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The Forgotten Legacy of The Black Man Who Blazed a Trail for Stephen A. Smith and Others to Make Millions

NNPA NEWSWIRE — While today’s hosts thrive on multi-million-dollar contracts and extensive coverage, Rust’s era was vastly different. Before the 1980s, sports talk radio and general sports coverage were limited to brief segments on the evening news and sporadic radio shows. Salaries barely covered the gas and tolls it took to arrive at a dusty Manhattan studio.
The post The Forgotten Legacy of The Black Man Who Blazed a Trail for Stephen A. Smith and Others to Make Millions first appeared on BlackPressUSA.

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By Stacy M. Brown
NNPA Newswire Senior National Correspondent
@StacyBrownMedia

In the glitzy world of sports talk radio, where mega-contracts make headlines and charismatic hosts dominate the airwaves, there is an unsung pioneer whose name rarely echoes through the halls of fame. As Tom Brady secured an industry-leading $375 million contract with Fox Sports, surpassing his legendary playing career earnings, and Jim Rome and Stephen A. Smith rake in tens of millions annually, there’s rarely a nod to the trailblazer who laid the foundation for this now lucrative profession — Art Rust Jr. Rust was born in Harlem on October 13, 1927, and died in 2010 at 82. He was a maverick who changed the game of sports broadcasting. A graduate of Long Island University, Rust embarked on his broadcasting journey in the 1950s at New York radio station WWRL. His career included stints at WNBC, WMCA, and WINS Radio before he emerged as a pivotal figure with his groundbreaking show, “Sports Talk.”

While today’s hosts thrive on multi-million-dollar contracts and extensive coverage, Rust’s era was vastly different. Before the 1980s, sports talk radio and general sports coverage were limited to brief segments on the evening news and sporadic radio shows. Salaries barely covered the gas and tolls it took to arrive at a dusty Manhattan studio. Rust’s “Sports Talk” was a game-changer, giving fans a platform to engage in conversation for three hours every night. Not to mention, guests would include legends like Muhammad Ali, Sonny Liston, and Joe DiMaggio. The “Walking Encyclopedia of Sports” finally had his moment in the spotlight during the tumultuous 1981 player/owner strike in baseball. Initially hired to host the Yankees Pre-Game show, Rust was on air every night from 6 p.m. to 9 p.m. during the summer strike, which birthed an all-sports talk radio show that captivated disheartened baseball fans and laid the groundwork for the likes of WFAN, which emerged in 1988 with an all-white crew and not even a mention or an invitation to Rust.

“Unlike today’s Sports Radio format, ‘The Art Rust Jr. Show’ was a lot more fan-friendly,” noted Steven C. Owens in an earlier piece for Medium. Rust’s wife, Edna, was an integral part of his journey, and her sudden passing in 1986 led him to honor her memory at the end of each show with a heartfelt “Good Night, Edna Baby.” Rust’s impact remains undeniable. While Sirius XM’s Chris Russo, who got his big break at WFAN alongside Mike Francesca, and others raked in millions, Rust set the stage for their success. Steve Somers, a host at WFAN, acknowledged Rust’s role in shaping the station. “He certainly set the groundwork and the foundation for WFAN,” Somers asserted. Rust affectionately referred to left-handed pitchers as “portsiders” and Yankee Stadium as “the big ball orchard in the South Bronx.” In his 1976 book, “Get That N****r Off the Field!” he recounted experiences of being a Black man in the world of baseball, highlighting the racial challenges he faced.

Longtime listener Alex Belth recalled listening to Rust in the early 1980s, and how he tried to get up the nerves to call in and ask if Reggie Jackson would hit 500 home runs. “For years, I listened to Art Rust Jr. His voice was knowing and sure,” Belth recalled. “I felt safe in his company. Yeah, and Reggie got those 500 dingers, too.” In an era where sports talk hosts command staggering salaries, there’s little reminder of Rust, a Black man who sowed the seeds that both white and Black sportscasters are reaping. Some equate today’s hosts with baseball players who fail to recognize former St. Louis Cardinal great Curt Flood.

Flood won seven consecutive Gold Glove Awards beginning in ’63 and hit better than .300 in six of his 12 years with St. Louis. Flood was also a key contributor to the Cardinals’ 1964 and ’67 World Series championship clubs. Flood who, upon being traded to the Phillies on October 7, 1969, took a stand that would effectively end his career and change the sport forever. He penned a letter to Commissioner Bowie Kuhn in which Flood began his fight against the reserve clause, which bound a player to one team unless that club chose to trade or release that player. Free Agency didn’t exist, so Flood decided to challenge the system. After Kuhn refused to grant Flood free agency, Flood filed a lawsuit against the Commissioner and MLB, alleging a violation of antitrust laws. The case reached the U.S. Supreme Court in 1972, and justices ruled 5-3, in favor of MLB. No active players stepped out to testify—or even attend—the trial in support of Flood.

However, in 1976, the reserve clause disintegrated, and the groundwork for free agency as we know it today was laid. “The fact that Curt Flood, one of the best all-around players of his generation, was willing to risk it all for others is one of the greatest displays of personal sacrifice known to the sports world,” said Tony Clark, the executive director of the MLB Players Association, in an interview with MLB Network. Flood’s fight forever transformed baseball economics. The average salary of an MLB player in 2023 was $4.9 million, or about ten times the amount Flood made over his entire 15-year career. Art Rust Jr. is their Curt Flood for those hosting talk shows about baseball and other sports. And, like most baseball players who reap the spoils of modern economics thanks to Flood, sports talk show hosts rarely, if ever, extend a thank you to Rust.

The post The Forgotten Legacy of The Black Man Who Blazed a Trail for Stephen A. Smith and Others to Make Millions first appeared on BlackPressUSA.

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Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries

BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

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By Lauren Burke

By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.

The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.

“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.

“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable.  Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

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WATCH: NNPA Publishers Pivot To Survive

7.2.25 via NBC 4 Washington

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7.2.25 via NBC 4 Washington

https://youtube.com/watch?v=9oZc5Sz0jQQ&feature=oembed

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Congressional Black Caucus Challenges Target on Diversity

BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

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By Stacy M. Brown
Black Press USA Senior National Correspondent

Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.

“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized.  “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”

Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”

A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of  America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.

Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”

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