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Starbucks Extracts More Money with Pricier Drinks, Food

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In this March 18, 2015 file photo, Starbucks CEO Howard Schultz speaks at the coffee company's annual shareholders meeting in Seattle. Starbucks will report earnings Thursday April 23, 2015. (AP Photo/Ted S. Warren, File)

In this March 18, 2015 file photo, Starbucks CEO Howard Schultz speaks at the coffee company’s annual shareholders meeting in Seattle. (AP Photo/Ted S. Warren, File)

CANDICE CHOI, AP Food Industry Writer

NEW YORK (AP) — Starbucks is extracting more money from customers with offerings like a “Flat White” espresso drink and revamped baked goods that cost a little more.

The Seattle-based chain reported a higher quarterly profit Thursday, with sales jumping 7 percent at established U.S. stores. The company said much of the increase came from higher spending per visit.

New drinks like the “Flat White” espresso drink and Teavana “Shaken” iced teas help drive up sales because they’re a little pricier than other drinks, Starbucks Chief Financial Officer Scott Maw said. He noted the company is also charging more for baked goods like croissants, which are being made with new recipes.

“What we’re seeing is a premiumization, a trade-up,” Maw said in an interview.

In a conference call with analysts, CEO Howard Schultz said the “Flat White” and new cold-brewed iced coffees also help extend the company’s position as a “coffee authority.”

Dunkin’ Donuts, which has been trying to appeal to new coffee drinkers with the introduction of a dark roast last year, said earlier in the day that sales rose 2.7 percent at established U.S. locations.

During its second fiscal quarter, Starbucks said its U.S. sales bump was also helped by a 2 percent uptick in customer traffic, which translated into an additional 10 million visits. That was driven in part by people coming in to redeem the $1.6 billion that was loaded onto gift cards during the holidays.

The company is also convincing people to buy more food in general.

Overall food sales in the U.S. were up 16 percent from a year ago, while breakfast sandwich sales were up 35 percent, the company said. A key part of Starbucks’ strategy for continuing to drive up sales is its expansion into the afternoons and evenings, when its stores tend to be less busy. Already, Starbucks says about a third of orders include a food item and that the figure has been ticking higher.

The company is also testing a program in about 30 locations where it sells alcohol in its cafes in the evenings, and has said plans to expand that more broadly this year.

Globally, sales at established locations rose 7 percent during the period. That included a 12 percent increase in Asia, while the unit encompassing Europe, the Middle East and Africa rose 2 percent.

Starbucks still expects global sales at established locations to rise in the mid-single digits for the year.

For the period ended March 29, Starbucks’ profit jumped 16 percent to $494.9 million, or 33 cents per share, which was in line with expectations.

Total revenue rose 18 percent to $4.56 billion, more than the $4.53 billion Wall Street expected.

Shares of Starbucks Corp. were up 4.3 percent at $51.54 in extended trading.

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Follow Candice Choi at www.twitter.com/candicechoi

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Activism

EBMUD Enshrines the Legacy of  its First Black Board Member William ‘Bill’ Patterson 

Patterson, who died in 2025 at the age of 94, was remembered as a tireless advocate, mentor, and public servant whose influence shaped generations across the East Bay.

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William “Bill” Patterson, Jr. Courtesy Peralta College District
William “Bill” Patterson, Jr. Courtesy Peralta College District

By Carla Thomas

On Tuesday, May 12, Oakland honored a towering community figure, William “Bill” Patterson, with the unveiling of a bronze plaque and the renaming of the East Bay Municipal Utility District (EBMUD) boardroom in downtown Oakland.

Board members, family, colleagues, and mentees gathered to reflect on Patterson’s enduring legacy at the meeting.

Patterson, who died in 2025 at the age of 94, was remembered as a tireless advocate, mentor, and public servant whose influence shaped generations across the East Bay.

“This is well deserved,” said Patterson’s cousin, Maria Simon. “He was such a big part of the Oakland community. It’s heartwarming to know he was known by so many people.

“So many credit him with helping them get their first job. It was especially meaningful when he held the Bible for Mayor Barbara Lee’s swearing-in. He truly believed in the goodness of people, in possibilities, and in the power to bring things to fruition.”

Oakland NAACP President Cynthia Adams described Patterson as a father figure. “He took me under his wing,” she said. “This recognition is a very special moment.”

Fellow NAACP member Robert “Bob” Harris echoed that sentiment, recalling Patterson as “a great member of the NAACP and a proud Kappa Alpha Psi man.”

Patterson’s son, William Patterson Jr., reflected on his father’s professional life.

“My father loved his community, and he loved working with EBMUD and spoke highly of his colleagues,” he said, standing alongside cousin Rise Jones Pichon, a former Santa Clara County Superior Court judge.

EBMUD Board President Luz Gómez praised Patterson’s resilience and dedication.

“As his health declined, he would spend half the day in the hospital and still come to our meetings,” she said. “There will never be another like him.”

Activist Cheryl Sudduth highlighted Patterson’s commitment to workforce development and youth empowerment. “He had the vision to bring water careers to students and the next generation,” she said, noting that participants in one of his initiatives received $2,000 stipends.

Sudduth also summed up one of Patterson’s guiding philosophies: “He told me it’s not enough to have a seat at the table. You need to have access to quality resources, the tools to build the table, and the skills to ensure everyone there can contribute. We should be more than a representation; we should reflect determination.”

EBMUD Board Member Andy Katz emphasized the importance of remembrance.

“When you die, you die twice, physically, and then when people stop saying your name,” he said. “By honoring him this way, his name will continue to be spoken for years to come.”

