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Corporate America Abandons DE&I, But Black-Owned Brands Are the Future

NNPA NEWSWIRE — Black entrepreneurs continue to build, innovate, and thrive. According to NBC Select, over three million Black-owned brands are in the U.S., spanning every industry imaginable.

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By Stacy M. Brown
NNPA Newswire Senior National Correspondent
@StacyBrownMedia

While corporations retreat, Black entrepreneurs continue to build, innovate, and thrive. According to NBC Select, over three million Black-owned brands are in the U.S., spanning every industry imaginable. As corporate America abandons its DE&I commitments, the power shifts to conscious consumers who invest in businesses that uplift and sustain marginalized communities.

Here are just a few standout Black-owned brands leading the charge:

Clothing & Accessories

  • Telfar – The brand that revolutionized luxury fashion with its motto: “Not for you—for everyone.”
  • Hanifa – A trailblazing womenswear brand founded by Anifa Mvuemba, known for its stunning digital fashion shows.
  • Pyer Moss – Founded by Kerby Jean-Raymond, this label merges activism and high fashion.
  • Grayscale – A streetwear brand bringing bold aesthetics and social commentary to the forefront.
  • Sassy Jones – A standout accessories brand built on bold, unapologetic self-expression.

Beauty & Skincare

  • Fenty Beauty – Rihanna’s globally inclusive beauty empire that set a new standard for shade diversity.
  • Mented Cosmetics – Beauty products created specifically for deeper skin tones.
  • The Lip Bar – A Black-woman-owned brand disrupting the beauty industry with bold, non-toxic lipstick shades.
  • Pattern Beauty – Founded by Tracee Ellis Ross, specializing in products for textured hair.
  • Alikay Naturals – Natural haircare products with a devoted following.

Home & Lifestyle

  • Estelle Colored Glass – Hand-blown glassware that brings Black excellence to fine dining.
  • Jungalow – A home décor brand from designer Justina Blakeney, blending culture and bohemian flair.
  • Linoto – Luxury linen bedding made with sustainability in mind.
  • Yowie – A modern design studio curating unique home goods from independent artists.

Food & Beverage

  • Partake Foods – A Black-owned snack company offering allergen-friendly cookies and treats.
  • McBride Sisters Wine Collection – The largest Black-owned wine company in the U.S., run by two sisters redefining the industry.
  • Uncle Nearest Whiskey – Honoring Nathan “Nearest” Green, the Black distiller behind Jack Daniel’s original recipe.
  • Capital City Mambo Sauce – The D.C. favorite taking over the condiment industry.

Meanwhile, corporate America’s performative commitment to diversity, equity, and inclusion (DE&I) is unraveling at an alarming rate. In the years following the murder of George Floyd, corporations made bold promises to support marginalized communities, pledging billions in investments to level the playing field. But as the political landscape shifts and accountability wanes, those commitments are being discarded. A staggering number of major corporations have scaled back or eliminated DE&I programs: Amazon, Target, Amtrak, Goldman Sachs, Disney, Deloitte, PBS, Google, Pepsi, General Motors (GM), GE, Intel, PayPal, Chipotle, Comcast, Accenture, The Smithsonian Institution, the FBI, Meta, Walmart, Boeing, Molson Coors, Ford Motor Co., Harley-Davidson, and John Deere have all abandoned or severely reduced their diversity efforts. The very companies that once paraded their commitment to racial equity in multimillion-dollar ad campaigns are now quietly erasing those initiatives from their bottom lines.

Not everyone is staying silent. Dr. Jamal Bryant, the influential pastor of New Birth Missionary Baptist Church in metro Atlanta, is leading a 40-day economic fast—or boycott—of Target in direct response to the retailer’s decision to phase out its DE&I initiatives. Target, headquartered in Minneapolis—the city where George Floyd was murdered in 2020—originally pledged $2 billion in investments toward Black-owned businesses. That commitment was due in December 2025, but on January 24, Target announced it would end its DE&I efforts, effectively abandoning that financial commitment. Bryant, appearing on the Black Press’ Let It Be Known news program, condemned the move. “After the murder of George Floyd, they made a $2 billion commitment to invest in Black businesses,” he said. “When they pulled out of the DE&I agreement in January, they also canceled that $2 billion commitment.”

