Community
Shonda Scott, CEO of 360 Total Concepts, Shares Stories of the Bay Area’s Unsung Heroes
Shonda Scott is the creator and CEO of 360 Total Concepts, a management and marketing company headquartered in the Bay Area, providing businesses with program management in communications, contract compliance, logistics and general support. Scott has been successful in providing public relations and management assistance to school districts, television stations, and public officials from New Jersey to California, and has offices in Oakland, Los Angeles and Washington DC.
Tanya Dennis: Can you share your background and how you came to develop 360 Total Concepts?
Shonda Scott: I am second generation business owner in Oakland. I graduated from UCLA with my sights to one day own a business. Twenty years ago, I started my first business, a gourmet coffee house in Las Vegas. It was a blend of politics, arts and coffee, before Starbucks came to Vegas. In 2006, I founded 360 Total Concept with the intention of being part of the solution, the link between business and the community. The name 360 Total Concept represents completeness, the answer/solution. Our tagline is “360 turning concepts into reality”
Dennis: Please share a few of the highlights of your career and achievements.
Scott: I thank God daily, sometimes two and three times a day for each blessing. The highlight of my career to date is being able to shine a spotlight on others through the shows my company produces, “Spotlight” with Shonda Scott, and “OAL Great Moments.” I love being able to share beautiful stories about unsung heroes in the Bay Area with the world. The highlight of having creative control is I am able to mentor young people and incorporate them into our production team. Having young people at the table is as much a blessing for me as it is for them. I give them wisdom and experience, and they keep me tech-savvy in this ever-evolving world.
Dennis: What are your future plans for the company?
Scott: To continue to do transformative work in every industry and community we touch and to continue to keep God first. As for the TV show, we plan to do a big launch this fall that will allow us to reach over 4 million homes throughout Northern California, in addition to our worldwide social media presence, and our local home on KDOL (Ch. 27/Comcast Oakland). My brother and I have original scripts based on our family that we’re working on for TV and film. So stay tuned.
Dennis: I understand that you will be receiving yet another award for your work on July 29.
Scott: I am so honored that East Oakland Youth Development Center (EOYDC), an organization I love and respect, wants to recognize me for the work I love, shining a spotlight on young people so they shine. The award is called Champions for Youth, and this year I will be recognized, along with some notables in the community who have inspired me most of my life such as Father Jay Matthews, Angela Glover Blackwell, Daniel Boggan, and Sandra Andrews. These are the people I grew up admiring, and now to be honored alongside of them is a true blessing. The event is on July 29 and is the annual fundraiser for EOYDC.
Activism
Oakland Post: Week of December 24 – 30, 2025
The printed Weekly Edition of the Oakland Post: Week of – December 24 – 30, 2025
To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Alameda County
Bling It On: Holiday Lights Brighten Dark Nights All Around the Bay
On the block where I grew up in the 1960s, it was an unwritten agreement among the owners of those row homes to put up holiday lights: around the front window and door, along the porch banister, etc. Some put the Christmas tree in the window, and you could see it through the open slats of the blinds.
By Wanda Ravernell
I have always liked Christmas lights.
From my desk at my front window, I feel a quiet joy when the lights on the house across the street come on just as night falls.
On the block where I grew up in the 1960s, it was an unwritten agreement among the owners of those row homes to put up holiday lights: around the front window and door, along the porch banister, etc. Some put the Christmas tree in the window, and you could see it through the open slats of the blinds.
My father, the renegade of the block, made no effort with lights, so my mother hung a wreath with two bells in the window. Just enough to let you know someone was at home.
Two doors down was a different story. Mr. King, the overachiever of the block, went all out for Christmas: The tree in the window, the lights along the roof and a Santa on his sleigh on the porch roof.
There are a few ‘Mr. Kings’ in my neighborhood.
In particular is the gentleman down the street. For Halloween, they erected a 10-foot skeleton in the yard, placed ‘shrunken heads’ on fence poles, pumpkins on steps and swooping bat wings from the porch roof. They have not held back for Christmas.
The skeleton stayed up this year, this time swathed in lights, as is every other inch of the house front. It is a light show that rivals the one in the old Wanamaker’s department store in Philadelphia.
I would hate to see their light bill…
As the shortest day of the year approaches, make Mr. King’s spirit happy and get out and see the lights in your own neighborhood, shopping plazas and merchant areas.
Here are some places recommended by 510 Families and Johnny FunCheap.
Oakland
Oakland’s Temple Hill Holiday Lights and Gardens is the place to go for a drive-by or a leisurely stroll for a religious holiday experience. Wear a jacket, because it’s chilly outside the Church of Jesus Christ of Latter-day Saints, at 4220 Lincoln Ave., particularly after dark. The gardens are open all day from 9 a.m. to 9 p.m. with the lights on from dusk until closing.
Alameda
Just across the High Street Bridge from Oakland, you’ll find Christmas Tree Lane in Alameda.
On Thompson Avenue between High Street and Fernside drive, displays range from classic trees and blow-ups to a comedic response to the film “The Nightmare Before Christmas.” Lights turn on at dusk and can be seen through the first week in January.
Berkeley
The Fourth Street business district from University Avenue to Virginia Street in Berkeley comes alive with lights beginning at 5 p.m. through Jan. 1, 2026.
There’s also a display at one house at 928 Arlington St., and, for children, the Tilden Park Carousel Winter Wonderland runs through Jan. 4, 2026. Closed Christmas Day. For more information and tickets, call (510) 559-1004.
Richmond
The Sundar Shadi Holiday Display, featuring a recreation of the town of Bethlehem with life-size figures, is open through Dec. 26 at 7501 Moeser Lane in El Cerrito.
Marin County
In Marin, the go-to spot for ‘oohs and ahhs’ is the Holiday Light Spectacular from 4-9 p.m. through Jan. 4, 2026, at Marin Center Fairgrounds at 10 Ave of the Flags in San Rafael through Jan. 4. Displays dazzle, with lighted walkways and activities almost daily. For more info, go to: www.marincounty.gov/departments/cultural-services/department-sponsored-events/holiday-light-spectacular
The arches at Marin County Civic Center at 3501 Civic Center Dr. will also be illuminated nightly.
San Francisco
Look for light installations in Golden Gate Park, chocolate and cheer at Ghirardelli Square, and downtown, the ice rink in Union Square and the holiday tree in Civic Center Plaza are enchanting spots day and night. For neighborhoods, you can’t beat the streets in Noe Valley, Pacific Heights, and Bernal Heights. For glee and over-the-top glitz there’s the Castro, particularly at 68 Castro Street.
Livermore
The winner of the 2024 Great Light Flight award, Deacon Dave has set up his display with a group of creative volunteers at 352 Hillcrest Avenue since 1982. See it through Jan. 1, 2026. For more info, go to https://www.casadelpomba.com
Fremont
Crippsmas Place is a community of over 90 decorated homes with candy canes passed out nightly through Dec. 31. A tradition since 1967, the event features visits by Mr. and Mrs. Claus on Dec. 18 and Dec. 23 and entertainment by the Tri-M Honor Society at 6 p.m. on Dec. 22. Chrippsmas Place is located on: Cripps Place, Asquith Place, Nicolet Court, Wellington Place, Perkins Street, and the stretch of Nicolet Avenue between Gibraltar Drive and Perkins Street.
Activism
Lu Lu’s House is Not Just Toying Around with the Community
Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.
Special to the Post
Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!
The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.
Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,
Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.
For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.
Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.
Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.
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