Business

$5 Parking – Bringing New Life to Uptown and Downtown Business Areas

Oakland leaders gathered downtown in front of the Fox Theater at 1805 Telegraph Ave. to announce safety plans being launched under the city’s new program ‘Five After Five.’ This program allows workers and the community members to park at the Franklin Plaza Parking Garage, located at Franklin and 19th streets, for only five dollars after 5 p.m. on weekdays, and all day on weekends.

Published

3 years ago

November 7, 2023

Magaly Muñoz

Oakland City Councilmember At-Large Rebecca Kaplan spoke at thepress conference in front of the Fox Theater. City of Oakland photo.

By Magaly Muñoz
Post Staff

Oakland leaders gathered downtown in front of the Fox Theater at 1805 Telegraph Ave. to announce safety plans being launched under the city’s new program ‘Five After Five.’

This program allows workers and the community members to park at the Franklin Plaza Parking Garage, located at Franklin and 19^th streets, for only five dollars after 5 p.m. on weekdays, and all day on weekends.

The intention for the new program is to draw more visitors to downtown businesses while offering a secure parking location at the Franklin Parking Garage for customers and employees to leave their cars without fear of people breaking into them.

“More folks on the streets having fun, catching a show or catching dinner, that means that there’s going to be more people in the street and that means less crime and more business for our downtown merchants, which of course means we, the city, can collect those tax dollars and give it right back through services,” Mayor Sheng Thao said.

Speaking of the extended hours pilot parking program, Oakland City Councilmember At-Large Rebecca Kaplan said, “Thank you to everyone who worked together to help launch this important pilot program to enhance the vitality of our businesses and the safety of our community. I’m pleased we are able to provide secure parking and later hours, to better serve residents, customers, workers, and our growing restaurant and nightlife scene.”

According to Oakland Police Department crime reports, auto burglary is up 35% from last year and carjacking is up 24%.

Thao said the garage, with 373 available parking spots, will be open until 3 a.m. Thursday through Saturday to encourage more nightlife activity in the area’s bars, restaurants, and theaters. The garage will be equipped with cameras and security to ensure a safer environment for patrons and their vehicles.

The new extended Franklin Parking garage hours are:

Monday through Wednesday: 7 a.m. to 10 p.m.
Thursday through Friday 7 a.m. to 3 a.m.
Saturday 12 p.m. to 3 a.m.
Sunday 12 p.m. to 10 p.m.

Safety ambassadors and foot patrol units will be stationed along busy areas of the city, including Jack London Square, Fruitvale, the Laurel District and many more.

Another initiative to attract more foot traffic is the Activate Oakland grant that will provide recipients up to $10,000 in funds to organize events that support businesses and culture in Oakland. Recipients of the grants will be announced in the coming weeks.

Carroll Fife, councilmember for District 3, which includes the downtown area, stated that this plan has been a long time coming and it’s one of the measures they can take to make sure that businesses can thrive and stay in Oakland.

“This is just the beginning,” Fife said.

She acknowledged that more needed to be done to ensure that the community was transforming, but this program was a step in the right direction.

Along with the security personnel and cameras, Tony Leong, general manager of Fox Theater, said that the corridors leading to the Franklin Plaza garage will have better lighting so that those engaging in nightlife will feel safer walking to their cars.

He added that event parking used to be $20 in the parking garage, but with this program, the rates will be more affordable, and the garage will stay open until 1:30 a.m. so that people do not feel rushed to leave immediately after a concert or show.

“This is just the beginning of an improved corridor; it’s going to be safer and it’s going to be a lot more vibrant. We’re going to make sure foot traffic is up and that everyone is out and about around here,” Leong said.

With violent crime rates up 22% from 2022, the speakers were asked how a parking garage can ensure the safety of the community members walking the streets, just trying to enjoy their night.

Thao stated that the foot traffic will allow for more people to witness and catch the crimes. She added that there will also be more OPD officers patrolling the area on the weekends.

“It’s not so much about bringing people to the downtown area…the more people we have on the street, the more eyes and ears, we’re going to be able to be safer,” Thao said.

The ‘Five After Five’ program will operate throughout the holiday season. Once the holidays are over, the city of Oakland will assess the program’s impact and propose recommendations for its future.

Kimberly Jones, from the office of Oakland City Councilmember At-Large Rebecca Kaplan, contributed to this report.

Magaly Muñoz

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper.

Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities.

The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

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Magaly Muñoz

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper. Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities. The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

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Activism

Oakland Post: Week of May 6 – 12, 2026

The printed Weekly Edition of the Oakland Post: Week of may 6 – 12, 2026

Published

4 days ago

May 10, 2026

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Oakland Post

Posts by Oakland Post

Activism

Up to the Job: How San Francisco’s PRC Is Providing Work Opportunities That Turn Into Lasting Stability

Each year, PRC serves more than 5,000 clients through a wide range of programs. These include housing navigation, legal advocacy to ensure access to health and public benefits, supportive housing, job and life-skills training, and residential treatment programs.

