Connect with us

Opinion

OP-ED: It Takes a Little Courage to Stop a lot of Disrespect

Published

on

A good pair of jeans, are a good pair of jeans. So why have I preferred Levi’s over other brands? I am all San Francisco and have viewed Levi Strauss & Co. the same way for years.

In addition, this inventor of jeans, which first began manufacturing its iconic brand in 1853 San Francisco has an established reputation on social issues. Recently, I discovered another reason to be proud to wear Levi’s. Mr. Strauss died in 1902, however, the 1906 San Francisco earthquake and fire destroyed everything he worked to build. In the spirit of its founder, the company continued to pay its displaced workers.

Today, I start to stop, a lot of the disrespect of Blacks in San Francisco by questioning Levi Strauss & Co. values and vision. As a San Franciscan resident since 1960, the naming rights deal Levi’s signed with the 49ers worth $220 million over 20 years for the new Santa Clara 49ers stadium has me asking; where do the company’s values and vision appear in this deal?

Levi Strauss & Co. website’s “Values and vision” statement:

“Empathy — walking in other people’s shoes…”

“Originality — being authentic and innovative…”

“Integrity — doing the right thing…”

“Courage — standing up for what we believe…”

The 49ers took a $1.3 billion dollar stadium project out of a struggling Black community where Candlestick Park is located. Then asked and received from city officials an option out of the team’s 2015 year $ 6 million lease, for the mere upfront fee of $1 million. I can imagine Mr. Strauss telling current Levi’s CEO Chip Bergh, “Walking in other people’s shoes was never intended to be used to step on anyone.”

According to published reports, the $1.3 billion 49er stadium built by Turner/Devcon has offered only 1.6% of its contracts to minority contractors. 70% of the players that generate most of the team’s revenue are Black. Being authentic and innovative; Mr. Strauss who reportedly had no prejudice in him would not have hidden behind Prop. 209; which Turner/Devcon has done to justify the selecting of its sub-contractors.

The delays by the 49ers to improve the area closest to Candlestick Park, a blighted housing project called “Alice Griffith Housing” for fear that it would interfere with the team’s season activities is reprehensible. Doing the right thing as Mr. Strauss was known for meant he would have reached out to the community, not the 49ers.

Six months after NFL commissioner, Roger Goodell vowed, in a June 15, 2011 letter that the NFL “Supports communities that support us”, the NFL loaned the 49ers $200 million to move out of the struggling community the 49ers called home for more than 40 of the team’s 67 years in the city. I could be wrong but I think Mr. Strauss would have had the courage to stand up to the NFL and say, “You broke your promise”?

Any sports team should have the right to go wherever they feel they can make the most profit. However, breaking every rule of respect in leaving should not be tolerated. Did Levi Strauss & Co. co-signed the move by putting aside its founder’s values and vision in a deal to hitch its wagon to the San Francisco 49ers?

Due to my expanding waste line, I am currently wearing jeans that don’t fit me. Don’t worry, out of respect for myself and America, I promise, no sagging. Nevertheless, in protest of this blatant disrespect of a struggling Black community, I will be wearing my current small collection of jeans until the 2016 Super Bowl, which will be hosted by the city of San Francisco.

In all honesty only one pair are Levi’s but I plan to donate them all to charity; in accordance to Levi Strauss & Co. stated policy.

Struggling communities across America; where many past and present NFL players got their start, should rise up. With a dignified approach, tell current CEO of Levi’s “These Jeans don’t fit.” And if Mr. Bergh ignores our complaint, began a donation drive designed to stop the Super Bowl from being a comfortable fit for a city that shows little or no respect for its struggling Black community.

Send postcards to:

CEO Chip Bergh
Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111

This an editorial and does not express the opinions and/or thoughts of the Post Newspaper Group.

 

Activism

2025 in Review: Seven Questions for Assemblymember Lori Wilson — Advocate for Equity, the Environment, and More

Her rise has also included several historic firsts: she is the only Black woman ever appointed to lead the influential Assembly Transportation Committee, and the first freshman legislator elected Chair of the California Legislative Black Caucus. She has also been a vocal advocate for vulnerable communities, becoming the first California legislator to publicly discuss being the parent of a transgender child — an act of visibility that has helped advanced representation at a time when political tensions related to social issues and culture have intensified. 

Published

on

Assemblymember Lori D. Wilson (D-Suisun City). File photo.
Assemblymember Lori D. Wilson (D-Suisun City). File photo.

