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Pistons host sports career seminar for Detroit King HS students

MICHIGAN CHRONICLE — To end its Black History Month festivities in the month of February, the Detroit Pistons fittingly convened at Detroit Martin Luther King Jr. Senior High School.

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By Branden Hunter

To end its Black History Month festivities in the month of February, the Detroit Pistons fittingly convened at Detroit Martin Luther King Jr. Senior High School.

Through the Business of Sports Seminar, a first-time event, the Pistons’ goal was to use the game of basketball as a vehicle to inspire students and bring awareness to the numerous sports-related career options available off the court.

Over 150 sports management students who attend King High School had the opportunity to listen to Detroit Pistons front office leadership team members share their career path stories and offer advice to the younger generation. The starting five included Vice President of Business Affairs Awenate Cobbina, Assistant General Manager Sachin Gupta, Vice President of Brand Marketing Alicia Jeffreys, Senior Director of Community and Social Responsibility Erika Swilley, and FOX Sports Detroit Reporter/Host Trevor Thompson.

“We wanted to make sure the students at King had an opportunity to interact with individuals in sports that look like them,” said Lawrence Fitz, assistant principal at King. “The students expressed an interest in actually being able to meet and talk to some of the big-name people that are in sports marketing and it’s a collaboration with our sports marketing program to make sure that we have viable programs in the Detroit Public Schools Community District for students who have a desire to go into the sports field.”

Many of the students in attendance were King football and boys and girls basketball players. The game will end for many of them at some points, whether that is after high school, college, or even pro, and they will need to find another career to venture off into in order to provide for themselves. That is the story of Cobbina, who played basketball at Emory University in Atlanta and put the basketball down to pursue a career with professional sports teams in the front office.

“I knew growing up that I wanted to work in sports,” said Cobbina. “I played basketball and baseball and at some point, I realized that I couldn’t jump high enough to make the NBA. But I played college basketball to keep my education going and when I graduated, I decided I wanted to have a career in sports. I applied for an internship with the NFL, luckily I got it, and I turned that opportunity into other opportunities.”

Brand marketing and social media are two vital components among NBA teams. One of the primary reasons that fans watch the Pistons or buy team gear is because the brand is strong in the city. If you have established credibility, then people easily see the value of your offerings. Social media has played a vital role in building this influence and Jeffreys and Swilley have played a larger part in that process.

Jeffreys has been with the team since 2002, beginning as a market development manager, climbing up the ranks over the years as an African-American woman from Flint, Michigan.

“Twenty years ago, Flint was a basketball city,” said Jeffreys. “I’m not as tall as Awenate, so I knew I wasn’t going to play basketball either. But because the Flint community rallied around basketball, I always wanted to be a part of the sports landscape. I attended Michigan for sports management, stepping out of my comfort zone there, working with hockey and golf, things I was not familiar with growing up in Flint. But that allowed me to be more diverse in my career.”

Detroit Pistons activities throughout the month of February focused on celebrating Black History and culture, while inspiring and providing opportunities for Detroit youth through arts, education, and basketball. The organization also aims to bridge divides while demonstrating the importance of equality, diversity, inclusion, respect, and teamwork.

Equality and inclusion was the main theme for the Pistons’ Black History Month activities and African-Americans breaking in the sports journalism field and be difficult. There is no manual that explains how to break into the world of sports journalism as a minority. The usual route through university and internships is there, but trying to learn the craft and looking for a foothold in the industry, there are very few minorities accessible enough to ask for guidance.

Thompson beat the odds, growing up and receiving his education in Canada and is now an Emmy Award-winning reporter who has covered the Tigers, Red Wings, and Pistons over the years.

“As corny as it sounds, I just followed my dreams,” said Thompson. “A wise man once told me that if you do a job you love, you’ll never work a day in your life. That sounded good to me. I had a dream to be a sports broadcaster and I followed my dream to where it has brought me today. I’ve been blessed enough to be here in Detroit and it’s been a great run since I came here 19 years ago.”

Representation in sports marketing is essential. Those looking to potentially pursue that career like to feel that they can relate to something or someone currently in those roles. They also like to know that they are not alone or that they, too, can be a high-ranking official in the front office for the Pistons or some other team.

“The five individuals that were here this morning not only represented the African-American community, but they represented female professionals, and people of other ethnicities,” Fitz added. “We hope that our students left here knowing that their goals and dreams are obtainable.”

