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OP-ED: Why the Biden campaign should invest in the Black Press

NNPA NEWSWIRE — Advertising in the Black Press provides deeper visibility beyond the mainstream media. It allows the Democrats to reach Black voters who might not otherwise encounter their campaign messages. Moreover, national polls may not capture the diversity of Black communities among urban, suburban, and rural areas. Black-owned newspapers reach readers in small towns, big cities, and beyond. Advertising in these platforms is part of a comprehensive outreach strategy for reaching Black Americans.
The post OP-ED: Why the Biden campaign should invest in the Black Press first appeared on BlackPressUSA.

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Black-Owned Media: Key to a 2024 Biden-Harris Campaign Victory

By Charles Cantu and Dr. Benjamin F. Chavis Jr.

President Joe Biden wouldn’t have won the 2020 presidential election without the Black vote. In this Groundhog Day redo four years later, if President Biden wants to defeat Donald Trump again, he needs the Black vote more than ever. The GOP knows this and has been courting Black men in particular, with Trump suggesting in a bizarre and racist remark that Black men will root for him because they identify with his legal troubles.

The 2024 national elections will be the most consequential elections in American history. The Black Press and the Black Vote will be determinative factors in the outcome of the elections this year.

Insider Intelligence predicts that campaigns will spend more than $12 billion on advertising during this election cycle, a new record. Dollar for dollar, the biggest ROI the Biden campaign can get is by advertising in Black-owned and -operated newspapers and media. Specifically, this means the Black Press—the more than 200 Black-owned newspapers and their respective websites. There are also more than 1000 other kinds of Black-owned media that include websites, podcasts, CTV channels, and radio stations.

It’s not just the Biden-Harris campaign. Democrats down the ticket and around the country will see immense advertising amplification by advertising in Black-owned media. In other words, advertising in Black-owned media isn’t just another insertion order because the Black Press is a different kind of media.

Over decades—in some cases since the 1800s—Black-owned newspapers have built deep trust with their readers. Their coverage or endorsement can positively influence voter opinions, building credibility for Democratic candidates and the issues they champion. By advertising in the Black Press, Democrats can directly impact how Black voters perceive their policies and candidates.

Here are a few of the unique qualities and advantages of advertising in Black-owned media.

Targeted Reach: Black-owned newspapers and websites have a dedicated readership within the African American community. By advertising there, Democrats will directly engage with a crucial voting bloc.

Increased Visibility Beyond Urban Centers: Advertising in the Black Press provides deeper visibility beyond the mainstream media. It allows the Democrats to reach Black voters who might not otherwise encounter their campaign messages. Moreover, national polls may not capture the diversity of Black communities among urban, suburban, and rural areas. Black-owned newspapers reach readers in small towns, big cities, and beyond. Advertising in these platforms is part of a comprehensive outreach strategy for reaching Black Americans.

Community Connections: These publications serve as vital sources of information for Black communities. Advertising in the Black Press demonstrates a commitment to understanding and addressing the unique concerns of Black communities. The ad buy itself demonstrates that the candidate is doing more than paying lip service to Black issues.

From Polling to Policy: The Black Press plays a critical role in shaping public opinion within diverse Black communities. Advertising in Black-owned media will allow Democratic candidates to highlight specific policies that affect Black Americans, such as criminal justice reform, economic empowerment and debt reform, overseas wars, and access to affordable, quality healthcare.

Historical Context: Black-owned newspapers have a rich history of advocating for civil rights and social justice. Advertising within these platforms reinforces Democratic commitment to equality and progress for all Americans.

Solidarity: Advertising in the Black Press sends a powerful message of unity. It shows that Democrats value Black voices and are committed to uplifting marginalized communities.

Local leading to National Impact: The cliché that all politics is local happens to be true. Many Black-owned newspapers focus on local news and issues that then gain national attention. By advertising with the Black Press, Democrats will connect with voters at a grassroots level, emphasizing their commitment to community development.

Fighting Misinformation and Disinformation: Russia has already started intense election interference in the U.S. and other democracies facing 2024 elections, including websites masquerading as local news outlets. Black-owned newspapers are established and reputable within their communities. By advertising in the Black Press, Democrats can support high-quality journalism that counters conspiracy theories that circulate elsewhere.

