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Rise East Project: Part 3

Between 1990 and 2020, Oakland lost nearly half of its Black population due to economic and social forces. East Oakland, once a middle-class community, is now home to mostly Black families living in poverty.

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CEO of Black Culture Zone Carolyn Johnson, a native from Deep East Oakland is making the change she wishes to see in her community and in her people. Black Culture Zone has created a power base of Black folks making a difference in Deep East Oakland. Photo by Kumi Rauf.
CEO of Black Culture Zone Carolyn Johnson, a native from Deep East Oakland is making the change she wishes to see in her community and in her people. Black Culture Zone has created a power base of Black folks making a difference in Deep East Oakland. Photo by Kumi Rauf.

The Black Cultural Zone’s Pivotal Role in Rebuilding Oakland’s Black Community

By Tanya Dennis

 

Between 1990 and 2020, Oakland lost nearly half of its Black population due to economic and social forces.  East Oakland, once a middle-class community, is now home to mostly Black families living in poverty.

 

In 2021, 314 Oakland residents died from COVID-19.  More than 100 of them, or about 33.8%, were Black, a high rate of death as Blacks constitute only 22.8% of Oakland’s population.

 

This troubling fact did not go unnoticed by City and County agencies, and the public-at-large, ultimately leading to the development of several community organizations determined to combat what many deemed an existential threat to Oakland’s African American residents.

 

Eastside Arts Alliance had already proposed that a Black Cultural Zone be established in Deep East Oakland in 2010, but 2020’s COVID-19 pandemic galvanized the community.

 

Demanding Black legacy preservation, the Black Cultural Zone (BCZ) called for East Oakland to be made an “unapologetically Black” business, commercial, economic development community.

 

Established initially as a welcoming space for Black art and culture, BCZ emerged into a a community development collective, and acquired the Eastmont police substation in Eastmont Town Center from the City of Oakland in 2020.

 

Once there, BCZ immediately began combating the COVID-19 pandemic with drive-thru PPE distribution and food giveaways. BCZ’s Akoma Market program allowed businesses to sell their products and wares safely in a COVID-compliant space during the COVID-19 shutdown.

 

Currently, Akoma Market is operated twice a month at 73rd and Foothill Boulevard and Akoma vendors ‘pop up’ throughout the state at festivals and community-centered events like health fairs.

 

“Before BCZ existed, East Oakland was a very depressing place to live,” said Ari Curry, BCZ’s chief experience officer and a resident of East Oakland. “There was a sense of hopelessness and not being seen. BCZ allows us to be seen by bringing in the best of our culture and positive change into some of our most depressed areas.”

 

The culture zone innovates, incubates, informs, and elevates the Black community and centers it in arts and culture, Curry went on.

 

“With the mission to center ourselves unapologetically in arts, culture, and economics, BCZ allows us to design, resource, and build on collective power within our community for transformation,” Curry concluded.

 

As a part of Oakland Thrives, another community collective, BCZ began working to secure $100 million to develop a ‘40 by 40’ block area that runs from Seminary Avenue to the Oakland-San Leandro border and from MacArthur Boulevard to the Bay.

The project would come to be known as Rise East.

 

Carolyn Johnson, CEO of BCZ says, “Our mission is to build a vibrant legacy where we thrive economically, anchored in Black art and commerce. The power to do this is being realized with the Rise East Project.

 

“With collective power, we are pushing for good health and self-determination, which is true freedom,” Johnson says. “BCZ’s purpose is to innovate, to change something already established; to incubate, optimizing growth and development, and boost businesses’ economic growth with our programs; we inform as we serve as a trusted source of information for resources to help people; and most important, we elevate, promoting and boosting Black folks up higher with the services we deliver with excellence.

 

“Rise East powers our work in economics, Black health, education, and power building. Rise East is the way to get people to focus on what BCZ has been doing. The funding for the 40 by 40 Rise East project is funding the Black Culture Zone,” Johnson said.

Arts and Culture

BOOK REVIEW: On Love

King entered college at age fifteen and after graduation, he was named associate pastor at his father’s church. At age twenty-five, he became the pastor at Dexter Avenue Baptist Church in Montgomery, Ala. In late 1956, he was apprehended for his part in the bus boycott there, his first of many arrests for non-violent protests and activism for Civil Rights. But when asked if those things were what he hoped he’d be honored for in years to come, King said he wanted to be remembered as “’someone who tried to love somebody.’”

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“On Love” Book Cover. Courtesy of Harper Collins.
“On Love” Book Cover. Courtesy of Harper Collins.

By Terri Schlichenmeyer

Author: Dr. Martin Luther King Jr., c.2024, Harper Collins, Martin Luther King Jr. Library, $18.99    

Turn the volume up, please.

