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Corporate America Abandons DE&I, But Black-Owned Brands Are the Future

NNPA NEWSWIRE — Black entrepreneurs continue to build, innovate, and thrive. According to NBC Select, over three million Black-owned brands are in the U.S., spanning every industry imaginable.

Published

1 month ago

February 12, 2025

Stacy M. Brown

By Stacy M. Brown
NNPA Newswire Senior National Correspondent
@StacyBrownMedia

While corporations retreat, Black entrepreneurs continue to build, innovate, and thrive. According to NBC Select, over three million Black-owned brands are in the U.S., spanning every industry imaginable. As corporate America abandons its DE&I commitments, the power shifts to conscious consumers who invest in businesses that uplift and sustain marginalized communities.

Here are just a few standout Black-owned brands leading the charge:

Clothing & Accessories

Telfar – The brand that revolutionized luxury fashion with its motto: “Not for you—for everyone.”
Hanifa – A trailblazing womenswear brand founded by Anifa Mvuemba, known for its stunning digital fashion shows.
Pyer Moss – Founded by Kerby Jean-Raymond, this label merges activism and high fashion.
Grayscale – A streetwear brand bringing bold aesthetics and social commentary to the forefront.
Sassy Jones – A standout accessories brand built on bold, unapologetic self-expression.

Beauty & Skincare

Fenty Beauty – Rihanna’s globally inclusive beauty empire that set a new standard for shade diversity.
Mented Cosmetics – Beauty products created specifically for deeper skin tones.
The Lip Bar – A Black-woman-owned brand disrupting the beauty industry with bold, non-toxic lipstick shades.
Pattern Beauty – Founded by Tracee Ellis Ross, specializing in products for textured hair.
Alikay Naturals – Natural haircare products with a devoted following.

Home & Lifestyle

Estelle Colored Glass – Hand-blown glassware that brings Black excellence to fine dining.
Jungalow – A home décor brand from designer Justina Blakeney, blending culture and bohemian flair.
Linoto – Luxury linen bedding made with sustainability in mind.
Yowie – A modern design studio curating unique home goods from independent artists.

Food & Beverage

Partake Foods – A Black-owned snack company offering allergen-friendly cookies and treats.
McBride Sisters Wine Collection – The largest Black-owned wine company in the U.S., run by two sisters redefining the industry.
Uncle Nearest Whiskey – Honoring Nathan “Nearest” Green, the Black distiller behind Jack Daniel’s original recipe.
Capital City Mambo Sauce – The D.C. favorite taking over the condiment industry.

Meanwhile, corporate America’s performative commitment to diversity, equity, and inclusion (DE&I) is unraveling at an alarming rate. In the years following the murder of George Floyd, corporations made bold promises to support marginalized communities, pledging billions in investments to level the playing field. But as the political landscape shifts and accountability wanes, those commitments are being discarded. A staggering number of major corporations have scaled back or eliminated DE&I programs: Amazon, Target, Amtrak, Goldman Sachs, Disney, Deloitte, PBS, Google, Pepsi, General Motors (GM), GE, Intel, PayPal, Chipotle, Comcast, Accenture, The Smithsonian Institution, the FBI, Meta, Walmart, Boeing, Molson Coors, Ford Motor Co., Harley-Davidson, and John Deere have all abandoned or severely reduced their diversity efforts. The very companies that once paraded their commitment to racial equity in multimillion-dollar ad campaigns are now quietly erasing those initiatives from their bottom lines.

Not everyone is staying silent. Dr. Jamal Bryant, the influential pastor of New Birth Missionary Baptist Church in metro Atlanta, is leading a 40-day economic fast—or boycott—of Target in direct response to the retailer’s decision to phase out its DE&I initiatives. Target, headquartered in Minneapolis—the city where George Floyd was murdered in 2020—originally pledged $2 billion in investments toward Black-owned businesses. That commitment was due in December 2025, but on January 24, Target announced it would end its DE&I efforts, effectively abandoning that financial commitment. Bryant, appearing on the Black Press’ Let It Be Known news program, condemned the move. “After the murder of George Floyd, they made a $2 billion commitment to invest in Black businesses,” he said. “When they pulled out of the DE&I agreement in January, they also canceled that $2 billion commitment.”

Target is just the beginning. Bryant calls for 100,000 people to halt their spending at the retail giant as a direct challenge to corporate America’s retreat from racial equity. “Black people spend $12 million a day at Target,” he said. “Because of how many dollars are spent there and the absence of commitment to our community, we are focusing on Target first.” The boycott, designed to coincide with Lent, aims to leverage Black economic power to hold corporations accountable. Within just one week, 50,000 people had already signed the petition at targetfast.org, signaling the growing momentum behind the movement.