Getting out the Black Vote: Recently, the DNC announced a historic Get-Out-the-Vote (GOTV) campaign in Nevada and South Carolina. These are paid ad campaigns. Directing media investment for such campaigns in the Black Press can increase turnout for this key voting bloc.

Battleground States: Black voters are influential in key battleground states. Advertising in the Black Press can help sway opinion and mobilize voters in critical regions.

In the most recent Census, Black Americans represented 12.4% of the U.S. population. The amount of money that advertisers of all sorts spend on Black-owned media comes nowhere close that percentage.

However, Democratic candidates shouldn’t advertise in the Black Press just because it’s the right thing to do. It’s also the smart thing to do.

Charles Cantu is the founder and CEO of RESET Digital, the first Black-owned DSP.

Dr. Benjamin Chavis is the President and CEO of the National Newspaper Publishers Association (NNPA).

The post OP-ED: Why the Biden campaign should invest in the Black Press first appeared on BlackPressUSA.

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IN MEMORIAM: Rest in Power — Minnesota Loses a True Warrior in Yusef Mgeni

MINNESOTA SPOKESMAN RECORDER — Yusef Mgeni, a brilliant historian, community organizer, former St. Paul educator and fierce advocate for Black people, died on April 7, 2026, leaving behind a legacy that will echo through generations of Black Minnesota history and community building.

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By MSR News Online

Minnesota and the world lost a powerful voice and a true warrior on April 7, 2026. Yusef Mgeni is gone, but his legacy will echo for generations.

Yusef was a brilliant historian, a community organizer, a former St. Paul educator, and a fierce advocate for Black people. He carried with him an extraordinary archive of speeches, books, articles, and photographs documenting the work of countless Black scholars and leaders. His knowledge was not just deep. It was generational. Talk to him about any subject concerning Black history, and he would give you a dissertation.

His roots in this community ran deeper than most people knew. Yusef was the grandnephew of Fredrick McGhee, the pioneering 20th-century civil rights activist and attorney who made his mark in St. Paul at the turn of the century. That lineage was not lost on Yusef. He carried it forward with pride and purpose, spending decades making sure the stories of Black Minnesotans were told, preserved, and passed on.

As a journalist, Yusef called NAACP leaders and community figures to identify the issues that mattered most to Black people and wrote about them in local newspapers. He was a contributor to the Minnesota Spokesman-Recorder, a platform he understood and respected deeply. As a former St. Paul NAACP vice president, he remained active and engaged well into his retirement, answering emails and voicemails for residents who were at their wits’ end, helping them navigate evictions, legal challenges, and systemic barriers.

“Generally, they contact us when they are at their wits’ end,” he once said. “They are going to get evicted; their car is getting repossessed. We assist in navigating the system.”

His work was always about access. Under his leadership and alongside other NAACP leaders, the St. Paul chapter helped establish a landmark covenant between the police and the St. Paul community in 2001, a model that contributed to dramatically lower excessive-force costs than in Minneapolis in the decade that followed.

Yusef was also a passionate champion of ethnic studies in Minnesota’s schools, understanding that education rooted in Black and Brown history was not a supplement to American history but central to it.

“Ethnic studies is also American history,” he said. “The fact that the legislature and the MDE have both endorsed ethnic studies requirements in schools is a real plus for giving people the opportunity to explore and learn more about American history, and more importantly, to see themselves reflected in that learning.”

In the 1970s and ’80s, Yusef worked alongside Mrs. Clarissa Walker at the Sabathani Community Center, where they poured their energy into uplifting and empowering the community. Their work helped shape the cultural and political landscape of South Minneapolis during a critical era. They were part of a generation that built institutions, nurtured young people, and fought for justice with unwavering commitment.

Yusef also played a key role in the early development of KMOJ Radio, helping to establish a platform that amplified Black voices long before it was common or convenient. His activism extended through education, the St. Paul NAACP, the Million Man March, and the Urban Coalition, always rooted in a deep and abiding love for his people.

He was also an interviewee in the Rondo neighborhood oral history project preserved by the Minnesota Historical Society, ensuring that the voices and stories of that community would never be lost.