This article originally appeared in the Michigan Chronicle

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Bay Area

Mayor Breed Proposes Waiving City Fees for Night Markets, Block Parties, Farmers’ Markets, Other Outdoor Community Events

Mayor London N. Breed introduced legislation on April 26 to encourage and expand outdoor community events. The first will waive City fees for certain events, making them less costly to produce. The second will simplify the health permitting for special event food vendors through the creation of an annual permit. Both pieces of legislation are part of the Mayor’s broader initiative to bring vibrancy and entertainment to San Francisco’s public right of ways and spaces.

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Outdoor community events are integral to San Francisco’s vibrant culture and sense of community. iStock image.
Outdoor community events are integral to San Francisco’s vibrant culture and sense of community. iStock image.

Mayor’s Press Office

Mayor London N. Breed introduced legislation on April 26 to encourage and expand outdoor community events.

The first will waive City fees for certain events, making them less costly to produce. The second will simplify the health permitting for special event food vendors through the creation of an annual permit. Both pieces of legislation are part of the Mayor’s broader initiative to bring vibrancy and entertainment to San Francisco’s public right of ways and spaces.

Outdoor community events are integral to San Francisco’s vibrant culture and sense of community. These events include night markets, neighborhood block parties and farmers markets, and bolster the City’s economy by supporting local businesses and attracting tourists eager to experience San Francisco’s unique charm and food scene.

They offer residents, workers and visitors, opportunities to engage with local artists, musicians, and food vendors while enjoying the San Francisco’s stunning outdoor spaces and commercial corridors.

The legislation will allow for more and new community gatherings and for local food vendors to benefit from the City’s revitalization.

“San Francisco is alive when our streets are filled with festivals, markets, and community events,” said Breed. “As a city we can cut fees and streamline rules so our communities can bring joy and excitement into our streets and help revitalize San Francisco.”

Fee Waiver Legislation

The events that can take advantage of the new fee waivers are those that are free and open to the public, occupy three or fewer city blocks, take place between 8 a.m. and 10 p.m., and have the appropriate permitting from the ISCOTT and the Entertainment Commission.

The applicant must be a San Francisco based non-profit, small business, Community Benefit District, Business Improvement District, or a neighborhood or merchant association. Fees eligible for waiver include any application, permit, and inspection/staffing fees from San Francisco Municipal Transportation Agency, Department of Public Health, Fire Department, Entertainment Commission, and Police Department.

Currently, it can cost roughly anywhere between $500-$10,000 to obtain permits for organized events or fairs, depending on its size and scope. Organizations and businesses are limited to a maximum of 12 events in one calendar year for which they can receive these fee waivers.

Food Vendor Streamlining Legislation

The second piece of legislation introduced will help special event food vendors easily participate in multiple events throughout the year with a new, cost-effective annual food permit. Food vendors who participate in multiple events at multiple locations throughout the year will no longer need to obtain a separate permit for each event. Instead, special event food vendors will be able to apply and pay for a single annual permit all at once.

“Many successful food businesses either begin as pop-up vendors or participate in special events to grow their business,” says Katy Tang, Director of the Office of Small Business. “Giving them the option for an annual special event food permit saves them time and money.”

Currently, food vendors are required to get a Temporary Food Facility (TFF) permit from the Department of Public Health (DPH) in order to participate in a special event, among permits from other departments.

Currently, each special event requires a new permit from DPH ranging from $124-$244, depending on the type of food being prepared and sold. Last year, DPH issued over 1,500 individual TFF permits. With the new annual permit, food vendors selling at more than four to six events each year will benefit from hundreds of dollars in savings and time saved from fewer bureaucratic processes.

“This legislation is a step in the right direction to make it easier for food vendors like me to participate in citywide events,” said Dontaye Ball, owner of Gumbo Social. “It saves on time, money and makes it more effective. It also creates a level of equity.”

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Bay Area

Faces Around the Bay: Sidney Carey

Sidney Carey was born in Dallas, Texas. He moved with his family to West Oakland as a baby. His sister is deceased; one brother lives in Oakland. Carey was the Choir Director at Trinity Missionary Baptist Church for 18 years.

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Courtesy of Sidney Lane.
Courtesy of Sidney Lane.

By Barbara Fluhrer

Sidney Carey was born in Dallas, Texas. He moved with his family to West Oakland as a baby. His sister is deceased; one brother lives in Oakland.

Carey was the Choir Director at Trinity Missionary Baptist Church for 18 years.

He graduated from McClymonds High with a scholarship in cosmetology and was the first African American to complete a nine-month course at the first Black Beauty School in Oakland: Charm Beauty College.

He earned his License, and then attended U.C., earning a secondary teaching credential. With his Instructors License, he went on to teach at Laney College, San Mateo College, Skyline and Universal Beauty College in Pinole, among others.