Bryant’s demands go beyond reinstating DE&I. “White women are the number one beneficiary of DE&I,” he noted. “What I am asking for is a quarter of a billion dollars to be invested in Black banks so that our Black businesses can scale.” He also called for Target to partner with HBCUs by integrating their business departments into its supply chain infrastructure. Meanwhile, the National Newspaper Publishers Association (NNPA)—the nation’s largest Black-owned media organization—has announced its own national public education and selective buying campaign in response to corporate America’s retreat from DE&I. “We are the trusted voice of Black America, and we will not be silent or nonresponsive to the rapid rise of renewed Jim Crow racist policies in corporate America,” said NNPA Chairman Bobby R. Henry Sr.

NNPA President and CEO Dr. Benjamin F. Chavis Jr. reinforced the need for financial realignment. “Black Americans spend $2 trillion annually. We must evaluate and realign to question why we continue to spend our money with companies that do not respect us. These contradictions will not go unchallenged.” In response, Bryant has partnered with Ron Busby, president and CEO of the U.S. Black Chambers, to provide consumers with a directory of 300,000 Black-owned businesses. “You can’t tell people what not to do without showing them what to do,” Bryant said. “If you’re not going to Target or Walmart but need essentials like toilet paper, soap, or detergent, we’ll show you where to get them and reinvest in Black businesses.”

And the impact of the boycott is already felt. Since Black consumers began boycotting Target, the company’s stock has dropped by $11, Bryant noted. Stockholders are now suing Target due to the adverse effects of the boycott on its stock value. Bryant said the question is no longer whether corporate America will keep its promises—it’s clear that it won’t. He said the same companies that plastered Black squares on social media and made grand statements about inclusion are now proving where their true priorities lie. “America has shown us time and time again: if it doesn’t make dollars, it doesn’t make sense,” Bryant stated.

Stacy M. Brown

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Fighting to Keep Blackness

BlackPressUSA NEWSWIRE — Trump supporters have introduced another bill to take down the bright yellow letters of Black Lives Matter Plaza in Washington, D.C., in exchange for the name Liberty Plaza. D.C.

Published

1 week ago

March 7, 2025

Oakland Post

By April Ryan

As this nation observes the 60th anniversary of Bloody Sunday in Selma, Alabama, the words of President Trump reverberate. “This country will be WOKE no longer”, an emboldened Trump offered during his speech to a joint session of Congress Tuesday night. Since then, Alabama Congresswoman Terri Sewell posted on the social media platform formerly known as Twitter this morning that “Elon Musk and his DOGE bros have ordered GSA to sell off the site of the historic Freedom Riders Museum in Montgomery.” Her post of little words went on to say, “This is outrageous and we will not let it stand! I am demanding an immediate reversal. Our civil rights history is not for sale!” DOGE trying to sell Freedom Rider Museum

Also, in the news today, the Associated Press is reporting they have a file of names and descriptions of more than 26,000 military images flagged for removal because of connections to women, minorities, culture, or DEI. In more attempts to downplay Blackness, a word that is interchanged with woke, Trump supporters have introduced another bill to take down the bright yellow letters of Black Lives Matter Plaza in Washington, D.C., in exchange for the name Liberty Plaza. D.C. Mayor Morial Bowser is allowing the name change to keep millions of federal dollars flowing there. Black Lives Matter Plaza was named in 2020 after a tense exchange between President Trump and George Floyd protesters in front of the White House. There are more reports about cuts to equity initiatives that impact HBCU students. Programs that recruited top HBCU students into the military and the pipeline for Department of Defense contracts have been canceled.

Meanwhile, Democrats are pushing back against this second-term Trump administration’s anti-DEI and Anti-woke message. In the wake of the 60th anniversary of Bloody Sunday in Selma, several Congressional Black Caucus leaders are reintroducing the Voting Rights Act. South Carolina Democratic Congressman James Clyburn and Alabama Congresswoman Terry Sewell are sponsoring H.R. 14, the John Lewis Voting Rights Advancement Act. Six decades ago, Lewis was hit with a billy club by police as he marched for the right to vote for African Americans. The right for Black people to vote became law with the 1965 Voting Rights Act that has since been gutted, leaving the nation to vote without the full protections of the Voting Rights Act. Reflecting on the late Congressman Lewis, March 1, 2020, a few months before his death, Lewis said, “We need more than ever in these times many more someones to make good trouble- to make their own dent in the wall of injustice.”

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Rep. Al Green is Censured by The U.S. House After Protesting Trump on Medicaid

BLACKPRESSUSA NEWSWIRE — His censure featured no hearing at the House Ethics Committee and his punishment was put on the floor for a vote by the Republican controlled House less than 72 hours after the infraction in question.

Published

1 week ago

March 6, 2025

Oakland Post

By Lauren Burke

In one of the quickest punishments of a member of the U.S. House of Representatives in the modern era, Congressman Al Green (D-TX) was censured by a 224-198 vote today in the House. His censure featured no hearing at the House Ethics Committee and his punishment was put on the floor for a vote by the Republican controlled House less than 72 hours after the infraction in question. Of the last three censures of members of the U.S. House, two have been members of the Congressional Black Caucus under GOP control. In 2023, Rep. Jamal Bowman was censured.

