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PRESS ROOM: McDonald’s® USA Teams Up with the Marcus Graham Project to Provide Real-World Learning Opportunities for Aspiring Marketing Professionals of Color  

NNPA NEWSWIRE — “What’s exciting about our collaboration with the Marcus Graham Project is that we’re giving these enthusiastic, future industry leaders tangible tools and resources from some of the best in the business, to enable a direct path to the marketing industry,” said Heather Woodard, Director, Cultural & Community Communications at McDonald’s. “We couldn’t be prouder to partner with MGP, knowing and valuing the importance of having Black and Brown talent in rooms and at tables where decisions are being made to ensure historically underrepresented groups are represented and celebrated authentically and respectfully.” 
The post PRESS ROOM: McDonald’s® USA Teams Up with the Marcus Graham Project to Provide Real-World Learning Opportunities for Aspiring Marketing Professionals of Color   first appeared on BlackPressUSA.

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The iCR8™ Bootcamp is uplifting the next generation of diverse marketing and media professionals while addressing industry disparities 

(CHICAGO) – McDonald’s® USA has teamed up with the Marcus Graham Project (MGP), a 15-year-old nonprofit dedicated to diversifying the talent pipeline in the marketing and media industry, to host its summer 2022 iCR8™ Bootcamp. Beginning this month, MGP and McDonald’s will welcome 12 future marketers to work as an integrated team to impact real-life marketing campaigns for McDonald’s. Participants will receive training, mentorship, and coveted internship opportunities from two of McDonald’s marketing and PR agencies to help strengthen their pursuit of careers in the fields of marketing and media, including advertising, PR, and social media.

According to the American Association of Advertising Agencies, Black professionals comprise just 5.8% percent of the total make-up of the marketing industry in the U.S. Comparatively, 8.68% of the industry identify as Hispanic, 10.7% as Asian American and 4.23% as other. Of the less than 6% who identify as Black (or African American), 68% are admin or entry-level and 43.5% are non-management professionals. This disparity underscores the need for more inclusivity and diverse talent across the marketing industry.

Hosted in Los Angeles, California for the second time, the Bootcamp is designed to help accelerate opportunities for passionate emerging leaders of color to grow and learn no matter where they are at on their career journey, either as recent college graduates or as more experienced individuals who are looking to make a transition into the marketing and media industry.

“The longstanding drastic underrepresentation of Black professionals in the marketing industry underscores the importance of training programs like our iCR8™ Bootcamp,” said Lincoln Stephens, Co-Founder and Chairman of the Marcus Graham Project. “As we celebrate our 15-year anniversary, we are crystal clear about how lives and career paths can drastically change when immersed in real-world learning. This is why we are honored to work with McDonald’s to provide Bootcamp participants with invaluable insider knowledge and experience they can use in careers in marketing and media.”

For the Marcus Graham Project, the McDonald’s partnership marks the first time the non-profit has worked with a quick-service restaurant organization. Throughout the 11-week iCR8™ Bootcamp immersive experience, participants will operate as a pop-up-agency delivering tangible marketing and communications outputs to McDonald’s. Bootcamp participants will also have direct access to McDonald’s senior executives and partner agency staff who will provide guidance and mentorship as they work through the process of developing a marketing campaign and bringing it to life.  Along the way, participants will collaborate with various internal and external stakeholders to help inform each step of the creative process.

“What’s exciting about our collaboration with the Marcus Graham Project is that we’re giving these enthusiastic, future industry leaders tangible tools and resources from some of the best in the business, to enable a direct path to the marketing industry,” said Heather Woodard, Director, Cultural & Community Communications at McDonald’s. “We couldn’t be prouder to partner with MGP, knowing and valuing the importance of having Black and Brown talent in rooms and at tables where decisions are being made to ensure historically underrepresented groups are represented and celebrated authentically and respectfully.”

To close out the program, McDonald’s will host the participants at its corporate headquarters in Chicago, where the cohort will present their work to executives, tour MHQ and Hamburger University, enjoy menu items from the Global Restaurant and test kitchen, and network with staff. Participants will also have the opportunity to interview for a select number of internships and entry-level roles with McDonald’s agency partners, The Golin Group, as well as Wieden + Kennedy, a long standing supporter of MGP, to provide them with access and opportunity for the next phase of their career journey.

