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PG&E Increases Rates While Bay Area Households Are Struggling to Stay Afloat

Prior to the pandemic, less than 2% of callers were asking for utility assistance, but in the last year that percentage has grown to 8.2%, according to Eden I&R data. Oakland made up 40% of the calls to 211, with Black and Latino individuals and single parents making up the majority of the callers. Female callers made up over double that of male callers and most ranged from 25 to 64 years old.

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PG&E is increasing utility rates for Californians causing the cost of living to rise as millions of residents struggle to pay their bills. Photo: iStock image.
PG&E is increasing utility rates for Californians causing the cost of living to rise as millions of residents struggle to pay their bills. Photo: iStock image.

By Magaly Muñoz

The cost of living is growing as millions of California customers will soon start to see the effects of PG&E raising their rates after a case ruling that will hike up monthly utility bills and ultimately raise the cost of living for struggling residents.

The California Public Utilities Commission (CPUC) agreed in November to a request by the electric company for $13.5 billion for wildfire system enhancement and undergrounding, vegetation management, and capacity upgrades.

Starting Jan. 1, residents will see a nearly $33 increase in their upcoming electric and natural gas bill.

Mark Toney, Executive Director of The Utility Reform Network (TURN), an advocacy group, said that low-income families would be most affected by the change.

“I like to say we want the most green for the least green, and the cost of ‘greening the grid’ should not be cutting off low-income families of color from the grid because the monthly bills are too doggone high,” Toney said.

Toney said he was worried that if the cost of utilities continues to increase, some families would be unable to make their payments and would therefore, lose power.

If families choose cost-saving alternatives like using candles, the potential for a fire rises if families with small children accidentally knock something over and don’t put it out in time. People also rely on medical devices for health-related reasons to be hooked up for long periods of time, which could contribute to high costs in electricity bills.

Some Bay Area residents are already struggling to pay their utility bills.

Longtime Oakland resident, Rev. Dr. Barbara Jim-George has found herself using odd, potentially dangerous, alternatives to using her central heat, such as leaving open a hot oven to warm her living room because her apartment is “like a walk-in freezer.”

The CDC has warned against using this method to heat up your home as it can disperse dangerous pollutants and gasses, like carbon monoxide, and worsen already existing lung diseases.

“I can leave something sitting out on my table at night and it’s just fine as it would be in the refrigerator,” Jim-George said.

She had retired from her job in 2014 and was living on a tight budget for a few years until she found herself back at work in 2018 because her social security checks weren’t enough to pay bills.

As the cold and rainy weeks persist, the reverend anticipates a higher utility bill in the mail soon.

Jim-George shared that she had a cousin who lost their home in the Camp Fire of 2018, the deadliest and most destructive wildfire in California’s history, and blamed PG&E for not learning from these tragedies to do what was best for customers.

“They [PG&E] should have buried lines long ago because we’re eating the cost for [their mistakes]. I think it’s negligent on their side to not have had the foresight to understand the issues beforehand,” Jim-George said.

While the reverend is one of many who will have to resort to budgets and taking on second jobs in order to keep up with high housing bills, organizations across the area have seen a large intake of housing and emergency needs for decades, increasing with the effects of the pandemic in the last four years.

The need for utility assistance has grown exponentially, with four times the amount of calls coming in about families who have been without energy or are months behind in bills and are at risk of losing power in their homes.

“Housing [and related needs] remains our top concern for callers calling 211,” Allison DeJung said.

DeJung is the Executive Director of Eden I&R, which operates the calls and messages from 211 Bay Area- a multilingual 24/7 information hotline that connects callers with resources in Alameda County.

She said that in the last fiscal year, her team received over 69,000 calls and they made about 113,000 referrals to programs and organizations in the county for issues related to housing, utilities, food assistance and more.

Prior to the pandemic, less than 2% of callers were asking for utility assistance, but in the last year that percentage has grown to 8.2%, according to Eden I&R data. Oakland made up 40% of the calls to 211, with Black and Latino individuals and single parents making up the majority of the callers. Female callers made up over double that of male callers and most ranged from 25 to 64 years old.

DeJung said most callers looking for help paying their utility services were connected to Spectrum Community Services.

Spectrum is a nonprofit organization that has financially assisted low-income families and individuals through utility, water, and food aid since 1971.

Last year they received nearly 10,000 applications for their Low Income Home Energy Assistance Program (LIHEAP), which helps households pay overdue energy bills. The organization was only able to help 5,000 of those applicants.

Black households, similar to data from Eden I&R, were the majority of applicants for utility assistance at Spectrum, along with the majority of assistance coming from Oakland residents.

Lara Calvert, Executive Director of Spectrum Community Services, said the lack of funding is the primary reason they have to turn away applicants.

