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Top-ranked political strategist Fredrick Hicks gets things done

ROLLINGOUT.COM — For Fredrick Hicks, politics is more than a prestigious profession or means to earn a paycheck.



By Terry Shropshire

For Fredrick Hicks, politics is more than a prestigious profession or means to earn a paycheck. Like red blood cells, politics runs in his veins. It’s a way of life — his raison d’être.

“Politics is my ministry,” said Hicks, founder and CEO of Hicks Evaluation Group (HEG) LLC, a political consulting firm in the Atlanta area. “This is my way that I get to impact the world. This is how I can change lives every single day.”

Hicks, 41, and his company have amassed a vast portfolio that includes more than 200 political campaigns in Georgia and throughout the country and an astounding 93 percent winning clip during his illustrious career.

Chances are you have benefited from Hicks’ work even if you have not heard his name. He has led campaigns across north Georgia, including races at every level in Cherokee County. He was a key player in the renaming of Spring Street to Ted Turner Drive in downtown Atlanta. He helped elect the first-ever African American district attorney in Henry County, the first African American and woman mayor of Douglasville, and many of the judges and the district attorney in DeKalb County. He also managed the campaign for transit advocate Republican State Sen. Brandon Beach and collaborated with leaders who have changed the landscape of the Atlanta region.

Speaking of change, Hicks managed the first and only successful MARTA expansion campaigns, totaling more than $3 billion. Additionally, he helped lead the city’s $250 million infrastructure campaign as well as campaigns that improved waterways, roads and bridges and installed traffic lights and bike lanes throughout the city.

“What makes us the best at what we do is that we work with both Democrats and Republicans openly. We are the leading nonpartisan political consulting firm,” said the south Georgia native, who graduated from high school in Alaska and is an alumnus of Clayton State University, located about 20 miles south of downtown Atlanta, and Florida State University in Tallahassee. “The reason why we are like that is that we go beyond the red and blue, beyond race, and we focus on what exactly people care about.”

Hicks believes Atlanta has helped to facilitate his successful marriage of skill and opportunity.

“Atlanta is great. It’s the Black mecca. It’s a place where you can connect, make something of yourself and really build something,” said the father of two. “Other cities, such as New York and San Francisco, have an entrenched class that really doesn’t let you in. In Atlanta, if you have a gift, you can make room for yourself and really become something.

“What is really special about Atlanta is that you have all-Black everything,” Hicks added. “You see Black leadership, Black excellence, up and down the line. You have a strong, private Black middle class. This gives us the opportunity to be thought leaders and engage our brothers and sisters in movements for social justice and social equality.”

Follow Hicks on Instagram and Twitter via @hicksreport, Facebook @HEG, and visit his website at

A military veteran and Buckeye State native, I’ve written for the likes of the Atlanta Journal-Constitution, Atlanta Business Chronicle and the Detroit Free Press. I’m a lover of words, photography, books, travel, animals and The Ohio State Buckeyes. #GoBucks

This article originally appeared in


City of Oakland’s Historic Sports Doubleheader: Black Group to Buy Coliseum Complex While Also Urging the A’s to Negotiate to Bring Community Benefits to City Through Howard Terminal

Hours of engaging discourse, bolstered by a throng of community supporters who packed the virtual council meeting with back-to-back appeals, got their wish in a 6-0-2 vote, on Monday, July 20. 



Oakland Coliseum and Arena/Wikimedia Commons

The African American Sports & Entertainment Group (AASEG,, received a resounding vote from Oakland City Council members to pursue terms of ownership of the fabled, multiplex sporting venue, the Coliseum Complex.

Hours of engaging discourse, bolstered by a throng of community supporters who packed the virtual council meeting with back-to-back appeals, got their wish in a 6-0-2 vote, on Monday, July 20.  Oakland City Councilmembers approved the resolution brought forward by Vice Mayor Rebecca Kaplan to begin negotiations with the AASEG to acquire the City’s 50% interest of the Coliseum Complex.

The Oakland A’s bought Alameda County’s half of the Coliseum for $85 million in 2020.

This critical vote came just three days after the Alameda County Joint Powers Authority unanimously approved a resolution to begin negotiating with the AASEG to bring a WNBA team to Oakland.  With these successive actions, the AASEG can formalize negotiations with City staff toward a Purchase and Sell Agreement for the Coliseum Complex.