The partnership with the Marcus Graham Project is just one of the ways McDonald’s is creating opportunities for advancement in diverse communities, underscoring the brand’s commitment to feeding and fostering the communities it serves – which also includes scholarships for HBCU Students, education and mental health resources for Asian American students, and 30+ years of scholarships for Hispanic students, among many other initiatives centered around educational opportunity and financially equity.

For more on McDonald’s support of diverse communities visit the global website or read more about the company’s Mutual Commitment to Diversity, Equity and Inclusion (MCDEI) pledge.

For more about the Marcus Graham Project and the iCR8™ Bootcamp, visit marcusgrahamproject.org.

About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit 
www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.  

About Marcus Graham Project
Founded nearly 15 years ago, Marcus Graham Project is a national organization focused on developing the next generation of diverse leaders in the advertising, media, and marketing industries through training, mentorship, and professional development opportunities to ensure the industry is more inclusive to better reflect the diverse world we live in. 

The post PRESS ROOM: McDonald’s® USA Teams Up with the Marcus Graham Project to Provide Real-World Learning Opportunities for Aspiring Marketing Professionals of Color   first appeared on BlackPressUSA.

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IN MEMORIAM: Ramona Edelin, Influential Activist and Education Advocate, Dies at 78

NNPA NEWSWIRE — Born on September 4, 1945, in Los Angeles, California, activist Ramona Edelin’s early years were marked by a commitment to education and social justice. According to her HistoryMakers biography, after graduating from Fisk University with a Bachelor’s degree in 1967, she pursued further studies at the University of East Anglia in England. She earned her master’s degree before completing her Ph.D. at Boston University in 1981.
The post IN MEMORIAM: Ramona Edelin, Influential Activist and Education Advocate, Dies at 78 first appeared on BlackPressUSA.

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By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

Once upon a time, Black Americans were simply known as colored people, or Negroes. That is until Ramona Edelin came along. The activist, renowned for her pivotal roles in advancing civil rights, education reform, and community empowerment, died at her D.C. residence last month at the age of 78. Her death, finally confirmed this week by Barnaby Towns, a communications strategist who collaborated with Dr. Edelin, was attributed to cancer.

Born on September 4, 1945, in Los Angeles, California, Edelin’s early years were marked by a commitment to education and social justice. According to her HistoryMakers biography, after graduating from Fisk University with a Bachelor’s degree in 1967, she pursued further studies at the University of East Anglia in England. She earned her master’s degree before completing her Ph.D. at Boston University in 1981.

Edelin’s contributions to academia and activism were manifold. She was pivotal in popularizing the term “African American” alongside Rev. Jesse L. Jackson in the late 1980s.

Jackson had announced the preference for “African American,” speaking for summit organizers that included Dr. Edelin. “Just as we were called Colored, but were not that, and then Negro, but not that, to be called Black is just as baseless,” he said, adding that “African American” “has cultural integrity” and “puts us in our proper historical context.”

Later, Edelin told Ebony magazine, “Calling ourselves African Americans is the first step in the cultural offensive,” while linking the name change to a “cultural renaissance” in which Black Americans reconnected with their history and heritage.

“Who are we if we don’t acknowledge our motherland?” she asked later. “When a child in a ghetto calls himself African American, immediately he’s international. You’ve taken him from the ghetto and put him on the globe.”

The HistoryMakers bio noted that Edelin’s academic pursuits led her to found and chair the Department of African American Studies at Northeastern University, where she established herself as a leading voice.

Transitioning from academia to advocacy, Edelin joined the National Urban Coalition in 1977, eventually ascending to president and CEO. During her tenure, she spearheaded initiatives such as the “Say Yes to a Youngster’s Future” program, which provided crucial support in math, science, and technology to youth and teachers of color in urban areas. Her biography noted that Edelin’s efforts extended nationwide through partnerships with organizations like the National Science Foundation and the United States Department of Education.

President Bill Clinton recognized Edelin’s expertise by appointing her to the Presidential Board on Historically Black Colleges and Universities in 1998. She also co-founded and served as treasurer of the Black Leadership Forum, solidifying her standing as a respected leader in African American communities.

