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COMMENTARY: Black Media Needs to do their Jobs

NNPA NEWSWIRE — The Black vote was particularly decisive in three gubernatorial races: Florida, Georgia, and Maryland. Each of these races had three extremely credible, impressive Black Democrat candidates facing white Republicans.

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By Raynard Jackson, NNPA Newswire Contributor

As I reflected on the year in politics from 2018, it dawned on me that the most under reported story of last year was the Black vote; and not for the reasons you might think.

According to Pew Research, “Blacks voted [in the 2018 elections] overwhelmingly (90%) for the Democratic candidate, including comparable shares of black men (88%) and black women (92%).

It is a well-known axiom in politics that a Democrat candidate MUST get north of 90% of the Black vote to win an election, especially in a state-wide race. Anything less, that Democrat candidate risks losing his race.

Similarly, if a Republican gets north of 15% of the Black vote, he has a great chance of winning his election.

This is why I find it so bizarre that the Republican Party REFUSES to spend the time, money and effort to engage with the Black community in any meaningful, sustained way. More about this in a future column.

The Black vote was particularly decisive in three gubernatorial races: Florida, Georgia, and Maryland. Each of these races had three extremely credible, impressive Black Democrat candidates facing white Republicans.

In Florida’s governors’ race, former congressman, Ron DeSantis got 14% of the Black vote; in Georgia, former secretary of state, Brian Kemp got 16% of the Black vote; and in Maryland, incumbent governor, Larry Hogan got 30% of the Black vote.

This is proof positive that the above axiom is indeed a very accurate predictor of election outcomes more than any polling data.

In the spirit of full disclosure, I served as a senior advisor to Ron DeSantis during his race for governor, so I have first-hand knowledge of the impact of the Black vote in this race.

After he became our party’s nominee for governor, DeSantis called me and asked me to come to Florida and help him secure the Black vote. He empowered me to accomplish the mission, gave me the resources that I needed, and then got the hell out of my way and let me do my thing!

Of the 14% of the Black vote we received, we received 18% of the Black female vote and 9% of the Black male vote. The issues that drove this 14% was entrepreneurship and school choice/vouchers.

The Democrat nominee, Andrew Gillum, vowed to raise taxes on businesses and eliminate a voucher program that overwhelmingly benefited poor Blacks.

The question that I have for the media, especially the Black media is how do you explain the fact that these three Black candidates all got well under 90% of the Black vote?

I have not seen one media story that examined this phenomenon. Why? Because the media cannot and will not accept the fact that a significant percentage of the Black vote supported a Republican candidate because in a liberal’s mind, they can’t believe a Black person would actually say, by their vote, that they agree with this Republican candidate’s ideological views.

In a liberal’s mind, it is inconceivable that a Black person can be pro-life, support smaller government, actually wants lower taxes, supports the removal of those in the country illegally, and believes in school choice and vouchers, etc.

I expect white media to ignore this story, but I am kind of surprised that Black media has not thoroughly examined why the three candidates got well under 90% of the Black vote.

Many in the Black media are radical liberals, like Roland Martin, Joy Reid, Tamron Hall, Jason Johnson, Lauren Burke, Joe Madison, etc. They don’t want to examine this story because they know the outcome; the examination will prove that Blacks are not the liberals that they and the white media want the public to believe.

Gillum, Abrams, Jealous, all were radical liberal candidates; putting illegals before American citizens, promoting a radical homosexual agenda, and wanting to raise taxes on those who are successful. That is why each of them lost.

You had three sharp candidates, all 45 or younger, great rhetorical skills, and all very likable; and yet all three got their butts kicked because enough Blacks said we don’t agree with your policy positions. I have heard liberals attempt to dismiss these loses because of “racism” and “voter suppression.”

Nothing could be further from the truth. They lost because the Republican candidates received more votes than them. Period!!!

I hope in this new year that Black media will finally live up to its journalistic mission and actually give an honest examination of why these three Black candidates received well under 90% of the Black vote in three states that had significant numbers of Black voters.

