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Marin City Market Owner Nita Hayden Vasquez, 80

Nita Hayden Vasquez, who owned Hayden’s Market in Marin City, died Jan. 11, 2023, in Tampa, Fla., of natural causes. She was 80 years old. Vasquez made many friends when she lived in Marin City. The small market also allowed people to forge community bonds, reported the Marin IJ.

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Nita Hayden Vasquez. Photo provided by Sheri Murphy for Marin IJ.
Nita Hayden Vasquez. Photo provided by Sheri Murphy for Marin IJ.

By Godfrey Lee

Nita Hayden Vasquez, who owned Hayden’s Market in Marin City, died Jan. 11, 2023, in Tampa, Fla., of natural causes.

She was 80 years old.

Vasquez made many friends when she lived in Marin City. The small market also allowed people to forge community bonds, reported the Marin IJ.

“Nita was the first Black businesswoman that I ever met and she inspired me to do law enforcement, be very independent, and not back down,” said Valanza Wilson-Parker, a cashier who worked in the market. “Everyone didn’t agree with her, and she didn’t care. She danced to her own beat.”

Royce McLemore, said that Vasquez “set herself apart from any Black woman in Marin City, and showed all her hard work from her store. She was business savvy.”

Felecia Gaston, executive director of Performing Stars, and founder of the Marin City Historical and Preservation Society, described Vasquez as a trailblazer, role model and business leader.  “Nita Hayden Vasquez exemplified hard work, pride, and loyalty to help in keeping her parents’ business alive, which in turn contributed to the legacy of Marin City,” Gaston said.

Hayden’s Market was located at the intersection of Cole Drive and Drake Avenue. Locals used to gather outside the store in an area they called “The Front,” McLemore said

Vasquez’s father, Daniel Hayden, founded the Market in 1956. The familyhad  moved to California from Louisiana during World War II in 1943 to seek work and a new life near the shipyards, said Bea Stephens, Vasquez’s sister.

After the war, Daniel Hayden settled in Marin City, and operated the store until he passed away in 1982. Vasquez took over until the mid-1990s when the land was sold to developers by its owner, the Tamalpais High School District.

It was the only commercial business in Marin City, a Black-owned business in a predominantly Black-owned town,” Wilson-Parker said to the SF Gate. “It had the first and only arcade and Pac-Man. The kids can come, have pizza and burritos, and actually sit there and have something to do.”

The late rapper Tupac Shakur, who grew up in Marin City, also visited the store, and told Vasquez:  “I love how you keep your head up, Nita.” Shakur later returned to Marin City and said that Vasquez had inspired some of his lyrics.

Hayden’s Market was located across from the housing project since 1962, giving people in the community a place to meet and socialize. It was torn down when the (Gateway) Shopping Center was built in Marin City. The developers, which include the San Francisco-based Martin Group, insisted they had no obligation to provide space in the new shopping center to Hayden’s Market or other existing businesses.

Vasquez said that while it was time for Marin City to be developed, she was also treated unfairly by the developers, and was bitter that she was denied her livelihood when she did not become a part of the new center.

Ms. Hayden Vasquez is survived by her daughter Sheri Murphy and a granddaughter; sisters Bea Stephens and Flo Hamilton and brother Daniel Hayden Jr.

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Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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