By Edward Henderson, California Black Media 

Assemblymember Lori D. Wilson (D-Suisun City) joined the California Legislature in 2022 after making history as Solano County’s first Black female mayor, bringing with her a track record of fiscal discipline, community investment, and inclusive leadership.

She represents the state’s 11th Assembly District, which spans Solano County and portions of Contra Costa and Sacramento Counties.

Her rise has also included several historic firsts: she is the only Black woman ever appointed to lead the influential Assembly Transportation Committee, and the first freshman legislator elected Chair of the California Legislative Black Caucus. She has also been a vocal advocate for vulnerable communities, becoming the first California legislator to publicly discuss being the parent of a transgender child — an act of visibility that has helped advanced representation at a time when political tensions related to social issues and culture have intensified.

California Black Media spoke with Wilson about her successes and disappointments this year and her outlook for 2026.

What stands out as your most important achievement this year?

Getting SB 237 passed in the Assembly. I had the opportunity to co-lead a diverse workgroup of colleagues, spanning a wide range of ideological perspectives on environmental issues.

How did your leadership contribute to improving the lives of Black Californians this year?

The Black Caucus concentrated on the Road to Repair package and prioritized passing a crucial bill that remained incomplete during my time as chair, which establishes a process for identifying descendants of enslaved people for benefit eligibility.

What frustrated you the most this year?

The lack of progress made on getting Prop 4 funds allocated to socially disadvantaged farmers. This delay has real consequences. These farmers have been waiting for essential support that was promised. Watching the process stall, despite the clear need and clear intent of the voters, has been deeply frustrating and reinforces how much work remains to make our systems more responsive and equitable.

What inspired you the most this year?

The resilience of Californians persists despite the unprecedented attacks from the federal government. Watching people stay engaged, hopeful, and determined reminded me why this work matters and why we must continue to protect the rights of every community in our state.

What is one lesson you learned this year that will inform your decision-making next year?

As a legislator, I have the authority to demand answers to my questions — and accept nothing less. That clarity has strengthened my approach to oversight and accountability.

In one word, what is the biggest challenge Black Californians are facing currently?

Affordability and access to quality educational opportunities.

What is the goal you want to achieve most in 2026?

Advance my legislative agenda despite a complex budget environment. The needs across our communities are real, and even in a tight fiscal year, I’m committed to moving forward policies that strengthen safety, expand opportunity, and improve quality of life for the people I represent.

Continue Reading

Activism

2025 in Review: Seven Questions for Assemblymember Tina McKinnor, Champion of Reparations, Housing and Workers’ Rights

In 2025, McKinnor pushed forward legislation on renters’ protections, re-entry programs, reparations legislation, and efforts to support Inglewood Unified School District. She spoke with California Black Media about the past year and her work. Here are her responses.

Published

on

Assemblymember Tina McKinnor (D-Inglewood). File photo.
Assemblymember Tina McKinnor (D-Inglewood). File photo.

By Joe W. Bowers Jr., California Black Media 

Assemblymember Tina McKinnor (D-Inglewood) represents

California’s 61st Assembly District.

As a member of the California Legislative Black Caucus (CLBC),

McKinnor was elected in 2022. She chairs the Los Angeles County Legislative Delegation and leads the Assembly Public Employment and Retirement Committee. McKinnor also served as a civic engagement director, managed political campaigns, and worked as chief of staff for former Assemblymembers Steven Bradford and Autumn Burke.

In 2025, McKinnor pushed forward legislation on renters’ protections, re-entry programs, reparations legislation, and efforts to support Inglewood Unified School District. She spoke with California Black Media about the past year and her work. Here are her responses.

Looking back on 2025, what do you see as your biggest win?

Assembly Bill (AB) 628. If rent is $3,000, people should at least have a stove and a refrigerator. It’s ridiculous that people were renting without basic appliances.

I’m also proud that I was able to secure $8.4 million in the state budget for people coming home from incarceration. That includes the Homecoming Project, the menopause program for incarcerated women, and the Justice Leaders Program.

How did your leadership help make life better for Black Californians this year?

After the Eaton Fire, I pushed to get the same kind of support for affected areas that wealthier regions get after disasters.

I also did a lot of work building political power— establishing the Black Legacy PAC and California for All of Us PAC so we could support Black candidates and educate voters. We also called voters to make sure they understood Prop 50.

