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CVS Health Launches Health, Beauty Makeover for Drugstores

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This June 20, 2011 photo shows signage at a CVS store in Philadelphia. CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers to attract customers who want more than a prescription refill, the nation’s second-largest drugstore chain said Wednesday, June 17, 2015. (AP Photo/Matt Rourke, File)

This June 20, 2011 photo shows signage at a CVS store in Philadelphia. CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers to attract customers who want more than a prescription refill, the nation’s second-largest drugstore chain said Wednesday, June 17, 2015. (AP Photo/Matt Rourke, File)

TOM MURPHY, AP Business Writer

CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers and a shot of ethnic diversity in some cases to attract customers who want more than a prescription refill.

The nation’s second-largest drugstore chain said Wednesday that it is adding fresh foods, healthy snacks and expanded beauty options to many of its locations. It also is testing a new format designed for stores that serve Hispanic populations.

CVS Health Corp. executives say these changes reflect customer demand. They also could help perk up store sales outside the pharmacy area that have slumped since the company phased out tobacco last September.

The push from CVS reflects similar expansions by rivals Walgreens Boots Alliance Inc. and Rite Aid Corp. into selling healthier foods and more beauty items. Drugstores have been focusing more for a few years now on customizing their stores to what shoppers in a specific market want instead of simply building new locations.

They’ve also added clinics and expanded their health care services in part to get more business from aging baby boomers and people who are gaining insurance coverage through the federal health care overhaul. And drugstores are offering a wider array of products outside the pharmacy to satisfy customers who want to make fewer stops when they go shopping.

“Health and beauty, in particular, is very high profit margin, and CVS has always been a leader there,” said Jeff Jonas, a portfolio manager who follows the industry for Gabelli Funds.

CVS Health, which recently announced a partnership with Target Corp. to expand its health care business, runs about 7,800 drugstores nationwide

The Woonsocket, Rhode Island-based chain said Wednesday that it is adding fresh and refrigerated foods to about 500 of its stores and bulking up on healthier snacks chainwide. Bagged candy, which occupies the first aisle in many stores, is being moved back and replaced with nuts, trail mixes and granola, among other items.

“Consumers used to eat three meals a day, and now they tend to be snacking through the day, and they’re really looking for a convenient location which gives them access to healthier foods,” Executive Vice President Helena Foulkes said.

CVS started adding groceries to some urban stores a few years ago to serve customers who don’t have easy access to a supermarket. The company recently started testing a new wrinkle to that themed concept with a dozen, mostly remodeled stores named CVS/pharmacy y mas in South Florida.

These stores are staffed by bilingual workers and sell brands popular with Hispanic customers as well as products like espresso makers and rice cookers. They also sell an espresso-style coffee called Cafecito in their pharmacies. CVS designed the concept based on insights it gained after buying the small Navarro Discount Pharmacy chain last year.

The company also is adding more beauty products and improving the look of that section in many of its stores.

Foulkes said health and beauty sales have grown 25 percent faster over the last three years than general merchandise and edibles in the front of their stores, or the area outside the pharmacy. Bulking up on beauty caters to women, who make up 80 percent of their store customer base.

“They see beauty as being part of their definition of health,” Foulkes said. “Women talk a lot about feeling good and looking good.”

CVS Health declined to detail how much it is spending on all the changes. The investment is focused on an area of the company’s business that could use a boost.

Revenue from the front end of the company’s established drugstores, or the area outside the pharmacy, has slipped the past couple of quarters. It was down 6 percent in the first quarter but would have risen about 2 percent without the loss of revenue brought in by tobacco.

Retailers don’t make a lot of money off tobacco, but it draws customers who often pick up other items like a can of soda or a snack when they visit.

CVS draws most of its drugstore revenue from its pharmacies. Most of its corporate revenue comes from running one of the nation’s largest pharmacy benefits management businesses, which handles prescription drug plans for employers, insurers and other customers.

Company shares climbed 65 cents to $103.82 Wednesday, slightly outpacing broader trading indexes.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Activism

Oakland Post: Week of September 23 – 29, 2026

The printed Weekly Edition of the Oakland Post: Week of September 23 – 29, 2026

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Business

Newsom Signs Addictive Social Media Law to Protect Kids

Newsom said California’s approach focuses on the features that can encourage excessive social media use rather than taking the broader step of banning teenagers from the platforms altogether. He contrasted the measure with restrictions adopted in Australia and Malaysia that prevent teenagers from accessing social media or creating accounts.

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Word Count: 391

Gov. Gavin Newsom has signed a new California law targeting addictive social media features that can keep children scrolling, giving the state new authority to restrict how platforms engage young users.

