Connect with us

Berkeley

“No on Measure D” Soda Tax Ads Saturate Berkeley BART Stations

Published

on

Long time residents who are supporters of Berkeley’s Measure D soda tax are upset over the tactics used by way “No on D” campaign, which is utilizing saturation advertising at the North Berkeley and Ashby BART stations.

The ads, sponsored by the American Beverage Association, take up all of the available space in the stations. The ads are found next to the ticket machines, rail-side, and on the floor. More signage can be found around the stations. The ads were originally placed the week of Oct. 6, accidentally taken down, and replaced on Oct. 13.

Ad saturation previously has only taken place in BART stations in downtown San Francisco. Concerned that BART management would permit an ad buy that gives advantage to only one side in a campaign, Berkeley residents Elsa Ramos, Tony Wilkinson and Byron Kirkendal attended a BART Board of Directors meeting last Thursday.

Ramos said that BART is a public utility, and questioned the validity of one-sided political advertisement. She asked whether it can still be considered free speech if one side does not have the money to combat the ads.

Wilkinson followed, and said that the ads “…don’t reflect the conversation that’s going on in the city of Berkeley, among city residents.” Wilkinson went on to state that the ad campaign is “aggressive” and “confrontational.”

Kirkendal said the placement of advertising in the stations is “over-whelming.”

In response, BART Communications Manager, Alicia Trost, explained that BART does not have an official stance on Measure D. The ads meet guidelines set by the agency, with a particular note of the disclaimer that identifies the sponsor, she said.

Trost also states that station ad saturation is not a new occurrence and that it happens quite frequently at San Francisco stops. The beverage association’s purchase of the ad space in Berkeley totaled $46,750 for both stations for one month.

In addition to the ads in the station, the “No on D” campaign has hired canvassers to stand in front of the stations. Holly Scheider, Berkeley resident and member of the Healthy Child Coalition, said that the canvassers have been at the Ashby station for three to four weeks.

The “No on D” campaign could not be reached for comment.

To find out more about BART advertising regulations and standards, go to http://www.bart.gov/about/business/advertising.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Activism

Black Repertory Group Needs Volunteers to Help Shape the Next Generation of Artists and Leaders

Legendary performers such as Whoopi Goldberg and Danny Glover worked with and were inspired by BRG’s founders. More recently, Grammy award-winning artist Kehlani attended the Black Repertory Group Summer Day Camp for several years.

Published

on

Courtesy image.
Courtesy image.

By Sean Vaughn Scott, Special to The Post

For more than 60 years, the Black Repertory Group (BRG) has changed lives through the arts.

Founded in 1964 by educators and visionaries Birel L. Vaughn and Nora Vaughn, BRG has become one of America’s oldest continuously operating Black theater institutions. For generations, it has preserved culture, developed talent, and provided opportunities for young people to discover their voices and their potential.

The results speak for themselves.

Legendary performers such as Whoopi Goldberg and Danny Glover worked with and were inspired by BRG’s founders. More recently, Grammy award-winning artist Kehlani attended the Black Repertory Group Summer Day Camp for several years.

Long before international recognition, Kehlani performed on the BRG stage. During a summer day camp production of  “Princess and da Frog,” she portrayed Ray, the lovable firefly whose light guided others through the darkness. Her journey is proof that today’s camper may become tomorrow’s artist, entrepreneur, educator, or leader.

Located at 3201 Adeline St. in Berkeley, BRG continues that mission through its Youth Summer Day Camp of the Arts.

BRG is currently accepting applications and maintains an open enrollment program. Students may enroll throughout the summer as space permits and immediately become part of the BRG family.

We are also proud to be a multicultural opportunity program, welcoming children and families from all backgrounds, cultures, and communities. Through theater, music, dance, public speaking, visual arts, technical theater, and leadership development, students gain confidence, discipline, creativity, and lifelong skills.

As our programs grow, so does our need for volunteers.

We are seeking community members to assist with youth mentoring, registration, costumes, set construction, painting, props, ushering, photography, social media, marketing, technical theater, and fundraising activities. Whether you volunteer for a few hours or throughout the season, your support directly impacts the lives of young people.