People need to understand this: there are only 12 Black legislators in the Capitol. Folks act like we can just walk in and pass reparations, but that’s not how it works.

What frustrated you most this year?

The governor did not have the political will to sign these bills: AB 57 and AB 62. They both passed overwhelmingly in the Assembly and the Senate. We did the work. The only person who didn’t have the political will to sign them was the governor.

The public needs to ask the governor why he didn’t sign the bills. We can’t keep letting people off the hook. He has to answer.

I also introduced AB 51 — the bill to eliminate interest payments on Inglewood Unified School District’s long-standing state loan — held in the Appropriations Committee. That was frustrating,

What inspired you most in 2025?

The civil rights trip to Alabama was life changing. We visited the Legacy Museum and the National Memorial for Peace and Justice. We took members of the Black, Latino, Jewish, and API caucuses with us. It changed all of us.

People aren’t always against us — they just don’t know our history.

What’s one lesson from 2025 that will shape how you approach decisions next year?

The legislative trip to Norway taught me that collaboration matters. Government, labor, and industry sit down together there. They don’t make villains. Everybody doesn’t get everything they want, but they solve problems.

What’s the biggest challenge facing Black Californians in one word?

Inequity. It shows up in housing, wealth, stress – all these things.

What’s the number one goal you want to accomplish in 2026?

Bringing back AB 57 and AB 62, and securing money for the Inglewood Unified loan interest forgiveness.

Continue Reading

Advice

BOOK REVIEW: Let Me Be Real With You

At first look, this book might seem like just any other self-help offering. It’s inspirational for casual reader and business reader, both, just like most books in this genre. Dig a little deeper, though, and you’ll spot what makes “Let Me Be Real With You” stand out.

Published

on

Book cover of Let Me Be Real With You and author Arshay Cooper. Courtesy of HarperOne.
Book cover of Let Me Be Real With You and author Arshay Cooper. Courtesy of HarperOne.

By Terri Schlichenmeyer

 Author: Arshay Cooper, Copyright: c.2025, Publisher: HarperOne, SRP: $26.00, Page Count: 40 Pages

The hole you’re in is a deep one.

You can see the clouds above, and they look like a storm; you sense the wind, and it’s cold. It’s dark down there, and lonesome, too. You feel like you were born there — but how do you get out of the deep hole you’re in? You read the new book “Let Me Be Real With You” by Arshay Cooper. You find a hand-up and bring someone with you.

In the months after his first book was published, Cooper received a lot of requests to speak to youth about his life growing up on the West Side of Chicago, his struggles, and his many accomplishments. He was poor, bullied, and belittled, but he knew that if he could escape those things, he would succeed. He focused on doing what was best, and right. He looked for mentors and strove to understand when opportunities presented themselves.

Still, his early life left him with trauma. Here, he shows how it’s overcome-able.

We must always have hope, Cooper says, but hope is “merely the catalyst for action. The hope we receive must transform into the hope we give.”

Learn to tell your own story, as honestly as you know it. Be open to suggestions, and don’t dismiss them without great thought. Know that masculinity doesn’t equal stoicism; we are hard-wired to need other people, and sharing “pain and relatability can dissipate shame and foster empathy in powerful ways.”

Remember that trauma is intergenerational, and it can be passed down from parent to child. Let your mentors see your potential. Get therapy, if you need it; there’s no shame in it, and it will help, if you learn to trust it. Enjoy the outdoors when you can. Learn self-control. Give back to your community. Respect your financial wellness. Embrace your intelligence. Pick your friends and relationships wisely. “Do it afraid.”

And finally, remember that “You were born to soar to great heights and rule the sky.”

You just needed someone to tell you that.

At first look, this book might seem like just any other self-help offering. It’s inspirational for casual reader and business reader, both, just like most books in this genre. Dig a little deeper, though, and you’ll spot what makes “Let Me Be Real With You” stand out.

With a willingness to discuss the struggles he tackled in the past, Cooper writes with a solidly honest voice that’s exceptionally believable, and not one bit dramatic. You won’t find unnecessarily embellished stories or tall tales here, either; Cooper instead uses his real experiences to help readers understand that there are few things that are truly insurmountable. He then explains how one’s past can shape one’s future, and how today’s actions can change the future of the world.

“Let Me Be Real With You” is full of motivation, and instruction that’s do-able for adults and teens. If you need that, or if you’ve vowed to do better this coming year, it might help make you whole.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

* indicates required

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.