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Moe’s Books Union and Supporters Picket Store

The Oakland Post spoke to five different Moe’s workers. When we asked them why they were protesting, they claimed they were concerned about what they saw as “union-busting tactics,” low wages, and understaffing.

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Unionized Moe's Books workers, IWW members, and supporters stand together near Moe's Books in Berkeley on Saturday September 26. Photo by Zack Haber.

Unionized Moe’s Books workers picketed with supporters outside the Berkeley bookstore from on September 25, to demand better working conditions and pay.

“It feels really relieving to be finally talking to people about what’s been going on at Moe’s,” said Moe’s worker Kalie McGuirl at the rally on Saturday afternoon. “I feel like people have no idea how bad it’s been for us.”

McGuirl was one of 10 unionized workers who stood with a crowd of about two dozen people that day. They held signs, handed out flyers, and talked to hundreds of customers and those passing by the Berkeley bookstore. An instagram post from the Moe’s Union account called the event an “informational picket” and claimed the aim was not “impeding business” but “to spread the word about our conditions and gather community support for the union.”

The Oakland Post spoke to five different Moe’s workers. When we asked them why they were protesting, they claimed they were concerned about what they saw as “union-busting tactics,” low wages, and understaffing.

Doris Moskowitz, who took over ownership of Moe’s Books after her father, Morris “Moe” Moskowitz passed away in 1997, denies the claims. In March, she voluntarily recognized her workers’ request to form a union with the Industrial Workers of the World, commonly known as the IWW.

But workers have not been happy with how Moskowitz has interacted with the union. Recently, Moe’s Union filed an Unfair Labor Practice claim with the National Labor Review Board accusing Moskowitz of offering promotions with the goal of removing workers from the union.

Workers say one person who received such an offer,was Barry Bloom, a 74-year-old Moe’s Books union member who has worked as a book shipper since the late ’90s. Bloom said Moskowitz offered him the opportunity to become the supervisor of the shipping department. But at the time of the offer, Bloom was the only member of that department.

“My immediate reaction was to wonder ‘who would I be supervising?’” Bloom said. “I pretty much instantly saw it as a union-busting tactic.”

Union rules state that managers and supervisors cannot be part of the Moe’s Books Union. Bloom wanted to stay in the union, so he declined the offer, which did not come with any proposed salary increase. Since the offer was proposed, a worker has been assigned to do shipping work with Bloom for three hours a week, but Bloom still sees no good purpose to the existence of a shipping department supervisor at the store.

Moskowitz claims her offers of promotions to workers have been unrelated to the union.

“I believe an employer has the right to offer promotions to its employees even when they have a union,” she said. “We have not made any job offer or offers of promotions in order to encourage any employee to break from their support of the union.”

Owen Hill, a Moe’s Books union member who has worked at the store for over 35 years, described the staff makeup as “top heavy.” There are currently 13 unionized workers and seven managers, supervisors, or owners who are not qualified to be in the union, but many of the managerial and supervisory job titles did not exist until talks of the store unionizing began.

“Who is this management team?,” said Hill. “Suddenly someone you’ve been working with has this title. It really draws battle lines.”

Moskowitz sees it differently and thinks little has changed.

“Many long-term employees [have been] in supervisor positions even though we never called it that because, up until now, Moe’s has functioned as more of a collective,” she said. “We didn’t think we needed job titles before.”

Moe’s Books workers are asking for higher wages. At the informational picket, they talked to people about their demand that all Moe’s workers make at least $20 an hour. Kalie McGuirl, who has worked at Moe’s for three years, said her salary of $18.50 means that she pays 40% of her income on rent even when her two roommates, who are more financially secure, have agreed to pay a higher portion of the rent costs they share.

She is disturbed that some workers, like Bloom, who have been at the store for decades, still make less than $20 an hour. Currently, unionized Moe’s employees make between $16.50 and $23.50 an hour. Moskowitz has been negotiating with the union and has met with them about a dozen times. Although she would not talk specifics because she does not “want to be accused of bargaining through the media,” she said she believes “the proposals we are making are competitive, especially in the retail niche that we occupy.”

Moe’s Books worker Noah Ross would not reveal specific offers the union had received while they are still bargaining but characterized offers the store ownership had proposed so far as “almost offensive,” and noted that a nearby chain Mexican restaurant, Chipotle, has been offering starting wages of $18$ to $18.50.

In response to questions about wages, Moskowitz said the bookstore has been “struggling to survive during a global pandemic,” and that “like other employers, we have faced many challenges since the beginning of shelter-in-place.”

Moe’s Books storefront was closed from mid-March to mid-June of 2020, and even its online store was closed for a few weeks. Individuals helped the store during this time, donating just over $89,000 through the Moe’s Books 2020 Lifeline GoFundMe campaign. Since then, the store has been open at reduced hours.

Noah Ross, who counts money made through in-person sales during closeout after workdays, said that despite the reduced hours, he thinks things are going well financially for Moe’s.

“The store is making a ton of money,” Ross said, “probably more than it did before the pandemic started.”

While only counting in-store figures, not online sales, Ross said the store regularly pulls in $4,000-$6,000 on an average day, and around $8,000 on an average Saturday.

Solomon Wong, who works with the Moe’s Books website, said internet sales are doing great, and that Moskowitz has sent him e-mails indicating she is happy with the sale numbers.

Moskowitz told The Oakland Post that “internet sales are OK,” but that the daily in-store closeout numbers Ross is claiming are incorrect and “don’t take into account the considerable expense of running an independent business, especially in the Bay Area.” Moe’s Books’ sale figures are impossible to know precisely. Moskowitz said the store is “a private company that does not publish confidential and proprietary financial information.”

