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Facebook’s “We the Culture” Panel Discusses Black Portrayals in Mainstream News

The increase in Black representation in the news media was discussed when the topic turned to controversy surrounding Rachel Nichols, an NBA sportscaster on ESPN. In a July 2020 leaked recording, she appeared to be uncomfortable sharing hosting duties with Maria Taylor, another ESPN personality who is African American. In the recording, Nichols, who is white, suggested Taylor had been promoted because she is Black.

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A 2019 Pew Research Center analysis revealed that Black media professionals only make up 7% of newsroom staffers nationally.

By McKenzie Jackson, California Black Media

When Erica Cobb, co-host of the Daily Blast Live, first stepped into the world of mainstream news over two decades ago, she overheard a conversation in which an industry person considered Cobb the perfect minority for a particular role because, although she is Black, to them she “didn’t come across like a Black person” based on stereotypes in their head.

“Those convos now are few and far between because we have more seats at the table,” said Cobb, who is also a podcaster with a background in radio. She was referring to the growing numbers of Black faces appearing regularly in the news media. “The pipeline has opened for more people of color.”

However, Cobb said, the news industry still needs more African Americans.

Independent journalist Georgia Fort, the founder of BLCK Press, said the lack of Black professionals in newsrooms across the U.S. contributes to African Americans being portrayed in a negative way.

“The media industry since its inception has capitalized on exploiting our stories and disproportionately portraying us in a negative light,” said Cobb, who identifies as biracial.

“You can go back to blackface; even modern-day newscasts are saturated with Black mug shots,” she said.

The current state of Black representation in the mainstream media was the subject of a recent online discussion hosted by Facebook’s “We The Culture,” a content initiative created and managed by a team of Black Facebook employees focused on amplifying content from Black creators.

The social networking giant launched the platform in February with an inaugural class of over 120 creators specializing in news and social media content.

Cobb and Fort were panelists on We The Culture’s video chat on how Blacks are depicted in mainstream media.

The third panelist was Zyahna Bryant, a student activist, community organizer, and online content creator who is known for spearheading the movement to take down a statue of Confederate Gen. Robert E. Lee in in Charlottesville, Va.

The 53-minute discussion was moderated by Rushadd Hayard, a freelance web producer.

The quartet’s webcast happened a year after the murder of George Floyd, an African American man who died after Derek Chauvin, a white former Minneapolis police officer kneeled on his neck for nearly nine minutes.

Video of Floyd’s death shined a light on the aggressive tactics law enforcement officers sometimes employ when engaging Black Americans. The horror of his violent murder sparked national conversations on racial inequity, motivating many businesses and organizations in the U.S. to support African American causes and take steps to increase diversity, equity and inclusion in their organizations.

The increase in Black representation in the news media was discussed when the topic turned to controversy surrounding Rachel Nichols, an NBA sportscaster on ESPN. In a July 2020 leaked recording, she appeared to be uncomfortable sharing hosting duties with Maria Taylor, another ESPN personality who is African American.

In the recording, Nichols, who is white, suggested Taylor had been promoted because she is Black.

“A privileged woman like Nichols,” Fort said, “refusing to support — or even accept — the advancement of a person from a disenfranchised community like Taylor is a problem.”

“You have people like Rachel, she wants something to be done as long as it doesn’t require her to make a sacrifice,” Fort continued. “In order for our nation to be more equitable, it is going to require all the Rachels to step aside and make space. Performative ally-ship is the best way I can describe her.”

Cobb noted that Nichols, who has since been pulled from appearing on the sporting network but continues to be paid, put herself in the forefront of a perception in the industry that ESPN had a diversity issue.

Bryant said media groups’ desires to increase the number of Blacks as employees are empty gestures if they don’t come with institutional change.

“I noticed we needed more Black voices after the George Floyd incident,” she said. “After the entire summer of organizing and moving into the election cycle, I felt that there was a disconnect. Not just with white people talking about Black issues, but the media altogether not having their ear to the ground.”

Hayard cited a 2019 Pew Research Center analysis that revealed that Black media professionals only make up 7% of newsroom staffers nationally.

Cobb said she first realized more Black representation was needed in the media when former President Barack Obama, began his initial run for the country’s highest office and a controversy ignited around him attending the church of controversial pastor Rev. Jeremiah Wright.

“I was the only one speaking out in defense of Obama,” she said. “I remember my co-host turning off my mic and people calling in saying I was racist. I left in the middle of the show. A Black reporter from the Chicago Tribune called me and first asked if I was OK and secondly, what happened and how it went down, and if I thought it was racist.”

