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Beverly Robertson chooses ‘now’ to move on from Greater Memphis Chamber

NEW TRI-STATE DEFENDER — “This was both a mission and a job for me because I wanted to make sure different voices were heard and different people were brought to the table,” said Beverly Robertson, president and chief executive officer of the Greater Memphis Chamber. “Now because I have done those things and seeded that foundation. I have done what I came to do. I know when to say when.”
The post Beverly Robertson chooses ‘now’ to move on from Greater Memphis Chamber first appeared on BlackPressUSA.

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By Erica R. Williams | New Tri-State Defender

Beverly Robertson, president and chief executive officer of the Greater Memphis Chamber, knows “when it’s time to say when.”

And for the first Black female president of the 184-year-old organization, that time is now.

Robertson recently announced she would be stepping down from her role as head of the chamber in December to focus on TRUST Marketing, the communications firm she founded with her husband, Howard Robertson.

“I knew that this wouldn’t be a National Civil Rights Museum tenure,” said Robertson, who previously served as the president of the National Civil Rights Museum for 17 years. “But I wanted to get in and get some dynamic and transformative things done at the chamber and put a lot of things in place. I believe that those things are now in place.”

Robertson took the helm in 2018 after the chamber’s then-president and CEO Phil Trenary was shot and killed Downtown.

Born and bred in Orange Mound, Beverly Robertson considers her upbringing one that was “spiritually rooted,” crediting her family for laying a solid foundation. (Photo: Gary S. Whitlow/GSW Enterprises/The New Tri-State Defender)

Born and bred in Orange Mound, Beverly Robertson considers her upbringing one that was “spiritually rooted,” crediting her family for laying a solid foundation. (Photo: Gary S. Whitlow/GSW Enterprises/The New Tri-State Defender)

“I’d never thought that this would be an opportunity for me because historically, no Black woman had ever held the position,” she said.

In four years, Robertson has proven she is the woman for the job — her leadership withstanding uncertain times amid the COVID-19 pandemic, national social unrest, and political division.

“This was both a mission and a job for me because I wanted to make sure different voices were heard and different people were brought to the table,” she said. “Now because I have done those things and seeded that foundation. I have done what I came to do. I know when to say when.”

Her list of chamber accomplishments includes stabilizing the chamber’s finances despite the pandemic, weaving ‘prosperity for all’ into its DNA, and leading the creation of the Small Business Resiliency Playbook to help local businesses navigate crises like COVID-19.

In 2021, the Greater Memphis Chamber celebrated the best year in its history for economic development and the best fiscal year ever due to Robertson’s extensive fundraising efforts.

While these are significant accomplishments, Robertson said her proudest moments include the launch of ‘From Protest to Progress’ to bring together businesses, activists, and clergy to solve issues impacting Memphis.

It’s a city that is dear to Robertson, who was born and bred in Orange Mound. She considers her upbringing one that was “spiritually rooted,” crediting her family for laying a solid foundation.

She also acknowledged the educators in her life who were instrumental in her success — their impact extending beyond academics.

“Education was our way up and out,” Robertson said. “I had parents who anchored me before I got to school, but I had loving educators who instilled those values in me as well.”

Robertson graduated from Melrose High School and then attended the Memphis State University (now the University of Memphis).

After graduating, she began a career in education before moving to Holiday Inn Worldwide, where she worked for 19 years, eventually becoming acting vice president of marketing communications.

“You know, my father used to always tell me that there is nothing that I couldn’t do,” Robertson recalled. “As a result, I’ve always had high expectations for myself and what I could do.”

Beverly Robertson is moving on from the Greater Memphis Chamber, where she has served as president and chief executive officer since 2018. (Photo: Gary S. Whitlow/GSW Enterprises/The New Tri-State Defender)

Beverly Robertson is moving on from the Greater Memphis Chamber, where she has served as president and chief executive officer since 2018. (Photo: Gary S. Whitlow/GSW Enterprises/The New Tri-State Defender)

The evidence of this belief has been shown in her list of achievements, and the respect garnered along the way.

Ted Townsend, the chamber’s chief economic development officer, who will succeed Robertson after steps down, acknowledged her impact.

“Greater Memphis, the Chamber, and I all owe Beverly a debt of gratitude for the work she has done to put inclusion and diversity at the heart of the chamber’s work,” Townsend said. “Memphis has momentum and it’s about to get even better.”

Robertson, who expressed her confidence in Townsend to lead the organization, agreed that excitement surrounding Memphis is growing, bringing in more people and businesses to propel economic growth.

“You can see the energy in Memphis if you just look at who’s coming and where they are coming from,” Robertson said. “This shows you the capacity, excitement, and enthusiasm of people looking at Memphis and seeing it as an option. The growth of Memphis is here.”

Robertson, who considers it her duty to pour in younger generations of professionals, said it’s time to let them thrive.

“All too often we don’t know when to say when and allow the next generation to get on board and get engaged,” she said. “We have to prepare them.”

The Greater Memphis Chamber launched a data-centric center to aid in career preparation. The center also will seek to make the region more competitive for transformational projects, like Ford’s Blue Oval City, which anticipates bringing more than 6,000 jobs to the West Tennessee area.

The electrical vehicle manufacturing plant will be in Haywood County, about 45 miles east of Downtown.

To fund economic development work that includes career prep, Robertson plans to spend her remaining time at the chamber raising $10 million to $15 million to dedicate to the efforts.

As she leaves behind a legacy of impactful work, the next chapter for the wife and mother of three still will include contributing to the city’s growth, but this time with more flexibility to her schedule and through Trust Marketing, alongside her husband.

Robertson said seeing the city thrive will always be a priority, even if she’s working in a different capacity.

Asked about her love for the city she calls home, Robertson credits its residents.

“The beauty of Memphis is its people. Memphis has the best people in the world, who expect you to do great things. And when that expectation is there, you can’t help but to live up to it.”

With decades of work through the National Civil Rights Museum and most recently at the Chamber, many who have worked with Robertson or noted her list of contributions would agree that she has done more than live up to the expectations. She has exceeded them.

This article originally appeared in the New Tri-State Defender.

The post Beverly Robertson chooses ‘now’ to move on from Greater Memphis Chamber first appeared on BlackPressUSA.

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

🔗 Watch the full video: https://youtu.be/l9Z571za5Gc

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

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Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

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The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

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