Target is just the beginning. Bryant calls for 100,000 people to halt their spending at the retail giant as a direct challenge to corporate America’s retreat from racial equity. “Black people spend $12 million a day at Target,” he said. “Because of how many dollars are spent there and the absence of commitment to our community, we are focusing on Target first.” The boycott, designed to coincide with Lent, aims to leverage Black economic power to hold corporations accountable. Within just one week, 50,000 people had already signed the petition at targetfast.org, signaling the growing momentum behind the movement.

Bryant’s demands go beyond reinstating DE&I. “White women are the number one beneficiary of DE&I,” he noted. “What I am asking for is a quarter of a billion dollars to be invested in Black banks so that our Black businesses can scale.” He also called for Target to partner with HBCUs by integrating their business departments into its supply chain infrastructure. Meanwhile, the National Newspaper Publishers Association (NNPA)—the nation’s largest Black-owned media organization—has announced its own national public education and selective buying campaign in response to corporate America’s retreat from DE&I. “We are the trusted voice of Black America, and we will not be silent or nonresponsive to the rapid rise of renewed Jim Crow racist policies in corporate America,” said NNPA Chairman Bobby R. Henry Sr.

NNPA President and CEO Dr. Benjamin F. Chavis Jr. reinforced the need for financial realignment. “Black Americans spend $2 trillion annually. We must evaluate and realign to question why we continue to spend our money with companies that do not respect us. These contradictions will not go unchallenged.” In response, Bryant has partnered with Ron Busby, president and CEO of the U.S. Black Chambers, to provide consumers with a directory of 300,000 Black-owned businesses. “You can’t tell people what not to do without showing them what to do,” Bryant said. “If you’re not going to Target or Walmart but need essentials like toilet paper, soap, or detergent, we’ll show you where to get them and reinvest in Black businesses.”

And the impact of the boycott is already felt. Since Black consumers began boycotting Target, the company’s stock has dropped by $11, Bryant noted. Stockholders are now suing Target due to the adverse effects of the boycott on its stock value. Bryant said the question is no longer whether corporate America will keep its promises—it’s clear that it won’t. He said the same companies that plastered Black squares on social media and made grand statements about inclusion are now proving where their true priorities lie. “America has shown us time and time again: if it doesn’t make dollars, it doesn’t make sense,” Bryant stated.

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COMMENTARY: The National Protest Must Be Accompanied with Our Votes

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

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Dr. John E. Warren Publisher, San Diego Voice & Viewpoint
Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper. File photo..

By  Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper

As thousands of Americans march every week in cities across this great nation, it must be remembered that the protest without the vote is of no concern to Donald Trump and his administration.

In every city, there is a personal connection to the U.S. Congress. In too many cases, the member of Congress representing the people of that city and the congressional district in which it sits, is a Republican. It is the Republicans who are giving silent support to the destructive actions of those persons like the U.S. Attorney General, the Director of Homeland Security, and the National Intelligence Director, who are carrying out the revenge campaign of the President rather than upholding the oath of office each of them took “to Defend The Constitution of the United States.”

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

In California, the primary comes in June 2026. The congressional races must be a priority just as much as the local election of people has been so important in keeping ICE from acquiring facilities to build more prisons around the country.

“We the People” are winning this battle, even though it might not look like it. Each of us must get involved now, right where we are.

In this Black History month, it is important to remember that all we have accomplished in this nation has been “in spite of” and not “because of.” Frederick Douglas said, “Power concedes nothing without a struggle.”

Today, the struggle is to maintain our very institutions and history. Our strength in this struggle rests in our “collectiveness.” Our newspapers and journalists are at the greatest risk. We must not personally add to the attack by ignoring those who have been our very foundation, our Black press.

Are you spending your dollars this Black History Month with those who salute and honor contributions by supporting those who tell our stories? Remember that silence is the same as consent and support for the opposition. Where do you stand and where will your dollars go?

