Bay Area
Castlemont High Coach Launches “Books Before Balls” Project
Tamikia McCoy, an Oakland Athletic League phenomena in 1991 – 1993, dominated girls’ basketball, becoming a walk-on at Grambling to win the Southern Western Conference of 1993-1994.


Michael Franklin
Tamikia McCoy, an Oakland Athletic League phenomena in 1991 – 1993, dominated girls’ basketball, becoming a walk-on at Grambling to win the Southern Western Conference of 1993-1994.
For two years, she played with the Running Rebels, an Oakland all-star basketball team. After earning many degrees, McCoy returned to her beloved Castlemont as Coach in 2019, and quickly realized a responsibility to her students beyond winning games and created Books Before Balls.
Another Castlemont alumni of that same year was not as fortunate as McCoy. Like McCoy, Michael Franklin was a basketball beast. He was awarded first team All-City for the Oakland Athletic League 1993-1994 and was Northern California’s All American that same year.
Franklin continues to hold the record for scoring 43 points in one quarter in a game against McClymonds. Tragically, he was killed Dec. 14, 2016, at a gas station at 98th and Edes in Oakland.
Coach McCoy’s concerns about violence inspired her to create the Books Before Balls Project to address academic and social gaps that are working against student success.
“For violence and bullying to cease, the underlying reasons have to be addressed,” said McCoy, “Food scarcity may seem unrelated to violence, but it’s a signal that economic opportunities are lacking, which leads to trauma and desperation.”
McCoy is also concerned that Castlemont’s library was closed and is spearheading a campaign to reopen and revitalize the library.
She has joined with Oakland Frontline Healers and Adamika Village#stopkillingourkids movement to address issues of food scarcity, lack of economic opportunity, lack of resources and lack of support for students entering college.
Together, they are creating a model that is duplicatable and hopefully will be adopted at other OUSD schools. Oakland Frontline Healers are a collaborative of 30 nonprofits and doctors offering services, food, and resources to mitigate the effects of COVID-19.
Players and families will be tested weekly by Umoja Health before games, and the COVID-19 vaccine will be available for those that wish to take it.
With a grant from the Department of Violence Prevention, Building Opportunity for Self-Sufficiency (BOSS) and Adamika Village#stopkillingourkidsmovement, are honoring Michael Franklin’s life by hosting a series of “Mike’s Knights” Basketball Tournaments at Castlemont High School beginning the last Friday in November.
Participants will be paid stipends to participate in the league or cheer squad and will be tutored and mentored during the tournaments, which will include family forums to discuss ending violence in East Oakland.
Books Before Balls invites the community to donate to the organization to support the Lady Knights’ basketball team, the success program that funds first year college students, or join their initiative to reopen the library.
For more information contact: Ladyknights2019@yahoo.com For youth interested in joining the eight-week tournament contact Adamika Village at adamikaadamika@gmail.com
Together with school leaders and administrators, and with the support of Oakland Frontline Healers, Books Before Balls is staging a “Student’s Against Bullying” event Friday, Sept. 17 from 3 p.m. – 5 p.m. at Youth Uprising, 8711 MacArthur Blvd. in Oakland.
The Oakland Post’s coverage of local news in Alameda County is supported by the Ethnic Media Sustainability Initiative, a program created by California Black Media and Ethnic Media Services to support community newspapers across California.
Activism
Oakland Post: Week of May 14 – 20, 2025
The printed Weekly Edition of the Oakland Post: Week of May 14 – 20, 2025

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Activism
Oakland Post: Week of May 7 – 13, 2025
The printed Weekly Edition of the Oakland Post: Week of May 7 – 13, 2025

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Activism
Oakland Post: Week of April 30 – May 6, 2025
The printed Weekly Edition of the Oakland Post: Week of April 30 – May 6, 2025

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
-
Activism3 weeks ago
AI Is Reshaping Black Healthcare: Promise, Peril, and the Push for Improved Results in California
-
Activism4 weeks ago
Oakland Post: Week of April 16 – 22, 2025
-
Activism3 weeks ago
Newsom Fights Back as AmeriCorps Shutdown Threatens Vital Services in Black Communities
-
Activism3 weeks ago
Barbara Lee Accepts Victory With “Responsibility, Humility and Love”
-
Activism3 weeks ago
ESSAY: Technology and Medicine, a Primary Care Point of View
-
Activism3 weeks ago
Faces Around the Bay: Author Karen Lewis Took the ‘Detour to Straight Street’
-
Activism3 weeks ago
Teachers’ Union Thanks Supt. Johnson-Trammell for Service to Schools and Community
-
Alameda County3 weeks ago
OUSD Supt. Chief Kyla Johnson-Trammell to Step Down on July 1