You need it louder because this is something you’ve been waiting to hear. You need to listen very closely; these words mean a great deal to you, and they might change your life. As in the new book, “On Love” by Dr. Martin Luther King, Jr., the message beneath the message is the most important.

As the grandson and great-grandson of pastors and the son of the senior pastor at Ebeneezer Baptist Church in Atlanta, it may seem as though young Martin Luther King, Jr., born in 1929, already had his life set.

King entered college at age fifteen and after graduation, he was named associate pastor at his father’s church. At age twenty-five, he became the pastor at Dexter Avenue Baptist Church in Montgomery, Ala. In late 1956, he was apprehended for his part in the bus boycott there, his first of many arrests for non-violent protests and activism for Civil Rights.

But when asked if those things were what he hoped he’d be honored for in years to come, King said he wanted to be remembered as “’someone who tried to love somebody.’”

His words, essays, letters, and speeches reflect that desire.

In a 1955 sermon in Montgomery, he used a parable to explain why White people needed love to gain compassion. In 1956, he wrote about the bombing of his home, telling his readers that no retaliation was needed, that to “confront the problem with love” was the righteous and better thing to do.

Later that year, he said, “I want you to love our enemies… Love them and let them know you love them.” And in November, 1956, he said, “If you have not love, it means nothing.”

“Love is the greatest force in all the world,” he said in 1962.

He wrote a book on the subject, Strength to Love, in 1963.

In 1967, just months before his assassination, he said that “power at its best is love.”

When we talk about Dr. King’s life and his legacy, so much focus is put on his work on behalf of Civil Rights and equality that it’s easy to lose sight of the thing which he felt was more important. In “On Love,” any omission is rectified nicely.

This book, “excerpted to highlight the material where King specifically addressed the topic of love,” is full of pleasant surprises, words with impact, and thought provokers. King’s speeches hammered home a need to love one’s enemies, woven into messages of gentle resistance and strength. He explained the different “levels” of love in a way that makes sense when related to equality and justice. The bits and pieces collected here will linger in reader’s minds, poking and prodding and reminding.

If your shelves are full of books about Dr. King, know that this is a unique one, and it’s perfect for our times, now. Don’t race through it; instead, savor what you’ll read and keep it close. “On Love” is a book you’ll want to turn to, often.

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Activism

Dr. Kimberly Mayfield Working to Bring a ‘Black-Affirming University’ (HBCU) to Oakland

The goal, according to Mayfield, is to “create a Black-serving institution in Oakland, which means that 50% or more of the student body would be African American.” The Oakland program could either be an HBCU, which is preferable, or a Black-serving institution unaffiliated with other HBCUs. The program itself could become a stand-alone institution or an assemblage of different programs on a single campus.

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Dr. Kimberly Mayfield. Official photo.
Dr. Kimberly Mayfield. Official photo.

By Ken Epstein

Dr. Kimberly Mayfield, who, until recently served as deputy mayor of Oakland, has been working for several years with educators and community groups to create a Historically Black College and University (HBCU) or other Black-serving institution of higher education in Oakland — potentially on the fully operational campus of Holy Names University in East Oakland, which went out of business in 2023.

The goal, according to Mayfield, is to “create a Black-serving institution in Oakland, which means that 50% or more of the student body would be African American.”

The Oakland program could either be an HBCU, which is preferable, or a Black-serving institution unaffiliated with other HBCUs. The program itself could become a stand-alone institution or an assemblage of different programs on a single campus.

“It could be a consortium model where programs from existing HBCUs locate in Oakland,” similar to the Atlanta Union Center in Georgia, which offers courses from Morehouse, Spelman, Morris Brown, and Clark Atlanta HBCUs, she said.

“There are four different institutions at Atlanta Union, and students can take classes from the different schools. They’re all based in the same place, but the programs are run by different institutions,” said Mayfield.

Key to the program would be the culture of the school, which would be “Black affirming,” offering students a supportive environment that recognizes them as individuals, she said. The program would be campus-based and include online course offerings.

Courses could be offered in downtown Oakland in office buildings in the Black Business and Arts District as well as at the Holy Names site, which was sold to developers for $64 million and is presently for sale.

Holy Names was a private Roman Catholic university in Oakland founded in 1868 by the Canada-based Sisters of the Holy Names of Jesus and Mary with whom the university remained affiliated until it closed after facing several years of budget shortfalls.

Before serving as Deputy Mayor, Dr. Mayfield began her career as an educator in the Oakland Unified School District and served as dean of the School of Education and Liberal Arts and the vice president for external relations and strategic partnerships at Holy Names.

She said she has already found a lot of interest from various sources for donating funds to start the school, she said. “We have reached out to the East Bay Community Foundation, to set up the necessary structures to receive money to help with strategic planning,” and all other aspects investors want to see, including an internet presence.

