#NNPA BlackPress

Rev. Bryant and the Black Press Won’t Let Target Off the Hook

BLACKPRESSUSA NEWSWIRE — Bryant confirmed that the company agreed to just one of the boycott’s four major demands: fulfilling its $2 billion pledge to support Black businesses through product placement, services, and investments in Black-owned media.

Published

2 years ago

April 21, 2025

Stacy M. Brown

By Stacy M. Brown
BlackPressUSA.com Senior National Correspondent

Rev. Jamal Bryant is urging Black Americans to keep the pressure on Target by continuing the national boycott that began as a 40-day economic “fast.” The move, sparked by the retail giant’s decision to end its diversity, equity, and inclusion (DEI) initiatives, has already cost the company an estimated $12 billion, Bryant said. “Because of your fast, Target has lost $12 billion,” Bryant told his congregation. “I am so grateful that there is power in unity, and we know the strength of Black economics.” Since the fast began, Target’s stock has plummeted from $138 to $94 per share, and in-store foot traffic is down by 7.9%. The boycott gained traction after Target announced it would wind down racial equity programs it introduced following the 2020 police killing of George Floyd. The company, which operates nearly 2,000 stores and employs over 400,000 people, said it had always planned to sunset the programs after three years. However, many saw the decision as a retreat from commitments made to Black communities.

After meeting with Target executives, Bryant confirmed that the company agreed to just one of the boycott’s four major demands: fulfilling its $2 billion pledge to support Black businesses through product placement, services, and investments in Black-owned media. The company has yet to meet demands to deposit $250 million into Black-owned banks, reinstate DEI programs, or fund community pipeline centers at 10 HBCUs focused on teaching retail business. Bryant said Target’s response wasn’t enough. “Target cannot selectively decide which parts of our dignity they’re willing to honor,” he said. A growing coalition of African American leaders and organizations—including the National Newspaper Publishers Association (NNPA)—has continued meeting to strategize further action. At the center of the discussion is the role of the Black Press, which Target has yet to acknowledge in a meaningful way, despite more than a year of outreach by the NNPA under President Dr. Benjamin F. Chavis Jr., with assistance from former U.S. Sen. Laphonza Butler.

Chavis stressed that any agreement with Target must include investment in Black-owned media, including outlets like BlackPressUSA.com, The Washington Informer, Philadelphia Tribune, and Chicago Defender. “The dissemination of this message and narrative is only accurately done by the Black Press in 2025 and beyond,” Chavis said. For nearly 200 years, the Black Press has played a pivotal role in American life, particularly for African Americans. From its inception in 1827 with Freedom’s Journal, the Black Press has informed, educated, and empowered Black communities while countering the negative portrayals that dominate mainstream media. As documented by the Oxford Bibliographies, the Black Press has served as “agents of social change” and “defenders of shared values and interests.” During Reconstruction and Jim Crow, Black journalists like Ida B. Wells used the press to expose racial violence and injustice. Wells’ work documenting lynchings and countering white supremacist propaganda laid the foundation for the Black Press to serve as a vital corrective force in American media. That legacy remains just as urgent today. Modern studies show that negative portrayals of Black people in media lead to harmful outcomes, from over-criminalization and over-sexualization to negative health effects and social exclusion. The Black Press continues to challenge that narrative.

Cheryl Smith, publisher of Texas Metro News and Garland Journal, said the importance of the Black Press cannot be overstated. “If we look back at every period in our lives since its inception, we can see how significant the Black Press was,” Smith said. “We need to see it and believe it every day we get up, and I promise you, we will be stronger, more vibrant, and more powerful people.” The NNPA currently represents more than 200 Black-owned newspapers across the country, continuing a legacy that is nearly as old as the United States itself. As America nears its 249th birthday, the Black Press marks 198 years of continuous service. “The largest Black population in American history are now openly and unapologetically demanding freedom, justice, equality, democracy, and equity,” Chavis said. “And the only media institutions that have always stood with us are our own.” As Bryant calls for continued boycott efforts, he and Chavis are reminding Black America that real leverage comes not only from what it refuses to accept—but also from what it insists on valuing. “We’ve seen what happens when we stand together,” Bryant said. “Now we keep standing.”

Stacy M. Brown

Posts by Stacy M. Brown

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#NNPA BlackPress

Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

Published

1 month ago

October 4, 2026

Oakland Post

Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

Watch the full video: https://youtu.be/l9Z571za5Gc

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Oakland Post

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#NNPA BlackPress

61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

Published

1 month ago

October 4, 2026

Oakland Post

Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

Published

1 month ago

October 4, 2026

Oakland Post

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story.

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

A duplicate kitchen gadget
An untouched game
A decorative item
A sealed gift set
An unopened candle
A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless.

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.