 billion in stockholders’ equity as of June 30, 2026. Chase serves more than 87 million consumers and 7.5 million small businesses with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,100 branches in 48 states and the District of Columbia, 14,500 ATMs, mobile, online and by phone. For more information, go to chase.com.