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Richmond’s Cinco de Mayo Festivities to Return After 3-Year Hiatus

Richmond’s 23rd Street Merchants Association is organizing the return of the Cinco de Mayo festival Sunday, May 7 from 10 a.m. to 5 p.m. This year marks the festival’s 17th trip around the sun after a three-year pandemic pause. Rocio Martinez of Rigo’s Auto Sales — whose Rigoberto and Carla Mendoza sit on the association’s board — confirmed the return of the family friendly festival, which will take place along the 23rd Street corridor in Richmond between Clinton Avenue and Rheem Avenue.

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Tens of thousands of people came out for the annual 23rd Street Merchants Association Cinco de Mayo Festival sponsored by Chevron Richmond. Richmond Standard photo.
Tens of thousands of people came out for the annual 23rd Street Merchants Association Cinco de Mayo Festival sponsored by Chevron Richmond. Richmond Standard photo.

By Kathy Chouteau
The Richmond Standard

It’s baaack!

Richmond’s 23rd Street Merchants Association is organizing the return of the Cinco de Mayo festival Sunday, May 7 from 10 a.m. to 5 p.m. This year marks the festival’s 17th trip around the sun after a three-year pandemic pause.

Rocio Martinez of Rigo’s Auto Sales — whose Rigoberto and Carla Mendoza sit on the association’s board — confirmed the return of the family friendly festival, which will take place along the 23rd Street corridor in Richmond between Clinton Avenue and Rheem Avenue. Included among the festivities will be a lip-smacking variety of Latinx food vendors, food trucks and restaurants, as well as music, art/other booths, pony rides and kid-friendly fun.

Two stages — one sponsored by La Raza 93.3 FM on 23rd & Rheem Avenue and another sponsored by Radio Lazer 1510 AM at 23rd & Clinton Avenue — will provide the crowd with live entertainment. Martinez said that at the last time the festival was held in 2019, more than 100,000 people attended.

Chevron Richmond is a major sponsor of the event, with other local businesses like the City of Richmond, Mechanics Bank, AC Transit and more lending their support too. Questions re: the Cinco de Mayo festival may be emailed to Rocio Martinez or Claudia Chavez at 23rdstreetmerchantsa@gmail.com. Please note that alcohol is not permitted, and vendor applications are no longer being accepted.

Also making a return this year is the volunteer-run Cinco de Mayo Peace and Unity Parade, which will take place on May 6, the day before the Richmond festival.

The 15th annual parade starts at 10 a.m. that Saturday at 24th Street and Barrett Avenue in Richmond and ends at 12:30 p.m. at St. Paul’s Church, 1845 Church Lane in San Pablo.

Buses will return people to Richmond at the parade’s completion. For more info, email 5demayoparade@gmail.com.

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Activism

Oakland Post: Week of April 24 – 30, 2024

The printed Weekly Edition of the Oakland Post: Week of April 24 – 30, 2024

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To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Alameda County

DA Pamela Price Stands by Mom Who Lost Son to Gun Violence in Oakland

Last week, The Post published a photo showing Alameda County District Attorney Pamela Price with Carol Jones, whose son, Patrick DeMarco Scott, was gunned down by an unknown assailant in 2018.

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District Attorney Pamela Price with Carol Jones
District Attorney Pamela Price with Carol Jones

Publisher’s note: Last week, The Post published a photo showing Alameda County District Attorney Pamela Price with Carol Jones, whose son, Patrick DeMarco Scott, was gunned down by an unknown assailant in 2018. The photo was too small for readers to see where the women were and what they were doing.  Here we show Price and Jones as they complete a walk in memory of Scott. For more information and to contribute, please contact Carol Jones at 510-978-5517 at morefoundation.help@gmail.com. Courtesy photo.

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Bay Area

State Controller Malia Cohen Keynote Speaker at S.F. Wealth Conference

California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco. The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.

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American Business Women’s Association Vice President Velma Landers, left, with California State Controller Malia Cohen (center), and ABWA President LaRonda Smith at the Enterprising Women Networking SF Chapter of the ABWA at the Black Wealth Brunch.
American Business Women’s Association Vice President Velma Landers, left, with California State Controller Malia Cohen (center), and ABWA President LaRonda Smith at the Enterprising Women Networking SF Chapter of the ABWA at the Black Wealth Brunch.

By Carla Thomas

California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco.

The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.

“Our goal is to educate Black and Brown families in the masses about financial wellness, wealth building, and how to protect and preserve wealth,” said ABWA San Francisco Chapter President LaRonda Smith.

ABWA’s mission is to bring together businesswomen of diverse occupations and provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition.

“This day is about recognizing influential women, hearing from an accomplished woman as our keynote speaker and allowing women to come together as powerful people,” said ABWA SF Chapter Vice President Velma Landers.

More than 60 attendees dined on the culinary delights of Chef Sharon Lee of The Spot catering, which included a full soul food brunch of skewered shrimp, chicken, blackened salmon, and mac and cheese.

Cohen discussed the many economic disparities women and people of color face. From pay equity to financial literacy, Cohen shared not only statistics, but was excited about a new solution in motion which entailed partnering with Californians for Financial Education.

“I want everyone to reach their full potential,” she said. “Just a few weeks ago in Sacramento, I partnered with an organization, Californians for Financial Education.

“We gathered 990 signatures and submitted it to the [California] Secretary of State to get an initiative on the ballot that guarantees personal finance courses for every public school kid in the state of California.

“Every California student deserves an equal opportunity to learn about filing taxes, interest rates, budgets, and understanding the impact of credit scores. The way we begin to do that is to teach it,” Cohen said.

By equipping students with information, Cohen hopes to close the financial wealth gap, and give everyone an opportunity to reach their full financial potential. “They have to first be equipped with the information and education is the key. Then all we need are opportunities to step into spaces and places of power.”

Cohen went on to share that in her own upbringing, she was not guided on financial principles that could jump start her finances. “Communities of color don’t have the same information and I don’t know about you, but I did not grow up listening to my parents discussing their assets, their investments, and diversifying their portfolio. This is the kind of nomenclature and language we are trying to introduce to our future generations so we can pivot from a life of poverty so we can pivot away and never return to poverty.”

Cohen urged audience members to pass the initiative on the November 2024 ballot.

“When we come together as women, uplift women, and support women, we all win. By networking and learning together, we can continue to build generational wealth,” said Landers. “Passing a powerful initiative will ensure the next generation of California students will be empowered to make more informed financial decisions, decisions that will last them a lifetime.”

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