Assistance can be granted once every 12 months, with a cap of $3000 in overdue bills. Calvert said the large cap is what also contributes to helping less people every year because if multiple people apply for large quantities of assistance, funding runs out quicker.

Spectrum prioritizes households that have people who are over 60, anybody who’s disabled in the home, people who have children five years or younger, as well as people with a higher overall energy burden for their home.

A high energy burden is when a family’s energy or utility bills take up the majority of a household’s monthly income, making it difficult to maintain a sustainable quality of life.

Calvert shared that although the beginning of the pandemic brought more attention to the organization, 2023 was the largest year for residents asking for assistance from the program and it doesn’t look like it’s going to slow down soon.

“We are anticipating continuing to have a large number of people seeking assistance this year that will far outstrip our amount of money that we have to give out,” Calvert said.

Magaly Muñoz

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper.

Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities.

The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper. Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities. The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

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Activism

OPINION: The Fire of Oakland’s Justin Jones

Jones made headlines three years ago when he was one of a pair of Justins. Along with fellow State Rep. Justin Pearson (D-Memphis), he fought their removal from the state house in Tennessee and won reinstatement. Now, Pearson is running for Congress and Jones is still fighting for all of us.

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Tennessee State Rep. Justin Jones (D-Nashville). File photo.
Tennessee State Rep. Justin Jones (D-Nashville). File photo.

By Emil Amok Guillermo

You may know Tennessee State Rep. Justin Jones (D-Nashville).

He grew up in Oakland and the East Bay. His mother is Filipino. You can tell by his full name Justin Shea Bautista Jones.

His father is African American.

He is fighting for all of us.

Jones made headlines three years ago when he was one of a pair of Justins. Along with fellow State Rep. Justin Pearson (D-Memphis), he fought their removal from the state house in Tennessee and won reinstatement.

Now, Pearson is running for Congress and Jones is still fighting for all of us.

The recent 6-3 Supreme Court decision barring the use of race in drawing congressional districts marks a major turning point in U.S. history.

The decision took away the Voting Rights Act’s power to assure minority voices were both heard and represented.

“What we’re seeing now is this new Jim Crow system in which Black and Brown communities are without voice in our political process,” he told Fredricka Whitfield on CNN last weekend.

“That’s a canary in the coal mine for the rest of the nation. If they come for one of us, they’re coming for all of us, and some of my message to America is that the South is the front line of democracy,” Jones said. “They are dismantling multi-racial democracy here in the South, in states like Tennessee and Louisiana. But they aren’t going to stop here.”

That’s why Jones said we have to start paying attention to the South, and start helping them fight back there,” he said.

“I want to be clear that this terror, this type of system they’re enacting, are the same systems my grandparents told me about who grew up in Tennessee, a system where people like me couldn’t even be in political office. That’s the time they’re bringing us back to and I’m not sounding the alarm to be alarmist. But I am sounding it because we’ve seen this before in our history.”

Jones talked about Reconstruction and about what happened between the end of the 1800s and the beginning of the 1960s, when there was no Black political representation.

It’s a rebellion to keep our democracy going forward, he said.

“Stand with us and help us fight back against this extremist power grab — this racist power grab against our vision of a multi-racial democracy,” Jones added.

“While there is a litigation strategy, it’s important to maintain what he called a “movement strategy” that leads to the largest voter mobilization and registration that has ever been seen in the South,” he encouraged.

In 2026.

“Tennessee is an oppressed state,” Jones said. “It’s a state where one in five Black voters can’t vote because of felony disenfranchisement. It is where you can use a gun permit to vote, but you can’t use a student ID card to vote.

That’s the Asian American African American voice of Justin Jones.

Read his words for inspiration.

About the Author

Emil Guillermo is a veteran journalist, commentator, and comic stage monologist. His new show “69, Emil Amok: Anchorman—The News Made Me Do It,” is at the San Diego Fringe at New Destiny/Lincoln Park, 4931 Logan Ave. Ste. 102. May 14-23, at various times. Get tickets here.

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Bay Area

How Is AI Affecting California? The State Wants You to Share Your Story

The program marks the first time the state has opened the platform to all Californians. State officials said the effort is designed to give residents a direct role in discussions about how AI should be regulated and used as the technology rapidly expands across industries.

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By Bo Tefu, California Black Media  

Gov. Gavin Newsom announced May 7 that California is expanding its Engaged California digital democracy initiative statewide, inviting residents to help shape future state policies on artificial intelligence (AI) and its impact on jobs and the economy.

The program marks the first time the state has opened the platform to all Californians. State officials said the effort is designed to give residents a direct role in discussions about how AI should be regulated and used as the technology rapidly expands across industries.

“We’ve got to be clear-eyed about this moment: AI is moving fast, bringing enormous opportunity, but also real risks,” Newsom said in a statement. “Californians deserve a seat at the table as we shape what’s to come.”

