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Popular Barbers Bring ‘Empire’ to Hercules

When he was a child, Drew DeGuzman said his parents couldn’t always afford to get his hair cut.“So, when I got a little older into my teens, I bought a cheap pair of clippers and started cutting my own hair and found out I had a real gift for it,” said DeGuzman, an Antioch native and 2004 graduate of De La Salle High School in Concord. DeGuzman started cutting his classmates’ hair, and also his Dad’s and brother’s. He cut hair on the weekends, and it was clear to him that this wasn’t just a hobby, but a career.

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Drew DeGuzman cuts a child’s hair. Photo courtesy of Empire Barbershop.
Drew DeGuzman cuts a child’s hair. Photo courtesy of Empire Barbershop.

By Mike Kinney

When he was a child, Drew DeGuzman said his parents couldn’t always afford to get his hair cut.

“So, when I got a little older into my teens, I bought a cheap pair of clippers and started cutting my own hair and found out I had a real gift for it,” said DeGuzman, an Antioch native and 2004 graduate of De La Salle High School in Concord.

DeGuzman started cutting his classmates’ hair, and also his Dad’s and brother’s. He cut hair on the weekends, and it was clear to him that this wasn’t just a hobby, but a career.

In December 2020, DeGuzman, then 36 years old, alongside Richmond native Christian Chavez, 31, opened the Empire Barber Shop at 3700 San Pablo Ave. in Hercules. The pair had previously worked since 2015 at the Empire location inside the Sunvalley Shopping Center in Concord before launching the Hercules site. The swift popularity of Empire’s new location in West County is connected to a longtime passion for craft.

“It feels really good to know that the community has embraced us, and they see the value that we bring,” DeGuzman said. “It feels great to see hard work pay off.”

Drew DeGuzman poses in front of his workstation. Photo courtesy of Empire Barbershop.

Drew DeGuzman poses in front of his workstation. Photo courtesy of Empire Barbershop.

Empire partner Christian Chavez got his start at the shop where he once got his hair cut. Photo courtesy of Empire Barbershop.

Empire partner Christian Chavez got his start at the shop where he once got his hair cut. Photo courtesy of Empire Barbershop.

Empire barbers keep up with trends and current styles for men’s grooming. Photo courtesy of Empire Barbershop.

Empire barbers keep up with trends and current styles for men’s grooming. Photo courtesy of Empire Barbershop.

Hard work at a young age is how Chavez found his calling. At that time, he’d get his haircuts at Adriana’s Beauty Salon in San Pablo, “right next to McDonald’s,” he said.

Chavez attended Leadership Public Schools in Richmond, which provided students a week where they could intern at a business. Adriana’s Beauty Salon hired him on as an intern to take on walk-ins. Once he got a hold of his own clippers, he started providing haircuts to his family.

“I just saw the clippers waving at me all the time,” he said. “I knew my calling was to become a professional barber and stylist.”

Empire specializes in modern men’s grooming and precision haircutting and styling. The shop additionally “stays true to our foundation in traditional barbering with an emphasis on classic hot towel shaves and service,” said DeGuzman.

The key to balancing a diversity of services with top-notch craft is ongoing education, he added.

“We have created a culture here where we want to continue to learn and seek new techniques and learn how to execute these evolving styles,” he said.

DeGuzman added, “We value professionalism and want the public to really feel welcome and respected when entering our shops.”

It’s not all work, no play for DeGuzman and Chavez.

“We are family guys,” DeGuzman said. “So we really enjoy spending time with our family and friends. “From taking advantage of the hiking trails on the waterfront, movies at the park, sporting events, and exploring all the awesome food spots our community has to offer.”

The pair also love to shop and eat locally, including at the nearby Target and Trader Joe’s, Pear Street Bistro, Leila by the Bay, Powder Keg, and “of course our neighbors at Sharetea and Kinder’s,” said DeGuzman.

Empire Barber Shop opens Monday-Friday from 10 a.m. to 7 p.m., and Saturday from 9 a.m. to 6 p.m. For more information, contact (510) 243-5396.