AB 1709, authored by Assemblymember Josh Lowenthal (D-Long Beach) prohibits social media companies from giving children under 16 access to personalized feeds, including “For You” pages, as well as other features designed to maximize screen time, such as infinite scrolling and video autoplay.

The law does not prevent children under 16 from using social media. Instead, platforms must deactivate the covered features for those users.

“This is about actually addressing the problem, the scrolling, the algorithms,” Newsom said Sept. 10 during a bill-signing event in the San Francisco Bay Area.

Newsom said California’s approach focuses on the features that can encourage excessive social media use rather than taking the broader step of banning teenagers from the platforms altogether. He contrasted the measure with restrictions adopted in Australia and Malaysia that prevent teenagers from accessing social media or creating accounts. 

The law comes amid growing concerns about the impact of social media on children’s mental health and well-being. California lawmakers have increasingly focused on the design and business practices of technology platforms as part of efforts to protect young users.

AB 1709 is one of 13 youth online safety and privacy laws Newsom signed Sept.10. The package also includes measures regulating AI chatbots, increasing potential penalties for technology companies and establishing additional protections for children using digital services.

Lowenthal said the new rules represent a shift toward greater accountability for technology companies.

“We want oversight. We want accountability. We’re done asking nicely, and we’re demanding that there is a duty of care across these platforms — a duty that puts the wellness of our children ahead of profits,” Lowenthal said.

The law builds on California’s broader effort to regulate children’s online experiences. A separate law, AB 1043, will require users to provide their birth dates when setting up new phones or laptops beginning in January, with device manufacturers required to share users’ ages with apps.

Some youth online safety advocates have supported AB 1709 as a more targeted alternative to outright social media bans. Others have warned that the restrictions could make it harder for some LGBTQ+ young people to find support online and questioned how effectively age requirements can be enforced.

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Black History

Passing for White, Fighting for Black America: The Courage of Walter White

White personally investigated 41 lynchings and eight race riots. On several occasions, his identity was discovered, forcing him to flee for his life. The evidence he collected helped the NAACP expose the brutality of lynching to Americans and strengthen its campaign for federal anti-lynching legislation. His experiences also influenced his 1929 book, “Rope and Faggot: A Biography of Judge Lynch.”

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Walter White. Public domain image.

Walter Francis White was one of the most important civil rights leaders of the first half of the 20th century. For more than three decades, he helped transform the National Association for the Advancement of Colored People (NAACP) into one of the nation’s most powerful organizations fighting racial discrimination, segregation, and violence against African Americans.

Walter White was born in Atlanta, Georgia, in 1893 and grew up in a middle-class African American family. His parents, George and Madeline White, had been born into slavery. Although Walter had blond hair, blue eyes, very light skin and could easily have passed as white, he firmly identified as Black. As a teenager, he witnessed the Atlanta Race Massacre of 1906, when white mobs attacked African Americans throughout the city. The experience strengthened his determination to fight racial hatred and injustice.

After graduating from Atlanta University in 1916, White worked in insurance and became active in the Atlanta branch of the NAACP. His abilities caught the attention of NAACP leader James Weldon Johnson, who recruited him to the organization’s national staff in 1918.

He soon became known for his extraordinarily dangerous investigations of lynchings. Because many white Southerners assumed he was white, he was able to enter communities where Black investigators would have faced immediate danger. He spoke with witnesses, law enforcement officials, and even members of lynch mobs, often pretending to share their racial attitudes so they would reveal information.

White personally investigated 41 lynchings and eight race riots. On several occasions, his identity was discovered, forcing him to flee for his life. The evidence he collected helped the NAACP expose the brutality of lynching to Americans and strengthen its campaign for federal anti-lynching legislation. His experiences also influenced his 1929 book, “Rope and Faggot: A Biography of Judge Lynch.”

By the early 1930s, Walter had risen to the NAACP’s top administrative position. As executive secretary, he helped build the organization into a major national political and legal force. Under his leadership, the NAACP challenged discrimination in voting, employment, education, transportation, the military, and other areas of American life.

White also recruited attorney Charles Hamilton Houston to lead the NAACP’s legal strategy. Houston and his protégé, Thurgood Marshall, developed the courtroom campaign that eventually helped produce the Supreme Court’s historic 1954 decision in Brown v. Board of Education, declaring racial segregation in public schools unconstitutional.

White used his relationships with national political leaders as another weapon against discrimination. He worked with First Lady Eleanor Roosevelt, President Franklin D. Roosevelt, and President Harry S. Truman. He supported efforts to end employment discrimination and encouraged Truman to establish the President’s Committee on Civil Rights.

Walter White remained an NAACP leader until his death in 1955. His courage, political skill, investigative work, and relentless commitment to equality helped establish the foundation upon which the modern Civil Rights Movement would build.

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