“This is very important,” said 96-year-old Gladys Green, chair of the Elmhurst Board in Oakland’s 7th District, where the Coliseum sits. “These Black men and women are coming back into this community at a time when we’ve lost so much. It is critical that you move forward with the AASEG proposal.”

Desmond Gumbs is the athletic director of Oakland’s century-old Lincoln University. “This is a strong group,” he said. “We are really excited about their community engagement. Let’s do this. It’s great for our community.”

Councilmembers complimented the AASEG’s impactful community outreach, citing receipt of scores of support letters, in addition to the group’s top priority to maintain a “community first” development approach.

“The historic footprint of this effort is unprecedented,” said AASEG founder Ray Bobbitt.  “It would be the largest award of public land to an African American group in the City’s 169-year history.”

The AASEG proposal includes commitments to revitalize the local community through affordable housing, job creation, public services, hospitality, life sciences, education, retail, public space, sports and entertainment activities.  Voices from the community expressed their hope for much needed infrastructure and quality of life improvements within the East Oakland community.

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Cal AG Rob Bonta Hits Google with Lawsuit Over “Play Store”

“Google has violated the trust of Android phone customers by limiting consumer choice and raking in outrageous commissions on app developers. Android customers are effectively stuck using the Google Play Store for apps, where they pay a premium,” said Bonta on July 7.



Phone with Google apps courtesy Pathum Danthanarayana via Unsplash

California Attorney General Rob Bonta announced the California Department of Justice (DOJ) is joining a multistate lawsuit against Google.

In the claim, California joins 35 other states and the District of Columbia in accusing the Mountain View-based company of violating national and state laws (the federal Sherman Antitrust Act and California’s Cartwright Act) with its Google Play Store’s monopolization of the smartphone app market.

“Google has violated the trust of Android phone customers by limiting consumer choice and raking in outrageous commissions on app developers. Android customers are effectively stuck using the Google Play Store for apps, where they pay a premium,” said Bonta on July 7.

Calling Google’s dominance of the Android-app market “anti-competitive,” Bonta pointed out that customers are impacted the most by Google’s actions.

“A more competitive app marketplace could open innovation, leading to more choice, better payment processing, improved customer service, and enhanced data security,” he added.

The lawsuit, filed in a U.S. District Court in San Francisco, is the second multi-state lawsuit California has joined against the tech giant. Last year, Cal DOJ joined another U.S. Department of Justice lawsuit claiming Google stifles its competition by signing exclusionary agreements with smartphone manufacturers to dominate their operating systems, blocking out its search engine and other app competitors.

“In the absence of Google’s anticompetitive conduct, there would be two main channels for consumers to obtain apps on an open Android operating system: (i) direct downloading and installation of apps or app stores; and (ii) apps or app stores pre-installed on devices by device manufacturers and/or mobile network operators,” reads the 144-page complaint in which phrases with sensitive information have been redacted.

“But Google has closed off its purportedly ‘open’ Android operating system from competition in app distribution,” it continues. “To accomplish this, Google degraded direct distribution channels, and then cut deals to discourage and disincentivize any remaining potential competition.”

Responding to the states’ legal action, Google’s senior director of government affairs and policy Wilson White wrote in a blog post that the suit isn’t about fairness. Instead, in his view, it’s about a “handful” of developers who want access to the benefits of Google’s app store without paying for it.

“The complaint limits its definition of app marketplace to Android devices only. This completely ignores the competition we face from other platforms such as Apple’s incredibly successful app store, which accounts for the majority of mobile app store revenues, according to third party estimates,” White wrote.

White insists Google allows both developers and consumers to have options.

“Device makers and carriers can preload competing app stores alongside Google Play on their devices,” he said. “In fact, most android devices ship with two or more app stores preloaded. And popular Android devices such as the Amazon Fire tablet come preloaded with a competitive app store and no Google Play Store.”

Technically, Bonta says, consumers do have the option to install app stores they choose or to buy apps directly from developers. But he says Google discourages this “type of sideloading through a convoluted process that forces users to click through often-misleading security warnings and multiple permission screens.”

“This burdensome series of red flags leaves consumers with the impression that alternative app stores are inferior at best and high risk at worst. Over 90 % of all Android app distribution in the United States is done through Google’s Play Store,” said the Cal DOJ in a press release.

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Bay Area

Hope You Can Attend – Community Town Hall on the Effect of Billionaire Fisher’s Real Estate Project on the Port of Oakland

Virtual Town Hall – July 14th at 6 p.m.



Register here

Howard Terminal Townhall Invite

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