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DI’YANU creates bold styles to celebrate African heritage

ROLLINGOUT.COM — D’IYANU (dee-ya-nu) is a ready-to-wear clothing brand created by Nigerian designer Addie Olutola in 2014. Inspired by her African heritage, she creates boldly patterned garments for those who want to wear modern African clothing at an affordable price. Olutola spoke with rolling out about her brand and its identity.

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By Cassidy Sparks

D’IYANU (dee-ya-nu) is a ready-to-wear clothing brand created by Nigerian designer Addie Olutola in 2014. Inspired by her African heritage, she creates boldly patterned garments for those who want to wear modern African clothing at an affordable price. Olutola spoke with rolling out about her brand and its identity.

Where did your love for fashion come from?

Since I was young, I always loved wearing interesting items and loved to stand out with statement pieces. Launching D’IYANU was a perfect match for me since it combined my love for unique fashion and my desire to launch a great business. D’IYANU African inspired pieces are unique and help our customers stand out.

What was the driving force behind creating D’IYANU?

When I launched D’IYANU, I was very unhappy with my career and wanted something more out of life. I was looking for an opportunity that would allow me to do what I enjoyed, generate higher income, leave a legacy, and ultimately give back. I was also driven by my love for fashion and being unique. Creating D’IYANU meant creating a line of modern and unique clothing that allowed me to express my culture. In addition to wanting to express myself, I saw a clear need in the market for a ready-to-wear African inspired line. People were looking for such a line, but it wasn’t really available.

Since launching in 2014 our driving force has always been to embrace our culture while giving back to African missions. Since launching we’ve given over $20,000 of our revenue to organizations including Charity Water, EduCare Benin, and Water Aid.

Where did the brand name come from?

The “D’” means “of,” or “from“ in French, while “IYANU” means “miracle,” or “wonderful” in the Nigerian language, Yoruba. The loose translation is “of or from [something] wonderful” reminding everyone that they’re uniquely and wonderfully made and to dress like it. The blending of the two languages also signifies the blending of the two cultures which define the brand: African and western.

What sets D’IYANU aside from other clothing lines.

We create beautiful and unique pieces that can’t be found anywhere else. Our pieces allow our customers to embrace their roots and express themselves.

As far as what makes us different from other African inspired lines, it’s that we have always been customer focused. Excellent customer service is our number one priority. We are always thinking about our customer from our designs to our return and exchange policy. We make sure that our fabric and how it’s constructed is great quality and priced affordably. Our goal is to design clothing that our customers can wear for any area of their lives from work to vacation and everything in between. We also explore the usage of different types of material in order to make garments that our customers love and appreciate.

This article originally appeared in Rollingout.com.

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Business

Event Preview: ‘Fashion v. Fascism’ – A Runway Revolution Is Coming to the Bay Area

“Fashion v. Fascism” (FVF) is an upcoming visually immersive event combining fashion, music, and political theater to expose the rise of fascism in the U.S. and advocate for resistance. Described as a live “runway revolution,” FVF premieres October 3 at The Rotunda in downtown Oakland. The event will feature five runway collections spotlighting elements of contemporary fascist politics, accompanied by political theater and live music, culminating in a call to action. Organizers state that culture is a potent defense when democracy is under siege. Read more to learn about this unique event.

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Designer Rickie Lee. Courtesy image.

“Fashion vs. Fascism” (FVF) is a visually immersive evening of fashion, music and political theater exposing the rise of fascism in the U.S. and the need to resist. Democracy is under siege, and culture is one of our most potent defenses, organizers say.

Called a live “runway revolution,” FvF premieres Oct. 3 at The Rotunda, 300 Frank Ogawa Plaza in downtown Oakland.

A play that is part fashion show, part protest, part performance art, FvF stages five runway collections spotlighting the pillars of contemporary fascist politics and the urgent need to resist: the myth of a “glorious past,” the manufactured emergencies used to justify surveillance and crackdowns, and the oligarchs and grifters profiting from it all. Runway fashion shares the stage with political theater and live music, with a closing call to action.

“We need lawsuits, ballots and mass protests, but none of it lands if we’re not also fighting for people’s imagination,” says Linda Burnham, co-producer of the show. “People are exhausted and scared. FvF will expose the absurdities of fascist mythology and ideology in ways a news headline cannot and spark new ideas about how to resist.”

