By Carla Thomas

First 5 Alameda County marked the first anniversary of the impact of Measure C with a community celebration Friday, Aug. 7, at Children’s Fairyland in Oakland, highlighting more than $135 million invested to strengthen early childhood education, families and caregivers across Alameda County.

The celebration brought together families, educators, caregivers, advocates, elected officials and community leaders for an evening of music, cultural performances, and children’s activities. 

“Oakland is on the move,” said Oakland Mayor Barbara Lee, commending all the advocates who helped win the victory for early childhood education and their providers.

Measure C, a community-led and voter-approved half-cent sales tax, was designed to generate approximately $150 million annually for early care and education. During its first year, the initiative reached more than 20,000 children and supported more than 6,400 early educators and caregivers throughout the county.

First 5 Alameda County CEO Kristin Spanos said, “In the first 10 months of Measure C being available after the Board of Supervisors adopted the 5-year plan, we’ve had over $135 million put directly into the community supporting children and providers with emergency grants, investments, and stipends.”

First 5 Alameda County, the public agency responsible for administering Measure C, focused on quickly moving voter-approved dollars into local communities while developing partnerships, accountability measures, and infrastructure intended to create long-term impact.

Alameda County District 5 Supervisor Nikki Fortunato Bas: “We’re celebrating the first year of getting money into families’ pockets and childcare providers’ pockets. This is about deploying very vital resources over the course of five years. It’s a billion-dollar impact.”

Community Advisory Council member Nancy Harvey said, “We are totally excited. It was a 10-year fight, and we fought tooth and nail. We had so much support from County Supervisors Nate Miley and Nikki Fortunato Bas, the unions, and the late Supervisor Wilma Chan. This is a historic event – people are watching Measure C all over the nation.” 

Harvey explained that small childcare providers received a $40,000 grant, and larger providers received a $50,000 grant. 

Childcare advocate and provider Lisa Zarodney of Livermore said, “When I got my emergency funds, I was about to close. The stipend allowed me to continue through 2026 and get all the babies on my wait list.” 

In business for 27 years, Zarodney said she is now caring for the children of past clients. 

“I couldn’t continue my legacy, my dream, and my passion without the funding from Measure C.”

Harvey emphasized that he next leg of the fight is to ensure workers have a sustainable wage. 

“We are now pushing to raise the wage of workers to $25 to keep doors open and people employed,” she said.

First 5 Alameda County’s vision is to build an integrated and equity-centered early childhood system supporting children, families, and communities regardless of race, income, or neighborhood. As administrator of Measure C, the agency has worked to expand access to early care and education, strengthen family stability, and support the providers and caregivers families rely upon.

Through Measure C and partnerships with initiatives including the Oakland Children’s Initiative, First 5 Alameda County has sought to reduce fragmented services and better coordinate public resources.

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