The initiative will roll out in two phases. Beginning immediately, Californians can sign up online to share how AI is affecting their work and communities and provide ideas for possible government action. Later this summer, a smaller group reflecting the state’s workforce demographics will participate in live discussions focused on developing policy recommendations.

State officials said the goal is to identify areas of agreement among Californians and provide policymakers with public feedback as the state develops future AI regulations and workforce strategies.

Engaged California is modeled after digital democracy programs used in Taiwan and is intended to encourage structured public discussion rather than social media-style debate. Officials described the effort as a form of “deliberative democracy” aimed at helping residents engage directly in state decision-making.

“The more Californians are engaged in the democratic process, the better able we’ll be to confront the challenges we face together,” said Nick Maduros, California Secretary of Government Operations, in a statement.

The statewide launch builds on two earlier pilot programs. One pilot gathered public input following the Los Angeles firestorms to help guide recovery efforts, while another collected ideas from state employees about improving government operations.

California has positioned itself as a national leader in AI policy and development. Since 2023, the Newsom administration has introduced initiatives focused on responsible AI use in government, cybersecurity protections, workforce training and regulations targeting risks such as deepfakes and AI-generated robocalls.

The state has also partnered with companies in Silicon Valley — including NVIDIA, Google, Adobe, IBM and Microsoft — to expand AI education and workforce training programs across California schools and universities.

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Activism

More and More, Black Californians Are Worried About Rising Costs of Housing, Energy, Food and Gas 

According to an April 2024 report by the Greenlining Institute, low-income Black Californians are struggling with affordability due to a combination of historical systemic barriers and modern economic pressures. The Greenlining Institute is a California-based policy, research, and advocacy nonprofit founded in 1993 to fight systemic racism and economic injustice.

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iStock
iStock.

By Antonio‌ ‌Ray‌ ‌Harvey‌, California‌ ‌Black‌ ‌Media‌

Housing, energy, food and gas are four essential household expenses, and their rising costs are forcing residents—especially lower-income households—to make difficult trade-offs, Assemblymember Rhodesia Ransom (D-Stockton) said at a conference on affordability last week in Sacramento.

Ransom, a member of the California Legislative Black Caucus (CLBC), noted a shift in consumer behavior, stating, “Before people used to choose between things that they wanted and things that they needed.”

“Now, what we’re hearing from constituents is they are prioritizing their needs differently,” she said. “Because of the affordability crisis, it’s no longer about choosing between other needs. Our constituents are now saying ‘what needs to be prioritized?’ Gas and food are at the top of the list.”

Ransom made the comments about affordability at Capitol Weekly’s informational conference titled “Affordability: The Cost of Living in California,” which was held on April 30 at the University of California’s Student and Policy Center.

Co-hosted with the University of California Student and Policy Center, the political conversations focused on identifying policy solutions to the state’s extremely high prices for energy, food, and essentials.

The keynote speakers at the conference were former Assemblymember Lorena Gonzalez, president of the California Federation of Labor Unions, and Mike Madrid, a political strategist, author, and senior fellow at UC Irvine.

Conversations about affordability are taking on greater urgency as the election season kicks in, speakers said.

According to an April 2024 report by the Greenlining Institute, low-income Black Californians are struggling with affordability due to a combination of historical systemic barriers and modern economic pressures. The Greenlining Institute is a California-based policy, research, and advocacy nonprofit founded in 1993 to fight systemic racism and economic injustice.

Black households in California experience the highest levels of rent burden; approximately 65% of Black renters, according to the Greenlining report. Historical “redlining” and ongoing discrimination have restricted homeownership. Black families also pay 43% more for energy than White households, partly because they are more likely to live in older, less energy-efficient rentals.

In addition, roughly 1 in 3 Black adults (36.5%) reported household food insecurity in late 2025, more than double the rate for White adults. This is often exacerbated by “food deserts” in predominantly Black neighborhoods.

In March, Assembly Minority Leader Heath Flora (R-Ripon) expressed concerns about affordability in California, describing it as a crisis where families are being “pushed to the edge.”

“Californians should not have to choose between putting food on the table or filling up their car,” Flora stated. “We need to cut costs now. Not tomorrow, not next week, not next month. Now.”

Cuts to the federal Supplemental Nutrition Assistance Program (SNAP) funding are being driven by the Trump Administration’s One Big Beautiful Bill Act (H.R. 1), which is reducing federal spending by approximately $187 billion through 2034.

Those reductions are putting more pressure on the state to help, Ransom said. According to the AAA Gas Prices website, as of May 8, California’s gasoline prices averaged over $6 per gallon in some areas, with various locations experiencing spikes of $7 to $8 per gallon. In California, fuel prices are driven by refinery maintenance and market volatility, while high food prices are linked to rising transportation costs, experts say.

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