#NNPA BlackPress
OP-ED: Why the Biden campaign should invest in the Black Press
NNPA NEWSWIRE — Advertising in the Black Press provides deeper visibility beyond the mainstream media. It allows the Democrats to reach Black voters who might not otherwise encounter their campaign messages. Moreover, national polls may not capture the diversity of Black communities among urban, suburban, and rural areas. Black-owned newspapers reach readers in small towns, big cities, and beyond. Advertising in these platforms is part of a comprehensive outreach strategy for reaching Black Americans.
The post OP-ED: Why the Biden campaign should invest in the Black Press first appeared on BlackPressUSA.

Black-Owned Media: Key to a 2024 Biden-Harris Campaign Victory
By Charles Cantu and Dr. Benjamin F. Chavis Jr.
President Joe Biden wouldn’t have won the 2020 presidential election without the Black vote. In this Groundhog Day redo four years later, if President Biden wants to defeat Donald Trump again, he needs the Black vote more than ever. The GOP knows this and has been courting Black men in particular, with Trump suggesting in a bizarre and racist remark that Black men will root for him because they identify with his legal troubles.
The 2024 national elections will be the most consequential elections in American history. The Black Press and the Black Vote will be determinative factors in the outcome of the elections this year.
Insider Intelligence predicts that campaigns will spend more than $12 billion on advertising during this election cycle, a new record. Dollar for dollar, the biggest ROI the Biden campaign can get is by advertising in Black-owned and -operated newspapers and media. Specifically, this means the Black Press—the more than 200 Black-owned newspapers and their respective websites. There are also more than 1000 other kinds of Black-owned media that include websites, podcasts, CTV channels, and radio stations.
It’s not just the Biden-Harris campaign. Democrats down the ticket and around the country will see immense advertising amplification by advertising in Black-owned media. In other words, advertising in Black-owned media isn’t just another insertion order because the Black Press is a different kind of media.
Over decades—in some cases since the 1800s—Black-owned newspapers have built deep trust with their readers. Their coverage or endorsement can positively influence voter opinions, building credibility for Democratic candidates and the issues they champion. By advertising in the Black Press, Democrats can directly impact how Black voters perceive their policies and candidates.
Here are a few of the unique qualities and advantages of advertising in Black-owned media.
Targeted Reach: Black-owned newspapers and websites have a dedicated readership within the African American community. By advertising there, Democrats will directly engage with a crucial voting bloc.
Increased Visibility Beyond Urban Centers: Advertising in the Black Press provides deeper visibility beyond the mainstream media. It allows the Democrats to reach Black voters who might not otherwise encounter their campaign messages. Moreover, national polls may not capture the diversity of Black communities among urban, suburban, and rural areas. Black-owned newspapers reach readers in small towns, big cities, and beyond. Advertising in these platforms is part of a comprehensive outreach strategy for reaching Black Americans.
Community Connections: These publications serve as vital sources of information for Black communities. Advertising in the Black Press demonstrates a commitment to understanding and addressing the unique concerns of Black communities. The ad buy itself demonstrates that the candidate is doing more than paying lip service to Black issues.
From Polling to Policy: The Black Press plays a critical role in shaping public opinion within diverse Black communities. Advertising in Black-owned media will allow Democratic candidates to highlight specific policies that affect Black Americans, such as criminal justice reform, economic empowerment and debt reform, overseas wars, and access to affordable, quality healthcare.
Historical Context: Black-owned newspapers have a rich history of advocating for civil rights and social justice. Advertising within these platforms reinforces Democratic commitment to equality and progress for all Americans.
Solidarity: Advertising in the Black Press sends a powerful message of unity. It shows that Democrats value Black voices and are committed to uplifting marginalized communities.
Local leading to National Impact: The cliché that all politics is local happens to be true. Many Black-owned newspapers focus on local news and issues that then gain national attention. By advertising with the Black Press, Democrats will connect with voters at a grassroots level, emphasizing their commitment to community development.
Fighting Misinformation and Disinformation: Russia has already started intense election interference in the U.S. and other democracies facing 2024 elections, including websites masquerading as local news outlets. Black-owned newspapers are established and reputable within their communities. By advertising in the Black Press, Democrats can support high-quality journalism that counters conspiracy theories that circulate elsewhere.
Getting out the Black Vote: Recently, the DNC announced a historic Get-Out-the-Vote (GOTV) campaign in Nevada and South Carolina. These are paid ad campaigns. Directing media investment for such campaigns in the Black Press can increase turnout for this key voting bloc.
Battleground States: Black voters are influential in key battleground states. Advertising in the Black Press can help sway opinion and mobilize voters in critical regions.
In the most recent Census, Black Americans represented 12.4% of the U.S. population. The amount of money that advertisers of all sorts spend on Black-owned media comes nowhere close that percentage.