BRG also partners with churches, civic organizations, alumni associations, fraternities, sororities, and community groups through theater party fundraisers, group sales, and buy-out performances. These partnerships have helped organizations raise funds while supporting arts and cultural programming.

The theater also serves as the home of the Berkeley NAACP Chapter, which meets every second Saturday of the month from 1 to 3 p.m.

For more than six decades, the Black Repertory Group has remained committed to one belief: every child deserves an opportunity to shine.

The next great artist may already be among us.

The next Kehlani may already be walking through our doors.

We invite you to volunteer, enroll, participate, and become part of the legacy.

For more information please go to www.blackrepertorygroup.com, call (510) 652-2120, or email info@blackrepertorygroup.com

Sean Vaughn Scott is the director of the Black Repertory Group.

Continue Reading

Bay Area

UC Berkeley Named Top Public University in the U.S. and No. 7 in the World by ‘U.S. News’

Berkeley has been consistently awarded the distinction of the U.S.’s top public university since the Best Global Universities list was first published in 2014. “A strong position in the Best Global Universities rankings recognizes a school’s profound commitment to world-class research and cross-border academic excellence,” said LaMont Jones, managing editor for education at U.S. News.

Published

on

Photo by Keegan Houser/UC Berkeley.
Photo by Keegan Houser/UC Berkeley.

The 2026 Best Global Universities rankings evaluated 2,250 research institutions from more than 100 countries

By Lila Thulin

U.S. News & World Report has ranked UC Berkeley No. 7 in its 2026 list of the best global universities, which assesses more than 2,250 research institutions worldwide.

Berkeley also claimed the honor of top public university in the U.S.

Released on Monday, the list evaluates universities from more than 100 countries on 13 metrics such as global and research reputation (as reported by academics and peers) and number of highly cited scholarly papers.

Berkeley has been consistently awarded the distinction of the U.S.’s top public university since the Best Global Universities list was first published in 2014.

“A strong position in the Best Global Universities rankings recognizes a school’s profound commitment to world-class research and cross-border academic excellence,” said LaMont Jones, managing editor for education at U.S. News.

The rankings also assess a university’s strength in various subject areas; these assessments are separate from U.S. News’ 2026 Best Graduate Programs rankings released in April.

This year, Berkeley was named in the top three nationally in seven subject areas – environment/ecology, ecology, water resources, physics, computer science, chemistry, and engineering – and in the top five for a total of 17 subjects. Subject rankings are based heavily on scholarly publications and citations as well as reputation.

In September, U.S. News also released its 2026 Best Colleges list, in which Berkeley was also named the No. 1 public institution among American universities.

That honor joins other accolades judging campus to be the best public university in the country, such as those from ForbesThe Wall Street Journal and Times Higher Education.

Continue Reading

Arts and Culture

Farwest Region Deltas Celebrate Centennial With “September Breakfast” Honoring Vivian Osborne Marsh

The region was established in 1925 under the leadership of Vivian Osborne Marsh, who became its first Regional Director. Marsh was a pioneering scholar and civic leader, earning recognition as the first Black woman to receive both a bachelor’s and a master’s degree in anthropology from UC Berkeley.

Published

on

Farwest Regional Director, Kimberly Usher, Mayor Barbara Lee, US Representative Lateefah Simon, and Farwest Regional Representative, Radiya Ajibade. Photo courtesy of Farwest Regional Photographer Vicki P. Love.
Farwest Regional Director, Kimberly Usher, Mayor Barbara Lee, US Representative Lateefah Simon, and Farwest Regional Representative, Radiya Ajibade. Photo courtesy of Farwest Regional Photographer Vicki P. Love.

By Antoinette Porter

Hundreds of members of Delta Sigma Theta Sorority, Inc., and their guests gathered at the Martin Luther King Jr. Student Union at the University of California, Berkeley, to mark the 100th anniversary of the sorority’s Farwest Region.

The region was established in 1925 under the leadership of Vivian Osborne Marsh, who became its first Regional Director. Marsh was a pioneering scholar and civic leader, earning recognition as the first Black woman to receive both a bachelor’s and a master’s degree in anthropology from UC Berkeley.

