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OPINION: AASEG Will Bring African American Ownership and Self-Determination to Coliseum

“What is not up for debate is the experience, financial wherewithal, dedication, and temperament of the AASEG. Win, lose or draw, their model of 100% African American ownership, equity, and self-determination is worthy of imitation by the entire African American community.”

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The development model established by the AASEG utilizes Black investment dollars, and specifically, the largest African American investment bank in the country to fund their project.
The development model established by the AASEG utilizes Black investment dollars, and specifically, the largest African American investment bank in the country to fund their project.

Publisher’s note: Below is the text of a media statement from the African American Sports and Entertainment Group (AASEG), which was edited by Post staff.

On Juneteenth last year, the African American Sports & Entertainment Group (AASEG) held a press conference to announce bold and historic endeavor.

With the nation still reeling from the videotaped murder of George Floyd, the AASEG declared that the time was long overdue for African Americans to have equity and ownership of land, housing, and real estate within their communities.

The group then announced that they intended to purchase and develop the Oakland Coliseum site, in the heart of Oakland’s African American community.

It is a common fact that whenever African Americans assemble to do something noteworthy, especially in the realms of business and finance, their capabilities and experience are often called into question.

The AASEG has not been immune to these kinds of baseless and frankly, racist attacks. However, the evidence shows that one would be hard pressed to find another group more qualified to accomplish this historic endeavor than the AASEG.

“What is not up for debate is the experience, financial wherewithal, dedication, and temperament of the AASEG. Win, lose or draw, their model of 100% African American ownership, equity, and self-determination is worthy of imitation by the entire African American community.”

Introducing AASEG’s members

Alan Dones is one of Oakland’s most successful African American developers. He is the CEO and co-founder of SUDA, LLC, specializing in large-scale, innovative, public agency projects and mixed-use developments.

Dones has led development projects both in the United States and overseas. In addition, his company is currently spearheading multiple development projects throughout the City of Oakland at this very moment.

Robert C. Bobb is well-versed in municipal consulting and partnerships. He is the owner, president and CEO of The Robert Bobb Group, LLC (RBG), a multi-faceted private/public sector consulting firm.

Bobb is the former city manager of Oakland, former city administrator and deputy mayor for Wash., D.C., and served as the District of Columbia’s Homeland Security advisor. Bobb is also the founding president of the Oakland African American Chamber of Commerce.

In 2005, while serving as city administrator and deputy mayor in Wash., D.C., Bobb was primarily responsible for that city acquiring the 2019 World Series Champions, the Washington Nationals, and developing a new $1 billion ballpark there. City revenues based on the development have more than doubled since 2006, and the bonds will be completely paid off 11 years earlier than expected.

Bill Duffy is one of the country’s most successful African American sports agents. Among his clients are current NBA superstar Luka Doncic and the 2020 WNBA No. 1 overall pick, Sabrina Ionescu.

He was named to the ‘World’s Most Powerful Sports Agents 2019’ list by Forbes Magazine. Duffy has agreed to apply his extensive network and decades of experience toward execution of the AASEG project.

Loop Capital, LLC – Loop Capital is the largest African American owned, full services, global investment firm in the United States.

Loop Capital’s CEO, Jim Reynolds, is a frequently featured contributor on CNBC and a partner in JLC Infrastructure, a private asset manager with over $800 billion under its management. In addition, Jim Reynolds holds the prestigious distinction of being chosen by former President Barack Obama to personally oversee his entire campaign finance strategy for both of his presidential campaigns.

Loop Capital is also an experienced advisor on Public-Private Partnership and infrastructure transactions. And, relevant to the AASEG effort, Loop Capital has underwritten offerings for the cities of Oakland and San Francisco as well as Alameda County.

The Unique Strength of AASEG

After AASEG made their announcement on Juneteenth of 2020, several other developers came forth expressing their desire to submit competing proposals to purchase the Coliseum site.

It should be noted that almost all development projects in the country — even those with prominent African Americans involved — rely on capital and financing by white or non-Black funding sources.

That is not so with AASEG.

The development model established by the AASEG utilizes Black investment dollars, and specifically, the largest African American investment bank in the country to fund their project. To call this unprecedented would be an understatement.

Whether or not the AASEG ultimately gets approved to enter into an exclusive negotiating agreement with the City of Oakland leading to the purchase and development of the Coliseum site is a decision that must be made by the Oakland City Council. History will be the ultimate judge of their decision.

However, what is not up for debate is the experience, financial wherewithal, dedication, and temperament of the AASEG. Win, lose or draw, their model of 100% African American ownership, equity, and self-determination is worthy of imitation by the entire African American community.

Activism

Lu Lu’s House is Not Just Toying Around with the Community

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry
Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry

Special to the Post

Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!

The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.

Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toysfor a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.

For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Activism

Desmond Gumbs — Visionary Founder, Mentor, and Builder of Opportunity

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

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NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game.
NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game. Courtesy photo.

Special to the Post

For more than 25 years, Desmond Gumbs has been a cornerstone of Bay Area education and athletics — not simply as a coach, but as a mentor, founder, and architect of opportunity. While recent media narratives have focused narrowly on challenges, they fail to capture the far more important truth: Gumbs’ life’s work has been dedicated to building pathways to college, character, and long-term success for hundreds of young people.

A Career Defined by Impact

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

One of his most enduring contributions is his role as founder of Stellar Prep High School, a non-traditional, mission-driven institution created to serve students who needed additional structure, belief, and opportunity. Through Stellar Prep numerous students have advanced to college — many with scholarships — demonstrating Gumbs’ deep commitment to education as the foundation for athletic and personal success.