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Oakland Post: Week of July 24 – 30, 2024

The printed Weekly Edition of the Oakland Post: Week of July 24 – 30, 2024

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Oakland Post: Week of July 17 -23, 2024

The printed Weekly Edition of the Oakland Post: Week of July 17 -23, 2024

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Community Celebrates Historic Oakland Billboard Agreements

We, the Oakland Billboard Economic Development Coalition, which includes Oakland’s six leading community health clinics, all ethnic chambers of commerce, and top community-based economic development organizations – celebrate the historic billboard agreements approved last year by the Oakland City Council. We have fought for this opportunity against the billboard monopoly, against Clear Channel, for five years. The agreements approved by Council set the bar for community benefits – nearly $70 Million over their lifetime, more than 23 times the total paid by all previous Clear Channel relocation agreements in Oakland combined.

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The Oakland Billboard Economic Development Coalition.
The Oakland Billboard Economic Development Coalition.

Grand Jury Report Incorrect – Council & Community Benefit

We, the Oakland Billboard Economic Development Coalition, which includes Oakland’s six leading community health clinics, all ethnic chambers of commerce, and top community-based economic development organizations – celebrate the historic billboard agreements approved last year by the Oakland City Council. We have fought for this opportunity against the billboard monopoly, against Clear Channel, for five years. The agreements approved by Council set the bar for community benefits – nearly $70 Million over their lifetime, more than 23 times the total paid by all previous Clear Channel relocation agreements in Oakland combined.

Unfortunately, a recent flawed Grand Jury report got it wrong, so we feel compelled to correct the record:

  1. Regarding the claim that the decision was made hastily, the report itself belies that claim. The process was five years in the making, with two and a half years from the first City Council hearing to the final vote. Along the way, as the report describes, there were multiple Planning Commission hearings, public stakeholder outreach meetings, a Council Committee meeting, and then a vote by the full Council. Not only was this not hasty, it had far more scrutiny than any of the previous relocation agreements approved by the City with Clear Channel, all of which provide 1/23 of the benefits of the Becker/OFI agreements approved by the Council.
  2. More importantly, the agreements will actually bring millions to the City and community, nearly $70M to be exact, 23 times the previous Clear Channel relocation agreements combined. They certainly will not cost the city money, especially since nothing would have been on the table at all if our Coalition had not been fighting for it. Right before the decisive City Council Committee hearing, in the final weeks before the full Council vote, there was a hastily submitted last-minute “proposal” by Clear Channel that was debunked as based on non-legal and non-economically viable sites, and relying entirely on the endorsement of a consultant that boasts Clear Channel as their biggest client and whose decisions map to Clear Channel’s monopolistic interests all over the country. Some City staff believed these unrealistic numbers based on false premises, and, since they only interviewed City staff, the Grand Jury report reiterated this misinformation, but it was just part of Clear Channel’s tried and true monopolistic practices of seeking to derail agreements that actually set the new standard for billboard community benefits. Furthermore, our proposals are not mutually exclusive – if Clear Channel’s proposal was real, why had they not brought it forward previously? Why have they not brought it forward since? Because it was not a real proposal – it was nothing but smoke and mirrors, as the Clear Channel’s former Vice President stated publicly at Council.

Speaking on behalf of the community health clinics that are the primary beneficiaries of the billboard funding, La Clinica de la Raza CEO Jane Garcia, states: “In this case, the City Council did the right thing – listening to the community that fought for five years to create this opportunity that is offering the City and community more than twenty times what previous billboard relocation agreements have offered.”

 

Oakland Billboard Economic Development Coalition

Native American Health Center La Clínica de la Raza West Oakland Health Center
Asian Health Services Oakland LGBTQ Center Roots Community Health Center
The Unity Council Black Cultural Zone Visit Oakland
Oakland African American Chamber of Commerce Oakland Chinatown Chamber of Commerce Oakland Vietnamese Chamber of Commerce
Oakland Latino Chamber of Commerce Building Trades of Alameda County (partial list)
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