“Fascism doesn’t win by policy alone. It wins by telling a story. A myth about a ‘Golden Age.’ A permanent emergency that makes cruelty seem necessary. That’s not an accident, it’s a strategy, and it works on the same terrain as culture: image, spectacle, emotion,” says Aya De León, the show’s playwright.

“Every piece on this runway translates what is happening under fascism into a feeling,” explains Erica Furlong, the FVF creative director. “One designer’s trench coat is covered in pockets stamped ‘TRUTH,’ ‘MEMORY,’ ‘HOPE,’ ‘VOTE,’ ‘FUTURE,’ because that’s literally what gets seized first, pocket by pocket, under fascist decline. Fashion can hold grief and hope in the same silhouette, and that tension is exactly what this moment needs.”

At its best, fashion is about creativity, diversity, innovation, experimentation and the free exchange of ideas. Fascism, by contrast, demands conformity and control, while suppressing dissent.

FVF was created, organizers say, because democracy should always be in style.

Featured designers include Erica Varize, Rickie Lee, Tianna Charity, Julie Wong, and Maria Flores. The evening features a script by lead playwright Aya De León, musical performances by Mindeullae Project and DJ Emancipation, and other special guests.

FvF is designed to travel. Following the Oakland premiere, FvF will extend its reach through a documentary short, a curriculum on contemporary fascism in the U.S., and a full replication playbook — design templates, script, and curriculum — so organizers in other cities can stage their own version of the show.

Get more details at www.fashionvfascism.org.

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Business

How Oakland’s Courtsmith is Scaling its Business and Local Impact

OAKLAND POST — “As Courtsmith grew, scaling wasn’t just about selling more—it was about building the infrastructure to deliver consistently, with a strong supply chain and production process,” said Courtney Smith, founder of Courtsmith. “We needed the right kind of capital and partners to help us expand without losing the Oakland authenticity that made us who we are.”

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Photo courtesy Courtsmith.

With support from ICA Fund and JPMorganChase, founder Courtney Smith is strengthening his supply chain, creating jobs and expanding local production, and positioning the Oakland-born brand for long-term growth

When Courtney Smith founded Courtsmith in Oakland in 2014, he was building more than an athletic apparel company. A lifelong basketball enthusiast, Smith saw an opportunity to create performance wear that reflected the culture of the game—its style, community and sense of belonging.

From the beginning, Courtsmith was rooted in the idea that basketball is not just a sport, but a lifestyle and a community. The brand set out to make athletes look and feel good on and off the court while building partnerships that give athletes a stake in the products and stories they help shape.

“As Courtsmith grew, scaling wasn’t just about selling more—it was about building the infrastructure to deliver consistently, with a strong supply chain and production process,” said Courtney Smith, founder of Courtsmith. “We needed the right kind of capital and partners to help us expand without losing the Oakland authenticity that made us who we are.”

As the company grew, Smith faced a common challenge for small businesses: maintaining quality, reliability and authenticity of products while scaling—and having the resources to do so. The next move was not simply about expansion; it was about building the infrastructure to last.

That is where ICA Fund—a Bay Area impact investor, small business support organization and long-time partner to Courtsmith—came in. ICA’s relationship with Smith began in 2017 through its Growth Strategies advising program, and over time, the organization paired mentorship, technical assistance and capital to help the company grow with intention. More recently, philanthropic support from JPMorganChase helped ICA expand the range of capital products it can offer entrepreneurs like Smith, including options designed for companies that are ready to scale but may not be a fit for traditional debt products or equity investments.

“Too many great businesses stay stuck small without access to fair and flexible capital— ICA Fund’s role is to change that,” said Allison Kelly, CEO of ICA Fund. “With support from JPMorganChase, we’re able to provide founder-friendly financing alongside long-term partnership, giving entrepreneurs the tools they need to grow stronger businesses that create opportunity in their communities.”

The right kind of capital for a new stage of growth

ICA recently provided Courtsmith with a loan to help it buy a local manufacturing business, a major step toward bringing more of its production process closer to home, strengthening its supply chain, reducing costs, continuing its growth and creating local jobs.

The transaction also marked a milestone for ICA: the first time the organization approved capital for a merger-and-acquisition transaction. It reflects a broader expansion of the financing options it offers, supported by JPMorganChase’s American Dream Initiative, which aims, in part, to help power 10 million small businesses—up from seven million today—over the next several years with the capital, coaching, tools and practical policy support they need to thrive. It’s also an example of the kind of tailored support—delivered through trusted local pathways and the firm’s own relationships—that JPMorganChase provides to small businesses in the Bay Area, including our more than 295,000 small business clients.

