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Biden-Harris Invests $1.5M in Black Press, Aiming for Key African American Votes

NNPA NEWSWIRE — “Black-owned media voices can shape political messaging, mobilize voters, and advocate for Black issues,” stated Bobby Henry, NNPA’s national chairman and publisher of the Westside Gazette in Florida. “We are subjected to political pressures and media scrutiny because we have the power to amplify our community’s concerns, influence public opinion, and hold leaders accountable. This role demands a deeper understanding of the political landscape, unwavering integrity, and a commitment to speaking truth to power for social justice. It comes not only with a cost that is seen immediately in respect to business; however, our future can hang in the balance of what we project.”
The post Biden-Harris Invests $1.5M in Black Press, Aiming for Key African American Votes first appeared on BlackPressUSA.

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By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

To help bolster reelection efforts, the Biden-Harris Campaign announced a $1.5 million advertising deal with the National Newspaper Publishers Association (NNPA). Jasmine Harris, Director of National Black Media for Biden-Harris 2024, made the announcement during the NNPA’s 2024 Annual National Convention in Baltimore, where the weeklong event’s theme was, “Empowering the Black Press, Communities, Families, and Voter Turnout.” Biden-Harris 2024 also counted among the sponsors of the week-long gathering, reflecting its strategic focus on Black media.

“In August of last year, our campaign announced the earliest and largest investment into Black media for any reelection campaign in history,” Harris declared. “This partnership with the NNPA is a continuation of those efforts and will strengthen our work in meeting Black voters where they are, to underscore the stakes of this election for Black America. President Biden and Vice President Harris are responsible for creating millions of new jobs for Black workers and record low Black unemployment. Black America has far too much to lose this election.”

The Black Press, which dates to 1827, has remained a steadfast pillar for African American voices. That mission persists today as the Black Press approaches its 200th anniversary in 2027. “I think the campaign realizes that, by advertising with NNPA newspapers, it also serves to support the 230-plus Black-owned small business media companies which will have the effect of stimulating the local economy,” said NNPA Sales and Business Development Director Ron Burke.

The NNPA is a trade association made up of Black-owned media companies.

“The partnership between Biden-Harris 2024 and the NNPA is urgent because we must pool all of our resources to keep Donald Trump out of office,” said Fran Farrer, the NNPA’s National Secretary and Publisher of The County News in Charlotte, N.C. “Biden has helped the Black community grow, and he and the vice president are on the ground fighting for our community and all of America.”

Hiram Jackson, CEO of Real Times Media, which publishes the Michigan Chronicle, expressed concern over the tight race in Michigan but saw the partnership as a vital step. “The race is close, but we haven’t been very aggressive yet,” Jackson insisted. “It’s great that Biden-Harris 2024 is beginning to embrace one of the Black community’s strongest institutions. The Black Press is an intergenerational tool highly trusted in the Black community.”

Jackson added that, “We are the ultimate influencer in terms of community engagement, but we need everybody to come to the table in this election.” He noted that a deeper sense of engagement than television or radio could develop by engaging the Black Press.

“To tell the story properly, you must have resources,” Jackson demanded. “The initial advertising deal between the campaign and the Black Press is a great first step. It symbolizes that the campaign understands the significance of the Black Press, but it can’t only be a first step. There must be many more steps to increase engagement, voter registration, and excitement.”

Four years ago, the 2020 Biden campaign experienced a pivotal moment in Charleston, South Carolina. An interview with Biden hosted by NNPA President & CEO Dr. Benjamin F. Chavis Jr. and subsequent national news article circulated to the more than 200 Black-owned newspapers in the NNPA reached millions and significantly boosted Biden’s campaign. The event preceded a crucial endorsement from South Carolina Democratic Rep. James Clyburn, propelling Biden to victory with a record turnout by Black voters.

“Black-owned media voices can shape political messaging, mobilize voters, and advocate for Black issues,” stated Bobby Henry, NNPA’s national chairman and publisher of the Westside Gazette in Florida. “We are subjected to political pressures and media scrutiny because we have the power to amplify our community’s concerns, influence public opinion, and hold leaders accountable. This role demands a deeper understanding of the political landscape, unwavering integrity, and a commitment to speaking truth to power for social justice. It comes not only with a cost that is seen immediately in respect to business; however, our future can hang in the balance of what we project.”

Robert Bogle, First Vice Chair of the NNPA Fund and publisher of the Philadelphia Tribune, said continued engagement with Black voters in swing states like Pennsylvania is mandatory. “If President Biden is truly committed not only to this race but winning, he can’t do it without the vote of the African American community,” Bogle asserted. “Philadelphia is crucial. They will need to spend more time here and dedicate to talking to African Americans. The campaign is dedicating $1.5 million to swing states (but) there is a place called America. Swing states are critical and will make a difference, but there must be a continued commitment to changing the environment for African Americans in America. If Biden wants to win, he and his campaign must have a commitment and dedication to the African American community and what our experience in America has been.”

The campaign is being responsive to the interests of Black America through the campaign’s advertising initiatives with the NNPA, said NNPA President & CEO Dr. Benjamin F. Chavis Jr. “The Black vote throughout the United States will be a key determinative factor to the outcome of the 2024 national elections. We profoundly thank the Biden-Harris 2024 Campaign.”

The post Biden-Harris Invests $1.5M in Black Press, Aiming for Key African American Votes first appeared on BlackPressUSA.

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

🔗 Watch the full video: https://youtu.be/l9Z571za5Gc

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

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Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

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The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

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