The same realization came to Fort when she was assigned to cover the shooting of a Black man by a police officer for a news station. She was directed to pull up the criminal history of the man, but Fort also investigated the officer and found he had a litany of complaints against him, including racial-profiling ones.

“This was omitted from the five o’clock news because my white superiors didn’t feel it was relevant to the story,” she said. “I found myself being characterized in the newsroom as the angry Black woman.”

Cobb said for more African Americans to be present in front of news cameras, more Blacks need to be in positions of power behind the camera, beyond just the editor and producer roles.

Fort said a change in culture could also be helpful.

“The industry standard is AP-Style English and a certain image,” she said. “Not all Black people or people of color use AP English as their natural dialect, and we need to stop expecting people to conform to that. Allow people to be their authentic selves. Why are we saying we want diversity, but we want people to conform? To me that’s not diversity.”

When Bryant began her drive to get the Confederate statue removed, a Black reporter interviewed her. She said talking with a person from the same race, from possibly a similar background, and who was empathetic helped the interview go smoother

“I’m looking forward to seeing more journalists with their Blackness on display,” Bryant said.

Activism

Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

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From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.
From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

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First 5 Alameda County Distributes Over $8 Million in First Wave of Critical Relief Funds for Historically Underpaid Caregivers

“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”

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Costco. Courtesy image.
Costco. Courtesy image.

Family, Friend, and Neighbor Caregivers Can Now Opt Into $4,000 Grants to Help Bolster Economic Stability and Strengthen Early Learning Experiences

By Post Staff

Today, First 5 Alameda County announced the distribution of $4,000 relief grants to more than 2,000 Family, Friend, and Neighbor (FFN) caregivers, totaling over $8 million in the first round of funding. Over the full course of the funding initiative, First 5 Alameda County anticipates supporting over 3,000 FFN caregivers, who collectively care for an estimated 5,200 children across Alameda County. These grants are only a portion of the estimated $190 million being invested into expanding our early childcare system through direct caregiver relief to upcoming facilities, shelter, and long-term sustainability investments for providers fromMeasure C in its first year. This investment builds on the early rollout of Measure C and reflects a comprehensive, system-wide strategy to strengthen Alameda County’s early childhood ecosystem so families can rely on sustainable, accessible care,

These important caregivers provide child care in Alameda County to their relatives, friends, and neighbors. While public benefits continue to decrease for families, and inflation and the cost of living continue to rise, these grants provide direct economic support for FFN caregivers, whose wages have historically been very low or nonexistent, and very few of whom receive benefits. As families continue to face growing financial pressures, especially during the winter and holiday season, these grants will help these caregivers with living expenses such as rent, utilities, supplies, and food.

“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”

The funding for these relief grants comes from Measure C, a local voter-approved sales tax in Alameda County that invests in young children, their families, communities, providers, and caregivers. Within the first year of First 5’s 5-Year Plan for Measure C, in addition to the relief grants to informal FFN caregivers, other significant investments will benefit licensed child care providers. These investments include over $40 million in Early Care and Education (ECE) Emergency Grants, which have already flowed to nearly 800 center-based and family child care providers. As part of First 5’s 5-Year Plan, preparations are also underway to distribute facilities grants early next year for child care providers who need to make urgent repairs or improvements, and to launch the Emergency Revolving Fund in Spring 2026 to support licensed child care providers in Alameda County who are at risk of closure.

The FFN Relief Grants recognize and support the essential work that an estimated 3,000 FFN caregivers provide to 5,200 children in Alameda County. There is still an opportunity to receive funds for FFN caregivers who have not yet received them.

In partnership with First 5 Alameda County, Child Care Payment Agencies play a critical role in identifying eligible caregivers and leading coordinated outreach efforts to ensure FFN caregivers are informed of and able to access these relief funds.FFN caregivers are eligible for the grant if they receive a child care payment from an Alameda County Child Care Payment Agency, 4Cs of Alameda County, BANANAS, Hively, and Davis Street, and are currently caring for a child 12 years old or younger in Alameda County. Additionally, FFN caregivers who provided care for a child 12 years or younger at any time since April 1, 2025, but are no longer doing so, are also eligible for the funds. Eligible caregivers are being contacted by their Child Care Payment Agency on a rolling basis, beginning with those who provided care between April and July 2025.

“This money is coming to me at a critical time of heightened economic strain,” said Jill Morton, a caregiver in Oakland, California. “Since I am a non-licensed childcare provider, I didn’t think I was eligible for this financial support. I was relieved that this money can help pay my rent, purchase learning materials for the children as well as enhance childcare, buy groceries and take care of grandchildren.”

