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Heritage Park Seniors Say Rent Hikes are Unaffordable, Garner Support from City

City officials have recently supported Heritage residents. During a city council meeting on Nov. 28, council members Cesar Zepeda and Melvin Willis asked staff to approve a letter asking USA Properties not to implement the 5% increase and to reevaluate future increases. The letter stated the increase could force residents “to sacrifice other needs to keep up with their housing cost” and possibly drive them to homelessness. The City Council unanimously agreed to send the letter, although USA Properties still raised the rents.

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Left to right: Dolores Ferrell, Donald Roberts, Samuel Lewis, Elda Fontano, and Timothy Sykes stand in front of a Christmas Tree at Heritage Park at Hilltop Affordable Senior Apartments in Richmond on Dec. 12. Photo by Zack Haber.
Left to right: Dolores Ferrell, Donald Roberts, Samuel Lewis, Elda Fontano, and Timothy Sykes stand in front of a Christmas Tree at Heritage Park at Hilltop Affordable Senior Apartments in Richmond on Dec. 12. Photo by Zack Haber.

By Zack Haber

Some tenants at an affordable senior apartment facility in Richmond called Heritage Park at Hilltop have been speaking out against what they see as excessive rent increases. Low-income tenants like 72-year-old Elda Fontano worry that the 5% increase they received on Dec. 1 could price them out of the facility. The tenants have garnered support from city officials, who are questioning if 5% rent increases are affordable for Richmond seniors.

“This 5% increase is killing me and eventually it’s going to send me right out the door,” said Fontano.

Richmond Councilmember Melvin Wills said that conversations with tenants have shown him that many are already struggling with rent costs and that he thinks the goal for affordable housing facilities should be “stabilizing the community at hand.”

“I know that technically [Heritage] is considered affordable housing for the region,” Willis said. “But if you’re going to be increasing rents knowing that people can’t afford it and it’s just going to open up the space for someone who can, I identify that as a problem even if it is legal.”

Heritage, which opened in the year 2000 and has 192 housing units, is owned and operated by the Roseville based USA Properties Fund, inc. The company receives federal funding for the facility through the Low Income Housing Tax Credit program and has just over 100 apartment complexes operating or under construction. Most of them are affordable facilities, and about half of them are senior apartment facilities, like Heritage, for those ages 55 and older.

Rents at Heritage fall within what the state legally allows affordable housing providers to charge. The California Tax Credit Allocation Committee calculates and monitors maximum allowable rents for the low-income housing program. According to a spokesperson for USA Properties, the committee has set Heritage’s maximum allowable rent based on income levels of 60% of the area median income. These limits are $1,909 for two-bedroom apartments and $1,601 for one-bedroom apartments. The spokesperson said on average, Heritage tenants are charged $1,523 for two-bedroom apartments and $1,432 for one-bedroom apartments. Other than providing these figures, no one from USA Properties provided further comment or answered questions for this article.

The formula that the California Tax Credit Allocation Committee uses to calculate maximum rent costs at affordable senior facilities poses difficulties for Richmond residents. It’s based largely on area median income at the county level. But census data show that, on average, Richmond residents make less money than the rest of the county. While the average per capita income for all of Contra Costa County between 2018 and 2022 was around $59,000 per year, the average per capita income in Richmond during that time was around $39,500 per year. The formula doesn’t account for fluctuations in income throughout a county, so the committee allows companies to charge Richmond residents as much in rental costs as those living in wealthier towns like Lafayette, whose per capital income is around $111,000 per year.

The comparatively high costs of rent are straining Heritage residents like Fontano and her neighbor, 62-year-old Samuel Lewis. Both are on fixed incomes, can’t work because they have disabilities, and say they have trouble affording basic necessities like food. Fontano spends over half her monthly income on rent. Rent makes up over 70% of Lewis’s expenses.

City officials have recently supported Heritage residents. During a city council meeting on Nov. 28, council members Cesar Zepeda and Melvin Willis asked staff to approve a letter asking USA Properties not to implement the 5% increase and to reevaluate future increases. The letter stated the increase could force residents “to sacrifice other needs to keep up with their housing cost” and possibly drive them to homelessness. The City Council unanimously agreed to send the letter, although USA Properties still raised the rents.

Complaints about affordability are not new at Heritage. According to a city report, around 30 Heritage tenants expressed concerns to Richmond’s Rent Board and City Council shortly after receiving word that their rent would increase much as 12% in March of 2018. Some tenants said they feared they would be left homeless or “unable to buy medication or enough food.”  In response to their concerns, the City Council passed a resolution in June of 2018 that stated it was “in the best interest of the city” to take a stand against the rent increases at the facility. According to Willis, who also is an organizer with the grassroots housing justice group Alliance of Californias for Community Empowerment, tenants organized through that group to push back against the 12% increase. USA Properties agreed to lower the increases to 3%.

In February of 2019, the Richmond Rent Board adopted a resolution capping rent increases at Heritage at no more 5% a year. The resolution also covered all of the approximately 30 other housing facilities in Richmond that receive Low Income Housing Tax Credit funds. USA Properties increased Heritage tenants’ rent by 5% in 2019, then in 2020 and 2021, rent was not increased while Contra Costa County had a moratorium that banned residential rent increases due to the COVID-19 pandemic.