Carey was the first African American hair stylist at Joseph and I. Magnin department store in Oakland and in San Francisco, where he managed the hair stylist department, Shear Heaven.

In 2009, he quit teaching and was diagnosed with Congestive Heart Failure.  He was 60 and “too old for a heart transplant”.  His doctors at California Pacific Medical Center (CPMC) went to court and fought successfully for his right to receive a transplant.  One day, he received a call from CPMC, “Be here in one hour.”  He underwent a transplant with a heart from a 25-year- old man in Vienna, Austria

Two years later, Carey resumed teaching at Laney College, finally retiring in 2012.

Now, he’s slowed down and comfortable in a Senior Residence in Berkeley, but still manages to fit his 6/4” frame in his 2002 Toyota and drive to family gatherings in Oakland and San Leandro and an occasional Four Seasons Arts concert.

He does his own shopping and cooking and uses Para Transit to keep constant doctor appointments while keeping up with anti-rejection meds. He often travels with doctors as a model of a successful heart-transplant plant recipient: 14 years.

Carey says, “I’m blessed” and, to the youth, “Don’t give up on your dreams!”

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Business

Maximizing Your Bank Branch Experience

In a world of online tools that let you make banking transactions with the touch of a button, the idea of visiting a branch might seem unnecessary. However, if you haven’t visited your local branch recently, you might be surprised by what it has to offer. Your branch is much more than a place to deposit and withdraw money – it can offer the opportunity to build valuable relationships with people who can help you achieve financial independence.

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Diedra Porché, National Head of Community Banking, JPMorgan Case & Co.
Diedra Porché, National Head of Community Banking, JPMorgan Case & Co.

Sponsored by JPMorgan Chase & Co.

In a world of online tools that let you make banking transactions with the touch of a button, the idea of visiting a branch might seem unnecessary.

However, if you haven’t visited your local branch recently, you might be surprised by what it has to offer. Your branch is much more than a place to deposit and withdraw money – it can offer the opportunity to build valuable relationships with people who can help you achieve financial independence.

Diedra Porché, Head of Community and Business Development at Chase, talks about how the bank model has evolved to maximize the branch experience for customers; how connecting with your local branch team can help you think differently about money and investing for your future.

How can a customer feel connected to a bank branch?

I love that question because we ask ourselves the same thing every day. Being part of the community means meeting with local leaders to find out what they need from us and then designing our branches around that. For example, at some of our community branches we have what we call a living room where we can host financial workshops, small business pop-up shops or nonprofit organization meetings. We also hire locally. You feel much more connected talking about financial aspirations with people from your community who went to the same high school, place of worship or maybe frequented the same recreation center down the street when they grew up.

How can I build a relationship with my bank?  

Customers should feel comfortable sharing their goals, needs and wants with their banker. Also, it helps to remember the Community Manager is there to help solve your finance challenges and build a roadmap for success. You might have a short-term or long-term goal to open a business, build your credit, become debt-free, buy a home, or save for retirement, and our community team can help. At Chase, we strive to make dreams possible for everyone, everywhere, every day. Your financial future starts with building those relationships.

How can customers change negative perceptions they have about managing their money?

Far too often, customers are intimidated when they visit a bank. Our goal is to demystify banking and money myths empowering people to make the right decisions. For example, a big myth is assuming you need a lot of money to have a bank account. You don’t! Another myth is you need to carry a balance on your credit card to build credit — actively using your credit card can demonstrate that you can use credit responsibly but carrying a balance won’t necessarily improve your credit score. Finally, understanding mobile and online banking safety is key. There are so many safeguards and protections in place to guard your personal information and funds.

What’s an easy step one can take to shift their financial behavior right now?

Cultivating self-awareness is a good first step. Start by taking inventory of your spending. Be honest with yourself about what you need and what you want. Too often, people confuse the two, which leads to bad decisions. Rent is something you need to pay. An extra pair of shoes is something you may want but before you buy them ask yourself if that’s the best use of your hard-earned money. Too often, our beliefs and our fears shape our financial realities. If any of those beliefs are limiting your financial behavior, it’s important to question and examine them, and then decide you’re open to learning something different.

What’s one perception about banking that you’d like to change?

I think folks are surprised there are so many resources available and accessible both at our branches and online, it’s always a good idea to visit a nearby branch and speak to a Community Manager or banker. Outside of what we offer in-branch, our teams also work with local neighborhood partners who provide a variety of services to support the community, businesses and residents. I received a unique piece of feedback from an employee who started with the bank and had lived in the same community his whole life. When he visited his local community branch, he said, “Diedra, when I walked in, I felt dignified.” Every time I recount that story, it warms my heart because that’s what we want — we want our centers to belong to the community.

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