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Why Black Parents Should Consider Montessori

BLACKPRESSUSA NEWSWIRE — I have found that there are some educational approaches that consistently provide a safer, more enriching, and more affirmative environment for Black children. The Montessori method, developed by Italian physician Maria Montessori and introduced to the U.S. in the early 20th century, is one such approach.

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By Laura Turner-Essel, PhD

As a mother of four children, I’ve done A LOT of school shopping. I don’t mean the autumn ritual of purchasing school supplies. I mean shopping for schools – pouring over promotional materials, combing through websites, asking friends and community members for referrals to their favorite schools, attending open houses and orientations, comparing curriculums and educational philosophies, meeting teachers and principals, and students who all claim that their school is the best.

But keep in mind – I’m not just a mom of four children. I’m a mom of four Black children, and I’m also a psychologist who is very interested in protecting my little ones from the traumatic experience that school can too often become.

For Black children in the United States, school can sometimes feel more like a prison than an educational institution. Research shows that Black students experience school as more hostile and demoralizing than other students do, that they are disciplined more frequently and more harshly for typical childhood offenses (such as running in the halls or chewing gum in class), that they are often labeled as deviant or viewed as deficient more quickly than other children, that teachers have lower academic expectations of Black students (which, in turn, lowers those students’ expectations of themselves), and that Black parents feel less respected and less engaged by their children’s teachers and school administrators. Perhaps these are some of the underlying reasons that Black students tend to underperform in most schools across the country.

The truth is that schools are more than academic institutions. They are places where children go to gain a sense of who they are, how they relate to others, and where they fit into the world. The best schools are places that answer these questions positively – ‘you are a valuable human being, you are a person who will grow up to contribute great things to your community, and you belong here, with us, exploring the world and learning how to use your gifts.’ Unfortunately, Black children looking for answers to these universal questions of childhood will often hit a brick wall once they walk into the classroom. If the curriculum does not reflect their cultural experiences, the teachers don’t appear to value them, and they spend most of their time being shamed into compliance rather than guided towards their highest potential, well…what can we really expect? How are they supposed to master basic academic skills if their spirits have been crushed?

Here’s the good news. In my years of school shopping, and in the research of Black education specialists such as Jawanza Kunjufu and Amos Wilson, I have found that there are some educational approaches that consistently provide a safer, more enriching, and more affirmative environment for Black children. The Montessori method, developed by Italian physician Maria Montessori and introduced to the U.S. in the early 20th century, is one such approach.

The key feature of Montessori schooling is that children decide (for the most part) what they want to do each day. Led by their own interests and skill levels, children in a Montessori classroom move around freely and work independently or with others on tasks of their own

choosing. The classroom is intentionally stocked with materials tailored to the developmental needs of children, including the need to learn through different senses (sight, touch/texture, movement, etc.). The teacher in a Montessori classroom is less like a boss and more like a caring guide who works with each child individually, demonstrating various activities and then giving them space to try it on their own. The idea is that over time, students learn to master even the toughest tasks and concepts, and they feel an intense sense of pride and accomplishment because they did it by themselves, without pressure or pushing.

I think that this aspect of the Montessori method is good for all kids. Do you remember the feeling of having your creativity or motivation crushed by being told exactly what to do, when to do it, how to do it, and why? The truth is that when presented with a new challenge and then given space, children actually accomplish a lot! They are born with a natural desire to learn. It is that spirit of curiosity, sense of wonder, and excitement to explore that Montessori helps to keep alive in a child. But that’s not the only reason that I think Black parents need to consider Montessori.

Fostering a love of learning is great. But more importantly, I think that Montessori students excel at learning to love. It begins with Montessori’s acknowledgement that all children are precious because childhood is a precious time. In many school systems, Black children are treated like miniature adults (at best) or miniature criminals (at worst), and are subjected to stressful situations that no kids are equipped to handle – expectations to be still and silent for long periods, competitive and high-stakes testing, and punitive classroom discipline. It’s easy to get the sense that rather than being prepared for college or careers, our children are being prepared to fail. Couple this with the aforementioned bias against Black children that seems to run rampant within the U.S. school system, and you end up with children who feel burned out and bitter about school by the time they hit 3rd grade.

