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Opinion – COVID-19 and the Black Business Community

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We’ve heard it, perpetually-year after year, decade after decade, generation after generation—the African American community is the most maligned and underrepresented population per capita, in US history.  Notwithstanding a legacy of accomplishment despite excessive personal attack; academic achievement despite underfunded institutions, freedom despite mass imprisonment, and human survival despite genocide: the African American business community must and will survive.

We are presently facing the direst human contagion of the last century; a novel corona virus, COVID-19, threatens to destroy the African American community. We have not faced a medical battle of this proportion–nearly 75,000 Americans have died in less than 100 days–since the 1918 Spanish Flu decimated the US population by some 200,000 fatalities.  How did America become the greatest and wealthiest nation on the planet following that epic health crisis? The likely answer is on the backs of African Americans, Spanish Americans, Asian Americans and Native Americans—the collective peoples of color.

Where is the documented history of our survival and wealth building since that time, save the unthinkable assassinations wrought from Jim Crow and Civil Rights eras?

Despite the unthinkable assassinations that occurred during the Jim Crow and Civil Rights eras, and with some atrocities still occurring, we must and will survive. As we rise from this present-day annihilation, we further resolve [that] our economic vitality will not be held hostage nor lay in a perpetual state of weakened life support. As Rev. Dr. Martin Luther King, Jr. declared in his 1963 March on Washington speech when he said, “we have come to our nation’s capital to cash a check…America has defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check which has come back marked ‘insufficient funds.’ But we refuse to believe that the bank of justice is bankrupt.”

And still today, the wealth inheritance for the African American community whether held back, denied, stolen or misappropriated is still past due.

Our survival is part of a continuum. The African American [Black Business] community will again create its own funding vehicles following the successful footsteps of many history-making and successful businesspersons such as Madame C.J. Walker – First female African American millionaire and inventor; Arthur George “A.G.” Gaston – Noted hotelier and entrepreneur; John H. Johnson – Founder and Publisher of Ebony Magazine; Sheila Johnson – Co-Founder of Black Entertainment Television Network, first African American female billionaire, hotelier and Oprah Winfrey – Billionaire media mogul and philanthropist.

We must and we will survive by following their examples of self help and mutual support.    

Cathy Adams, President of the Oakland African American Chamber of Commerce (www.oaacc.org) states, “The African American business community will survive this health crisis but the degree of our recovery will be determined by the financial resources and healthcare services made available. Before we were staring COVID-19 in the face, the Black community was swimming upstream against a current of inequities and insufficient services to balance the quality of life across racial demographics.  Nonetheless, we have pushed forward.  The goal now is to recover, equally, during and on the other side of this debilitating economic and health crisis.”

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Oakland Post: Week of July 22 – 28, 2026

The printed Weekly Edition of the Oakland Post: Week of July 22 – 28, 2026

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Agricultural Engineer Effie Gant Plans Bay Area Farmers Market Initiative

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Agricultural Engineer Effie Gant displays watermelons from her Sacramento farm at the Temescal Festival in Oakland. Photo by Carla Thomas.

In her 80s and still actively working as an agricultural engineer, Effie Gant continues to break barriers in urban farming and community leadership.

The certified USDA grower and respected urban farmer, based in South Sacramento, was recently spotted vending at the Freedom Farmers’ Market by the Temescal Street Fair on Saturday, July 11, where she proudly displayed dozens of sweet, juicy watermelons.

Festivalgoers gathered not only to purchase her produce but also to enjoy activities like the popular watermelon-eating contest. Yet beyond the festive atmosphere, Gant has a larger vision.

Gant is now setting her sights on the Bay Area, where she plans to launch a farmers’ market to increase access to fresh, locally grown food.

Known for her leadership in sustainable agriculture and food justice, she brings decades of hands-on experience and community advocacy to regions where food access remains inconsistent.

She has built a strong reputation through her work with Meadowview Urban Farm and the Yisrael Family Urban Farm, cultivating crops such as watermelons, honeydew melons, and collard greens. Her approach emphasizes sustainability, education, and empowering residents to grow their own food, even in small urban spaces. 

As a USDA-certified grower, Gant blends technical expertise with grassroots engagement to combat food insecurity.

Beyond farming, Gant serves as CEO and President of Highways to Hedges, a nonprofit focused on environmental justice and community development. She is also president of the Hampton Station Neighborhood Association and board chairman for HHCORE, where she advocates for safety, equity, and economic opportunity.

Her proposed farmers market will connect small-scale farmers with urban communities while elevating Black farmers and other underrepresented growers.

“I want to teach the next generation about farming and how lucrative it can be,” Gant said. “You don’t need hundreds of acres. You can start with one acre or even your backyard.”Gant also noted her involvement in a collective of farmers who supply produce through government-supported programs.

“We operate as a team, and we all benefit,” she said.

Through workshops, speaking engagements, and hands-on training, Gant and her organization continue to educate communities about agriculture and food justice. Her market initiative will emphasize affordability, cultural relevance, and nutrition education.

Her broader work includes creating edible forests in partnership with Soil Born Farms, planting fruit trees directly in neighborhoods to expand food access. As a mentor with the Center of Expertise on Food Justice and Health Equity, Gant remains a leading voice in building sustainable and resilient food systems.

Gant says she welcomes the community to join her in creating a new farmer’s market. 

“Farming is essential to life,” she said. “I want to train as many people as I can to use food and farming as a tool for empowerment, health, and long-term change.”



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Oakland Post: Week of July 15 – 21, 2026

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