Eligible FFN caregivers who provided care at any time between April 1, 2025 and July 31, 2025, who haven’t yet opted into the process, are encouraged to check their mail and email for an eligibility letter. Those who have cared for a child after this period should expect to receive communications from their child care payment agency in the coming months. FFN caregivers with questions may also contact the agency they work with to receive child care payments, or the First 5 Alameda help desk, Monday through Friday, from 9 a.m. to 5:00 p.m. PST, at 510-227-6964. The help desk will be closed 12/25/25 – 1/1/26. Additional grant payments will be made on a rolling basis as opt-ins are received by the four child care payment agencies in Alameda County.

Beginning in the second year of Measure C implementation, FFN caregivers who care for a child from birth to age five and receive an Alameda County subsidized voucher will get an additional $500 per month. This amounts to an annual increase of about $6,000 per child receiving a subsidy. Together with more Measure C funding expected to flow back into the community as part of First 5’s 5-Year Plan, investments will continue to become available in the coming year for addressing the needs of childcare providers in Alameda County.

About First 5 Alameda County

First 5 Alameda County builds the local childhood systems and supports needed to ensure our county’s youngest children are safe, healthy, and ready to succeed in school and life.

Our Mission

In partnership with the community, we support a county-wide continuous prevention and early intervention system that promotes optimal health and development, narrows disparities, and improves the lives of children from birth to age five and their families.

Our Vision

Every child in Alameda County will have optimal health, development, and well-being to reach their greatest potential. 

Learn more at www.first5alameda.org.

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Activism

2025 in Review: Seven Questions for Assemblymember Lori Wilson — Advocate for Equity, the Environment, and More

Her rise has also included several historic firsts: she is the only Black woman ever appointed to lead the influential Assembly Transportation Committee, and the first freshman legislator elected Chair of the California Legislative Black Caucus. She has also been a vocal advocate for vulnerable communities, becoming the first California legislator to publicly discuss being the parent of a transgender child — an act of visibility that has helped advanced representation at a time when political tensions related to social issues and culture have intensified. 

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Assemblymember Lori D. Wilson (D-Suisun City). File photo.
Assemblymember Lori D. Wilson (D-Suisun City). File photo.

By Edward Henderson, California Black Media 

Assemblymember Lori D. Wilson (D-Suisun City) joined the California Legislature in 2022 after making history as Solano County’s first Black female mayor, bringing with her a track record of fiscal discipline, community investment, and inclusive leadership.

She represents the state’s 11th Assembly District, which spans Solano County and portions of Contra Costa and Sacramento Counties.

Her rise has also included several historic firsts: she is the only Black woman ever appointed to lead the influential Assembly Transportation Committee, and the first freshman legislator elected Chair of the California Legislative Black Caucus. She has also been a vocal advocate for vulnerable communities, becoming the first California legislator to publicly discuss being the parent of a transgender child — an act of visibility that has helped advanced representation at a time when political tensions related to social issues and culture have intensified.

California Black Media spoke with Wilson about her successes and disappointments this year and her outlook for 2026.

What stands out as your most important achievement this year?

Getting SB 237 passed in the Assembly. I had the opportunity to co-lead a diverse workgroup of colleagues, spanning a wide range of ideological perspectives on environmental issues.

How did your leadership contribute to improving the lives of Black Californians this year?

The Black Caucus concentrated on the Road to Repair package and prioritized passing a crucial bill that remained incomplete during my time as chair, which establishes a process for identifying descendants of enslaved people for benefit eligibility.

What frustrated you the most this year?

The lack of progress made on getting Prop 4 funds allocated to socially disadvantaged farmers. This delay has real consequences. These farmers have been waiting for essential support that was promised. Watching the process stall, despite the clear need and clear intent of the voters, has been deeply frustrating and reinforces how much work remains to make our systems more responsive and equitable.

What inspired you the most this year?

The resilience of Californians persists despite the unprecedented attacks from the federal government. Watching people stay engaged, hopeful, and determined reminded me why this work matters and why we must continue to protect the rights of every community in our state.

What is one lesson you learned this year that will inform your decision-making next year?

As a legislator, I have the authority to demand answers to my questions — and accept nothing less. That clarity has strengthened my approach to oversight and accountability.

In one word, what is the biggest challenge Black Californians are facing currently?

Affordability and access to quality educational opportunities.

What is the goal you want to achieve most in 2026?

Advance my legislative agenda despite a complex budget environment. The needs across our communities are real, and even in a tight fiscal year, I’m committed to moving forward policies that strengthen safety, expand opportunity, and improve quality of life for the people I represent.

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