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Snoop Dogg Sues Beer-Maker Pabst Over Sale Profits

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In this March 14, 2015 file photo, Snoop Dogg speaks at the Comedy Central Roast of Justin Bieber at Sony Pictures Studios in Culver City, Calif. Snoop Dogg filed a breach of contract lawsuit against Pabst Brewing Co., in Los Angeles Superior Court on Monday, June 8, 2015, seeking 10 percent of the price paid to the company last year for its Colt 45 malt beer operations. (Photo by Chris Pizzello/Invision/AP, File)

In this March 14, 2015 file photo, Snoop Dogg speaks at the Comedy Central Roast of Justin Bieber at Sony Pictures Studios in Culver City, Calif. Snoop Dogg filed a breach of contract lawsuit against Pabst Brewing Co., in Los Angeles Superior Court on Monday, June 8, 2015, seeking 10 percent of the price paid to the company last year for its Colt 45 malt beer operations. (Photo by Chris Pizzello/Invision/AP, File)

ANTHONY McCARTNEY, AP Entertainment Writer

LOS ANGELES (AP) — Snoop Dogg sued Pabst Brewing Co. on Monday, claiming the beer-maker owes him a portion of its proceeds from the company’s sale last year.

The breach-of-contract lawsuit seeks 10 percent of the net sales price paid to Pabst for its Colt 45 malt beer line, which was included in last year’s sale to beer entrepreneur Eugene Kashper and an investment firm.

Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45’s fruit-flavored beer called Blast by Colt 45. The lawsuit states his contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016.

His contract also called on the rapper to consult with Colt 45’s marketing team at least once a year on how he could integrate Blast by Colt 45 into his concerts, interviews and social media posts. Snoop Dogg received an upfront payment of $250,000 and an additional $20,000 for every 10th mention of the beer on social media, TV or during a concert.

The contract also called for the rapper to receive a royalty on each case of Blast by Colt 45 that was sold.

Pabst wrote in a statement that it had not been contacted by Snoop Dogg or his representatives about the proceeds and cited the company’s new management.

“We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this,” the statement said.

The lawsuit states Pabst told the rapper that the sale didn’t trigger the clause entitling him to sale proceeds.

The deal to sell Pabst to Kashper and San Francisco-based TSG Consumer Partners LLC was finalized in November. No purchase price was announced, but the lawsuit filed by the rapper’s attorney, Alex Weingarten, states Pabst was reportedly sold for $700 million. It is unclear how much of the sale price was for the Colt 45 line of beers.

In addition to Colt 45 and its namesake beer, Pabst Brewing Co. makes Old Milwaukee and Schlitz.

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Anthony McCartney can be reached at http://twitter.com/mccartneyAP.

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This story has been corrected to show that Pabst Brewing Co. was acquired by beer entrepreneur Eugene Kashper and an investment firm, not Oasis Beverages.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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O.J. Simpson, 76, Dies of Prostate Cancer

Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

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Orenthal James (O.J.) Simpson. Wikipedia photo.
Orenthal James (O.J.) Simpson. Wikipedia photo

By Post Staff

 Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

Born and raised in San Francisco, the Galileo High School graduate was recruited by the University of Southern California after he was on a winning Junior College All-American team.

At USC, he gained wide acclaim as a running back leading to him becoming the No. 1 pick in the AFL-NFL draft in 1969 and joining the Buffalo Bills, where he had demanded – and received — the largest contract in professional sports history: $650,000 over five years. In 1978, the Bills traded Simpson to his hometown team, the San Francisco 49ers, retiring from the game in 1979.

Simpson’s acting career had begun before his pro football career with small parts in 1960s TV (“Dragnet”) before “Roots” and film (“The Klansman,” “The Towering Inferno,” Capricorn One”).

He was also a commentator for “Monday Night Football,” and “The NFL on NBC,” and in the mid-1970s Simpson’s good looks and amiability made him, according to People magazine, “the first b\Black athlete to become a bona fide lovable media superstar.”

The Hertz rent-a-car commercials raised his recognition factor while raising Hertz’s profit by than 50%, making him critical to the company’s bottom line.

It could be said that even more than his success as a football star, the commercials of his running through airports endeared him to the Black community at a time when it was still unusual for a Black person to represent a national, mainstream company.

He remained on Hertz team into the 1990s while also getting income endorsing Pioneer Chicken, Honey Baked Ham and Calistoga water company products and running O.J. Simpson Enterprises, which owned hotels and restaurants.

He married childhood sweetheart Marguerite Whitley when he was 19 and became the father of three children. Before he divorced in 1979, he met waitress and beauty queen Nicole Brown, who he would marry in 1985. A stormy relationship before, during and after their marriage ended, it would lead to a highway car chase as police sought to arrest Simpson for the murder by stabbing of Brown and her friend Ron Goldman in 1994.

The pursuit, arrest, and trial of Simpson were among the most widely publicized events in American history, Wikipedia reported.

Characterized as the “Trial of the Century,” he was acquitted by a jury in 1995 but found liable in the amount of $33 million in a civil action filed by the victims’ families three years later.

Simpson would be ensnared in the criminal justice system 12 years later when he was arrested after forcing his way into a Las Vegas hotel room to recover sports memorabilia he believed belonged to him.

In 2008, he received a sentence of 33 years and was paroled nine years later in 2017.

When his death was announced, Simpson’s accomplishments and downfalls were acknowledged.

Sports analyst Christine Brennan said: “… Even if you didn’t love football, you knew O.J. because of his ability to transcend sports and of course become the businessman and the pitchman that he was.

“And then the trial, and the civil trial, the civil case he lost, and the fall from grace that was extraordinary and well-deserved, absolutely self-induced, and a man that would never be seen the same again,” she added.

“OJ Simpson played an important role in exposing the racial divisions in America,” attorney Alan Dershowitz, an adviser on Simpson’s legal “dream team” told the Associated Press by telephone. “His trial also exposed police corruption among some officials in the Los Angeles Police Department. He will leave a mixed legacy. Great athlete. Many people think he was guilty. Some think he was innocent.”

“Cookie and I are praying for O.J. Simpson’s children … and his grandchildren following his passing. I know this is a difficult time,” Magic Johnson said on X.

“I feel that the system failed Nicole Brown Simpson and failed battered women everywhere,” attorney Gloria Allred, who once represented Nicole’s family, told ABC News. “I don’t mourn for O.J. Simpson. I do mourn for Nicole Brown Simpson and her family, and they should be remembered.”

Simpson was diagnosed with prostate cancer about a year ago and was undergoing chemotherapy treatment, according to Pro Football Hall of Fame President Jim Porter. He died in his Las Vegas, Nevada, home with his family at his side.

He is survived by four children: Arnelle and Jason from his first marriage and Sydney and Justin from his second marriage. He was predeceased son, Aaren, who drowned in a family swimming pool in 1979.

Sources for this report include Wikipedia, ABC News, Associated Press, and X.

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Oakland Post: Week of April 10 – 16, 2024

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