NCAA football history was made this year when Head Coach fromMississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were women. This picture was taken after the game.

NCAA football history was made this year when Head Coach from
Mississippi Valley State, Terrell Buckley and Head Coach Desmond
Gumbs both had starting kickers that were women. This picture was
taken after the game.

A Personal Testament to the Mission: Addison Gumbs

Perhaps no example better reflects Desmond Gumbs’ philosophy than the journey of his son, Addison Gumbs. Addison became an Army All-American, one of the highest honors in high school football — and notably, the last Army All-Americans produced by the Bay Area, alongside Najee Harris.

Both young men went on to compete at the highest levels of college football — Addison Gumbs at the University of Oklahoma, and Najee Harris at the University of Alabama — representing the Bay Area on a national level.

Building Lincoln University Athletics From the Ground Up

In 2021, Gumbs accepted one of the most difficult challenges in college athletics: launching an entire athletics department at Lincoln University in Oakland from scratch. With no established infrastructure, limited facilities, and eventually the loss of key financial aid resources, he nonetheless built opportunities where none existed.

Under his leadership, Lincoln University introduced:

  • Football
  • Men’s and Women’s Basketball
  • Men’s and Women’s Soccer

Operating as an independent program with no capital and no conference safety net, Gumbs was forced to innovate — finding ways to sustain teams, schedule competition, and keep student-athletes enrolled and progressing toward degrees. The work was never about comfort; it was about access.

Voices That Reflect His Impact

Desmond Gumbs’ philosophy has been consistently reflected in his own published words:

  • “if you have an idea, you’re 75% there the remaining 25% is actually doing it.”
  • “This generation doesn’t respect the title — they respect the person.”
  • “Greatness is a habit, not a moment.”

Former players and community members have echoed similar sentiments in public commentary, crediting Gumbs with teaching them leadership, accountability, confidence, and belief in themselves — lessons that outlast any single season.

Context Matters More Than Headlines

Recent articles critical of Lincoln University athletics focus on logistical and financial hardships while ignoring the reality of building a new program with limited resources in one of the most expensive regions in the country. Such narratives are ultimately harmful and incomplete, failing to recognize the courage it takes to create opportunity instead of walking away when conditions are difficult.

The real story is not about early struggles — it is about vision, resilience, and service.

A Legacy That Endures

From founding Stellar PREP High School, to sending hundreds of students to college, to producing elite athletes like Addison Gumbs, to launching Lincoln University athletics, Desmond Gumbs’ legacy is one of belief in young people and relentless commitment to opportunity.

His work cannot be reduced to headlines or records. It lives on in degrees earned, scholarships secured, leaders developed, and futures changed — across the Bay Area and beyond.

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Activism

Black Arts Movement Business District Named New Cultural District in California

Located in the heart of District 3, the BAMBD is widely regarded as one of the nation’s most important centers of Black cultural production — a space where artists, entrepreneurs, organizers, and cultural workers have shaped generations of local and national identity. The state’s recognition affirms the district’s historic importance and its future promise.

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Councilmember Carroll Fife celebrates major milestone for Black arts, culture, and economic power in Oakland. Courtesy photo.
Councilmember Carroll Fife celebrates major milestone for Black arts, culture, and economic power in Oakland. Courtesy photo.

By Post Staff

Oakland’s Black Arts Movement Business District (BAMBD) has been selected as one of California’s 10 new state-designated Cultural Districts, a distinction awarded by the California Arts Council (CAC), according to a media statement released by Councilmember Carroll Fife.

The BAMBD now joins 23 other districts across the state recognized for their deep cultural legacy, artistic excellence, and contributions to California’s creative economy.

Located in the heart of District 3, the BAMBD is widely regarded as one of the nation’s most important centers of Black cultural production — a space where artists, entrepreneurs, organizers, and cultural workers have shaped generations of local and national identity. The state’s recognition affirms the district’s historic importance and its future promise.

“This designation is a testament to what Black Oakland has built — and what we continue to build when we insist on investing in our own cultural and economic power,” said Fife.

“For years, our community has fought for meaningful recognition and resources for the Black Arts Movement Business District,” she said. “This announcement validates that work and ensures that BAMBD receives the support it needs to grow, thrive, and continue shaping the cultural fabric of California.”

Since taking office, Fife has led and supported multiple initiatives that strengthened the groundwork for this achievement, including:

  • Restoring and protecting arts and cultural staffing within the City of Oakland.
  • Creating the West Oakland Community Fund to reinvest in historically excluded communities
  • Advancing a Black New Deal study to expand economic opportunity for Black Oakland
  • Ensuring racial equity impact analyses for development proposals, improving access for Black businesses and Black contractors
  • Introduced legislation and budget amendments that formalized, protected, and expanded the BAMBD

“These efforts weren’t abstract,” Fife said. “They were intentional, coordinated, and rooted in a belief that Black arts and Black businesses deserve deep, sustained public investment.”

As part of the Cultural District designation, BAMBD will receive:

  • $10,000 over two years
  • Dedicated technical assistance
  • Statewide marketing and branding support
  • Official designation from Jan. 1, 2026, through Dec. 31, 2030

This support will elevate the visibility of BAMBD’s artists, cultural organizations, small businesses, and legacy institutions, while helping attract new investment to the district.

“The BAMBD has always been more than a district,” Fife continued. “This recognition by the State of California gives us another tool in the fight to preserve Black culture, build Black economic power, and protect the families and institutions that make Oakland strong.”

For questions, contact Councilmember Carroll Fife at CFife@oaklandca.gov.

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