And I hope this examination will include the fact that enough Blacks supported the Republican candidate because they agreed with their policy positions as opposed to what the Democrat alternative was offering.

This indeed was the most under reported political story of 2018.

Raynard Jackson is founder and chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party. BAFBF focuses on the Black entrepreneur. For more information about BAFBF, visit www.bafbf.org. You can follow Raynard on Twitter @Raynard1223.

Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of BlackPressUSA.com or the National Newspaper Publishers Association.

Activism

Oakland Post: Week of April 1 – 7, 2026

The printed Weekly Edition of the Oakland Post: Week of April 1 – 7, 2026

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Oakland Post: Week of March 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of March 18 – 24, 2026

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Advice

Financial Wellness and Mental Health: Managing Money Stress in College 

While everyone’s financial situation is unique, several common sources of stress have the potential to strain your financial health. These include financial and economic uncertainty, existing debts, unexpected expenses, and mental or physical health changes. Financial stress may differ from situation to situation, but understanding the factors contributing to yours may help you begin to craft a plan for your unique circumstances. 

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Sponsored by JPMorganChase

As a college student, managing financial responsibilities can be stressful.

If you’ve found yourself staying up late thinking about your finances or just feeling anxious overall about your financial future, you’re not alone. In one survey, 78% of college students who reported financial stress had negative impacts on their mental health, and 59% considered dropping out. While finances can impact overall stress, taking steps to manage your finances can support your mental, emotional and physical well-being.

When it comes to money, the sources of stress may look different for each student, but identifying the underlying causes and setting goals accordingly may help you feel more confident about your financial future.

Consider these strategies to help improve your financial wellness and reduce stress.

Understand what causes financial stress

While everyone’s financial situation is unique, several common sources of stress have the potential to strain your financial health. These include financial and economic uncertainty, existing debts, unexpected expenses, and mental or physical health changes. Financial stress may differ from situation to situation, but understanding the factors contributing to yours may help you begin to craft a plan for your unique circumstances.

2. Determine your financial priorities

Start by reflecting on your financial priorities. For students this often includes paying for school or paying off student loans, studying abroad, saving for spring break, building an emergency fund, paying down credit card debt or buying a car. Name the milestones that are most important to you, and plan accordingly.

3. Create a plan and stick to it

While setting actionable goals starts you on the journey to better financial health, it’s essential to craft a plan to follow through. Identifying and committing to a savings plan may give you a greater sense of control over your finances, which may help reduce your stress. Creating and sticking to a budget allows you to better track where your money is going so you may spend less and save more.

4. Pay down debt

Many students have some form of debt and want to make progress toward reducing their debt obligations. One option is the debt avalanche method, which focuses on paying off your debt with the highest interest rate first, then moving on to the debt with the next-highest interest rate. Another is the debt snowball method, which builds momentum by paying off your smallest debt balance, and then working your way up to the largest amounts.

5. Build your financial resilience

Some financial stress may be inevitable, but building financial resilience may allow you to overcome obstacles more easily. The more you learn about managing your money, for instance, the more prepared you’ll feel if the unexpected happens. Growing your emergency savings also may increase resilience since you’ll be more financially prepared to cover unexpected expenses or pay your living expenses.

6. Seek help and support 

Many colleges have resources to help students experiencing financial stress, like financial literacy courses or funds that provide some assistance for students in need. Talk to your admissions counselor or advisor about your concerns, and they can direct you to sources of support. Your school’s counseling center can also be a great resource for mental health assistance if you’re struggling with financial stress.

The bottom line

Financial stress can affect college students’ health and wellbeing, but it doesn’t have to derail your dreams. Setting smart financial goals and developing simple plans to achieve them may help ease your stress. Revisit and adjust your plan as needed to ensure it continues to work for you, and seek additional support on campus as needed to help keep you on track.

 JPMorgan Chase Bank, N.A. Member FDIC

© 2026 JPMorgan Chase & Co.

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