Moe’s Union has called on more workers to be hired and claim they are “stretched thin” and unable to currently do all the work they would like to do in the store. In a recent instagram post, they stated “In the past few months, our staff has shrunk by 4, and we’ve extended our business hours…After months of begging management for more help, they have hired just one new employee.” Moskowitz told The Oakland Post the store has no immediate plans to hire new workers.

Starting about two months ago, Moskowitz began again raising money through a Moe’s Books General fund GoFundMe campaign. In the fundraiser’s write up, she states “Moe’s Books does not own the [storefront] building…we pay rent and live with the hope that our landlords let us stay.”

It is unclear who the landlords are that Moskowitz refers to. County Assessor records show that a trust managed by the lawyer Peter Lippett owns the Moe’s Books building. When asked about the trust and who the beneficiaries are, Moskowitz stated “I would prefer not to discuss the details with you.”

In the GoFundMe write up, Moskowitz also wrote, “Although I am a beneficiary of the trust that collects rent, none of the money collected here will go to me or my siblings personally.”

At the informational picket, workers said they received mostly positive responses. Although a few people criticized their picketing a small business, more than 50 people signed and hand delivered a pre-written letter in support of the union’s demands as they entered the store.

“[Moe’s Books] is part of a larger community and people have gone out of their way to support them, especially during quarantine,” said Oakland based artist joy tirade, who talked to union members at the picket and hand delivered the union letter. “So, they should take care of the people that represent their store.”

The Oakland Post’s coverage of local news in Alameda County is supported by the Ethnic Media Sustainability Initiative, a program created by California Black Media and Ethnic Media Services to support community newspapers across California.

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Oakland Post: Week of September 2 – 8, 2026

The printed Weekly Edition of the Oakland Post: Week of September 2 – 8, 2026

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Youth-Led Black August Event Brings Past to Present at East Oakland Boxing Association

The mission of Youth Alive! Is to “break the cycle of violence, heal trauma, and uplift a thriving community of leaders, to save lives in Oakland and beyond” by serving “as mentors, youth leaders, counselors, case managers, intervention specialists and violence interrupters,” working “to help violently wounded people heal themselves and their community.”

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Dawna Williams, EOBA executive director speaks to attendees at the Black August Eperience on Aug. 21. Photo courtesy of Carolyn Flynn of EOBA.
Dawna Williams, EOBA executive director speaks to attendees at the Black August Eperience on Aug. 21. Photo courtesy of Carolyn Flynn of EOBA.

Youth-Led Black August Event Brings Past to Present at East Oakland Boxing Association

The East Oakland Boxing Association (EOBA) and Youth Alive! came together on Aug. 21 to share with their community all that Black August means to them.

Held on EOBA’s patio at 816 98th Ave. in Deep East Oakland, the two organizations hosted their second annual Black August Experience, featuring a food tasting, financial literacy and mindfulness workshops, and voter registration with the League of Women Voters Oakland (LWV).

Black August is known as a time to uphold the legacy of prisoners who protested their conditions by fasting, fighting, and educating themselves on the economic and political circumstances that contributed to their incarceration.

According to its website, “EOBA is a multi-service youth and community development hub that goes far beyond the ring. While rooted in the discipline of boxing, for nearly 40 years EOBA has also integrated robust programs in workforce development, food justice, afterschool enrichment, financial literacy, mentorship, and wellness.”.

The mission of Youth Alive! Is to “break the cycle of violence, heal trauma, and uplift a thriving community of leaders, to save lives in Oakland and beyond” by servingas mentors, youth leaders, counselors, case managers, intervention specialists and violence interrupters,” working “to help violently wounded people heal themselves and their community.”

Through Coro California, another leadership organization serving young people across the state for 80 years, they gained a broader understanding of Black August.

EOBA Executive Director Dawna Williams spoke about how much she learned about Black August from the youth who created it. “I let them educate me,” she said. Instead of talking about prison reform and mass incarceration, Williams and youth interns found that Black August meant so much more. “We would have done a disservice if we had just focused on who the people were and what their situation was…We tried to take their message from back in the day and make it relevant to the young people today. What do they need to know?”

Youth interns created and placed posters around the patio to help participants understand how traditional Black foodways, civic engagement, financial literacy, and the power of education are relevant to Black resistance today.

An EOBA member described Black August with Youth ALIVE! as “a whole vibe. “This year we added the Fun Zone for the kids, because you really cannot go wrong with a Fun Zone. I also loved seeing everyone chillin’ in the outdoor lounge, catching some Vitamin D and just enjoying a Friday evening together.”

The food tasting, a popular event from last year, featured traditional Black foods such as black-eyed peas, johnny cakes, and fried chicken. Led by Williams, the tasting included a talk about how these traditional foods were made and why they are forms of Black resilience.

The “‘Plate of History’ was a favorite of the online writers. “Fun, educational, and did I mention delicious? Our Taste of History cook, Angela Southall, served up some good eats while connecting food to history and culture.”

The writer also commended the “League of Women Voters Oakland for their civic leadership and for getting our young people informed, ready, and registered to vote.”

Overall, it was a “good Friday event in East Oakland,” the writer said.

Upcoming Black August events: Building Opportunities for Self-Sufficiency (BOSS), will host “Black August: The Arc of Liberation” at Oakland City Hall on Sat. Aug. 29, from 11 a.m. to 3 p.m.

The websites for East Oakland Boxing Association, Youth Alive! and CORO are sources for this report.

Jana Lang is an Oakland resident, teacher, gardener and poet participating in the Propel News Initiative.

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Oakland Post: Week of August 26 – September 1, 2026

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