Beyond her professional achievements, Edelin dedicated herself to numerous boards and committees, including chairing the District of Columbia Educational Goals 2000 Panel and contributing to the Federal Advisory Committee for the Black Community Crusade for Children.

Throughout her life, Edelin received widespread recognition for her contributions. Ebony magazine honored her as one of the 100 Most Influential Black Americans, and she received prestigious awards such as the Southern Christian Leadership Award for Progressive Leadership and the IBM Community Executive Program Award.

The post IN MEMORIAM: Ramona Edelin, Influential Activist and Education Advocate, Dies at 78 first appeared on BlackPressUSA.

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Tennessee State University Board Disbanded by MAGA Loyalists as Assault on DE&I Continues

NNPA NEWSWIRE — Recent legislative actions in Tennessee, such as repealing police reform measures enacted after the killing of Tyre Nichols, underscore a troubling trend of undermining local control and perpetuating racist agendas. The new law preventing local governments from restricting police officers’ authority disregards community efforts to address systemic issues of police violence and racial profiling.
The post Tennessee State University Board Disbanded by MAGA Loyalists as Assault on DE&I Continues first appeared on BlackPressUSA.

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By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

Tennessee State University (TSU), the state’s only public historically Black college and university (HBCU), faces a tumultuous future as Gov. Bill Lee dissolved its board, a move supported by racist conservatives and MAGA Republicans in the Tennessee General Assembly, who follow the lead of the twice-impeached, four-times indicted, alleged sexual predator former President Donald Trump. Educators and others have denounced the move as an attack on diversity, equity, and inclusion (DE&I) and a grave setback for higher education.

Critics argue that TSU’s purported financial mismanagement is a manufactured crisis rooted in decades of underinvestment by the state government. They’ve noted that it continues a trend by conservatives and the racist MAGA movement to eliminate opportunities for Blacks in education, corporate America, and the public sector.

Gevin Reynolds, a former speechwriter for Vice President Kamala Harris, emphasizes in an op-ed that TSU’s financial difficulties are not the result of university leadership because a recent audit found no evidence of fraud or malfeasance.

Reynolds noted that the disbanding of TSU’s board is not an isolated incident but part of a broader assault on DE&I initiatives nationwide. Ten states, including Tennessee, have enacted laws banning DE&I policies on college campuses, while governors appointing MAGA loyalists to university trustee positions further undermine efforts to promote inclusivity and equality.

Moreover, recent legislative actions in Tennessee, such as repealing police reform measures enacted after the killing of Tyre Nichols, underscore a troubling trend of undermining local control and perpetuating racist agendas. The new law preventing local governments from restricting police officers’ authority disregards community efforts to address systemic issues of police violence and racial profiling.

The actions echo historical efforts to suppress Black progress, reminiscent of the violent backlash against gains made during the Reconstruction era. President Joe Biden warned during an appearance in New York last month that Trump desires to bring the nation back to the 18th and 19th centuries – in other words, to see, among other things, African Americans back in the chains of slavery, women subservient to men without any say over their bodies, and all voting rights restricted to white men.

The parallels are stark, with white supremacist ideologies used to justify attacks on Black institutions and disenfranchise marginalized communities, Reynolds argued.

In response to these challenges, advocates stress the urgency of collective action to defend democracy and combat systemic racism. Understanding that attacks on institutions like TSU are symptomatic of broader threats to democratic norms, they call for increased civic engagement and voting at all levels of government.

The actions of people dedicated to upholding the principles of inclusivity, equity, and justice for all will determine the outcome of the ongoing fight for democracy, Reynolds noted. “We are in a war for our democracy, one whose outcome will be determined by every line on every ballot at every precinct,” he stated.

The post Tennessee State University Board Disbanded by MAGA Loyalists as Assault on DE&I Continues first appeared on BlackPressUSA.

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Braxton Haulcy and the Expansion of Walker|West Music Academy

May 24, 2023 – Walker West Music Academy gets an early start on expansion. Join us for a Wednesday episode of The …
The post Braxton Haulcy and the Expansion of Walker|West Music Academy first appeared on BlackPressUSA.

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May 24, 2023 – Walker West Music Academy gets an early start on expansion. Join us for a Wednesday episode of The …

The post Braxton Haulcy and the Expansion of Walker|West Music Academy first appeared on BlackPressUSA.

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