When the 5% rent increases started up again in 2022 though, some residents again took their complaints to the city, saying the increases were now at too high a rate to be affordable. In August of that year, Heritage resident Laureen Lober told Richmond’s rent board in a public comment that due to the rent increase, “routine maintenance, utilities, cable, and internet might not be possible because living expenses are a struggle.”

In a Nov. 7 Richmond City Council meeting this year, shortly after receiving word that Heritage rents were again being raised 5%, Fontano submitted a public comment to City Council stating that the rent increase was especially burdensome as living expenses where rising while her and her neighbors incomes were stagnating.

“Please do whatever you can to help us or a lot of seniors in this affordable complex are going to end up homeless,” she wrote.

In their comments, both Lober and Fontano also complained of reductions in services and amenities as the rents were increasing. Lober complained that “dumpsters that residents were paying for have been removed causing an overflow of garbage,” while Fontano mentioned that a holiday event budget at the site was being reduced.

In response to affordability, service and amenity issues, tenants at Heritage formed a tenants association that began meeting last July. According to Lewis, about 30 people have been coming to the weekly meetings, and the association has had success in getting a trash service resumed that had been stopped. When a woman was temporarily displaced due to a habitability issue, the association was also able to inform her that USA Properties owed her a higher living expense stipend than the company had been paying, and she was then able to secure the higher stipend.

“We’re able to decimate information a lot more than in the past,” Lewis said about the association. “It’s a move in the right direction.”

Willis told the Post News Group he wants to continue to support the tenants. He feels the 5% rent increase cap at Heritage and other low-income senior facilities may no longer be sufficient.

“With inflation going up and folks who are on fixed income or in debt because of COVID,” Willis said. “We may need to revisit the 5% cap rent increase and what the impact on residents is going to be.”

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Oakland Post: Week of May 14 – 20, 2025

The printed Weekly Edition of the Oakland Post: Week of May 14 – 20, 2025

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The Best Advice for Raising Children: Discipline That Makes Sense

In his book Developing Positive Self Images and Discipline in Black Children, Dr. Jawanza Kunjufu suggests that primary aims for socializing Black children should be: establishing goals related to God and the church; familiarizing children with religious texts like the Bible or Quran; educating them of Black culture like Khemetic (Egyptian) Civilization; enlightening them about Black leaders like Malcolm X and Sojourner Truth; and teaching them to strive to be employers, not employees.

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Headshot of Dr. William A. Thomas. Photo courtesy of Dr. William A. Thomas.
Headshot of Dr. William A. Thomas. Photo courtesy of Dr. William A. Thomas.

By William A. Thomas, Ph.D.

In many African societies, the primary aim of socialization is to raise children to be socially responsible and eventually provide economic support to their parents and extended families. Ghanaian philosopher Kwame Gyekye taught that children are raised to be respectful of the wishes of their parents and extended adult family members.

In his book Developing Positive Self Images and Discipline in Black Children, Dr. Jawanza Kunjufu suggests that primary aims for socializing Black children should be: establishing goals related to God and the church; familiarizing children with religious texts like the Bible or Quran; educating them of Black culture like Khemetic (Egyptian) Civilization; enlightening them about Black leaders like Malcolm X and Sojourner Truth; and teaching them to strive to be employers, not employees.

Effective disciplinary strategies appropriate to a child’s age and development teach them to regulate their behavior; keep them from harm; enhance their cognitive, social, and emotional executive functioning skills; and reinforce the behavioral patterns taught by their parents and caregivers.

Below are some specific guidelines for disciplining children.

Listen to what children are talking about with interest and show them you understand their feelings. Remember, children mirror and learn about their emotional selves by hearing their feelings reflected back to them. Staying on target also means avoiding labels. When children fail to do what is expected, discussing it is helpful rather than saying how stubborn, lazy, dumb, or bad they are. By the same token, more positive labels can be helpful.

Dependability is another essential component of the discipline process. When parents are dependable, their children learn what to expect and are helped to feel secure. When parents are consistent, children learn to trust, that is, predict their parents’ behaviors with certainty. A child thinks, “When I spill something, I will always be asked to wipe it up.” A child thinks, “If I use foul language, I will always be corrected.” A child thinks, “If I take something that doesn’t belong to me, I will always have to give it back.” The ability to predict with certainty leads children to rely on their parents and the village/community in which they live. Children feel safe when they know what to expect.

Conclusions

It takes a village/community to raise the divine gift that is the Black child. Parents look to therapists for guidance concerning a variety of parenting issues, including discipline. Keep in mind that evidence suggests that corporal punishment is both ineffective in the long term and associated with cognitive and mental health disorders. When parents want guidance about the use of spanking, a child therapist can explore parental feelings, help them better define the goals of discipline, and offer specific behavior management strategies. In addition to providing appropriate education to families, the Bay Area Association of Black Psychologists (Bay ABPsi) can refer them to community resources, like parenting groups and classes.

 About the Author

Dr. Thomas is a licensed clinical psychologist with a private practice in the SF/Oakland Bay Area and Beaumont. He is a member of Bay ABPsi, a healing resource committed to providing the Post Newspaper readership with monthly discussions about critical issues in Black Mental Health. Readers are welcome to join us at our monthly chapter meetings every 3rd Saturday via Zoom and contact us at bayareaabpsi@gmail.com.

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Oakland Post: Week of May 7 – 13, 2025

The printed Weekly Edition of the Oakland Post: Week of May 7 – 13, 2025

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