Others in attendance reflected on Patterson’s broad impact.

“It was a joy to watch him accomplish so much,” said EBMUD Board Member Marguerite Young.

Business leader, Delane Sims added that Patterson became a trusted advisor to multiple Oakland mayors.

“We need young people to learn about him so they can become leaders capable of creating meaningful change,” Sims said.

Following public comments, attendees witnessed the unveiling of the bronze plaque in the boardroom foyer, along with signage officially renaming the space in Patterson’s honor.

Born in 1931, Patterson devoted more than seven decades to public service in Oakland and the broader East Bay. Appointed to the EBMUD Board in 1997, he served for 27 years and became its first African American board president. His leadership extended beyond water governance into civil rights, education, and community development.

A three-term president of the Oakland NAACP, Patterson also advised Oakland’s first Black mayor, Lionel Wilson, and played a key role in advancing equity, public health, and environmental justice. He served on the Urban Strategies Council and the Oakland Public Ethics Commission, further shaping public policy.

In 1971, Patterson was a founding director of the Peralta Colleges Foundation, which provides financial assistance and support to students across Berkeley City College, College of Alameda, Laney College, and Merritt College.

In addition, Patterson mentored countless young people through Oakland’s recreation programs, helping guide future leaders and even professional athletes. Though slight in stature, Patterson will always be remembered as a giant of a man.

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Arts and Culture

Against All Odds: Mary Jackson’s Journey to NASA Engineer

Jackson’s life took a significant turn when she was offered the opportunity to work in a wind tunnel, a facility used to test the effects of air moving over aircraft structures. It was here that her passion for engineering truly took flight. However, there was a challenge: to become an engineer, she needed to take advanced courses that were only offered at a segregated high school.

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Mary Jackson. Public domain.
Mary Jackson. Public domain.

By Tamara Shiloh  

When we talk about breaking barriers in science, technology, engineering, and mathematics, the name Mary Jackson deserves a place at the top of the list.

Jackson was born in 1921 in Hampton, Virginia, a place that would later become central to her groundbreaking work. From an early age, she showed a strong aptitude for math and science—subjects that, at the time, were not widely encouraged for African American women. But Jackson was not one to be limited by expectations. She earned degrees in mathematics and physical science from Hampton Institute (now Hampton University), setting the foundation for a career that would change history.

Before joining NASA, Jackson worked as a teacher and later as a research mathematician at the National Advisory Committee for Aeronautics (NACA), the agency that eventually became NASA. Like many African American women of her time, she began her career as a “human computer,” performing complex calculations by hand. It was in this environment that she worked alongside brilliant minds like Katherine Johnson, forming part of a powerful group of African American women whose calculations helped launch America into space.

Jackson’s life took a significant turn when she was offered the opportunity to work in a wind tunnel, a facility used to test the effects of air moving over aircraft structures. It was here that her passion for engineering truly took flight. However, there was a challenge: to become an engineer, she needed to take advanced courses that were only offered at a segregated high school.

Jackson did something truly remarkable. She petitioned the city of Hampton for permission to attend those classes. She didn’t accept “no” as an answer. And she won.

In 1958, Jackson became NASA’s first African American female engineer.

But Jackson’s impact didn’t stop there.

Later in her career, she chose to step away from her engineering position—not because she couldn’t continue, but because she wanted to make a difference. She moved into roles focused on equal opportunity, working to ensure that women and minorities had access to the same opportunities she fought so hard to get.

Jackson’s story gained wider recognition through the book and film Hidden Figures, which highlighted the contributions of African American women at NASA. But long before the spotlight found her, Jackson was doing the work—quietly, persistently, and brilliantly.

Jackson retired from Langley in 1985. Among her many honors were an Apollo Group Achievement Award and being named Langley’s Volunteer of the Year in 1976. She served as the chair of one of the center’s annual United Way campaigns and a member of the National Technical Association (the oldest African American technical organization in the United States).

She and her husband Levi had an open-door policy for young Langley recruits trying to gain their footing in a new town and a new career. A 1976 Langley Researcher profile might have done the best job capturing Mary’s spirit and character, calling her a “gentlelady, wife and mother, humanitarian and scientist.”

For Jackson, science and service went hand in hand.

She died on Feb. 11, 2005, at age 83, at a convalescent home in Hampton, Virginia.

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Alameda County

The Marin City Flea Market Is Back

The Marin City Flea Market returns on May 23, offering arts, crafts, vintage items, and collectibles. The market aims to uplift local vendors and celebrate cultural diversity.

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Customers shopping in Marin City Flea Market. Photo courtesy of marincityflea.org.
Customers shopping in Marin City Flea Market. Photo courtesy of marincityflea.org.

By Godfrey Lee

After a long absence, Marin City will once again hold its flea market. The market will have its grand opening on Saturday, May 23, from 8 a.m. to 2 p.m. at the St. Andrew Presbyterian Church parking lot on 101 Donahue St. It will be held every fourth Saturday of the month

The market will be free to the public

There will be arts, crafts, vintage, collectibles, and other items on sale at the market. Interested vendors can contact info@marincityflea.org or text (415) 484-2984 for more information.

“The Marin City Flea Market’s mission is to uplift local vendors, celebrate cultural diversity, and provide an accessible community space where creativity, entrepreneurship, and connection can thrive,” says their website, marincityflea.org.

The flea market is sponsored and run by the Rotary Club of Marin City.

For more information, contact info@marincityflea.org. Or text to (415) 484-2984

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