Not long ago, a colleague was blessed to sit with Yusef at his home, where he reflected on his life and his legacy. He talked about his work in education, his activism, and his years of service to the community. But what stood out just as much was how he spoke about his family and his people, with warmth, with pride, and with purpose.

Today, we honor him not only for what he accomplished but for the spirit with which he did it.

A scholar. A builder. A warrior. A keeper of our stories.

Thank you, Yusef, for everything you gave and everything you sacrificed on behalf of Black people. Your legacy stands tall, and our community is better because of you.

Rest in Power, Yusef Mgeni.

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Revolve Fund to Provide $20,000 to Support Food Access Efforts in Alabama Black Belt

THE AFRO — “Revolve Fund complements its core mission of improving capital access for entrepreneurs by partnering with leading organizations that are addressing critical community needs,” said James Wahls, founder and managing director of Revolve Fund. “Like BBCF, Revolve understands at the most fundamental level, everyone should have access to healthy food.” 

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By Revolve Fund | The AFRO

SELMA – As over 40 million Americans grappled with the reality of not being able to feed themselves or their families due to SNAP delays, Revolve Fund is seeking to help. Revolve Fund has announced a $20,000 community grant to the Black Belt Community Foundation as part of the duo’s continued partnership. The grant will increase the foundation’s capacity to execute programs and fundraise to support food access efforts in the Alabama Black Belt region.

“Revolve Fund complements its core mission of improving capital access for entrepreneurs by partnering with leading organizations that are addressing critical community needs,” said James Wahls, founder and managing director of Revolve Fund. “Like BBCF, Revolve understands at the most fundamental level, everyone should have access to healthy food.”

“BBCF is deeply grateful for the Revolve Fund’s grant to underwrite direct food support in the Black Belt during the current disruption of SNAP benefits, continuing high food costs and unprecedented strain on our local food banks,” said Christopher Spencer, president and CEO, Black Belt Community Foundation. “As BBCF mobilizes resources and community partners during this time, Revolve is one of the first philanthropic organizations to step forward to support our Food for Families in the Black Belt Campaign. We look ahead to our productive, continued partnership with them to positively impact and transform the Black Belt region of Alabama.”

“While our communities need and deserve so much more, we hope our contribution will support the foundation’s ability to work with other philanthropic partners, individual donors, charities, and public partners,” Wahls added.

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Mamdani Plans City Grocery Store in East Harlem 

NEW YORK CARIB NEWS — The store will be located at La Marqueta, a historic marketplace beneath the elevated Park Avenue tracks. The project is expected to cost approximately $30 million and is slated to open next year, utilizing currently vacant space within the city-owned facility. Operating rent-free, officials say the model is intended to lower overhead and pass savings on to consumers.

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New York Carib News

New York City Mayor Zohran Mamdani has announced plans to establish the city’s first municipally owned grocery store in East Harlem, a flagship initiative aimed at addressing rising food costs and improving access to affordable essentials.

The store will be located at La Marqueta, a historic marketplace beneath the elevated Park Avenue tracks. The project is expected to cost approximately $30 million and is slated to open next year, utilizing currently vacant space within the city-owned facility. Operating rent-free, officials say the model is intended to lower overhead and pass savings on to consumers.

Mamdani unveiled the plan during an event marking his first 100 days in office, reaffirming a campaign pledge to build a network of five city-owned grocery stores, one in each borough, by the end of his first term in 2029.

“During our campaign, we promised New Yorkers that we would create a network of five city-owned grocery stores,” Mamdani said. “Today, we make good on that promise.”

The mayor positioned the initiative as a direct response to surging grocery prices, noting that food costs in New York City rose by nearly 66% between 2013 and 2023, significantly outpacing the national average. He argued that the city-run stores would provide fair pricing, improve worker conditions, and ease the financial burden on low-income households.

“We’re going to make it easier for New Yorkers to put food on the table,” Mamdani said, adding that staples such as eggs and bread would be more affordable.

However, the proposal is already drawing scrutiny. The estimated cost of the East Harlem store would consume nearly half of the $70 million budget initially outlined for the entire five-store program. Despite this, Mamdani remains confident that the initiative will deliver long-term benefits and help reshape access to affordable groceries across the city.

The announcement also drew political attention, with U.S. Senator Bernie Sanders making a surprise appearance at the event in support of the mayor’s broader economic agenda.

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