Community

Shonda Scott, CEO of 360 Total Concepts, Shares Stories of the Bay Area’s Unsung Heroes

Published

7 years ago

July 6, 2017

Shonda Scott is the creator and CEO of 360 Total Concepts, a management and marketing company headquartered in the Bay Area, providing businesses with program management in communications, contract compliance, logistics and general support. Scott has been successful in providing public relations and management assistance to school districts, television stations, and public officials from New Jersey to California, and has offices in Oakland, Los Angeles and Washington DC.

Tanya Dennis: Can you share your background and how you came to develop 360 Total Concepts?

Shonda Scott: I am second generation business owner in Oakland. I graduated from UCLA with my sights to one day own a business. Twenty years ago, I started my first business, a gourmet coffee house in Las Vegas. It was a blend of politics, arts and coffee, before Starbucks came to Vegas. In 2006, I founded 360 Total Concept with the intention of being part of the solution, the link between business and the community. The name 360 Total Concept represents completeness, the answer/solution. Our tagline is “360 turning concepts into reality”

Dennis: Please share a few of the highlights of your career and achievements.

Scott: I thank God daily, sometimes two and three times a day for each blessing. The highlight of my career to date is being able to shine a spotlight on others through the shows my company produces, “Spotlight” with Shonda Scott, and “OAL Great Moments.” I love being able to share beautiful stories about unsung heroes in the Bay Area with the world. The highlight of having creative control is I am able to mentor young people and incorporate them into our production team. Having young people at the table is as much a blessing for me as it is for them. I give them wisdom and experience, and they keep me tech-savvy in this ever-evolving world.

Dennis: What are your future plans for the company?

Scott: To continue to do transformative work in every industry and community we touch and to continue to keep God first. As for the TV show, we plan to do a big launch this fall that will allow us to reach over 4 million homes throughout Northern California, in addition to our worldwide social media presence, and our local home on KDOL (Ch. 27/Comcast Oakland). My brother and I have original scripts based on our family that we’re working on for TV and film. So stay tuned.

Dennis: I understand that you will be receiving yet another award for your work on July 29.

Scott: I am so honored that East Oakland Youth Development Center (EOYDC), an organization I love and respect, wants to recognize me for the work I love, shining a spotlight on young people so they shine. The award is called Champions for Youth, and this year I will be recognized, along with some notables in the community who have inspired me most of my life such as Father Jay Matthews, Angela Glover Blackwell, Daniel Boggan, and Sandra Andrews. These are the people I grew up admiring, and now to be honored alongside of them is a true blessing. The event is on July 29 and is the annual fundraiser for EOYDC.

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Related Topics:360 Total Concepts Bay Area EOYDC PR Shonda Scott

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Oakland Post: Week of April 24 – 30, 2024

The printed Weekly Edition of the Oakland Post: Week of April 24 – 30, 2024

Published

2 days ago

April 26, 2024

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Alameda County

DA Pamela Price Stands by Mom Who Lost Son to Gun Violence in Oakland

Last week, The Post published a photo showing Alameda County District Attorney Pamela Price with Carol Jones, whose son, Patrick DeMarco Scott, was gunned down by an unknown assailant in 2018.

Published

6 days ago

April 22, 2024

Oakland Post

District Attorney Pamela Price with Carol Jones

Publisher’s note: Last week, The Post published a photo showing Alameda County District Attorney Pamela Price with Carol Jones, whose son, Patrick DeMarco Scott, was gunned down by an unknown assailant in 2018. The photo was too small for readers to see where the women were and what they were doing. Here we show Price and Jones as they complete a walk in memory of Scott. For more information and to contribute, please contact Carol Jones at 510-978-5517 at morefoundation.help@gmail.com. Courtesy photo.

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City Government

Vallejo Welcomes Interim City Manager Beverli Marshall

At Tuesday night’s Council meeting, the Vallejo City Council appointed Beverli Marshall as the interim city manager. Her tenure in the City Manager’s Office began today, Wednesday, April 10. Mayor Robert McConnell praised Marshall’s extensive background, noting her “wide breadth of experience in many areas that will assist the City and its citizens in understanding the complexity of the many issues that must be solved” in Vallejo.

Published

6 days ago

April 22, 2024

Oakland Post

Beverli Marshall began her first day with the City on April 10. ICMA image.

Special to The Post

At Tuesday night’s Council meeting, the Vallejo City Council appointed Beverli Marshall as the interim city manager. Her tenure in the City Manager’s Office began today, Wednesday, April 10.

Mayor Robert McConnell praised Marshall’s extensive background, noting her “wide breadth of experience in many areas that will assist the City and its citizens in understanding the complexity of the many issues that must be solved” in Vallejo.

Current City Manager Michael Malone, whose official departure is slated for April 18, expressed his well wishes. “I wish the City of Vallejo and Interim City Manager Marshall all the best in moving forward on the progress we’ve made to improve service to residents.” Malone expressed his hope that the staff and Council will work closely with ICM Marshall to “ensure success and prosperity for the City.”

According to the Vallejo Sun, Malone stepped into the role of interim city manager in 2021 and became permanent in 2022. Previously, Malone served as the city’s water director and decided to retire from city service e at the end of his contract which is April 18.

“I hope the excellent work of City staff will continue for years to come in Vallejo,” he said. “However, recent developments have led me to this decision to announce my retirement.”

When Malone was appointed, Vallejo was awash in scandals involving the housing division and the police department. A third of the city’s jobs went unfilled during most of his tenure, making for a rocky road for getting things done, the Vallejo Sun reported.

At last night’s council meeting, McConnell explained the selection process, highlighting the council’s confidence in achieving positive outcomes through a collaborative effort, and said this afternoon, “The Council is confident that by working closely together, positive results will be obtained.”

While the search for a permanent city manager is ongoing, an announcement is expected in the coming months.

On behalf of the City Council, Mayor McConnell extended gratitude to the staff, citizen groups, and recruitment firm.

“The Council wishes to thank the staff, the citizens’ group, and the recruitment firm for their diligent work and careful consideration for the selection of what is possibly the most important decision a Council can make on behalf of the betterment of our City,” McConnell said.

The Vallejo Sun contributed to this report.