Connect with us

#NNPA BlackPress

PRESS ROOM: McDonald’s® USA Teams Up with the Marcus Graham Project to Provide Real-World Learning Opportunities for Aspiring Marketing Professionals of Color  

NNPA NEWSWIRE — “What’s exciting about our collaboration with the Marcus Graham Project is that we’re giving these enthusiastic, future industry leaders tangible tools and resources from some of the best in the business, to enable a direct path to the marketing industry,” said Heather Woodard, Director, Cultural & Community Communications at McDonald’s. “We couldn’t be prouder to partner with MGP, knowing and valuing the importance of having Black and Brown talent in rooms and at tables where decisions are being made to ensure historically underrepresented groups are represented and celebrated authentically and respectfully.” 
The post PRESS ROOM: McDonald’s® USA Teams Up with the Marcus Graham Project to Provide Real-World Learning Opportunities for Aspiring Marketing Professionals of Color   first appeared on BlackPressUSA.

Published

on

The iCR8™ Bootcamp is uplifting the next generation of diverse marketing and media professionals while addressing industry disparities 

(CHICAGO) – McDonald’s® USA has teamed up with the Marcus Graham Project (MGP), a 15-year-old nonprofit dedicated to diversifying the talent pipeline in the marketing and media industry, to host its summer 2022 iCR8™ Bootcamp. Beginning this month, MGP and McDonald’s will welcome 12 future marketers to work as an integrated team to impact real-life marketing campaigns for McDonald’s. Participants will receive training, mentorship, and coveted internship opportunities from two of McDonald’s marketing and PR agencies to help strengthen their pursuit of careers in the fields of marketing and media, including advertising, PR, and social media.

According to the American Association of Advertising Agencies, Black professionals comprise just 5.8% percent of the total make-up of the marketing industry in the U.S. Comparatively, 8.68% of the industry identify as Hispanic, 10.7% as Asian American and 4.23% as other. Of the less than 6% who identify as Black (or African American), 68% are admin or entry-level and 43.5% are non-management professionals. This disparity underscores the need for more inclusivity and diverse talent across the marketing industry.

Hosted in Los Angeles, California for the second time, the Bootcamp is designed to help accelerate opportunities for passionate emerging leaders of color to grow and learn no matter where they are at on their career journey, either as recent college graduates or as more experienced individuals who are looking to make a transition into the marketing and media industry.

“The longstanding drastic underrepresentation of Black professionals in the marketing industry underscores the importance of training programs like our iCR8™ Bootcamp,” said Lincoln Stephens, Co-Founder and Chairman of the Marcus Graham Project. “As we celebrate our 15-year anniversary, we are crystal clear about how lives and career paths can drastically change when immersed in real-world learning. This is why we are honored to work with McDonald’s to provide Bootcamp participants with invaluable insider knowledge and experience they can use in careers in marketing and media.”

For the Marcus Graham Project, the McDonald’s partnership marks the first time the non-profit has worked with a quick-service restaurant organization. Throughout the 11-week iCR8™ Bootcamp immersive experience, participants will operate as a pop-up-agency delivering tangible marketing and communications outputs to McDonald’s. Bootcamp participants will also have direct access to McDonald’s senior executives and partner agency staff who will provide guidance and mentorship as they work through the process of developing a marketing campaign and bringing it to life.  Along the way, participants will collaborate with various internal and external stakeholders to help inform each step of the creative process.

“What’s exciting about our collaboration with the Marcus Graham Project is that we’re giving these enthusiastic, future industry leaders tangible tools and resources from some of the best in the business, to enable a direct path to the marketing industry,” said Heather Woodard, Director, Cultural & Community Communications at McDonald’s. “We couldn’t be prouder to partner with MGP, knowing and valuing the importance of having Black and Brown talent in rooms and at tables where decisions are being made to ensure historically underrepresented groups are represented and celebrated authentically and respectfully.”

To close out the program, McDonald’s will host the participants at its corporate headquarters in Chicago, where the cohort will present their work to executives, tour MHQ and Hamburger University, enjoy menu items from the Global Restaurant and test kitchen, and network with staff. Participants will also have the opportunity to interview for a select number of internships and entry-level roles with McDonald’s agency partners, The Golin Group, as well as Wieden + Kennedy, a long standing supporter of MGP, to provide them with access and opportunity for the next phase of their career journey.

The partnership with the Marcus Graham Project is just one of the ways McDonald’s is creating opportunities for advancement in diverse communities, underscoring the brand’s commitment to feeding and fostering the communities it serves – which also includes scholarships for HBCU Students, education and mental health resources for Asian American students, and 30+ years of scholarships for Hispanic students, among many other initiatives centered around educational opportunity and financially equity.

