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VP Records, Largest Independent Reggae Label Celebrates 40th Anniversary

NNPA NEWSWIRE — “VP is integral to the history of reggae and dancehall music. We take this responsibility seriously and we are using our 40th anniversary to celebrate the music’s rich heritage as we steward the genre into the future,” said company president Randy Chin.

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VP Records Anniversary Logo

VP Records Anniversary Logo

By Stacy M. Brown, NNPA Newswire Correspondent
@StacyBrownMedia

VP Records, the world’s largest reggae music company, has announced a year-long calendar of activities in celebration of its 40 years in the United States.

For two generations, the Queens, N.Y.-based company has marketed Caribbean culture and island lifestyle through music, events and merchandise, and has been at the heart of reggae, dancehall and soca.

The year of celebrations will feature a variety of music and cultural events, products, historical exhibits and experiences, in Jamaica, across the U.S., Toronto, Canada and London, England.

“VP is integral to the history of reggae and dancehall music. We take this responsibility seriously and we are using our 40th anniversary to celebrate the music’s rich heritage as we steward the genre into the future,” said company president Randy Chin.

“A major focus for the anniversary is highlighting the company’s commitment to the development, promotion and globalization of Jamaican music.”

From Dennis Brown, Barrington Levy, and Freddie McGregor to Sean Paul, Beenie Man, Lady Saw, and Tarrus Riley, VP Records has become home to some of the biggest acts in reggae music.

The label’s current roster includes Alborosie, Jah Cure, Raging Fyah, Gyptian, Beres Hammond, Queen Ifrica, Ikaya, Jah9, Fay-Ann Lyons, Christopher Martin, Maxi Priest, Busy Signal, Spice, Romain Virgo, and Spiritual.

The company kicked off its anniversary celebrations with a return to its homeland of Jamaica in January and will continue into the summer with a historical exhibit titled “A Reggae Music Journey,” at Donald Sangster airport in Montego Bay.

The exhibition will move to Kingston’s Norman Manley International Airport in June 2019 through the end of the year.

Chin recently sat down for a Q&A with NNPA Newswire:

NNPA Newswire: How did the company get started and what or who inspired you?

Chin: My parents, Vincent and Patricia, started the Jamaican chapter of the company after my father accumulated records that he changed out of jukeboxes around Jamaica.

The owner of the jukeboxes had no use for the records, so my parents kept them, and then started selling them out of their ice cream parlor.

They named the business ‘Randy’s” after the sponsor of an American radio program that was heard down there at the time. Obviously, that became my nickname too.

They couldn’t have gotten into the Jamaican music business at a better time. They got in on the ground floor in every sense, because Jamaican music was about to become an international phenomenon, starting a few years later with Millie’s “My Boy Lollipop,” then Desmond Dekker’s “Israelites,” and of course Bob Marley and the Wailers, and the rest is history.

In 1962, they moved from their first location to 17 North Parade, and records were becoming the central focus of the business.

My father started producing music with a popular singer named Lord Creator and built a studio above the new shop, which became known as Randy’s Studio 17. My brother Clive became involved in producing also, and many local independent producers such as Lee Scratch Perry rented the studio.

This was right as reggae was born. Everyone recorded there, including Bob Marley, Gregory Isaacs, Dennis Brown, Burning Spear, Augustus Pablo, you name them. Reggae may not have been born at our studio, but it grew up there.

NNPA Newswire:  What were perhaps one or two of your biggest challenges getting things off the ground?

Chin: One of the biggest challenges was that the business environment in Jamaica in the 70’s made it hard to get records to the international market. So, my parents decided to move from Jamaica to New York in the late 70s, which is how the VP Records chapter began. VP is their initials.

It’s always been a challenge to get music that comes from Jamaica, from our culture in our way of speaking, patois, to translate to international ears and international tastes in a way that people can really relate.

I think overall, it’s impressive how well received our music is outside our small island, but we still have to be mindful of the music that is made for a local Jamaican audience and the music that can make it on the bigger stage.

NNPA Newswire: Briefly tell us about a couple of your top artists, i.e., who they are and how did you land them for the company?

Chin: From the VP chapter of the story, the top artists have been dancehall stars over the last 20 to 25 years like Sean Paul, Beenie Man, Lady Saw, and Bounty Killer, but the veteran reggae singers and emcees have been the foundation of the business, including Dennis Brown, Barrington Levy, Freddie McGregor, and Yellowman.

Beres Hammond really stands out as well, because of the length of time he has been with the company.

My brother Chris has been involved with the company his whole life, initially on the technical side of mastering records but also deciding about what music to release. He and my mother built relationships with artists and producers over many decades. Relationships are a key to bringing in great artists. That extends to our whole A&R team.

Some people are surprised to learn that one of our top artists is Alborosie, who was born in Italy but lived in Jamaica so long that he earned the respect of the local dancehall crowd.

His music is popular all over the world.