“Small businesses are the backbone of our economy, and Courtsmith’s story shows how access to the right capital at the right time can unlock growth,” said Gwyneth Galbraith, Vice President for Global Philanthropy at JPMorganChase. “By supporting organizations like ICA Fund, we’re helping expand access to the kinds of financing and guidance entrepreneurs need to strengthen operations, create jobs and build lasting businesses across the Bay Area.”

Building with staying power

For small businesses, access to financing that fits their stage of growth can determine whether expansion is sustainable. A one-size-fits-all approach does not always work for companies with distinct cash-flow cycles, customer demand and operational needs. In Courtsmith’s case, the ICA loan gave the company a path to invest in its future while preserving the founder’s vision and control—and reflected the kind of flexible financing JPMorganChase is helping expand through its support of local community and mission-driven lenders.

Courtsmith’s trajectory reflects that momentum. The company reports that revenue grew 259% from 2021 to 2025, while its workforce expanded from four employees in 2017 to 13 in 2025, including growth in full-time roles from one to 11.

Behind those numbers is a company deepening its roots in Oakland through local partnerships, community presence and a model built to last.

“Courtsmith is about Oakland, representing the culture that raised us and creating opportunity for the next generation,” said Smith. “With ICA Fund and JPMorganChase in our corner, we can keep turning that mission into something people can see and feel in our community.”

Courtsmith’s next chapter is still being written, but the path is clearer: a founder-led brand with deeper local production capacity, a stronger supply chain, and a larger role in Oakland’s small business economy.



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Art

BOOK REVIEW: Never Tell a Black Girl How to Black Girl: Essays

Growing up in North Carolina, she Black Girled her hair her entire life. Her grandma made her sit for box braids when she was small, telling Brown that she was “tenderheaded.” Later, Brown had relaxed hair until she “went broke” and couldn’t afford the process anymore. That was when she got acquainted with her natural hair – although she returned to box braids at least once, and loved them all over again.

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Author: Amena Brown, Copyright: c.2026, Publisher: Tiny Rep Books, SRP: $30.00, Page Count: 320 pages

Some things can really make you cross.

People telling you your business, for instance. People asking questions they have no reason to know the answers to. Folks who criticize your hair or clothes or life. These things would set anyone off; they’d be the last straw for anybody. As in the new book, “Never Tell a Black Girl How to Black Girl” by Amena Brown, some folks just cross the line.

In a way, it’s a matter of grammar.

Depending on how you say it, “Black Girl is a noun and a verb,” says Brown. A Black Girl can be a Black Girl… and she can Black Girl. Brown herself has done it “in six countries.”

Growing up in North Carolina, she Black Girled her hair her entire life. Her grandma made her sit for box braids when she was small, telling Brown that she was “tenderheaded.” Later, Brown had relaxed hair until she “went broke” and couldn’t afford the process anymore. That was when she got acquainted with her natural hair – although she returned to box braids at least once, and loved them all over again.

As the child of a strict Pentecostal mother, Brown was a “late bloomer.” She didn’t drink alcohol until she was in her twenties. She was chaste while dating and a better church girl than a party girl. After she left the church, she began experimenting with wine first, then cocktails. She learned to cook, reasoning that the path to finding love started in a kitchen, one that happened to be her grandmother’s. And yes, love did eventually come in the form of a red-headed White man who was her friend before he became her boyfriend — and before he became her mother-sanctioned, grandma-approved husband.

Overall, says Brown, there is no single right method for doing this.

“There are so many ways to Black Girl, which means the way you Black Girl is beautiful, and the way I Black Girl is beautiful too.”

Looking for a collection of addictive, can’t-read-just-one essays that’ll make you laugh but that also feel like author Amena Brown is peeking at your life? Want a book that speaks to every corner of your existence?

Yeah, then you want “Never Tell a Black Girl How to Black Girl.”

You know how it is when you spot something so profound, so right, that you just have to call your friends and read it out loud to them? That’s what you’ll find here: truth told with humor that’s also oozing with warmth. Add honesty that’s smart and bold and practically begging for a “Heck, YES!” and you’ve got your new favorite book.

The essays here are short enough to read in a few minutes, but compelling enough to make you want more, so give yourself room.

This is a book for twenty- and thirty-somethings, but also for their mothers and grandmas who can handle respectful irreverence and surefooted playfulness. Can men enjoy “Never Tell a Black Girl How to Black Girl”? Sure, but it’s more for women, cross your heart.

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