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Community Celebrates Historic Oakland Billboard Agreements

We, the Oakland Billboard Economic Development Coalition, which includes Oakland’s six leading community health clinics, all ethnic chambers of commerce, and top community-based economic development organizations – celebrate the historic billboard agreements approved last year by the Oakland City Council. We have fought for this opportunity against the billboard monopoly, against Clear Channel, for five years. The agreements approved by Council set the bar for community benefits – nearly $70 Million over their lifetime, more than 23 times the total paid by all previous Clear Channel relocation agreements in Oakland combined.

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The Oakland Billboard Economic Development Coalition.
The Oakland Billboard Economic Development Coalition.

Grand Jury Report Incorrect – Council & Community Benefit

We, the Oakland Billboard Economic Development Coalition, which includes Oakland’s six leading community health clinics, all ethnic chambers of commerce, and top community-based economic development organizations – celebrate the historic billboard agreements approved last year by the Oakland City Council. We have fought for this opportunity against the billboard monopoly, against Clear Channel, for five years. The agreements approved by Council set the bar for community benefits – nearly $70 Million over their lifetime, more than 23 times the total paid by all previous Clear Channel relocation agreements in Oakland combined.

Unfortunately, a recent flawed Grand Jury report got it wrong, so we feel compelled to correct the record:

  1. Regarding the claim that the decision was made hastily, the report itself belies that claim. The process was five years in the making, with two and a half years from the first City Council hearing to the final vote. Along the way, as the report describes, there were multiple Planning Commission hearings, public stakeholder outreach meetings, a Council Committee meeting, and then a vote by the full Council. Not only was this not hasty, it had far more scrutiny than any of the previous relocation agreements approved by the City with Clear Channel, all of which provide 1/23 of the benefits of the Becker/OFI agreements approved by the Council.
  2. More importantly, the agreements will actually bring millions to the City and community, nearly $70M to be exact, 23 times the previous Clear Channel relocation agreements combined. They certainly will not cost the city money, especially since nothing would have been on the table at all if our Coalition had not been fighting for it. Right before the decisive City Council Committee hearing, in the final weeks before the full Council vote, there was a hastily submitted last-minute “proposal” by Clear Channel that was debunked as based on non-legal and non-economically viable sites, and relying entirely on the endorsement of a consultant that boasts Clear Channel as their biggest client and whose decisions map to Clear Channel’s monopolistic interests all over the country. Some City staff believed these unrealistic numbers based on false premises, and, since they only interviewed City staff, the Grand Jury report reiterated this misinformation, but it was just part of Clear Channel’s tried and true monopolistic practices of seeking to derail agreements that actually set the new standard for billboard community benefits. Furthermore, our proposals are not mutually exclusive – if Clear Channel’s proposal was real, why had they not brought it forward previously? Why have they not brought it forward since? Because it was not a real proposal – it was nothing but smoke and mirrors, as the Clear Channel’s former Vice President stated publicly at Council.

Speaking on behalf of the community health clinics that are the primary beneficiaries of the billboard funding, La Clinica de la Raza CEO Jane Garcia, states: “In this case, the City Council did the right thing – listening to the community that fought for five years to create this opportunity that is offering the City and community more than twenty times what previous billboard relocation agreements have offered.”

 

Oakland Billboard Economic Development Coalition

Native American Health Center La Clínica de la Raza West Oakland Health Center
Asian Health Services Oakland LGBTQ Center Roots Community Health Center
The Unity Council Black Cultural Zone Visit Oakland
Oakland African American Chamber of Commerce Oakland Chinatown Chamber of Commerce Oakland Vietnamese Chamber of Commerce
Oakland Latino Chamber of Commerce Building Trades of Alameda County (partial list)

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Oakland Post: Week of July 22 – 28, 2026

The printed Weekly Edition of the Oakland Post: Week of July 22 – 28, 2026

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Agricultural Engineer Effie Gant Plans Bay Area Farmers Market Initiative

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Agricultural Engineer Effie Gant displays watermelons from her Sacramento farm at the Temescal Festival in Oakland. Photo by Carla Thomas.

In her 80s and still actively working as an agricultural engineer, Effie Gant continues to break barriers in urban farming and community leadership.

The certified USDA grower and respected urban farmer, based in South Sacramento, was recently spotted vending at the Freedom Farmers’ Market by the Temescal Street Fair on Saturday, July 11, where she proudly displayed dozens of sweet, juicy watermelons.

Festivalgoers gathered not only to purchase her produce but also to enjoy activities like the popular watermelon-eating contest. Yet beyond the festive atmosphere, Gant has a larger vision.

Gant is now setting her sights on the Bay Area, where she plans to launch a farmers’ market to increase access to fresh, locally grown food.

Known for her leadership in sustainable agriculture and food justice, she brings decades of hands-on experience and community advocacy to regions where food access remains inconsistent.

She has built a strong reputation through her work with Meadowview Urban Farm and the Yisrael Family Urban Farm, cultivating crops such as watermelons, honeydew melons, and collard greens. Her approach emphasizes sustainability, education, and empowering residents to grow their own food, even in small urban spaces. 

As a USDA-certified grower, Gant blends technical expertise with grassroots engagement to combat food insecurity.

Beyond farming, Gant serves as CEO and President of Highways to Hedges, a nonprofit focused on environmental justice and community development. She is also president of the Hampton Station Neighborhood Association and board chairman for HHCORE, where she advocates for safety, equity, and economic opportunity.

Her proposed farmers market will connect small-scale farmers with urban communities while elevating Black farmers and other underrepresented growers.

“I want to teach the next generation about farming and how lucrative it can be,” Gant said. “You don’t need hundreds of acres. You can start with one acre or even your backyard.”Gant also noted her involvement in a collective of farmers who supply produce through government-supported programs.

“We operate as a team, and we all benefit,” she said.

Through workshops, speaking engagements, and hands-on training, Gant and her organization continue to educate communities about agriculture and food justice. Her market initiative will emphasize affordability, cultural relevance, and nutrition education.

Her broader work includes creating edible forests in partnership with Soil Born Farms, planting fruit trees directly in neighborhoods to expand food access. As a mentor with the Center of Expertise on Food Justice and Health Equity, Gant remains a leading voice in building sustainable and resilient food systems.

Gant says she welcomes the community to join her in creating a new farmer’s market. 

“Farming is essential to life,” she said. “I want to train as many people as I can to use food and farming as a tool for empowerment, health, and long-term change.”



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Oakland Post: Week of July 15 – 21, 2026

The printed Weekly Edition of the Oakland Post: Week of July 15 – 21, 2026

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