Black History

Oakland Natives’ We Ball Sports and HBCU’s League Pass to Deliver Negro League Apparel

With the mission of bridging HBCU baseball with its historic Negro Baseball League roots, We Ball Sports, headquartered in Atlanta, will design integrated apparel, and distribute via HBCU League Pass news, sports, shopping, and entertainment network based in Roanoke, Texas.

Published

3 years ago

January 10, 2022

Oakland Post

Nehemiah Mitchell and Derrion Herring, co-founders of We Ball Sports.

By Carla Thomas

E-commerce company We Ball Sports, specializing in high-quality football gear and apparel, announced a new retail partnership with Urban Edge Networks, owner of Historically Black Colleges and Universities (HBCU) League Pass.

Just in time for baseball season, Nehemiah Mitchell, a co-founder of We Ball Sports, says the new partnership is the perfect blend of technology and fashion that invokes awareness and pride in African American culture.

“This is a significant partnership for us that has grown from the community we’ve built and the trust we’ve earned from athletes nationwide,” said Mitchell. “HBCU League Pass enables us to bring both of our communities together to further our reach and foster relationships between young athletes and the HBCU community.”

According to Mitchell, a native of Oakland, Weballsports.com, is the most visited, privately-owned e-commerce football equipment business globally, achieving 500,000 visitors by the end of July 2021. “This year we expect $1.5 million in sales by the end of December and 2022 should yield up to $5 million in sales,” said Mitchell.

“Nehemiah Mitchell, Brendan Royal, and Darreon Herring have their fingers on the pulse of Gen-Z and cultural trends,” said Hardy Pelt, chief financial officer at Urban Edge Networks which owns HBCU League Pass. “Their amazing growth over the past couple of years and genuine relationship with the youth sports community made them an easy selection and the perfect partner to support HBCU baseball.”

Urban Edge Networks, the owners of HBCU League Pass and entertainment network company in Las Vegas, vow to continue promoting the legacy of African Americans’ contributions to the sport of baseball through collaboration with the Negro League Baseball Museum in Kansas City, Missouri, and with various HBCU baseball teams.

We Ball Sports co-founders Royal, DaHerring, and Mitchell, all former D1 football players under 30, are thrilled to partner with HBCU League Pass.

They hope to accelerate the brand’s growth by branching out into other sports and providing additional apparel and equipment in their catalog. The company also plans to partner with NFL athletes while increasing their philanthropic activities in the community.

“We plan to generate even more interest and investment into HBCU sports from professional athletes and entertainers similar to NBA point guard Stephen Curry’s agreement to fund Howard University’s golf program for six years,” said Mitchell. “Also, Deon Sanders and Percy ‘Master P’ Miller, both retired professional athletes, are also encouraging nationally ranked high school players to attend HBCUs and join their athletic programs.”

For more information visit: http://www.weballsports.com and http://www.hbculeaguepass.com.

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Oakland Post: Week of November 27 – December 3, 2024

The printed Weekly Edition of the Oakland Post: Week of November 27 – December 3, 2024, 2024

Published

1 week ago

November 30, 2024

Oakland Post

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Black History

Emeline King: A Trailblazer in the Automotive Industry

Emeline King is recognized as the first African American female transportation designer at the Ford Motor Company. Let’s take a look at her life and career at the Ford Motor Company.

Published

2 weeks ago

November 26, 2024

Oakland Post

Transportation designer Emeline King. Photo courtesy of Emeline King.

By Tamara Shiloh

Emeline King is recognized as the first African American female transportation designer at the Ford Motor Company.

Let’s take a look at her life and career at the Ford Motor Company.

King’s fascination with cars began during her childhood. Growing up, she was captivated by the sleek designs and mechanical complexities of automobiles. She loved playing with toy cars and considered it an insult if anyone gave her a doll.

King pursued her interest in cars by studying at the ArtCenter College of Design in Pasadena. There, she improved her skills in transportation design, gaining the technical expertise and artistic vision she needed to break into the male-dominated industry.

However, her true inspiration came from her father, Earnest O. King, Sr., who worked for Ford as a Fabrication Specialist. She remembered the father-daughter trips to the auto shows, and the Saturday mornings with the famous Black sculptor, Oscar Graves, who her father assisted in some of his commissioned art works.

She said Graves would mentor her in clay relief sculptures. She was always fascinated by the smell of clay that was a constant in his studio.

However, it was her ﬁrst visit to her father’s job that became the catalyst for King to want a career in transportation design. At the company’s annual employee Christmas parties, she got the chance to meet his co-workers and learned about the roles they played in the auto industry. It was a chance to see some great cars, too.

Her career at Ford began in the 1980s, when women — particularly women of color –were scarcely represented in the automotive industry. King’s role at Ford was groundbreaking, as she became the first African American woman to work as a transportation designer at the company.

At Ford Design, she worked on the Ford Mustang SN-95’s interior. She also made several design contributions on other vehicles, too, including the interior components of the 1989 Thunderbird, the 1989 Corporate Steering Wheel, the 1989 Thunderbird Wheel/Wheel cover design program, the 1990 Thunderbird Super Coupe, the 1993 Mach III, the 1994 Mustang, to name a few.

King also served three foreign assignments: Turin Italy; Koln, Germany; and Brentwood, Essex, England — designing Ford cars for Europe.

Leaving Ford after about 25 years of service and along with her many speaking engagements, she wrote an autobiography about being Ford’s first female African American transportation designer titled, “What Do You Mean A Black Girl Can’t Design Cars? She Did It!”

She’s quoted as saying, “I’m now so proud to have written a book that I hope will inspire young girls and boys to never give up. To influence them so that they can stay focused and alert, and so they never look back. There are mentors who are placed in our lives to serve as our ‘Bridges to Destinations’ and allow us to cross over them to reach our dreams. Hoping they gain inspiration from my book, my motto for them is simple: ‘OPPORTUNITY IS NOW, SO GRAB IT! IF I DID IT, SO CAN YOU!”