The team working on the initiative has 16 members and is led by Mayfield, Councilmember Carroll Fife, and retired attorney Kim Thompson. They recently attended a conference of HBCU leaders held by the United Negro College Fund, where the Oakland proposal was greeted with enthusiasm.

Mayfield emphasized that the goal of bringing an HBCU is something that has broad support in Oakland and has been a subject of growing interest for several decades.

“This is a community-driven initiative. While former Mayor Sheng Thao’s support was important and allowed us to get organized in a certain way, it doesn’t end with her leadership” she said, adding that outgoing Congresswoman Barbara Lee and other mayoral candidates have expressed support for this initiative.

Mayfield said she and her team have been in conversations with leaders of some HBCUs, which are interested in expanding to the West Coast but face financial constraints.

“It’s the racial wealth gap, which affects HBCUs,” the same as the rest of Black America, she said. “They just don’t have the same financial resources that predominantly white institutions have. It’s hard for them to think about a completely separate, sustained campus, when they have to deal with preserving the infrastructure on their main campus.”

She said Holy Names University had 1,400 students at its largest enrollment, with no online component. “We could easily have 1,000 students matriculating on campus, and another online population of students, virtually.”

“We’d like all the virtual students to be close enough to come to campus and participate in the campus culture,” because that’s the difference an HBCU makes, Mayfield said. “It cares for students, sees you as a person, not a number, in touch with wraparound services, calling you if you’re not in class.”

“We want to have an institution that knows who the students are,” she said. “You know their brilliance when they walk in, and you’re doing everything possible academically for them to succeed and thrive.”

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Arts and Culture

Book Review: Building the Worlds That Kill Us: Disease, Death, and Inequality in American History

Nearly five years ago, while interviewing residents along the Mississippi River in Louisiana for a book they were writing, authors Rosner and Markowitz learned that they’d caused a little brouhaha. Large corporations in the area, ones that the residents of “a small, largely African American community” had battled over air and soil contamination and illness, didn’t want any more “’agitators’” poking around. They’d asked a state trooper to see if the authors were going to cause trouble.

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Courtesy of Columbia University Press
Courtesy of Columbia University Press.

By Terri Schlichenmeyer

 Author: David Rosner and Gerald Markowitz, c.2024, Columbia University Press, $28.00

Get lots of rest.

That’s always good advice when you’re ailing. Don’t overdo. Don’t try to be Superman or Supermom, just rest and follow your doctor’s orders.

And if, as in the new book, “Building the Worlds That Kill Us” by David Rosner and Gerald Markowitz, the color of your skin and your social strata are a certain way, you’ll feel better soon.

Nearly five years ago, while interviewing residents along the Mississippi River in Louisiana for a book they were writing, authors Rosner and Markowitz learned that they’d caused a little brouhaha. Large corporations in the area, ones that the residents of “a small, largely African American community” had battled over air and soil contamination and illness, didn’t want any more “’agitators’” poking around. They’d asked a state trooper to see if the authors were going to cause trouble.

For Rosner and Markowitz, this underscored “what every thoughtful person at least suspects”: that age, geography, immigrant status, “income, wealth, race, gender, sexuality, and social position” largely impacts the quality and availability of medical care.

It’s been this way since Europeans first arrived on North American shores.

Native Americans “had their share of illness and disease” even before the Europeans arrived and brought diseases that decimated established populations. There was little-to-no medicine offered to slaves on the Middle Passage because a ship owner’s “financial calculus… included the price of disease and death.”  According to the authors, many enslavers weren’t even “convinced” that the cost of feeding their slaves was worth the work received.

Factory workers in the late 1800s and early 1900s worked long weeks and long days under sometimes dangerous conditions, and health care was meager; Depression-era workers didn’t fare much better. Black Americans were used for medical experimentation. And just three years ago, the American Lung Association reported that “’people of color’ disproportionately” lived in areas where the air quality was particularly dangerous.

So, what does all this mean? Authors David Rosner and Gerald Markowitz don’t seem to be too optimistic, for one thing, but in “Building the Worlds That Kill Us,” they do leave readers with a thought-provoker: “we as a nation … created this dark moment and we have the ability to change it.” Finding the “how” in this book, however, will take serious between-the-lines reading.

If that sounds ominous, it is. Most of this book is, in fact, quite dismaying, despite that there are glimpses of pushback here and there, in the form of protests and strikes throughout many decades. You may notice, if this is a subject you’re passionate about, that the histories may be familiar but deeper than you might’ve learned in high school. You’ll also notice the relevance to today’s healthcare issues and questions, and that’s likewise disturbing.

This is by no means a happy-happy vacation book, but it is essential reading if you care about national health issues, worker safety, public attitudes, and government involvement in medical care inequality. You may know some of what’s inside “Building the Worlds That Kill Us,” but now you can learn the rest.

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