However, Democratic candidates shouldn’t advertise in the Black Press just because it’s the right thing to do. It’s also the smart thing to do.
Charles Cantu is the founder and CEO of RESET Digital, the first Black-owned DSP.
Dr. Benjamin Chavis is the President and CEO of the National Newspaper Publishers Association (NNPA).
The post OP-ED: Why the Biden campaign should invest in the Black Press first appeared on BlackPressUSA.
#NNPA BlackPress
Federal Raids Target Migrant Kids, Split Families
BLACKPRESSUSA NEWSWIRE — The Trump administration has reportedly removed at least 500 migrant children from their homes across the United States and placed them into government custody, according to multiple sources familiar with the matter.

By Stacy M. Brown
Black Press USA Senior National Correspondent
The Trump administration has reportedly removed at least 500 migrant children from their homes across the United States and placed them into government custody, according to multiple sources familiar with the matter. The children, many of whom were living with family members or other vetted sponsors, were taken during so-called “welfare checks” carried out by Immigration and Customs Enforcement (ICE) and other federal agencies. According to CNN, the operations are part of a larger campaign launched shortly after President Donald Trump returned to office, with federal authorities setting up a “war room” inside the Department of Health and Human Services (HHS) to review data on children who entered the country alone and were later released to sponsors. Officials have used the room to coordinate efforts between agencies, including ICE and the Office of Refugee Resettlement (ORR), which oversees the custody of unaccompanied migrant children.
Trump officials claim the effort is aimed at protecting children placed in unsafe conditions or with unqualified sponsors, pointing to cases where children were released to individuals with criminal backgrounds or those involved in smuggling. Homeland Security spokesperson Tricia McLaughlin said the welfare checks have led to the arrests of some sponsors and the transfer of children into ORR custody. Federal data shows more than 2,500 children are currently in ORR custody. CNN reported that the average stay has grown significantly, from 67 days in December 2024 to 170 days by April 2025. Former Health and Human Services officials say new vetting rules—including income requirements, government-issued ID, and DNA tests—have made it far more difficult for parents and guardians, particularly those who are undocumented, to reclaim their children.
In some cases, reunifications that had already been scheduled were canceled. A recent lawsuit details how two brothers, ages 7 and 14, remain in government care because their mother cannot meet new documentation requirements under the revised policies. Mark Greenberg, a former senior HHS official, stated that the approach puts children in a difficult situation. “To the extent, the goal is to determine whether children are in danger or in need of help, this isn’t a good way to do that because it creates fear that anything they say could be used against their parent or family member,” he said. Immigration enforcement agents reportedly have visited children’s homes and asked about their journey to the U.S., school attendance, and upcoming immigration court appearances. Legal advocates say these visits, which sometimes include the FBI, are not standard child welfare procedures and can create fear and confusion among minors.
An FBI spokesperson confirmed the agency’s role, saying, “Protecting children is a critical mission for the FBI, and we will continue to work with our federal, state, and local partners to secure their safety and well-being.” Multiple outlets noted that the Trump administration has not provided clear evidence that large numbers of children are missing. Instead, it has referenced a Department of Homeland Security inspector general report from 2023 that noted more than 291,000 unaccompanied minors had not received notices to appear in immigration court. Former officials note that these figures do not necessarily indicate that the children are missing; some lacked updated addresses or were affected by administrative backlogs.
Within HHS, officials were instructed to expedite policy changes. Former ORR Ombudsman Mary Giovagnoli stated that a senior ICE official, Melissa Harper, was temporarily appointed to lead ORR. Her short tenure was followed by Angie Salazar, another former ICE official who now frequently communicates with White House Deputy Chief of Staff Stephen Miller. Trump’s team argues the Biden administration allowed thousands of unaccompanied children to enter the country without sufficient oversight. Jen Smyers, a former ORR deputy director, stated that all sponsors underwent thorough vetting, including Department of Justice background checks and reviews of the sex offender registry. “No amount of vetting is a predictor of the future,” she said. The Miami Herald recently reported that a 17-year-old foster child in Florida was removed from his home in shackles and transferred to ICE custody. The boy and his mother had crossed the border without documentation, but he had been living in a state-supervised foster placement. The case raised concerns about the state’s cooperation with federal enforcement and the message it sends to immigrant families. Concerns about federal custody of vulnerable children are not confined to immigration.
In North Carolina, a 7-month-old baby died after being left in a hot minivan by her foster mother, who now faces charges of negligent child abuse and involuntary manslaughter. In Hawaii, dozens of children have been forced to sleep in government offices and hotels due to a shortage of foster placements. In North Dakota, a foster couple has been charged in the death of a 3-year-old after surveillance footage showed the child being repeatedly assaulted. “These cases show what happens when systems meant to protect children fail them,” said Laura Nally, director of the Amica Center for Immigrant Rights Children’s Program. “There’s a growing concern that these welfare checks are being used to carry out mass detentions of sponsors and unnecessarily return children to government custody.”