Our current roster includes Alborosie, Jah Cure, Raging Fyah, Gyptian, Beres Hammond, Queen Ifrica, Ikaya, Jah9, Fay-Ann Lyons, Christopher Martin, Busy Signal, Spice, Romain Virgo, and Spiritual.

NNPA Newswire: What would you say was the company’s biggest hit and why do you believe it was such a hit?

Chin: In 2002, we had a distribution agreement with Atlantic Records that was a key to Sean Paul’s breakthrough. His ‘Dutty Rock’ album sold 6 million copies and was loaded with hits like “Get Busy,” “Gimme The Light,” “Like Glue,” and others.

We had Wayne Wonder at the same time with “No Letting Go,” which was also a big hit. With the distribution deal with Atlantic, VP Records was able to bridge the gap between working with a major mainstream label while still supporting Sean with the core foundation of the Jamaican community and its diaspora.

Overall his sound was fresh and distinct and never confused with any of his peers at the time. He had his own identity, which is a key to making a hit.

NNPA Newswire: What does the future hold for the company?

Chin: We’re excited about the future. We want Jamaican music, in all its forms — past, present, and future — to continue to develop in new directions and have an international following.

The streaming world makes that more of a reality than ever. We see it when we look at where our fans are. There is so much potential for streaming in developing markets that we just have to make sure we continue to put out quality music for the world to hear.

We’re also very proud of where we’ve come from.

It was a real boost when UNESCO recognized reggae as a cultural heritage asset last year. We want the Randy’s and VP story to always be included in the story of reggae and dancehall.

We bought Greensleeves Records a decade ago and have a 25,000-song catalog that covers a lot of the history of reggae, dub, dancehall, and beyond.

We continue to be interested in new developments and new musical forms that are related to reggae and dancehall, such as afro-beats and all the offshoots of dance and urban music around the world that trace right back to Jamaica.

We’re open to the future and very proud of our past.

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Art

After 10-Year Wait, Fillmore Heritage Center Reopens in San Francisco

After serving as the economic and cultural hub of the Fillmore’s historically Black community for more than a decade, the center’s closure ended what was called the “Rebirth of the Cool,” referring to the neighborhood’s role during the height of Black Jazz in the United States.

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Rev. Amos Brown of Third Baptist Church addresses community members at the Fillmore Heritage Center ribbon cutting. Photo by Linda Parker Pennington.
Rev. Amos Brown of Third Baptist Church addresses community members at the Fillmore Heritage Center ribbon cutting. Photo by Linda Parker Pennington.

By Linda Parker Pennington, Special to The Post

Last Saturday morning, the cloudy skies cleared just as the highly anticipated ribbon-cutting ceremony began, marking the reopening of the Fillmore Heritage Center at 1330 Fillmore and Eddy.

The complex – which had once included Yoshi’s Jazz Club, the Lush Life Art Gallery, the Koret Heritage Lobby, a 54-seat microcinema, and the Black-owned 1300 On Fillmore restaurant – shuttered in 2015.

After serving as the economic and cultural hub of the Fillmore’s historically Black community for more than a decade, the center’s closure ended what was called the “Rebirth of the Cool,” referring to the neighborhood’s role during the height of Black Jazz in the United States.

San Francisco Mayor Daniel Lurie announcing the reopening of the Fillmore Heritage Center. Erika Scott, owner of Honey Art Studio, looks on with pride. Photo by Linda Parker Pennington.

San Francisco Mayor Daniel Lurie announcing the reopening of the Fillmore Heritage Center. Erika Scott, owner of Honey Art Studio, looks on with pride. Photo by Linda Parker Pennington.

“The Fillmore is the most important neighborhood in San Francisco’s history for centering Black culture, music, business, and community, and has shaped this City and influenced the entire country,” said San Francisco Mayor Daniel Lurie to the gathering of more than 100 community leaders, business owners, and public officials. “This building reflects the deep roots of the Fillmore. Urban renewal left deep scars that are still felt today. This Center celebrates a strong Black community that continues to shape San Francisco. I am proud to join the community as we reopen the Fillmore Heritage Center.”

Although the previous stakeholders will not be returning to the center, spaces are available for nonprofit organizations and ventures, such as Fillmore native Ericka Johnson’s Honey Art Studio.

“This Center will be an economic engine and a thriving venue that shines a light on the Black-owned businesses in this neighborhood and lifts the entire district,” Lurie continued. “Our City is committed to this community for the long term.”

“We’re excited to collaborate with the City to finally reopen these doors,” said Ken Johnson, a videographer and community leader who’d been lobbying for the reopening of the center. “It’s an opportunity to showcase the entrepreneurship and creative spirit of this ‘Harlem of the West’ and the ‘Rebirth of the Cool,’ grounded in our uniquely gifted Fillmore community.”

This month, through its Office of Economic and Workforce Development, the city will begin renting the building’s noncommercial spaces for pop-up events celebrating local talent, arts, and entertainment primarily centered in the Fillmore.