In my experience, Montessori does a better job of protecting the space that is childhood – and all the joy of discovery and learning that should come along with that. Without the requirement that students “sit down and shut up,” behavioral issues in Montessori classrooms tend to be non-existent (or at least, the Montessori method doesn’t harp on them; children are gently redirected rather than shamed in front of the class). Montessori students don’t learn for the sake of tests; they demonstrate what they’ve learned by sharing with their teacher or classmates how they solve real-world problems using the skills they’ve gained through reading, math, or science activities. And by allowing children a choice of what to focus on throughout the day, Montessori teachers demonstrate that they honor and trust children’s natural intelligence. The individualized, careful attention they provide indicates to children that they are each seen, heard, and valued for who they are, and who they might become. Now that’s love (and good education).

As a parent, I’ve come to realize that many schools offer high-quality academics. Montessori is no different. Students in Montessori schools gain exposure to advanced concepts and the materials to work with these concepts hands-on. Across the nation, Montessori schools emphasize early literacy development, an especially important indicator of life success for young Black boys and men. Montessori students are provided with the opportunity to be

successful every day, and the chance to develop a sense of competence and self-worth based on completing tasks at their own pace.

But I have also learned that the important questions to ask when school shopping are often not about academics at all. I now ask, ‘Will my children be treated kindly? Will they be listened to? Protected from bias and bullying? Will they feel safe? Will this precious time in their lives be honored as a space for growth, development, awe, and excitement? Will they get to see people like them included in the curriculum? Will they be seen as valuable even if they don’t always ‘measure up’ to other kids on a task? Will they get extra support if they need it? Will the school include me in major decisions? Will the school leaders help to make sure that my children reach their fullest potential? Will the teacher care about my children almost as much as I do?’

Consistently, it’s been the Montessori schools that have answered with a loud, resounding ‘Yes!’ That is why my children ended up in Montessori schools, and I couldn’t be happier with that decision. If you’re a parent like me, shopping for schools with the same questions in mind, I’d urge you to consider Montessori education as a viable option for your precious little ones. Today more than ever, getting it right for our children is priceless.

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LIVE from the NMA Convention Raheem DeVaughn Says The Time Is Now: Let’s End HIV in Our Communities #2

Set against the backdrop of the NMA conference, Executive Officers from the National Medical Association, Grammy Award Winning Artist and Advocate Raheem DeVaughn, and Gilead Sciences experts, are holding today an important conversation on HIV prevention and health equity. Black women continue to be disproportionately impacted by HIV despite advances in prevention options. Today’s event […]

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Set against the backdrop of the NMA conference, Executive Officers from the National Medical Association, Grammy Award Winning Artist and Advocate Raheem DeVaughn, and Gilead Sciences experts, are holding today an important conversation on HIV prevention and health equity.

Black women continue to be disproportionately impacted by HIV despite advances in prevention options. Today’s event is designed to uplift voices, explore barriers to access, and increase awareness and key updates about PrEP, a proven prevention method that remains underutilized among Black women. This timely gathering will feature voices from across health, media, and advocacy as we break stigma and center equity in HIV prevention.

Additional stats and information to know:

Black women continue to be disproportionately affected by HIV, with Black women representing more than 50% of new HIV diagnoses among women in the U.S. in 2022, despite comprising just 13% of women in the U.S.

Women made up only 8% of PrEP users despite representing 19% of all new HIV diagnoses in 2022.

● Gilead Sciences is increasing awareness and addressing stigma by encouraging regular HIV testing and having judgment-free conversations with your healthcare provider about prevention options, including oral PrEP and long-acting injectable PrEP options.

● PrEP is an HIV prevention medication that has been available since 2012.

● Only 1 in 3 people in the U.S. who could benefit from PrEP were prescribed a form of PrEP in 2022.

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