Commentary
COMMENTARY: Black Media Needs to do their Jobs
NNPA NEWSWIRE — The Black vote was particularly decisive in three gubernatorial races: Florida, Georgia, and Maryland. Each of these races had three extremely credible, impressive Black Democrat candidates facing white Republicans.
By Raynard Jackson, NNPA Newswire Contributor
As I reflected on the year in politics from 2018, it dawned on me that the most under reported story of last year was the Black vote; and not for the reasons you might think.
According to Pew Research, “Blacks voted [in the 2018 elections] overwhelmingly (90%) for the Democratic candidate, including comparable shares of black men (88%) and black women (92%).
It is a well-known axiom in politics that a Democrat candidate MUST get north of 90% of the Black vote to win an election, especially in a state-wide race. Anything less, that Democrat candidate risks losing his race.
Similarly, if a Republican gets north of 15% of the Black vote, he has a great chance of winning his election.
This is why I find it so bizarre that the Republican Party REFUSES to spend the time, money and effort to engage with the Black community in any meaningful, sustained way. More about this in a future column.
The Black vote was particularly decisive in three gubernatorial races: Florida, Georgia, and Maryland. Each of these races had three extremely credible, impressive Black Democrat candidates facing white Republicans.
In Florida’s governors’ race, former congressman, Ron DeSantis got 14% of the Black vote; in Georgia, former secretary of state, Brian Kemp got 16% of the Black vote; and in Maryland, incumbent governor, Larry Hogan got 30% of the Black vote.
This is proof positive that the above axiom is indeed a very accurate predictor of election outcomes more than any polling data.
In the spirit of full disclosure, I served as a senior advisor to Ron DeSantis during his race for governor, so I have first-hand knowledge of the impact of the Black vote in this race.
After he became our party’s nominee for governor, DeSantis called me and asked me to come to Florida and help him secure the Black vote. He empowered me to accomplish the mission, gave me the resources that I needed, and then got the hell out of my way and let me do my thing!
Of the 14% of the Black vote we received, we received 18% of the Black female vote and 9% of the Black male vote. The issues that drove this 14% was entrepreneurship and school choice/vouchers.
The Democrat nominee, Andrew Gillum, vowed to raise taxes on businesses and eliminate a voucher program that overwhelmingly benefited poor Blacks.
The question that I have for the media, especially the Black media is how do you explain the fact that these three Black candidates all got well under 90% of the Black vote?
I have not seen one media story that examined this phenomenon. Why? Because the media cannot and will not accept the fact that a significant percentage of the Black vote supported a Republican candidate because in a liberal’s mind, they can’t believe a Black person would actually say, by their vote, that they agree with this Republican candidate’s ideological views.
In a liberal’s mind, it is inconceivable that a Black person can be pro-life, support smaller government, actually wants lower taxes, supports the removal of those in the country illegally, and believes in school choice and vouchers, etc.
I expect white media to ignore this story, but I am kind of surprised that Black media has not thoroughly examined why the three candidates got well under 90% of the Black vote.
Many in the Black media are radical liberals, like Roland Martin, Joy Reid, Tamron Hall, Jason Johnson, Lauren Burke, Joe Madison, etc. They don’t want to examine this story because they know the outcome; the examination will prove that Blacks are not the liberals that they and the white media want the public to believe.
Gillum, Abrams, Jealous, all were radical liberal candidates; putting illegals before American citizens, promoting a radical homosexual agenda, and wanting to raise taxes on those who are successful. That is why each of them lost.
You had three sharp candidates, all 45 or younger, great rhetorical skills, and all very likable; and yet all three got their butts kicked because enough Blacks said we don’t agree with your policy positions. I have heard liberals attempt to dismiss these loses because of “racism” and “voter suppression.”
Nothing could be further from the truth. They lost because the Republican candidates received more votes than them. Period!!!
I hope in this new year that Black media will finally live up to its journalistic mission and actually give an honest examination of why these three Black candidates received well under 90% of the Black vote in three states that had significant numbers of Black voters.
And I hope this examination will include the fact that enough Blacks supported the Republican candidate because they agreed with their policy positions as opposed to what the Democrat alternative was offering.
This indeed was the most under reported political story of 2018.
Raynard Jackson is founder and chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party. BAFBF focuses on the Black entrepreneur. For more information about BAFBF, visit www.bafbf.org. You can follow Raynard on Twitter @Raynard1223.
Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of BlackPressUSA.com or the National Newspaper Publishers Association.
Activism
Oakland Post: Week of December 31, 2025 – January 6, 2026
The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026
To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Activism
Big God Ministry Gives Away Toys in Marin City
Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.
By Godfrey Lee
Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.
Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.
Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.
A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.
Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.
Activism
2025 in Review: Seven Questions for Assemblymember Lori Wilson — Advocate for Equity, the Environment, and More
Her rise has also included several historic firsts: she is the only Black woman ever appointed to lead the influential Assembly Transportation Committee, and the first freshman legislator elected Chair of the California Legislative Black Caucus. She has also been a vocal advocate for vulnerable communities, becoming the first California legislator to publicly discuss being the parent of a transgender child — an act of visibility that has helped advanced representation at a time when political tensions related to social issues and culture have intensified.
By Edward Henderson, California Black Media
Assemblymember Lori D. Wilson (D-Suisun City) joined the California Legislature in 2022 after making history as Solano County’s first Black female mayor, bringing with her a track record of fiscal discipline, community investment, and inclusive leadership.
She represents the state’s 11th Assembly District, which spans Solano County and portions of Contra Costa and Sacramento Counties.
Her rise has also included several historic firsts: she is the only Black woman ever appointed to lead the influential Assembly Transportation Committee, and the first freshman legislator elected Chair of the California Legislative Black Caucus. She has also been a vocal advocate for vulnerable communities, becoming the first California legislator to publicly discuss being the parent of a transgender child — an act of visibility that has helped advanced representation at a time when political tensions related to social issues and culture have intensified.
California Black Media spoke with Wilson about her successes and disappointments this year and her outlook for 2026.
What stands out as your most important achievement this year?
Getting SB 237 passed in the Assembly. I had the opportunity to co-lead a diverse workgroup of colleagues, spanning a wide range of ideological perspectives on environmental issues.
How did your leadership contribute to improving the lives of Black Californians this year?
The Black Caucus concentrated on the Road to Repair package and prioritized passing a crucial bill that remained incomplete during my time as chair, which establishes a process for identifying descendants of enslaved people for benefit eligibility.
What frustrated you the most this year?
The lack of progress made on getting Prop 4 funds allocated to socially disadvantaged farmers. This delay has real consequences. These farmers have been waiting for essential support that was promised. Watching the process stall, despite the clear need and clear intent of the voters, has been deeply frustrating and reinforces how much work remains to make our systems more responsive and equitable.
What inspired you the most this year?
The resilience of Californians persists despite the unprecedented attacks from the federal government. Watching people stay engaged, hopeful, and determined reminded me why this work matters and why we must continue to protect the rights of every community in our state.
What is one lesson you learned this year that will inform your decision-making next year?
As a legislator, I have the authority to demand answers to my questions — and accept nothing less. That clarity has strengthened my approach to oversight and accountability.
In one word, what is the biggest challenge Black Californians are facing currently?
Affordability and access to quality educational opportunities.
What is the goal you want to achieve most in 2026?
Advance my legislative agenda despite a complex budget environment. The needs across our communities are real, and even in a tight fiscal year, I’m committed to moving forward policies that strengthen safety, expand opportunity, and improve quality of life for the people I represent.
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