#NNPA BlackPress
Protests of a Costly and Historic Parade
BLACKPRESSUSA NEWSWIRE — President Trump is planning an elaborate and costly celebration for the 250th anniversary of the U.S. Army that coincides with his birthday.

By April Ryan
It will rain on President Trump‘s parade on Saturday if most weather forecasts correctly predict the chance of storms. President Trump is planning an elaborate and costly celebration for the 250th anniversary of the U.S. Army that coincides with his birthday. When asked if he plans to attend the massive D.C. celebration, New York Democratic Congressman Greg Meeks exclaimed,” Heck no!” He elaborated, saying, “It is clear to me that what Donald J. Trump is trying to do is to emulate Vladimir Putin.” Trump and Putin, the Russian president, are friends. Meeks feels “that’s where he initially got the idea from when he saw the tanks going down the street and how people bow down to Vladimir Putin, how…that authoritarian runs his country where no one questions what he does.”
Meanwhile, around the nation 1600 protests are scheduled to coincide with what is happening in Washington, D.C. Democratic Congressman Al Greene confirms he will attend several “No King Day” protest rallies and marches in his home state of Texas. The congressman questions the president’s comments about using “force” for anyone trying to stop the parade. Reverand William Barber plans to be in Philadelphia on Saturday. “We are having a rally bringing people together,” the civil rights leader confirmed. The leader of Repairers of the Breach added, “Those rallies are gonna be massive and multiracial of every race, color, creed, religion, geographic area, so this is not a moment. We must have a constant movement.”
Weeks ago, DC Mayor Muriel Bowser warned the parade, and all its military might, and pageantry would cost “many millions of dollars” just to repair District streets after the heavy artillery tanks rolled down the historic roads in the nation’s capital. Tall gates and other barricades around the White House are part of the parade’s security measures. The Secret Service has warned of a high-security presence in the area for the parade. You can expect to see military tanks, dozens of other military vehicles, and thousands of service members marching along a route stretching nearly four miles from the Pentagon to the White House.
#NNPA BlackPress
Critics Question 2024 Results as Musk Tactics Surface
BLACKPRESSUSA NEWSWIRE — Now, a Wisconsin nonprofit has filed a legal complaint accusing Musk, his America PAC, and a Musk-affiliated group called United States of America Inc. of violating state election laws by bribing voters.

By Stacy M. Brown
Black Press USA Senior National Correspondent
Donald Trump’s return to the White House in 2024 has reignited questions about election integrity, particularly after his remarks thanking Elon Musk for what he called a “landslide” win in Pennsylvania. “He knows those computers better than anybody… all those vote-counting computers,” Trump said. “So, thank you to Elon.” The comment set off alarm, including Texas Rep. Jasmine Crockett. “So, Trump is rambling on about he and Elon rigging the election?! Am I missing something or is he confessing to yet another damn crime?!” she posted on social media.
Now, a Wisconsin nonprofit has filed a legal complaint accusing Musk, his America PAC, and a Musk-affiliated group called United States of America Inc. of violating state election laws by bribing voters. The Wisconsin Democracy Campaign and two voters allege Musk handed out $1 million checks and that his PAC paid $100 to registered voters who signed petitions and gave their contact information. Wisconsin law prohibits offering anything of value over $1 to encourage someone to vote. The complaint also cites violations of the state’s lottery ban. The plaintiffs are asking a court to declare the actions illegal, prevent future violations, and award damages if applicable.
The lawsuit follows a failed attempt by Wisconsin Attorney General Josh Kaul to block Musk’s actions earlier this year. Kaul argued that Musk’s conduct amounted to illegal inducement, but courts declined to intervene before the April state Supreme Court election. Jeff Mandell, president and general counsel for Law Forward, which represents the plaintiffs, said this new case is being filed under more typical legal timelines. “We’re trying to create … accountability in a more regular timeline, in a way that gives the courts the opportunity to look at this more carefully,” Mandell said.
Musk, who served briefly as a Trump adviser and led a short-lived federal agency focused on cost-cutting, has denied wrongdoing. He initially promoted the giveaways as rewards for early voters but later revised eligibility criteria following legal scrutiny. The controversy has added fuel to growing concerns over anomalies in places like Rockland County, New York, where Vice President Kamala Harris reportedly received virtually no votes despite Democratic victories in other races. “We know exactly what happened and how it unfolded, and we’re asking the court to say this is not acceptable,” Mandel has said.
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