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Arts and Culture

COMMENTARY: Black Music is the Sound of Black Freedom: Let Us Reclaim Both This Juneteenth

Black Music Month started when Black Music Association members Ed Wright, Kenny Gamble and his wife, journalist and radio host Dyanna Williams were able to persuade President Jimmy Carter to establish the observation on June 7, 1979.

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Robert Johnson (1911-1938) is thought of as the godfather of blues music, especially Delta blues. The 29 songs recorded by him during his short life have been of massive inspiration to guitarists and musicians over the last 80 years. Public domain photo.
Robert Johnson (1911-1938) is thought of as the godfather of blues music, especially Delta blues. The 29 songs recorded by him during his short life have been of massive inspiration to guitarists and musicians over the last 80 years. Public domain photo.

By Wanda Ravernell

Black Music Month and Juneteenth are inextricably linked – Black music is the sound of our freedom.

From the plaintive moans of the enslaved Africans’ ‘sorrow songs,’ to the fields of Civil War battle where Black soldiers picked up abandoned bugles, to the upright piano played in juke joints on Saturday night and churches come Sunday morning, our ancestors’ innovation in the face of want, fear, degradation, and hopelessness has yielded genres of music imitated ’round the world.

Black Music Month started when Black Music Association members Ed Wright, Kenny Gamble and his wife, journalist and radio host Dyanna Williams were able to persuade President Jimmy Carter to establish the observation on June 7, 1979.

In 2000, Congress made it official. In 2009, Pres. Barack Obama changed the name to African American Music Heritage Month and in 2023, Pres. Joe Biden changed it back to Black Music Month, two years after he declared Juneteenth a national holiday, the result of a movement led by Opal Lee.

Our ancestors battle for freedom over these last 400 years and the music that allowed them expression of their humanity deserved to be honored.

But we may be losing sight of the value of their sacrifices.

‘Sing a Song Full of the Faith That the Dark past Has Taught Us…’

Along with the long-known exploitation of Black musicians whose recordings were stolen by record companies, the commercialization of Juneteenth feels like another kind of theft.

I had never heard of Juneteenth until I moved to the Bay Area from my hometown of Philadelphia. I didn’t know it was one of many freedom festivals celebrated by descendants of enslaved people in the United States.

Emancipation Day was Jan. 1 in Pennsylvania, April 16 in Wash., D.C., May 20 in Florida, and Aug. 8 in Kentucky. But Juneteenth, June 19, has the most renown, known in Texas as the ‘colored peoples’ Fourth of July.’

It was marked by parades, beauty pageants, rodeos, backyard barbecues and church picnics.

Yes, church.

The formerly enslaved began the day praying in thanks for their freedom just as they had prayed for Jubilee – the day of freedom – when they had chains on their feet and hands. They ‘testified’ about their past suffering and how they had managed to overcome.

And they sang.

Although, we will not hold it this year, Omnira Institute’s Juneteenth Ritual of Remembrance recalled this part of Juneteenth with prayers in the languages of the African captives. In the middle of the ceremony, a soloist would lead us in singing “Many Thousand Gone” while we took turns reciting portions of the Emancipation Proclamation, the news of freedom that took more than two years to reach Texas – two months after the Civil War ended.

“Many Thousand Gone” was famously recorded by Black luminary Paul Robeson in 1947:

“No more auction block for me,

No more, no more

No more auction black for me

Many thousand gone.”

Other verses refer to the ‘pint of salt’ and the ‘driver’s lash,’ the realities of enslavement that they had survived.

‘Sing a Song Full of the Hope That the Present has Brought Us’

All of the genres of African American music have at their root songs like that, the essence being, as Stevie Wonder, wrote, “the joy inside our pain.” So Black music is not just music. It is our story, our history, our very strength.

During the Civil Rights Movement, which peaked 100 years after slavery ended, the people testified that it was the freedom songs – based on spirituals – that gave them the heart to march, face attack dogs, fire hoses, beatings, and shootouts with vigilantes.

The music reminded them that power was in the people. That music, our music, can do so again. We don’t have to accept the commodification of the products of our culture.

The power of those songs is showing a resurgence across the South as we battle again for the right to self-determination through the ballot box.

Those songs are the voices of our ancestors, voices forged in their blood, their sweat, their tears, joy and, above all, faith.  Those songs, those prayers live in our blood and our very breath.

This Juneteenth, let us reclaim those holy voices expressed in Black music for ourselves. It is our birthright. It can neither be bought nor sold.  No more. Never again.

Wanda Ravernell is the executive director of Omnira Institute, sponsor for 18 years of the Juneteenth Ritual of Remembrance and Oakland’s 11th Annual Black-Eyed Pea Festival, which will take place on Sept. 12.

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Activism

Oakland Post: Week of June 3 – 9, 2026

The printed Weekly Edition of the Oakland Post: Week of June 3 – 9, 2026

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