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Biden-Harris Invests $1.5M in Black Press, Aiming for Key African American Votes

NNPA NEWSWIRE — “Black-owned media voices can shape political messaging, mobilize voters, and advocate for Black issues,” stated Bobby Henry, NNPA’s national chairman and publisher of the Westside Gazette in Florida. “We are subjected to political pressures and media scrutiny because we have the power to amplify our community’s concerns, influence public opinion, and hold leaders accountable. This role demands a deeper understanding of the political landscape, unwavering integrity, and a commitment to speaking truth to power for social justice. It comes not only with a cost that is seen immediately in respect to business; however, our future can hang in the balance of what we project.”
The post Biden-Harris Invests $1.5M in Black Press, Aiming for Key African American Votes first appeared on BlackPressUSA.

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By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

To help bolster reelection efforts, the Biden-Harris Campaign announced a $1.5 million advertising deal with the National Newspaper Publishers Association (NNPA). Jasmine Harris, Director of National Black Media for Biden-Harris 2024, made the announcement during the NNPA’s 2024 Annual National Convention in Baltimore, where the weeklong event’s theme was, “Empowering the Black Press, Communities, Families, and Voter Turnout.” Biden-Harris 2024 also counted among the sponsors of the week-long gathering, reflecting its strategic focus on Black media.

“In August of last year, our campaign announced the earliest and largest investment into Black media for any reelection campaign in history,” Harris declared. “This partnership with the NNPA is a continuation of those efforts and will strengthen our work in meeting Black voters where they are, to underscore the stakes of this election for Black America. President Biden and Vice President Harris are responsible for creating millions of new jobs for Black workers and record low Black unemployment. Black America has far too much to lose this election.”

The Black Press, which dates to 1827, has remained a steadfast pillar for African American voices. That mission persists today as the Black Press approaches its 200th anniversary in 2027. “I think the campaign realizes that, by advertising with NNPA newspapers, it also serves to support the 230-plus Black-owned small business media companies which will have the effect of stimulating the local economy,” said NNPA Sales and Business Development Director Ron Burke.

The NNPA is a trade association made up of Black-owned media companies.

“The partnership between Biden-Harris 2024 and the NNPA is urgent because we must pool all of our resources to keep Donald Trump out of office,” said Fran Farrer, the NNPA’s National Secretary and Publisher of The County News in Charlotte, N.C. “Biden has helped the Black community grow, and he and the vice president are on the ground fighting for our community and all of America.”

Hiram Jackson, CEO of Real Times Media, which publishes the Michigan Chronicle, expressed concern over the tight race in Michigan but saw the partnership as a vital step. “The race is close, but we haven’t been very aggressive yet,” Jackson insisted. “It’s great that Biden-Harris 2024 is beginning to embrace one of the Black community’s strongest institutions. The Black Press is an intergenerational tool highly trusted in the Black community.”

Jackson added that, “We are the ultimate influencer in terms of community engagement, but we need everybody to come to the table in this election.” He noted that a deeper sense of engagement than television or radio could develop by engaging the Black Press.

“To tell the story properly, you must have resources,” Jackson demanded. “The initial advertising deal between the campaign and the Black Press is a great first step. It symbolizes that the campaign understands the significance of the Black Press, but it can’t only be a first step. There must be many more steps to increase engagement, voter registration, and excitement.”

Four years ago, the 2020 Biden campaign experienced a pivotal moment in Charleston, South Carolina. An interview with Biden hosted by NNPA President & CEO Dr. Benjamin F. Chavis Jr. and subsequent national news article circulated to the more than 200 Black-owned newspapers in the NNPA reached millions and significantly boosted Biden’s campaign. The event preceded a crucial endorsement from South Carolina Democratic Rep. James Clyburn, propelling Biden to victory with a record turnout by Black voters.

“Black-owned media voices can shape political messaging, mobilize voters, and advocate for Black issues,” stated Bobby Henry, NNPA’s national chairman and publisher of the Westside Gazette in Florida. “We are subjected to political pressures and media scrutiny because we have the power to amplify our community’s concerns, influence public opinion, and hold leaders accountable. This role demands a deeper understanding of the political landscape, unwavering integrity, and a commitment to speaking truth to power for social justice. It comes not only with a cost that is seen immediately in respect to business; however, our future can hang in the balance of what we project.”

Robert Bogle, First Vice Chair of the NNPA Fund and publisher of the Philadelphia Tribune, said continued engagement with Black voters in swing states like Pennsylvania is mandatory. “If President Biden is truly committed not only to this race but winning, he can’t do it without the vote of the African American community,” Bogle asserted. “Philadelphia is crucial. They will need to spend more time here and dedicate to talking to African Americans. The campaign is dedicating $1.5 million to swing states (but) there is a place called America. Swing states are critical and will make a difference, but there must be a continued commitment to changing the environment for African Americans in America. If Biden wants to win, he and his campaign must have a commitment and dedication to the African American community and what our experience in America has been.”

The campaign is being responsive to the interests of Black America through the campaign’s advertising initiatives with the NNPA, said NNPA President & CEO Dr. Benjamin F. Chavis Jr. “The Black vote throughout the United States will be a key determinative factor to the outcome of the 2024 national elections. We profoundly thank the Biden-Harris 2024 Campaign.”

The post Biden-Harris Invests $1.5M in Black Press, Aiming for Key African American Votes first appeared on BlackPressUSA.

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#NNPA BlackPress

Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries

BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

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By Lauren Burke

By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.

The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.

“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.

“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable.  Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

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WATCH: NNPA Publishers Pivot To Survive

7.2.25 via NBC 4 Washington

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7.2.25 via NBC 4 Washington

https://youtube.com/watch?v=9oZc5Sz0jQQ&feature=oembed

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#NNPA BlackPress

Congressional Black Caucus Challenges Target on Diversity

BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

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By Stacy M. Brown
Black Press USA Senior National Correspondent

Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.

“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized.  “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”

Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”

A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of  America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.

Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”

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