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Original Target Boycott Organizers Speak Out: ‘This Is Our Movement’

BLACKPRESSUSA NEWSWIRE — According to Levy Armstrong, Target made a $2 billion pledge in 2021 to support Black-owned businesses, improve the Black shopper experience, and invest in Black employees.

Published

2 years ago

April 23, 2025

Stacy M. Brown

By Stacy M. Brown
BlackPressUSA.com Senior National Correspondent

Three of the original organizers behind the national Target boycott say they won’t be sidelined, erased, or co-opted—especially not by corporate maneuvers or high-profile figures with no ties to their movement. On the Black Press of America’s Let It Be Known News show, Nekima Levy Armstrong, civil rights attorney and founder of the Racial Justice Network; Jaylani Hussein, executive director of CAIR-Minnesota; and Monique Cullars-Doty, co-founder of Black Lives Matter Minnesota, spoke candidly about how their effort to hold Target accountable has been misrepresented, overshadowed, and—most recently—dismissed by the very company they’re boycotting. “This movement started here, in the Twin Cities,” said Levy Armstrong. “We launched the boycott on February 1, the first day of Black History Month, after Target rolled back its diversity, equity, and inclusion programs. That announcement came just days after Donald Trump returned to power and launched his renewed attack on DEI.”

According to Levy Armstrong, Target made a $2 billion pledge in 2021 to support Black-owned businesses, improve the Black shopper experience, and invest in Black employees. “They said it with their chest, and now they want to quietly walk it back? Not on our watch,” she said. “And then instead of speaking to us—the people who live and organize three miles from where George Floyd was murdered—they reached out to someone who admitted he wasn’t even participating in the boycott — Rev. Al Sharpton.” Sharpton has confirmed that he was not part of the boycott, yet Target reportedly initiated discussions with him, omitting the local leaders who originally launched and sustained the movement. “They made a Hail Mary pass,” said Cullars-Doty. “They were hoping Sharpton would catch it and run it into the end zone for them. But we’re the ones who’ve been doing the work, and they know it. That’s why this boycott was always meant to be indefinite—not 40 days, not a fast, but until Target makes good on its promises and accounts for its role in fueling systemic harm.”

Hussein said the company’s move to engage Sharpton and ignore the grassroots leaders is a classic case of corporate divide and conquer. “They are trying to fracture our unity, plain and simple. But this boycott is working,” Hussein stated. “Foot traffic is down. Stock is down. And our community has proven that we don’t need to invest in companies that invest in our oppression.” Cullars-Doty and Levy Armstrong also pointed to Target’s historical funding of the Hennepin County Attorney’s Office under Amy Klobuchar and Mike Freeman—an office that oversaw a 600% rise in Black male incarceration, they said, and worked together with law enforcement, often using surveillance technology supported by Target. “They didn’t just walk away from DEI,” Cullars-Doty said. “They’ve been fueling injustice from behind the scenes for years. Our community suffered the brunt of that. We lived through the uprising. We buried our people. We fought in the streets. And now they want to pretend this is just about shelf space? No, it’s about justice.”

Levy Armstrong was firm, responding to Roland Martin of the Black Star Network’s warning that he would call out anyone “cutting side deals” with Target rather than working through a unified coalition. “I know he’s not talking about us,” she said. “We haven’t cut any side deals, and we never will. We haven’t heard a word from Target. And if they did reach out, they know we’re not budging on our demands. Our community here in Minnesota—and our national allies—know who we are and what we stand for.” She declined a recent invitation to join a new “organizing committee” alongside Nina Turner, Tamika Mallory, and Pastor Jamal Bryant. “I’ve already been down that road,” Levy Armstrong said. “My trust was violated once. I’m not signing on to anything that sidelines the people who laid the foundation for this movement.” The trio said they’ve been working side-by-side with the Minnesota Spokesman Recorder newspaper, and attributed some of their early success to the newspaper’s publisher, Tracey Williams-Dillard, and the late journalist and activist Mel Reeves.

Hussein said the controversy surrounding the boycott has only reinforced the importance of staying the course. “Target is scared to engage us directly,” Hussein asserted. “They know we’ll hold them accountable to their own words. They want to rewrite history and paint this as a short-term PR issue. But we’re here for the long haul.” Cullars-Doty added that the boycott has revealed deeper, systemic truths that many in the public didn’t previously know. “This is bigger than DEI. It’s about criminal justice, mass incarceration, racial surveillance, and police partnerships. The boycott pulled back the curtain—and now Target’s trying to close it again,” she said. And the organizers made it clear: this fight is far from over. “We’ve been consistent. We’re grounded. And we’re not going anywhere,” said Levy Armstrong. “We’re doing this for our people. And we’re not letting anyone take that from us.”

Stacy M. Brown

Posts by Stacy M. Brown

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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1 month ago

October 4, 2026

Oakland Post

Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

Watch the full video: https://youtu.be/l9Z571za5Gc

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

Published

1 month ago

October 4, 2026

Oakland Post

Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

Published

1 month ago

October 4, 2026

Oakland Post

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story.

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

A duplicate kitchen gadget
An untouched game
A decorative item
A sealed gift set
An unopened candle
A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless.

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.