Published

3 weeks ago

April 26, 2026

Oakland Post

Black Leadership Council (BLC) Advocacy Day in Sacramento. BLC works to advance meaningful change through policy engagement to unlock the full potential of Black and low-income communities. Photo courtesy of PRC.

By Joe Kocurek, California Black Media

Seville Christian arrived in San Francisco in the 1990s from Kansas City, Mo., a transgender woman coming from a time and place still hostile to who she was.

San Francisco offered a deeper LGBTQ+ history and a more visible community of people like her, but even in a city known for acceptance, building a stable life from scratch was no small task.

After arriving in the city, she turned to Positive Resource Center (PRC) looking for work — and for a foothold — in a new place.

“PRC gave me my first job,” Christian said. “A simple gig — passing out magazines at the San Francisco Pride Parade.”

That first opportunity marked the beginning of a decades-long relationship with PRC, one that has seen Christian grow from client to valued employee, and eventually to policy fellow.

“Today, I’ve been with PRC for 27 years, going on 28,” she said.

Seville Christian’s decades-long relationship with PRC includes as a client, fellow and beloved employee. Photo courtesy of PRC.

Helping people access employment and build sustainable careers has been a cornerstone of PRC’s mission since its inception nearly four decades ago. In its most recent annual impact report, PRC served 443 clients through workforce development services, including career counseling, educational programs, hands-on training, and job search assistance. The average wage earned by PRC clients is $26.48 per hour — approximately 38% above San Francisco’s minimum wage.

To advance this work, organizations like PRC have benefited from funding through California’s Stop the Hate Program, which provides direct support to community-based organizations leading anti-hate initiatives.

Christian’s path was not without challenges. During some rocky years, she experienced periods of housing instability and struggled with addiction. Through PRC, she enrolled in a life-skills program that emphasized using her own lived experience as a means of helping others. The program helped set her on a path toward completing an associate’s degree and ultimately launching a career in case management.

“Today, whether someone is new to the city or has lived here their whole life, I know how to help them navigate to where they need to be,” Christian said.

Members of PRC’s Black Leadership Council meet with a lawmaker in Sacramento. Photo courtesy of PRC.

While PRC was founded to serve people living with HIV, its mission has expanded over the decades to meet the needs of people with disabilities, individuals experiencing homelessness, and those facing mental health and substance use challenges.

According to PRC’s Chief of Public Policy and Public Affairs, Tasha Henneman, some of the organization’s earliest programs remain as vital today as they were at the start.

“Our emergency financial assistance program helped more than 1,200 people this year pay rent, cover medical bills, and keep the lights on,” Henneman said. “And over 1,400 people reached out for legal advocacy, resulting in more than $2.5 million in retroactive benefits unlocked.”

Beyond direct services, PRC is deeply committed to community empowerment and policy change. Programs such as the Black Leadership Council support community leaders in advocating for systemic reform, while the Black Trans Initiative focuses on addressing the unique challenges faced by Black transgender individuals.

A recent study from the Williams Institute highlighted findings that 71% of transgender homicide victims in the U.S. between 2010 and 2021 were Black and that nearly a third of the transgender homicides during that period were confirmed or suspected hate crimes.

PRC’s direct and indirect services can be a lifeline for people experiencing hate and are an example of the resources people can get connected with through the state’s CA vs Hate hotline.

PRC is now also producing a film project that centers the lived experiences of Black trans clients, including individuals like Christian.

PRC welcomed guests to their annual Open House in April, an evening dedicated to connection, reflection, and learning more about the programs and people working every day to support San Franciscans experiencing housing instability, unemployment, and behavioral health challenges. Photo courtesy of PRC.

“Our film highlights the health journeys and lived experiences of some of PRC’s Black trans clients,” Henneman said. “Our goal is to give voice, visibility, and agency to the participants — and to bring their stories, both harrowing and inspirational, to policymakers and the broader public.”

The film, expected to be released later this year, is directed by Yule Caise, with assistant director Zarina Codes, a Black transgender San Francisco resident.

Today, Christian continues her relationship with PRC as an ambassador, reflecting on a journey that began with a single job opportunity and grew into a lifelong commitment to service.

“Sometimes I’ll be riding the bus or standing in a grocery store, and someone will come up to me from a women’s shelter,” she said. “They’ll say, ‘Oh, Miss Seville, I just want to thank you. You really helped me with what I was dealing with.’”

She paused, smiling.

“And in those moments,” Christian said, “I think to myself, “Well!.”

A single word that sums up pride in a journey to find the best in herself.

Get Support After Hate:

California vs Hate is a non-emergency, multilingual hotline and online portal offering confidential support for hate crimes and incidents. Victims and witnesses can get help anonymously by calling 833-8-NO-HATE (833-866-4283), Monday to Friday, 9 a.m.–6 p.m. PT, or online at any time. Anonymous. Confidential. No Police. No ICE.

This story was produced in partnership with CA vs Hate. Join them for the first-ever CA Civil Rights Summit on May 11, 2026. More information at www.cavshate.org/summit.