For more on McDonald’s support of diverse communities visit the global website or read more about the company’s Mutual Commitment to Diversity, Equity and Inclusion (MCDEI) pledge.

For more about the Marcus Graham Project and the iCR8™ Bootcamp, visit marcusgrahamproject.org.

About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit 
www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.  

About Marcus Graham Project
Founded nearly 15 years ago, Marcus Graham Project is a national organization focused on developing the next generation of diverse leaders in the advertising, media, and marketing industries through training, mentorship, and professional development opportunities to ensure the industry is more inclusive to better reflect the diverse world we live in. 

The post PRESS ROOM: McDonald’s® USA Teams Up with the Marcus Graham Project to Provide Real-World Learning Opportunities for Aspiring Marketing Professionals of Color   first appeared on BlackPressUSA.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

#NNPA BlackPress

Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

Published

on

Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

🔗 Watch the full video: https://youtu.be/l9Z571za5Gc

#AutoNetwork

Continue Reading

#NNPA BlackPress

61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

Published

on

Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

Visit Our Website

Home – updated

Read more stories by our team
https://defendernetwork.com/category/news/opinion/

Sign-up for the Top 5 newsletter

Defender Newsletters

Donate/ Support Our Work

Contribute to the Defender Network

Continue Reading

#NNPA BlackPress

Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

Published

on

e204f0d0beb99c83b766df4be601c056

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

Facebook

File photo.
Economy4 days ago

How the Sandwich Generation Can Help Protect Aging Parents’ Finances

Barbara Lee. File photo.
Education4 days ago

As Progressive Democrats Celebrate ‘Blue Tsunami,’ Oakland Counts Victories

“We’re so proud,” said Mayor Barbara Lee who donned a violet wig on Wednesday at a rally honoring the Golden State Valkyries as the team celebrated its historic 2026 WNBA Championship in Oakland. Photo courtesy of NBC.
Community4 days ago

Golden State Valkyries Become Bay Area Legends Winning WNBA Championship on Halloween Night

Marcia Ann Gillespie. Facebook photo.
Black History4 days ago

IN MEMORIAM: Marcia Ann Gillespie, Editor of Essence and Ms. Magazines, Dies at 82

Some of the Congressional Women of the Year. Photo courtesy of Congressmember John Garamendi's office.
Black History4 days ago

U.S. Rep. John Garamendi Honors local ‘Women of the Year’ at Annual Awards Ceremony

A pantry at 34th street and Roosevelt avenue in Richmond. Photo courtesy of Achala Jayagoda.
Community4 days ago

Richmond Neighbors Put Pantry Power on the Map

Cutting the ribbon at the California Chamber of Commerce (CHCC) last month were CHCC Northern Region Director Mayra Perez, Aliza Gallo, Oakland Latino Chamber President CHCC Foundation Chairman David Betancourt, CHCC Madam Chair Veronica Corona, CHCC President & CEO Julian Canete and CHCC Northern Region Chair Leo Callejas. Courtesy photo.
Business4 days ago

Oakland Latino Chamber of Commerce Hosts Statewide Convention, Generating $3 Million in Economic Impact

Keisha Lance Bottoms during her 2026 Democratic gubernatorial primary victory speech. Photo: Sikis2021 / Wikimedia Commons.
Uncategorized5 days ago

HISTORY MADE: Keisha Lance Bottoms Becomes First Black Woman Elected Governor in American History

Keisha Lance Bottoms during her 2026 Democratic gubernatorial primary victory speech. Photo: Sikis2021 / Wikimedia Commons.
Black History5 days ago

HISTORY MADE: Keisha Lance Bottoms Becomes First Black Woman Elected Governor in American History

Annette Henry. Photo by Mario Decuir.
Black History7 days ago

Five Hospitals Said No! Who Will Help Annette Henry Recover?

Danielle Motley-Lewis, president of BWOPA’s Oakland/Berkeley chapter.
Uncategorized7 days ago

Oakland NAACP, BWOPA Speak Out Against Alleged Harassment of Black Women Political Leaders

Commentary7 days ago

COMMENTARY: Oakland’s Black Students Have Gained Ground: We Shouldn’t Stop Now

Jamale Carlyle had a long career working for power companies before embarking making his grilling hobby into a business. Courtesy photo.
Black History7 days ago

From Backyard Grilling to Jack London Square: Jamale Carlyle’s Chicken Wing Success Story

California state workers staged a one-day strike Oct. 21 to protest alleged unfair labor practices and stalled contract negotiations over wages, remote work requirements and health care costs. The workers' previous contract expired June 30. CBM photo by Antonio Ray Harvey.
Business7 days ago

SEIU Local 1000 and State of California Will Continue to Negotiate New Labor Contract

AI-generated file photo.
Commentary7 days ago

OPINION: We Can Restore Checks and Balances on Trump

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.