On the night of March 4, as President Trump delivered a Joint Address to Congress, Rep. Green interrupted him twice. Rep. Green shouted, “You don’t have a mandate to cut Medicare, and you need to raise the cap on social security,” to President Trump. In another rare event, Rep. Green was escorted off the House floor by security shortly after yelling at the President by order of GOP House Speaker Mike Johnson. Over the last four years, members of Congress have yelled at President Biden during the State of the Union. Georgia Republican Marjorie Taylor-Greene was joined by Republican Rep. Lauren Bobert (R-CO) in 2022 in yelling at President Biden. In 2023, Rep. Greene, Rep. Bob Good (R-VA), and Rep. Lisa McClain (R-MI) yelled at Biden, interrupting his speech. In 2024, wearing a red MAGA hat, a violation of the rules of the U.S. House, Greene interrupted Biden again. She was never censured for her behavior. Rep. Green voted “present” on his censure and was joined by freshman Democrat Congressman Shomari Figures of Alabama who also voted “present”.

All other members of the Congressional Black Caucus voted against censuring Green. Republicans hold a four-seat advantage in the U.S. House after the death of Texas Democrat and former Houston Mayor Sylvester Turner yesterday. Ten Democrats voted along with Republicans to censure Rep. Green, including Rep. Jim Himes of Connecticut, who is in the leadership as the senior Democrat on the House Intelligence Committee. “I respect them but, I would do it again,” and “it is a matter of conscience,” Rep. Green told Black Press USA’s April Ryan in an exclusive interview on March 5. After the vote, a group of Democrats sang “We Shall Overcome” in the well at the front of the House chamber. Several Republican members attempted to shout down the singing. House Speaker Mike Johnson gaveled the House out of session and into a recess. During the brief recess members moved back to their seats and out of the well of the House. Shortly after the vote to censor Rep. Green, Republican Congressman Andy Ogles of Tennessee quickly filed legislation to punish members who participated in the singing of “We Shall Overcome.” Earlier this year, Rep. Ogles filed legislation to allow President Donald Trump to serve a third term, which is currently unconstitutional. As the debate started, the stock market dove down over one-point hours from close. The jobs report will be made public tomorrow.

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Trump Moves to Dismantle Education Department

BLACKPRESSUSA NEWSWIRE — The department oversees programs under the Individuals with Disabilities Education Act (IDEA), serving 7.5 million students. Transferring IDEA oversight to another agency, as Trump’s plan suggests, could jeopardize services and protections for disabled students.

Published

1 week ago

March 6, 2025

Stacy M. Brown

By Stacy M. Brown
BlackPressUSA.com Senior National Correspondent
@StacyBrownMedia

The Trump administration is preparing to issue an executive order directing newly confirmed Education Secretary Linda McMahon to begin dismantling the Department of Education. While the president lacks the authority to unilaterally shut down the agency—requiring congressional approval—McMahon has been tasked with taking “all necessary steps” to reduce its role “to the maximum extent permitted by law.” The administration justifies the move by claiming the department has spent over $1 trillion since its 1979 founding without improving student achievement. However, data from The Nation’s Report Card shows math scores have improved significantly since the 1990s, though reading levels have remained stagnant. The pandemic further widened achievement gaps, leaving many students behind.

The Education Department provides about 10% of public-school funding, primarily targeting low-income students, rural districts, and children with disabilities. A recent Data for Progress poll found that 61% of voters oppose Trump’s efforts to abolish the agency, while just 34% support it. In Washington, D.C., where student proficiency rates remain low—22% in math and 34% in English—federal funding is crucial. Serenity Brooker, an elementary education major, warned that cutting the department would worsen conditions in underfunded schools.

“D.C. testing scores aren’t very high right now, so cutting the Department of Education isn’t going to help that at all,” she told Hilltop News. A report from the Education Trust found that low-income schools in D.C. receive $2,200 less per student than wealthier districts, leading to shortages in essential classroom materials. The department oversees programs under the Individuals with Disabilities Education Act (IDEA), serving 7.5 million students. Transferring IDEA oversight to another agency, as Trump’s plan suggests, could jeopardize services and protections for disabled students.

The Office for Civil Rights also plays a key role in enforcing laws that protect students from discrimination. Moving it to the Department of Justice, as proposed in Project 2025, would make it harder for families to file complaints, leaving vulnerable students with fewer protections. Federal student aid programs, including Pell Grants and loan repayment plans, could face disruption if the department is dismantled. Experts warn this could worsen the student debt crisis, pushing more borrowers into default. “With funding cuts, they don’t have the materials they need, like books or things to help with math,” Brooker said. “It makes learning less fun for them.”