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Black Press Establishes Coronavirus Pandemic Task Force and Resource Center

NNPA NEWSWIRE — “It is well documented that African Americans get sick more frequently, are screened for illness less often, are diagnosed for disease later, are treated less aggressively and buried earlier than those in other ethnic groups in America,” said Sheila Thorne, president and CEO of Multicultural Healthcare Marketing Group, LLC.

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The leadership of the NNPA established the Coronavirus Task Force and National Resource Center as a responsible action to inform and to engage millions of Black Americans and others in response to the coronavirus pandemic. (Photo: iStockphoto / NNPA)

By Stacy M. Brown, NNPA Newswire Senior Correspondent
@StacyBrownMedia

The National Newspaper Publishers Association (NNPA), the trade association of African American-owned newspapers and media companies, is responding to the COVID-19 pandemic by establishing the NNPA Coronavirus Task Force and Resource Center.

The task force will include publishers, editors, physicians, nurses, corporate partners, sponsors, associates and supporters of the Black Press of America.

The national resource center will be structured to provide timely and accurate information to stakeholders and the African American community.

“It is well documented that African Americans get sick more frequently, are screened for illness less often, are diagnosed for disease later, are treated less aggressively and buried earlier than those in other ethnic groups in America,” said Sheila Thorne, president and CEO of Multicultural Healthcare Marketing Group, LLC.

“The reasons for health disparities are complex. The deadly spread of the coronavirus in the United States exacerbates not only the poor health status of African Americans but it exposes their persistent lack of access to quality, culturally competent healthcare from testing to diagnosis to treatment,” Thorne stated.

“I applaud the NNPA for taking a leadership position to disseminate accurate and culturally relevant health information to black Americans that will protect all in the community and save lives, especially those who are underserved and underrepresented.”

Congressional Black Caucus Chair Karen Bass (D-Calif.) said she was pleased that the NNPA has established a task force and resource center and she’s looking forward to contributing.

“The NNPA Coronavirus Task Force and Resource Center is a one-stop spot for curated news and resources specific to Black people in America,” Bass stated.

“Since 1940, the NNPA has built a network of member publications across the country that covers news and issues most important to Black people in America. The NNPA is a trusted source to reach the Black community, often times overlooked by mainstream media.”

Robert W. Bogle, the chairman, president and CEO of the Philadelphia Tribune, the nation’s oldest and the Greater Philadelphia region’s largest audited newspaper serving the African American community, stated that the mission of the Black Press is being carried out despite the current crisis.

“We became an independent voice to speak up and speak out and deliberately embracing and telling our story,” Bogle offered. “It’s part of our history, and it’s who we are.”

He continued:

“It doesn’t mean that others don’t write about us, but are they writing to us and for us? I say, ‘No.’ People in our business have to understand and recommit themselves and reaffirm who we are and the critical role that we play.

“For a lot of businesses, this is a short interruption. Newspapers will be hurt in a critical and severe way. We’ve experienced a day where we didn’t do a dollar’s worth of business. We had cancelations. We have to stop and think about who we are doing business with. If they don’t support us, we should not support them.”

In a memo circulated by NNPA President and CEO Dr. Benjamin F. Chavis, Jr., and on behalf of NNPA Chair Karen Carter Richards and the NNPA Board of Directors, the trade association noted that all are impacted by the COVID-19 pandemic.

“It is important to note that the majority of the NNPA member publishers across the nation are remaining on the frontline of providing vital and crucial information to African Americans and others who are challenged by the expanding and growing public health crisis confronting our families and communities,” Chavis wrote.

“Our member newspapers are still printing, and our online and digital distributions of vital life-saving accurate information on COVID-19 are all being done responsibly and effectively. Yet, many of our newspapers are facing a reduction in advertising at a time during this crisis when our news businesses are crucially needed.”

NNPA’s national office has put out an urgent call to federal, state, and local public health officials to immediately increase their outreach to Black America via NNPA member publications.

Through the unprecedented public health crisis, personnel at the NNPA’s main office in Washington, D.C., have worked nonstop to find additional ways to help Black America push through the pandemic.

The task force, which will include top infectious disease doctors, medical and health experts from various organizations, and public officials, will aggregate facts and update information about how COVID-19 is impacting Black America in all age categories across the nation.

The task force will send out periodic national COVID-19 alerts to all in the NNPA database, and establish daily coordination between the NNPA and the National Medical Association (NMA), National Black Nurses Association (NBNA), and medical schools at HBCUs to collaborate on best practices and other vital information to assist Black America throughout the pandemic.

Chavis said Bass, the CBC Chair, has been instrumental in the drafting of the stimulus bill that’s now before the U.S. Congress and she’s worked diligently to ensure that the legislation would include some form of assistance for the Black Press.

“At a time like this, our people cannot afford to be ill-informed,” Bass stated. “The creation of the NNPA Coronavirus Taskforce and Resource Center is a great step in the right direction to ensuring Black people get the pertinent information not just at the national level, but at the local and community level. When we leave out the Black Press, we leave a gap, and miss out on effectively safeguarding our community during this global pandemic.”

Chavis noted that daily briefings of the pandemic and original and pertinent content about COVID-19 would be published at www.BlackPressUSA.com.

“The Black Press of America has always taken a frontline position during a time of crisis to keep Black America informed about the truth and facts,” Chavis said.

The leadership of the NNPA established the Coronavirus Task Force and National Resource Center as a responsible action to inform and to engage millions of Black Americans and others in response to the coronavirus pandemic, Chavis added.

“We want to contribute to the saving of Black lives and to protect our families, businesses, and communities from this fatally contagious virus,” Chavis stated.

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

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Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

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The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

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