Marsh went on to serve as Delta Sigma Theta’s 7th National President, where she launched the sorority’s National Library Project to expand access to books in underserved Black communities in the South. During her presidency, the organization also became a prominent voice in the civil rights movement, lobbying Congress to pass anti-lynching legislation.

Bak in the Bay Area, Marsh devoted her career to advancing educational opportunities, mentoring young people, and strengthening community life. That commitment continues to shape the region, which supports initiatives in education, social justice, and economic development. Current projects include raising scholarship funds for students at Historically Black Colleges and Universities, voter education campaigns, and health and wellness programs.

A century after its founding, the Farwest Region of Delta Sigma Theta remains active across California and other western states, carrying forward Marsh’s vision of service and advocacy.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

* indicates required

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

California Secretary of State Shirley N. Weber issued a statement confirming that her office is reviewing claims made by the U.S. Department of Homeland Security regarding the state’s efforts to prevent election fraud. CBM photo by Antonio Ray Harvey.
Featured1 week ago

Department of Homeland Security Demands California Secretary of State Shirley N. Weber Scrub Voter Rolls

Staff and family members of patients at UCSF Benioff Children's Hospital Oakland in Oakland, Calif., hold signs during a rally on Thursday, July 9, 2026. Rally participants protested the relocation of specialized care clinics to the hospital's San Francisco campus. Photo by Kayla Chan/Bay City News.
Business3 weeks ago

Oakland Children’s Hospital Workers and Patients Rally for Pediatric Medical Care

#NNPA BlackPress2 weeks ago

New Judge Could Decide if Karmelo Anthony Gets a New Trial

Gov. Gavin Newsom speaks during a July 21 presentation at McClellan Park highlighting California’s investments in advanced firefighting technology and wildfire prevention tools. CBM photo by Antonio Ray Harvey.
Environment1 week ago

“The Power to See Threats Sooner”: Gov. Newsom, Safety Officials Showcase California’s Investments in Hi-Tech Wildfire Prevention

Dr. Tonja L. Ringgold, an educator and Life Member of Alpha Kappa Alpha Sorority, Incorporated® (AKA), was installed as North Atlantic Regional Director during the organization’s 72nd Biennial International Convention on July 23 in Las Vegas.
Black History2 weeks ago

Alpha Kappa Alpha Sorority, Inc. Celebrates New North Atlantic Regional Director

iStock.
Business3 weeks ago

Surveillance Pricing Fight: State Senate Debates Bill Banning Retailers from Using AI to Set Prices Based on a Buyer’s Profile

Pastor Michael Wallace of Mt. Zion Missionary Baptist Church (center) and David Kimball, president of the Oakland Stake of the LDS church listen to remarks before volunteers began their work. “We are grateful to partner with these organizations to help care for those in need in our community,” Kimball later told the assembled volunteers. Courtesy photo.
Business3 weeks ago

Mount Zion MBC, Church of Jesus Christ of Latter-day Saints Partner to Bring 29,000 Meals to Alameda County

Justices of the United States Supreme Court. Courtesy of Supreme Court of the United States.
Featured1 week ago

California Sen. Padilla Joins Colleagues to Introduce Bill Imposing Term Limits on Supreme Court Justices

iStock.
Business3 weeks ago

Starting This Summer, California Car Buyers Can Get an Instant $3500 Off the Cost of Electric Vehicles

#NNPA BlackPress2 weeks ago

COMMENTARY: You Are Already Paying for the AI Boom

#NNPA BlackPress2 weeks ago

California Bill Would Let Abuse Victims Use Trauma as Legal Defense for Violent Crime

First Vice President of Sacramento City Unified School District Taylor Kayatta and family. Courtesy photo.
Community20 hours ago

Less Affluent School Districts, Including Sacramento City, Face Threat of State Takeover

Photo: iStockphoto / NNPA.
Business6 days ago

Car Wash Workers Cope with Lingering Impacts of ICE Raids

Black History3 weeks ago

Fed Court to Decide Landmark First Amendment Case

From left to right: Jesse Arreguín, Gov. Gavin Newsom, Sharon Quirk Silva, Oakland Mayor Barbara Lee, and Janelle Chan. Photo courtesy Sarah Henry.
Business3 weeks ago

Gov. Gavin Newsom Signs Law Streamlining Affordable Housing Rules

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.